• Title/Summary/Keyword: Evaluation of Importance Factor

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A Study on the Influence of Physical Environment Perception to the Evaluation of Service Quality -Focused on the Factors of Physical Environment in Hotel Restaurant- (외식소비자의 물리적 환경지각이 서비스품질 평가에 미치는 영향 -호텔레스토랑의 물리적 환경 변수를 중심으로-)

  • Cho, Woo-Je
    • Culinary science and hospitality research
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    • v.10 no.1
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    • pp.203-213
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    • 2004
  • The purpose of this study is to make clear the importance of the physical environment as the factor of service evaluation and to establish the decisive factors with the expansion of the existing research model. This is also designed to suggest the administrative marketing strategies based on the customer research on the physical environment factors which can affect their shopping behavior who have visited the hotel restaurants. According to the results, it is obvious that physical environment have a great effect on service evaluation. It can be concluded that customers' satisfaction felt by physical environment gives positive influence on their shopping and they perceive the environment not individually but as a whole.

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Web site Evaluation of Culture and Tourism using AHP method (AHP를 활용한 문화.관광웹 사이트 평가)

  • Kim, Min-Cheol
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.13 no.9
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    • pp.1737-1744
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    • 2009
  • This study calculated the relative importance between evaluation factors of websites focused on culture and tourism in J region by 3C_D_T evaluation model of website. That is, this paper was analyzed by AHP (analytic hierarchy process) and calculated the relative weights and preference. In conclusion, this study showed that content was the most important factor and proposed the improvement planning through sensitivity analysis.

Efficacy analysis for the Radar-based Artificial Intelligence (AI) Scientific Guard System based on AHP (AHP를 활용한 레이더 기반 AI 과학화 경계시스템 효과 분석)

  • Minam Moon;Kyuyong Shin;Hochan Lee;Seunghyun Gwak
    • Convergence Security Journal
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    • v.22 no.5
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    • pp.135-143
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    • 2022
  • The defense environment is rapidly changing, such as nuclear and missile threats of North Korea, changes in war patterns, and a decrease in military service resources due to low birth rate. In order to actively respond to these changes, the Korean military is promoting Defense Innovation 4.0 and is trying to foster an army armed with high technology such as artificial intelligence (AI), big data analysis, etc. In this regard, we analyze the effectiveness of the radar-based AI scientific guard system applied by high technology for guard operations using Analytic Hierarchy Process (AHP). We first select evaluation factors that can assess the effectiveness of the scientific guard system, and analyze its relative importance. Each evaluation factor was selected by deriving a significant concept from operating principle and how they work, and by consulting experts on the correlation between each factor and effectiveness of the scientific guard system. We examine the relative effects of the radar-based AI scientific guard system and existing scientific guard system based on the importance of the evaluation factors.

Towards the Determinants of On-Line Game Sites (온라인 게임사이트 성공요인에 관한 연구)

  • Son, Dal-Ho;Jang, Kyung-Ho
    • The Journal of Information Systems
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    • v.20 no.4
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    • pp.73-101
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    • 2011
  • This study tried to find the source of the success of on-line game sites and the way how the absorption and the satisfaction would have the relationship with the intention-to-use of on-line game sites. The primary purpose of this study is to establish the empirical model on the determinants of on-line game sites. The research model of this study will have insights which are trigger to the higher dimensions on the model and to the importance of the evaluation criterions of game sites. The suggestions of the study are as follows. First, the precedent factors of research model were tested for the commonality with explorative factor analysis and then tried the confirmative factor analysis. Thus, the determinants in this model will be used for further study without an evaluation. Second, the factors which have a most significant effect on the mediating factor like the absorption are a skill of user and an activity of community. Furthermore, the information quality of game sites was most significant in the satisfaction of user. Third, the most factors which included in the research model were significant to intention-to-use, however, the system quality did negatively significant.

