• 제목/요약/키워드: Evaluation Factor Satisfaction

검색결과 466건 처리시간 0.025초

외식 서비스 기업의 전단 광고가 마케팅 성과에 미치는 영향 : 피자 레스토랑을 중심으로 (Effects of Handbills from the Food-Service Industry on the Marketing Performance - Focusing on Pizza Restaurants -)

  • 이보연;강석우
    • 한국조리학회지
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    • 제12권2호
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    • pp.106-120
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    • 2006
  • This study aimed to analyze the effects of handbills from the food-service industry on the marketing performance. In this study, an independent variable was one of the evaluation factors of handbills while performance variables were general satisfaction of handbills and repurchase intention. For the analysis methods, frequency analysis, descriptive statistics, factor analysis and multiple regression analysis were performed with SPSS 12.0. As a result of analyses, it was revealed that general satisfaction of handbills by advertisement evaluation factors was partly significant. Second, it was found that a product purchase intention by advertisement evaluation factors was not mostly influential. Even though the findings of this study, it is expected that this study, which attempted an exploratory study on handbills of the food-service industry, will be used for future advertisement analyses of the food-service industry and as basic information on the advertisement effect.

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서비스스케이프가 사후평가에 미치는 영향분석에 관한 연구 - 경남지역 숙박산업의 영업활성화 방안을 중심으로 - (A Study on the Effect Analysis of Servicescape on the Post Evaluation: Centered Plan to Improve Business of Hospitality Industry in Gyeongnam)

  • 구정대;전용수
    • 농촌지도와개발
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    • 제18권3호
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    • pp.409-434
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    • 2011
  • The main purpose of this study was to examine the effects of servicescape on post evaluation of hospitality industry in Gyeongnam. Customers of deluxe hotels in Gyeongnam were selected for a questionnaire survey. To achieve the study objective, 253 valid questionnaires were statistically analyzed, using frequency analysis, factor, reliability analysis and regression analysis. The results of the multiple regression analysis indicated that five of servicescape factors had significant impact on customer satisfaction and customer retention. The servicescape factors partially exerted a positive influence on word-of-mouth intention. The result of the simple regression analysis also indicated that the customer satisfaction had very significant impact on customer retention and word-of-mouth intention.

Handle analysis of Cosmetic Textiles and its Correlation with Subjective haracteristics -Focus on puff textile-

  • Jung, Cheul Sun;Koo, Young Seok
    • 한국의류산업학회지
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    • 제16권2호
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    • pp.312-318
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    • 2014
  • This study examined the correlation between a handle evaluation of cosmetic puff textile and a sensory evaluation. The KES-F system was used to analyze the main mechanical factors for the handle evaluation and a statistical method was used for the sensory evaluation. The results revealed different mechanical properties and handle values of the tested cosmetic puff textiles. A material type and structure of the cosmetic textile affected the handle property of the material which is the most important factor for a cosmetic purpose. Particularly, the physical properties of textile material are likely to be important factors for the sensory property of cosmetic material. In addition, the sensory evaluation also revealed different sensory characteristics of the cosmetic efficiency according to the cosmetic puff textile. No close relationship was observed between the mechanical properties and sensory evaluation on the cosmetic puff textiles. The sensory evaluation of a cosmetic efficiency is not only decided by the physical and mechanical characteristics of the cosmetic textile material. Overall, when using textiles used for the cosmetic purposes, it is important to consider not only the proper mechanical properties of the textiles but also the use and sensory satisfaction. Development and selection of the cosmetic textiles should be focused on both the material function and consumer satisfaction.

호텔 접객 직원의 핵심자기평가, 서비스 회복 행동, 직장만족, 이직의도에 관한 연구 (A Study on Core-Self Evaluation, Service Recovery Performance, Job Satisfaction and Turnover Intention among Hotel Frontline Staff)

  • 최현정
    • 한국조리학회지
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    • 제18권2호
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    • pp.118-133
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    • 2012
  • 본 연구의 목적은 국내 호텔의 접객 직원을 대상으로 하여 핵심자기평가, 서비스 회복 행동, 직장만족 그리고 이직의도의 구조적 관계를 분석함으로써 서비스 회복 행동을 보다 성공적으로 수행하게 하고, 직장만족을 높이며, 이직의도를 감소시키는 주요 요인을 규명하는 것이다. 이를 통하여 호텔의 인사관리에 효율적인 방안을 제시하고자 하였다. 본 연구를 위하여 수집된 자료를 실증적으로 분석하기 위하여 SPSS(10.0)와 AMOS(4.0) 프로그램을 활용하였으며, 빈도분석, 기술통계분석, 신뢰도 분석, 확인요인분석, 상관관계분석 그리고 공분산 구조 분석을 실시하였다. 그 결과, 핵심자기평가는 서비스 회복 행동에 정(+)의 영향이 있는 것으로 검증되었다. 또한 서비스 회복 행동은 직장만족을 높이는 것에 효과적인 요인이라는 것이 확인되었으며, 이직의도와는 관계가 없는 것으로 나타났다. 직장만족은 이직의도에 부(-)의 영향이 있는 것으로 확인되었다.

