• 제목/요약/키워드: Evaluation of Satisfaction & Image

검색결과 138건 처리시간 0.031초

기업 대 기업간(B to B) 섬유거래 웹사이트 분석 (The Analysis of Web Sites of Textile Exchange of B to B)

  • 홍병숙;이은진;이지연
    • 한국의류학회지
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    • 제27권1호
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    • pp.123-133
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    • 2003
  • The specific objectives of the study were as follows: 1) To investigate the composition system (design, usability and interactivity) of web sites of textile exchange of B to B 2) To examine and valuate contents and marketing (announcement, satisfaction and variety of contents) of web sites of textile exchange of B to B. The data were collected from search engine, portal sites of evaluation, direct contact, interview over the phone with web master of concerned web sites and the result of analytical valuation of web sites. The results of this study were as fellows: 1) The Dongsung trading intended to mainly use their homepage as a inside communication place by intranet network. The Daechang trading was mainly using their homepage as a tool of expansion of their outside export market. The etextiler was selling their web solutions through homepage. The texcom was offering the web place and useful informations to trading companies in Asia. 2) The texcom consisted text with little image to speed up for loading and navigation for usability of users. The Dongsung trading made intranet network for communication and exchange of informations of company inside. The etextiler offered a booking menu to inquiry in homepage. The Daechang trading tried to give good impression from the introduction page at homepage.

리테일 샵 실내공간에 나타난 감성디자인의 성향(性向)에 관한 연구 - 해외 주얼리 매장을 중심으로 - (Study of the Propensity of Emotional Design that appears in the interior space of retail shop - Focused on overseas' jewelery shops -)

  • 배선희;김문덕
    • 한국실내디자인학회:학술대회논문집
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    • 한국실내디자인학회 2007년도 추계학술발표대회 논문집
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    • pp.107-112
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    • 2007
  • The rise of the machine culture in the last 20th century has rapidly changed the world into a high-tech civilized society but at the same time, it also caused environmental estrangements such as damage in the environment and the loss of humanity in the human society due to materialism. As a reaction to the absence of humanity in such environment, in these modern days design which acts as the product of public art, escaped from the previous physical functional satisfaction and stood out as the culture industry that satisfies human's sensibility. This study is focusing on the method of how such sensitive designs are expressed in the interior space of retail shops and such methods are researched through the image evaluation test conducted to the 10 brands of overseas' jewelery shops. The purpose of this study is to analyze the meaning and effects of designs that took consideration of sensibility in a retail shop and to establish efficient marketing strategy using sensitive design and to utilize it into the interior space.

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무인항공기를 이용한 직불제 이행점검 적용성 평가 (Applicability Evaluation of Agricultural Subsidies Inspection Using Unmanned Aerial Vehicle)

  • 박진기;박종화
    • 한국농공학회논문집
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    • 제58권5호
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    • pp.29-37
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    • 2016
  • Unmanned Aerial Vehicle (UAV) have several advantages over conventional remote sensing techniques. UAV can acquire high-resolution images quickly and repeatedly with a comparatively lower flight altitude i.e. 80~400 m nullifying the effect of extreme weather and cloud. This study discussed the use of low cost-effective UAV based remote sensing application in inspection of agricultural subsidy. The study area accrue $60.5km^2$ of Buljeong-myeon, Goesan-gun, Chungbuk in South Korea. UAV image acquired 25 times from July 25 to August 11, 2015 for 3 days. It is observed that almost 81.1 % (3,571 of 4,410 parcels) parcels are truthful whereas some parcels are incorrect or fraudulent. Surveying with UAV for agricultural subsidy instead of field stuff can reduce the required time as much as 64.8 % (19 of 54 days). Therefore, it can contribute significantly in speedy and more accurate processing of grant application and can end unfair receipt of the grant which in turn will improve customer satisfaction.