Usability Evaluation Criteria for Mobile Navigation Using AHP

  • Jeong, Ye Seul;Jeong, Byung Yong
    • Journal of the Ergonomics Society of Korea
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    • v.32 no.5
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    • pp.443-448
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    • 2013
  • Objective: Purposes of this study are selecting main factors in evaluating the usability of mobile navigation and comprehending mutual importance among the factors. Background: Mobile navigation services have been more diffused than ever as the number of smartphone users sharply increased. However users are having trouble with the usage of mobile navigation services due to the lack of research in the area. Method: In order to attain results, general research on mobile navigation, 1st general survey, and 2nd comparative survey on navigation UI experts were performed. Empirical studies about the results were performed using AHP method. Results: As the result of AHP analysis, accuracy was drawn out to be the most important factor followed by accessibility and visibility. Regarding the characteristics of navigation system, the provision of accurate POI(Point of Interest) was considered to be the most important factor for the experts. And effectiveness was considered to be the most important, followed by satisfaction and efficiency. Conclusion: When evaluating the usability of mobile navigation, prior factors such as accuracy, visibility, and aesthetics should be considered in advance and general evaluation concentrated on effectiveness must be performed. Application: The results of this study are expected to be a fundamental data to mobile navigation design.

A Study on IPA of Spectator Motivation in the Korean Creative Musical (한국 창작뮤지컬 관람동기의 중요도 연구)

  • Koo, Eun-Ja;Lee, Kwang-Ho;Kim, Hye-Won
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.4
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    • pp.1595-1603
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    • 2013
  • This study uses the Importance Performance Analysis (IPA) on viewing motivation for the revitalization of Korean creative musicals. The IPA is the evaluation techniques to simultaneously compare and analyze relative importance and achievement of each attribute for multi-attribute models. This analysis uses the discerning method by displaying the matrix that includes the factors about which customers care and customer satisfaction on each factor. The customer satisfaction is determined by customer expectation for each attribute and its implementation level. This study, through this method, exams the importance and satisfaction level on attributes of viewing motivations for Korean creative musicals.

The Satisfaction Analysis of Senior-Friendly Park Using Fuzzy Comprehensive Evaluation (퍼지 종합 평가를 활용한 노인 친화형 공원 만족도 분석)

  • Yin, Xiaoyan;Jung, Taeyeol
    • Journal of the Korean Institute of Landscape Architecture
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    • v.50 no.2
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    • pp.89-101
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    • 2022
  • The study was conducted in Erhe Park, a neighborhood park in Dali City, China, to derive the influence of environmental factors in the park on the elderly's satisfaction and to analyze the satisfaction in order to provide improvement recommendations. First, the evaluation indicators were selected, by referencing previous research into the elderly's evaluation of external spatial environments and the influence of various factors was determined from the questionnaire and factor analysis. Second, a fuzzy comprehensive evaluation was conducted to understand the satisfaction of the elderly, and then an Importance-Performance Analysis(IPA) analysis was conducted to develop improvement recommendations. Results of the factor analysis showed that park's environmental factors were grouped into four categories: facility suitability and comfort, safety and convenience of use, natural environment comfort, and parkway convenience. Based on this, the overall satisfaction rating for the environmental factors in Erhe Park was between satisfactory and average. The natural environment comfort was rated satisfactory, the facility suitability and comfort, and convenience and safety were rated average, and parkway convenience was rated near to satisfaction. The IPA analysis revealed that the suitability of rest facilities, suitability of convenience facilities, facility management status, safety of entrances and exits, and nighttime lighting facilities were items of high importance but low satisfaction that needed to be improved. The results of this study can be utilized as a guide for future building or readjustment of senior-friendly parks, and they are critical for increasing senior-friendly park satisfaction.