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공직사회 유연근무제 활용 만족도의 선행요인과 결과요인에 관한 연구: 조직문화와 조직효과성 관련 요인 및 삶의 질을 중심으로 (Examining the Antecedents and Consequences of Public Officials' Satisfaction with the Flexible Work System)

  • 김주윤;손지연
    • Human Ecology Research
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    • 제61권4호
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    • pp.521-541
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    • 2023
  • The purpose of this study is to demonstrate the antecedent and consequential factors of satisfaction with the flexible working system. Organizational culture was examined as an antecedent factor, while job satisfaction, work performance, organizational commitment, turnover intention, and quality of life were examined as outcome factors. The data of 2,785 public officials who used the flexible work system in the Korea Institute of Public Administration (2022) data set were analyzed using SPSS 28.0. and PROCESS macro's Model 4. The main research findings are as follows. First, organizational cultures that respect individuality and cooperation, supports management, and aims for work autonomy all positively and significantly affect satisfaction with the flexible working system. When ranking the size of influence by the type of organizational culture, work autonomy, respect for individuality, and a cooperative organizational culture had a positive impact in that order, with work autonomy being the most influential factor. In addition, the public officials' age, job preparation period, self-evaluation of workload, and overtime working hours are significant antecedents of satisfaction with the flexible work system. Second, when examining consequential factors, a high level of satisfaction with the flexible working system affects job satisfaction (+), work performance (+), organizational commitment (+), turnover intention (-), and quality of life (+). Job satisfaction was an especially valid mediator between satisfaction with the flexible working system and other consequential factors, including work performance, organizational commitment, turnover intention, and quality of life.

여대생(女大生)의 체형인식(體型認識)이 신체(身體)이미지와 만족도(滿足度)에 미치는 영향(影響) (The Effects of University Woman Students' Recognition on their image and satisfaction of their physical bodies)

  • 이정순;한경희
    • 패션비즈니스
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    • 제11권2호
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    • pp.145-154
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    • 2007
  • The purpose of this study is to analyze University Woman Students' recognition of their physical bodies and the effects that their recognition has on their image and satisfaction of their physical bodies. The result of study is as follows. 1) According to the result of the analysis of the difference between University Woman Students students' practical physical sizes and ideal sizes, it was showed that their heights and burst should be larger than their practical physical sizes but their waist, hip, and weight should be reduced.2) According to the result of the analysis of the factors for the evaluation of University Woman Students students' behavioral body images, Factor I was 'Management of Appearance', factor II was 'Management of Weight' and Factor III was 'Satisfaction of Appearance'. Considering the result of correlation of factors of the body images, it was showed that the more interest they had on their appearances, the more management they had on their weights. 3) They had comparatively positive recognition on their physical bodies. However, regarding their degrees of the satisfactions on their physical parts, they showed somewhat dissatisfaction on all the items of their physical parts. 4) According to the result of the analysis of the correlation between their recognition of the physical types and their satisfaction of them, it was showed that they had more satisfactions when their heights were higher and their weights were lighter. In addition, it was showed that they had more satisfaction when they had larger busts and regarding their waists, hips, upper arms, lower arms, wrists, thighs, and calf measurements, they had more satisfactions when they had thinner ones and regarding their shoulders' measurements, it was showed that they had more satisfactions when they had narrower shoulders' measurements.

Kano 모델과 Timko의 고객만족계수를 이용한 이러닝 만족 및 불만족 요인에 관한 연구 (A Study on the Factor of Satisfaction or Dissatisfaction of e-Learning Using Kano Model and Timko's Customer Satisfaction coefficients)

  • 배재홍;신호영
    • 한국융합학회논문지
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    • 제10권7호
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    • pp.325-333
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    • 2019
  • 본 연구는 Kano 모델과 Timko의 고객만족계수를 이용하여 이러닝 학습자인 대학생들의 만족 및 불만족에 영향을 미치는 요인을 알아보기 위해 경상북도에 소재한 Y대학의 대학생을 대상으로 실증조사를 실시하였다. 그 결과, 첫째 시 청각적으로 학습하기 편리하고 궁금한 사항에 대해 언제든지 질문이 가능하며 교수자가 관심을 가져줄 때 학생들은 높은 매력을 느끼는 것으로 나타났다. 둘째 성적과 과제에 대한 합리적인 기준과 정확한 평가는 당연히 충족해야하는 요소로 나타났다. 셋째 기초연구의 결과에서 언급한 대학생들이 이러닝을 이용하는 가장 큰 이유인 학습시간 및 학습공간의 편의성과 학습과정의 용이성은 더 이상 이러닝을 이용하는 매력적 요소로 작용하지 않는 것으로 나타났다. 본 연구의 결과는 이원적 인식방법으로 분류된 각 요인들의 전략적 활용방안과 이러닝 교육 개발에 있어 효과적인 방향을 제시할 수 있을 것으로 생각된다.