지역축제 평가속성이 방문객 만족도 및 행동의도에 미치는 영향 -서울특별시 지구촌 나눔 한마당 축제를 중심으로- (The Affects of Assessing Local Festivals on Visitor Satisfaction and Behavioral Intentionteristics of Local Festivals on Visitors' Intention to Revisit -Study Case on the Seoul Friendship Fair hosted by Seoul Metropolitan Government-)

  • 이원형;전인오
    • 한국콘텐츠학회논문지
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    • 제16권8호
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    • pp.310-321
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    • 2016
  • 본 연구는 서울시에서 1996년부터 매년 5월 개최되는 지구촌 나눔 한마당축제 사례를 들어, 지역축제 평가속성인 축제내용, 편리성, 축제이미지가 축제에 참여한 방문객을 대상으로 만족도와 행동의도에 미치는 영향에 대하여 분석 하고자 하였다. 이 축제는 서울에 소재하고 있는 64개 대사관과 서울시 자매우호도시 14개가 직접 참여하고 방문객 35만 명 중 10만 명이 외국인이 참여하는 축제로 구성되어 있다. 본 연구는 참가 방문객 277명에게 설문지를 받아 축제내용과 인구 통계적 빈도분석을 하였고, 요인은 주성분을 이용한 회전방법인 베리멕스 직각회전으로 얻어진 결과, 다섯 개로 묶여진 요인을 기술통계와 신뢰도 분석, 상관분석을 하였다. 가설검증은 회귀분석으로 지역축제 평가속성이 방문객 만족도와 행동의도에 영향을 미치고 있음을 살펴보았다. 본 연구에서 나타난 결과를 이론적 시사점과 실무적 시사점을 제시하여 지구촌 나눔 한마당축제만이 가진 차별화성을 발전시켜 수준 높은 축제가 되도록 제언하였다.

오배자.자초.단삼 함유 화장품의 다크써클 개선 효능에 관한 설문조사 (Survey research on effect of Chinensis galla, Lithospermi radix, Salviae miltiorrhizae radix - containing cosmetics for improving dark circles)

  • 김경준
    • 한방안이비인후피부과학회지
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    • 제23권3호
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    • pp.165-171
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    • 2010
  • Objective : This clinical research was conducted to test patients with dark circles by external application with Chinensis galla, Lithospermi radix and Salviae miltiorrhizae radix in cosmetics. Methods : We gave prototype cosmetics to 27 patients who volunteered for this clinical research in Kyungwon university from October 14th, 2009 to November 11th. Left inferior palpebra area of patients was treated with Chinensis galla, Lithospermi radix and Salviae miltiorrhizae radix in cosmetics(Experimental group) and right inferior palpebra area of patients was treated with placebo(Control group) for 4weeks. We observed change of darkness of inferior palpebra and subjective satisfaction. Also taking digital image and color meter were used to evaluate the effects of Chinensis galla, Lithospermi radix and Salviae miltiorrhizae radix in cosmetics. Results : Overall evaluation was slightly positive. It is more effective on Right inferior palpebra than on Left inferior palpebra to improve darkness of inferior palpabra in this clinical research. Conclusion : We can guess that cosmetics with Chinensis galla, Lithospermi radix and Salviae miltiorrhizae radix has some therapeutical effects in reducing the symptoms of dark circles.

대마줄기껍질 추출 섬유를 활용한 항균 양말이 발 건강 개선에 미치는 영향 (Effects of Antimicrobial Socks Using Hemp Stem Bark Extract Fibers on Foot Health Improvement)