The Relative Importance of Factors affecting School to Work Transition in Foodservice-related Majors (외식관련 전공자의 노동시장 이행 영향 요인에 대한 상대적 중요도 분석)

  • Jang, Sang-Jun;Na, Tae-Kyun
    • Culinary science and hospitality research
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    • v.22 no.4
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    • pp.81-94
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    • 2016
  • The purpose of this study is to measure the relative importance of the factors that affect school to work transition that food service-related majors and workers recognize. To this end, this study composed such factors into a second hierarchy level of individual background, educational background, and preparation effort to enter labor market. The study made us of the analytic hierarchy process(AHP), which calculates the importance of each factor through the relative evaluation of each factor in the hierarchy. The results of analysis are as follows. First, in the second hierarchy level, effort to enter the labor market exhibited the highest relative importance. In the case of four-year college students, educational background had the highest relative importance. Second, in case of third hierarchy level factors relating to personal background, gender had the highest relative importance. As for educational background, the type of college had the highest relative importance. As to the effort to enter labor market, overseas working experience while in college and job searching channels had high relative importance, while vocational training experience had the lowest relative importance. Third, the analysis result of complex weighted value showed that the type of college had the highest complex weighted value. In future studies, the type of businesses and business conditions in the food service industry should be subdivided for an analysis of influential factors, and, based on this, customized career guidance should be made for specific career paths of each student.

A Study on the Relative Importance of Evaluation Factors for Improvement of Port Security (항만보안 강화를 위한 평가요인과 상대적 중요도 분석)

  • Kang, Min-Gu;Kim, Hwa-Young
    • Journal of Navigation and Port Research
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    • v.43 no.1
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    • pp.49-56
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    • 2019
  • The purpose of this study was to extract the evaluation factors and assess the relative importance between the factors. For this purpose, the evaluation factors were extracted through literature review and the process of brainstorming with experts, who are related to port security. The evaluation factors were then classified into four higher factors and twelve sub- factors through the use of the AHP method. A survey on the classified factors was conducted by experts composed of public officials, port authority employees and education institutions officials. We also carried out statistical tests to determine the perception gap of weights between the groups. As a result of a relative importance analysis of strength, the security operating system factor was highest, followed by improvement of hardware facilities and increase of security personnel. There was a difference in perception among the groups in policy support, facility support and personnel resources budget support. The results of the analysis show that the strength operating system through the establishment of an integrated monitoring system is a priority. It is necessary to understand the difference of perception between groups and build a systematic cooperation system. The evaluation factors extracted from this study can be used for the measurement of port security efficiency in further work.

An The Evaluation of the Perception of Students and Employees for Foodservice Characteristics of in High Schools in the Busan Area (부산지역 고등학교 급식서비스에 대한 학생과 급식종사자의 평가)

  • Mo Sung-Jong;Suh Jae-Soo;Lyu Eun-Soon
    • Korean journal of food and cookery science
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    • v.21 no.2 s.86
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    • pp.250-262
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    • 2005
  • The purpose of this study was to evaluate the perception of students' and employees' perception with for their high school foodservicein Busan area. For this purpose, questionnaires were distributed among the 324 students and 93 employees in 12 high schools in the Busan area. The students assessed the importance and performance of school foodservice as 4.00/5.00 and 2.97/5.00., respectively, and T the employees assessed the importance and performance of as 4.07/5.00 and 3.77/5.00, respectively. The importance mean scores of students wereshowed significantly (p<0.01) higher scores in internal environment factor and sanitation factor than those of employees, but the performance mean scores of students wereshowed significantly (p<0.01) lower scores in all the factors than those of employees. The importance grid of students and employees showed that the items of the high with to the low with of consideration of preference in menu, appropriate the meal hours, rapidnessrapidity of service, and prompt dealing with complaints were high scores to the students, but low scores to the employees. The performance grid of students and employees showed that the items of the low with students to the high with employeesfreshness of food ingredients, offering the consistency of consistently good service, rapidnessrapidity of service, prompt dealing with complaints, communication between students and employees, and food cleanliness were low scores to the students, but high scores to the employees of dish. Therefore, it would seem to be desirable that the foodservice manager may be plans the strategies with the involvement of students in the process from planning the menu to proposinge of ideas for improvement.