서울시 마을마당의 이용후 평가 (Post-Occupancy Evaluation for Village Parks in Seoul)

  • 김신원;허준;박율진
    • 한국조경학회지
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    • 제27권5호
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    • pp.94-106
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    • 2000
  • The purpose of this study is to provide the basic data for planning and designing Village Parks in Seoul in the future, which result from analyzing post-occupancy evaluation. For conducting this study, 10 Village Parks among 45, built between 1996 and 1997, were selected and analyzed. The results of this study are as follows. The degree of satisfaction of 10 Village Parks in Seoul has been evaluated on a scale of 10, to be a 6.68 average. This result means that the most respondents are satisfied with the existing Village Parks in Seoul. The correlation of the degree of satisfaction with major planning factors for 3 types of Village Parks shows that accessibility is the most important factor. As for future directions of planning and designing Village Parks, many kinds of sitting, leaning and resting place need to be provided. It is also necessary to improve the visual quality of the parks with various spatial elements. The research also shows that various facilities for people's use should be provided in Village Parks.

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구매후 의복평가기준에 관한 연구-만족도, 상포태도, 재구매의도와의 관계를 중심으로- (A study of Post-purchase Clothing Evaluative Criteria: The Relationships Among Clothing Satisfaction, Brand Attitudes Repurchase Intention)

  • 여의재;이영선
    • 한국의류학회지
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    • 제20권6호
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    • pp.1027-1038
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    • 1996
  • The decision making procedure of consumer's post purchase is important because post purchase evaluation function is the physiological variables in repurchasing. The previous studies of post-purchase decision making showed that consumer compared the expectation of pre-buying with the performance of the product of post-buying. After consumers evaluates the products, consumer is satisfactory or dissatisfactory with products. And the satisfaction effects repurchase intention. The criteria which consumer didn't consider can be important to consumer after buying. Therefore the research problems are as follows; 1. To reveal the consumer's post-purchase clothing evaluative criterita and to indentify the dimensions of post-purchase clothing evaluative criteria. 2, To examine a causal model of the repurchase intention by post- purchase clothing evaluative criteria, satisfaction and brand attitude, A questionnaire was developed and administered 530 women living in Taejeon, and social daytime wear was selected as a clothing item for the study. Consumer's post-purchase clothing evaluative criteria were composed of six dimensions; Fit, Utility, Management, Transformation, Wearing/sewing, Esthetic factor. The main causal model of repurchase intention is that post-purchase clothing evaluative criteria - satisfaction - brand altitude - repurchase intention. Finally we found that the post-purchase clothing evaluative criteria were important because the repurchase intention depended on post-purchase clothing evaluation, too.

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공간 환경에 대한 감성평가와 실증분석에 관한 연구 - 덕수궁 미술관 전시실을 중심으로 - (An Empirical Analysis of the Exhibition Hall of the Deoksugung Art Museum Perceived by Visitors)

  • 한명흠;오인욱
    • 한국실내디자인학회논문집
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    • 제19권5호
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    • pp.67-74
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    • 2010
  • The purposes of this study are to investigate the dimensions of the sensibility towards a spatial environment perceived by the general public and to present the characteristics of various spaces through empirical analyses. A set of words are selected to describe visitors' perception of a spatial environment based on previous studies, and then they are arranged according to the degree of understanding and suitability. The results of the survey on the sensibility measurement can be summarized as follows: Factor analyses and cluster analyses are conducted on the indicators measuring the general public's perception of the exhibition hall of the Deoksugung Museum, and the following five dimensions are obtained: spatial value, spatial aesthetic, spatial affinity, spatial freshness, and spatial materials. The satisfaction level of visitors regarding the space of the exhibition hall under study is also investigated. A regression analysis is conducted to find a relationship between the satisfaction level of visitors (DV) and the five dimensions (IVs), and the analysis shows that there is a significant relationship. Among the five factors, the 'Spacial Value' and 'Spacial Affinity' are found to Significantly affect visitors' satisfaction. The results of this empirical study show that visitors' affinity towards the exhibition hall of the Deoksugung Art Museum along with the surrounding garden, as well as visitors' appreciation of the social, historical, and cultural value of Deoksugung Palace, are found to greatly affect visitors' overall satisfaction with the spatial environment of the museum.