  • 김수현;김희숙
    • 한국의류산업학회지
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    • 제26권2호
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    • pp.190-197
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    • 2024
  • With increasing global interest in environmentally friendly materials and the consequent rise in demand, there is a growing need for alternatives to synthetic fibers, which can cause skin diseases and other side effects. The fashion industry is emphasizing material sustainability owing to concerns about increasing carbon emissions. Moreover, consumers express a strong desire for ecofriendly and sustainable materials. Therefore, clothing brand companies are developing eco-friendly products to enhance their corporate image. Hemp fibers are recognized for their functionality and are utilized as crucial materials in the development of eco-friendly products by global fashion companies. In this study, we produced socks that effectively improve foot health using hemp stem bark extract fibers and demonstrated the positive efficacy of natural fibers through functional and wearability evaluations. Hemp stem bark extract fibers showed 99.9% antimicrobial effectiveness against bacteria responsible for sweat-induced bacterial proliferation and odor, when blended with lyocell fibers and woven into fabric to manufacture socks. Wearability evaluations of these terry cloth socks confirmed a reduction in foot odor and fatigue among the participants with a consumer satisfaction of 4.63/5. These findings confirm the effectiveness and positive impact of the natural antimicrobial properties of hemp fibers and terry cloth structure in improving foot health.

한국 디자인 진흥정책에 관한 연구(1) (A Study on Promotion Policy of Korean Design (I))

  • 윤태호
    • 디자인학연구
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    • 제6권1호
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    • pp.11-22
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    • 1993
  • The purpose of this study was to provide basic information for establishment of a desirable design promotion policy drive by research and analysis of recognition to design by consumers (including students) and designers and their level, merchandise evaluation evaluation and obstructing factors in revitalization of designs. To implement such purpose as referred to hereinabove, research was made by introduction of questionaires which were distributed to 500 persons of consumers group and 350 individuals of registered designers in Seoul, and for analysis of the data, density and percentage (%) were obtained by use of SAS Package and the dispersed analysis and correlationship were added for necessary parts. The result of study is summarized as follows; (l)The consumers remind the design as costume (21%) and molding (20%), and the designers remind it as creativity (27%) & molding (14%) respectively and the reminding of design by the two groups was indicated very simi lar. (p < 0.001) (2)As per the recogni tion of roles by the designers the research has highly indicated as contribution to improving living standards or development of economy & industry, and also indicated that it creates excessive consumption with sti$$\mu$ative manner. (3)The design reacts as an important parameter in selecting cri teria of merchandises and deciding factors for purchasing and also, in enhancement of competitive power of merchandise impact of design (2.36) was regarded very high. (4)The Korean-made home appliances in image is assessed as vulnerable than that of Japanese products, and the product designing level is also shown difference from advanced countries (1.36), but has indicated as somewhat better than those competitive nations (0.51) (5)The satisfaction to design policy of the Gov't is very low (1.69) and they recommended for new establishment of Policy undertaking department within the Gov't and indicated reasearch & development of design as the major issue. In regard to the above I'd like to emphasize the design industry $$\mu$t be dealt with the national level as a whole in order to promote thereof.

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은퇴자의 생활설계를 위한 교육 프로그램의 개발 (The Development of a Life Planning Program for Retired Elderly People)

  • 최보아;지영숙
    • 가정과삶의질연구
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    • 제22권6호
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    • pp.47-61
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    • 2004
  • The purpose of this study is to develop a life planning program for retired elderly people. This program is not a preparation program for elderly people prior to their retirement but a readjustment and re-planning their life after retirement. This program help retired elderly people to solve the life problem and set up a affirmative ones future image. Also this program pay regard to social, home backgrounds of this generation. The program consists of four session curriculums session 1 is entitled to &Make my future by oneself&, session 2 is &Enjoy healthy life as much as one can&, session 3 is &Have a heart for family& and session 4 is &Set up a mature old age&. A fled study has been conducted with ten retired elderly people who want to participated in the program voluntarily. 4 sessions each of which consists of 2 hours were performed at Korean Association of Retired Persons. Field test for program evaluation is designed to three steps: pre-test, post-test and one month follow-up test to measure the effectiveness of the program. According to evaluation results, the program shows a significantly positive effect on the improvement of elderly people's understanding about elderly life. At the one month follow-up assessment, the effect of program is still remained strongly even though there is a Partial slight increase or reduction which is not statistically significant. Most of the program participants have expressed high level of satisfaction with the program. For further study, we need various contents which are suited to larger group with diverse socio0-demographic backgrounds. At the same time, the program has diverse instruction methods which are pertinent to levels of participants. Also, the program needs to continuous adjustment to the next generation with their social, home backgrounds.

