• 한국의류산업학회지
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• 제19권1호
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• pp.19-29
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• 2017

This study identified the purchase decision-making process of outdoor wear consumers and examined the hypothesis that consumer satisfaction mediates the relationship between purchase decision-making process and repurchase intention. Data were acquired from a survey and analyzed with descriptive, factor analysis, reliability analysis and multiple regression analysis. Respondents were 454 adults who have purchased outdoor wear. The results are as follows. First, the purchase decision-making processes of outdoor wear consumers consisted of a series of steps: need recognition & passive information search, active information search, evaluation of alternatives with practical attributes, evaluation of alternatives with unpractical attributes, purchase decision, and post-purchase evaluation. Second, four purchase decision-making processes (except for need recognition & passive information search and active information search) had significantly positive effects on consumer satisfaction. Third, the need recognition & passive information search, the evaluation of alternatives with unpractical attributes and post-purchase evaluation had significantly positive effects on repurchase intention. Lastly, the partial mediation of consumer satisfaction in the relationship between two purchase decision-making processes (evaluation of alternatives with unpractical attributes and post-purchase evaluation) and repurchase intention were indicated. This academic study will help to understand the purchase decision-making processes of outdoor wear and allow companies to obtain information (from the industrial aspect) about which process to invest in and how to manage the process.

• 한국의류학회지
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• 제21권8호
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• pp.1323-1333
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• 1997

The objectives of this study were to identify 1) the steps of information processing and evaluation in clothing purchase decision making, 2) evaluative criteria and determinant attributes at each step, 3) decision making rule, and 4) the effect of clothing involvement on information processing and evaluation. The data were obtained 71 female adults using questionnaire, observation and protocol in real shopping behavior. Consumer's information processing and evaluation was a circulated process composed of multi-steps. Consumer considered aesthetic and intrinsic evaluative criteria to be important and used compensatory and noncompensatory rule together at each decision making step. Clothing involvement had an partial effect on information processing and evaluation.

• 아동학회지
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• 제31권1호
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• pp.163-177
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• 2010

The purpose of this study was to examine the maintenance of an evaluation accreditation indicator according to child care center teachers' participation in decision making. The subjects of this study were 139 teachers from 12 accredited national, public, private, and corporate child care centers in Seoul and North Gyeongsang Province. The TIP-2 (Teacher Involvement and Participation Scale V.2) and Accreditation Indicator for Child Care Centers were used to measure teachers' participation in decision making and accreditation indicator maintenance. Frequency, mean, standard deviation, one-way ANOVA and scheffe test were used for data analyses. The results revealed that the teachers who rated middle and high level in terms of their participation in decision-making showed higher levels of maintenance of the evaluation accreditation indicator than those with low levels of participation. This finding suggests that teachers' participation in decision making is an important factor for maintaining the quality of child care centers.

• ETRI Journal
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• 제36권4호
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• pp.572-580
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• 2014

Mobile operators in saturated markets increasingly favor mobile network sharing (MNS) over facility-based competition. Previous research examining MNS primarily focused on its positive effects, while the negative effects were largely overlooked. This study proposes a decision-making model using an analytic hierarchy process technique to evaluate decision-making criteria among various types of MNS policies. The decision-making model was applied to Wireless Broadband services in Korea to determine the relative importance of both positive and negative evaluation criteria and preference among multiple types of MNS policies. Positive evaluation criteria (that is, efficiency) were far greater in importance than negative evaluation criteria (that is, competition harm). The preference for adopting MNS among five alternative approaches was also revealed. The study findings offer immediate policy insights in Korea and provide a decision-making framework for policy makers in other countries to utilize.

• 환경영향평가
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• 제9권4호
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• pp.363-372
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• 2000

For any particular development project or environmental regulations, decision-making criteria is required and conflicts among criteria should be resolved. It is necessary to investigate criteria that government agencies employ in making decisions that influence the environment. The evaluation of alternative development proposals and regulatory measures involves much more than environmental issues. Economic, technical, and social factors should be considered along with environmental impacts when making evaluations. Evaluation should be based on values of all individuals who may be affected by public or private decisions. There are many evaluation methods for determining how individuals and groups value alternative public actions. Numerous weighting-scaling methodologies can be used in such evaluations. These methodologies represent adaptations of multiple-criteria or multiple-attribute decision-making techniques. Environmental risk assessment which accounts for uncertainties in choosing among alternative policies and projects is increasingly used.

