• 복식
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• 제64권5호
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• pp.18-29
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• 2014

Modern male has displayed an increased desire to express their social influence and image, and the male fashion market has had to provide various styles and images to fill these needs. The current domestic menswear market, however, is unable to satisfy the needs of male consumers who have a need for diversity in a rapidly changing society; more segmented fashion images and styles are needed. The purposes of this study are to classify fashion images and to establish character of the types. This study was done by performing a literature review and a survey. This study proposed 10 categories of fashion style images. Men's fashion style is classified into the classic image, sophisticated image, urban casual image, chic modern image, mods modern image, basic casual image, ethnic image, avant-garde image, active & outdoor image, and street-kitsch image. In the case of the classic images, common in formal setting, men's formal wear is the main focus with the classic suit. The sophisticated image is that of a colorful formal wear seasoned with elegance. Urban casual image is contemporary image, and therefore is meant for city life wear. Chic and modern image conveys an urban image by seeking a simple and chic feel. Mods modern image is retro yet dandy, giving off a sense of youthfulness compared to the other classic images. Ethnic image expresses the exotic quality of folklore as the main representatives of the character casual wear. Avant garde image portrays strong character casual wear with oversized silhouettes or exaggerated details. Active & Outdoor image is leisure life wear conveying active, functional images. Street Kitsch image is men's street casual wear with graphic patterns such as pop art and graffiti. This study's significance lies in its presentation of fashion style data, which can be utilized in the design and marketing of fashion targeted to males.

• 복식
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• 제57권6호
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• pp.46-61
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• 2007

The analysis of exotic style in domestic fashion brand items aims to offer the ideas necessary for the style and item developments and to analyze exotic images and styles accepted in domestic fashion market. Therefore this study analyzed the domestic fashion brand items and categorized the main exotic factors and styles so that would catch on to its characters and appearance frequency. As for the research method of this study, the frequency and content multi-dimensional analysis were used in the investigation of the exotic images appearing in the domestic fashion brands. The styles of exotic image in domestic fashion brand items are 'natural' style, 'primitive' style, 'ethnic' style, and 'maximalism' style. Also, the main exotic factors in each exotic style were composed of a few exotic images such as 'natural', 'primitive', 'ethnic', 'romantic', 'elegance', 'splendid', 'seductive', 'retro', 'traditional', 'classical', 'bohemian', 'vintage', 'kidult', 'artistic', 'extreme compromise', and 'modern'.

• 복식
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• 제58권3호
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• pp.63-78
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• 2008

Since 1960, minimalism has been one of the fashion phenomenon and turned out in many different ways. After postmodernism which contains negotiation and pluralism, appeared in 1980, there was a new wave of post minimalism that inherited 1960's minimalism. Minimal style which come out of 60's fashion, is marked by simplicity, minimal expression, and monochrome color, and it shows up simple style with no decoration. It opened up a young fashion period, and we saw minimal style in sports wear which utilized simplicity and function with spread of sports in the 70's. And also since 1980, Post-Modern widely influenced the idea about modern culture as well as complicated clothes getting rid of fixed concept, seeking to break the boundary between culture and life which were seek in fashion and personality as well as various characteristic, Accordingly in different ages, The style and image were borrowed from different culture and natural environment mixing the image, cultural phenomena like these appearing in complexity and expression, variety and possibility of new vision was expanded. Since 1980, Fashion has become more gradually diversity, high classed, required of each individuality. The phenomenon of fashion reappearance which was influenced by minimalism is continued to 2000. The Oriental style fashion is still attracted, so The new term "Ethic Minimalism" has appeared along with the trends which is put together. Therefore the purpose of this study is to search the concept and the characteristics of ethnic minimalism, to consider the relationship between minimalism and ethnic minimalism, and reveal the characteristic of ethnic minimalism happened to modern fashion. The study method went through literature research and practice research. The range of this study is oriental fashion spanning of from 1960 to current day. Photo records from this period show well the spirit of the oriental and the personality of minimalism. The oriental representative designer and western representative designer are centered Consequently, The formative characteristics of ethnic minimalism are simple, pure, unbalanced free style and representing the phenomena of compromise, blending oriental and western fashion. Structually, Elements of space and plane are emphasized, colors are restricted, and materials are composed mainly of natural fiber. So, minimalism based on simplicity combined with a structure of oriental spiritual depth and space, It could be called ethnic minimalism as a rational fashion.