지방도시의 발전정책에 관한 주민의 인식과 태도: 전남 순천시를 사례로 (Resident관 Cognitions and Attitudes about Urban Development Policy: A Case of Sunchon City)

  • 이정록
    • 한국경제지리학회지
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    • 제4권2호
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    • pp.23-35
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    • 2001
  • 도시의 발전정책에 대한 주민의 인식과 평가태도는 정책의 성공여부에 커다란 영향을 미치기 때문에 지역정책의 수립에 중요한 변수로 작용한다. 본 연구는 역사.문화적으로 전남 동부지역의 중심지로 성장해 왔고, 오늘날에는 광양만권의 중심도시로 기능하고 있는 순천시를 사례로 도시발전정책에 대한 지역주민의 인식태도를 고찰한 것이다. 도시발전정책에 대한 시민들의 인식태도를 파악하기 위하여 정주환경과 삶의 질, 도시발전정책의 문제점, 그리고 장기적인 방향에 대한 내용을 중심으로 설문지 조사법을 이용하여 자료를 수집.분석하였다. 순천시민들은 순천시의 삶의 질에 대해 비교적 만족하고 있고, 지역경제의 활성화와 문화.여가시설을 비롯한 생활편익시설의 확충에 많은 관심을 가지고 있다. 순천시 도시발전의 미래상에 대해서는 긍정적으로 인식하고 있으나 장차 교육과 문화기능의 강화를 중점을 두고 시정을 추진해야 한다고 평가하였다. 따라서 순천시가 광양만권에서 중심도시로 기능하기 위해서는 주민의 요구를 수렴한 새로운 유형의 도시발전정책의 수립과 시행이 필요한 것으로 밝혀졌다.

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종업원 서비스와 점포충성도간의 구조적 관계에 관한 연구 (A Study on the Structural Relationship between Employee Services and Store Loyalty)

  • 윤성욱;서근하
    • Asia Marketing Journal
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    • 제6권3호
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    • pp.59-81
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    • 2004
  • 오늘날 서비스 마케팅은 기업의 비즈니스 전략에서 매우 중요한 부분으로 인식을 받고 있다. 그 중에서 종업원 서비스와 점포 충성도는 점포와 고객이 장기간 비즈니스를 지속할 수 있게 하는 중요한 경로이며, 기업 이미지와 해당 점포의 수준을 결정짓게 하는 척도로서 매우 중요한 역할을 가지고 있다. 따라서 본 연구는 종업원 서비스가 점포 충성도에 미치는 영향을 알아보기 위하여 결정요인들의 구조적인 분석에 관하여 규명하고자 노력하였다. 이를 위하여 LISREL 8.30을 사용하여 구성개념간의 공분산 구조모델 분석을 실시하였다. 연구결과 종업원의 자발적 서비스는 개인간 관계와 전환장벽을 통하여 점포 충성도를 유발시키는 유의한 요소라는 것을 확인하였다. 또한 비자발적 서비스는 점포 만족 및 점포 충성도에 영향을 미치는 요소임을 확인하였다. 하지만 전환장벽을 결정하는 요소에 점포만족이 유의하지 않고, 개인간 관계만이 전환장벽에 유의한 영향을 미친다는 흥미로운 사실도 발견하였다. 이러한 연구결과는 향후 종업원에 대한 지도관리 및 평가시에는 현재 종업원의 매출실적 및 계량적 평가방식에서 행위적 실적평가(behavioral performance evaluation)로 확대 개선 할 필요성을 제시하여 주고 있으며, 현재 소매업체의 실태를 감안할 때 향후 정부 및 중소기업지원 유관기관 등에서 활용할 수 있는 시사점으로서 그 의미는 매우 크다고 볼 수 있다.

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