• 수산경영론집
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• 제32권1호
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• pp.81-97
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• 2001

The main objective of this research is to identify the evaluation criteria of the local governments' projects for the fisheries industry development (LGPFID) and to develop the evaluation software prototype applicable to LGPFID. This research does not try to develop the whole evaluation processes and programs for LGPFID, but just to outline the approach to managing LGPFID. The evaluation processes and programs developed in this study is based on the group decision support systems(GDSS), which is a collaborative, system-oriented, and objective system useful in evaluating LGPFID. Specifically the goals of the programs are to : (1) enhance the quality of evaluation process for LGPFID; (2) provide the local government decision makers' and interest groups' access to comprehensive evaluation information; (3) support private-public collaboration in government's decision making. We used analytic hierarchy process model as a group decision making model and programmed the application software prototype with Visual Basic language.

• Asia pacific journal of information systems
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• 제11권3호
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• pp.127-147
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• 2001

This paper presents an analysis of Korean middle managers' decision-making processes. The sample included the observations of decisions made by 17 groups with 5 to 7 members each. The 5 hour-long, in average, decision processes were analysed by a modified system of Fisher's(1970) Interaction Process Analysis. The results showed that Korean managers followed alternative-focused decision processes, as opposite to value-focused ones. That is, the decision-making groups showed a strong trend to elaborate on alternative generation and evaluation right after the situation analysis. They tended to discuss the objectives of decision and relevant criteria only to resolve conflicts arisen during the evaluation process of alternatives. The analysis also showed that a decision proposition was more frequently followed by negative responses than positive ones and by interpretative evaluations than substantiative ones. The lessons from this study suggest a direction for the development of group decision support systems tailored for Korean cultural characteristics. This study is also meaningful as the first observation and empirical analysis of Korean middle managers' decision-making processes.

• 한국항만학회지
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• 제7권1호
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• pp.5-12
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• 1993

In complex decision making such as ill-defined system, one of the main problem is how to treat ambiguous aspect of the decision making. According to the complexity and ambiguity of the objective systems, many types of evaluation attributes are necessary for the rational decision and the relationship among the attributes become complex and fuzzy. Fuzzy integral is very effective to evalute the complex system with interaction between attributes but how to save the evaluation efforts in the decision making process of grading the membership of the objects or alternative is the problem to be tackled. Because the more object there are to evaluate, the number of decisions to made increase exponentially. Therefore, this paper aimes to propose a new evaluation algorithm based on fuzzy integral which can save the evaluator's efforts in decision making process. The proposed algorithm is constructed as follows : First, compose the fuzzy measure by introducing AHP(Analytical Hierachy Process) & mutual interaction coefficient. Second, generate fuzzy measure value of monotone family set for calculating the fuzzy integral. The effectiveness of the proposed algorithm is investigated through the example and sensitivity of interaction coefficient is illustrated.

• 한국경영과학회지
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• 제27권1호
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• pp.53-73
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• 2002

The launch of a new business is crucial to the future growth and profitability of a company. A new business project typically requires a large amount of resources while it has a high possibility of failure. The evaluation of new business opportunities is therefore quite a critical decision-making to companies. This evaluation includes screening of a large number of criteria at a time which often makes desision-making very complicated. Management should evaluate the business alternatives in a sound and consistent manner that is hard to achieve because the new business evaluation is a typical semi/unstructured decision-making problem. The difficulty in such an evaluation will increase if it is required for management to consider both quantitative and qualitative criteria simultaneously. Under these circumstances, this study has proposed a decision-making framework that utilizes analytical hierarchy process(AHP). This study has identified a set of criteria essential to the new business evaluation and suggested a systematic framework for it. Both qualitative and quantitative evaluations are incorporated into the single framework in this study.

• 산업경영시스템학회지
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• 제21권45호
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• pp.11-23
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• 1998

This paper presents a more efficient evaluation of alternatives by use of multi-criteria decision making methodlogy under fuzzy intersectional dependence relations. The performance evaluation of most systems such as weapons, enterprise systems etc. are multiple criteria decision making problems. The descriptions and judgements on these systems are usually linguistic and fuzzy. The traditional methods of Analytic Hierarchy Process(AHP) are mainly used in crisp(non-fuzzy) decision applications with a very unbalanced scale of judgements and rank reversal. To overcome these problems, we will propose a new, general decision making method for evaluation models using fuzzy AHP(FAHP) under fuzzy intersectional dependence relations. The T.M.S alternatives A, B and C will be evaluted by the Fuzzy Analytic Hierachy Process (FAHP) based on entropy weight in this study. We will use symmetric triangular fuzzy numbers to indicate the relative strength of the elements in the hierachy and degree of intersection between criteria. These problems are evaluated by five criteria : tactical criteria, technology criteria, maintenance criteria, economy criteria, advacement criteria.