• 패션비즈니스
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• 제15권4호
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• pp.155-166
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• 2011

The purposes of this study was to examine Chinese consumers's perception toward Korean fashion brands. Especially, this study aimed to compare the Chinese consumers in three local groups (Beijing, Shanghai, & Yangji). The subjects used for this study were one hundred ninety-six participants(male; 110, female; 86) in 20s age who live in China. For data analysis, descriptive statistics, Cronbach's alpha, and t-test were used. Cronbach's alpha test revealed that all instruments which were used for this study had over 0.85. As the results, first, 67.9% of Chinese consumers perceived Korean brands correctly as Korean brands. Also, 42.5% of Chinese participants had purchased Korean fashion brand products such as Teenie Weenie or E-land. Second, there were not significant differences in brand attitudes among three group participants. However, there was a significant difference in 'brand preference' factor, one of three brand attitudes, between two ethnic groups. Finally, there were not signifiant differences in brand image, while there was a significant difference in intelligent brand image, one of 4 brand image factors, between two ethnic groups. These results of this study would be very useful for Korean fashion brand marketers in order to understand Chinese fashion consumers more details, and provide more efficient fashion marketing strategies.

• 자연과학논문집
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• 제10권1호
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• pp.199-208
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• 1998

본 연구는 Los Angels 중심의 서부지역 시장을 중심으로 에스닉 테마의 유행정보를 시장조사를 통해 예측한 연구이다. 연구의 진행은 먼저 에스닉 테마의 출현 배경을 고찰하고 전문점과 백화점 그리고 hadquarter의 현황을 조사한 수, Zip code를 통한 소비자의 라이프 스타일의 분석을 통하여 시장에 적합한 패션경향을 제시하였다. 연구의 요약은 다음과 같다. 1997년 가을.겨울 소매 상가들에서 두드러진 경향은 에스닉이다. 이는 복잡한 현대 생활에 대한 반동으로서 기본 생활의 단순성, 자연에 대한 올바른 평가로 되돌아가는 것을 상징한다. 이런 에스닉한 민속 디자인들의 전형은 자연의상, 원시예술, 동족문화와 아프리카 테마주변에서 확인된다. 이런 에스닉 패션을 요약하자면 단순성, 자연성, 편리성, 자유로 나타내진다. 한편 이런 경향의 hadquarter라 할 수 있는 Broadway와 Robinsons-May와 같은 일반 백화점에의 기준은 다양한 스타일로 다양한 고객들을 충족시켜야 하는 것이다. Broadway의 에스닉 성향의 상품은 아직 도입단계로 정상에 오르지 못한 상태이다. 이 상품의 판매를 높이려면 VMD를 통한 판매 홍보와 다양한 에스닉 성향의 상품제시, 노력이 필요하다. 이 밖에 대표적인 상가 중심지인 Beverly Center Broadway의 고객을 분석했을 때 이 상품을 살만한 고객은 25-34세와 35-44세의 나이 분포를 지닌 대부분의 전문 직종의 젊은층과 사회적 지위를 성취하고자 하는 이들이었다. 이들의 라이프 스타일은 직업 지향의 활동들, 유행에 뒤지지 않은 복장, 모든 면에서 세련된 생활을 강조한다. 이 중 특히 중요한 것이 있다면 이미지이다. 그들은 남과 구분되는 개성을 원한다. 이미지들은 이국적인 것에서부터 단순함, 순박함과 섹시함에 이르기까지 다양하다. 따라서 이상의 시장조사를 통한 소비자의 요구를 충족시킨 유행경향 제시는 패션시장에서 그 무한한 가능성을 창출하도록 할 것이다.

• 복식
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• 제57권9호
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• pp.110-123
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• 2007

This study is purposed to analyze the characteristics of different images of Hollywood movie costumes centering on the costumes of actresses who are the fashion leaders creating fashions especially focusing on those in 1930s. The scope of this study covers the movie costumes selected from the movies ranging from 1930 to 1939 centering on the Hollywood movies produced and released by large movie distributors and the movie costumes of heroins that exerted great influences on the culture and clothing history of 1930s were examined. As for the methods of study, visual data and image data including movies were collected through related dissertations, articles in journals, internet sites relating to movies and photos and we have analyzed each of the characteristics of the movie costumes appearing in each image. The result of this study is as follows. Firstly, ethnic images were the reflection of orientalism that was popular in the fashion of the age with the purpose of highlighting the exotic appearances of the actresses and were the cases where the characters of the actresses had to be expressed in ethnic styles due to the spatial backgrounds of movie works. Secondly, glamorous images were highlighting the appeals of plump breasts, shoulder lines and the bodies constricted in the middle and the Hollywood movie costumes in 1930s. The smooth and flowing silhouettes of the heroins of the age were mainly long and slim patterns and female's images were expressed by highlighting the beauty of leg lines or especially by halter neck evening dresses that exposed backs and covered breasts. Thirdly, mannish images reflected tough images of males in order to further highlight the reality of the characters of the heroins of the age pursuant to the emergence of the opinions advocating the equality between men and women.

• 한국의류학회지
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• 제32권6호
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• pp.902-910
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• 2008

Orientalism은 동양을 서양과는 다른 이질적 인 대상, 괴상하고 후진적이며 수동적 인 특성을 지닌 열등한 타자로 서양인의 무의식 속에 내면화되어 왔다. 아시아를 일정한 지배의 틀 속에 가두는 문화적 장치와 담론의 체계인 Orientalism은 원래 남유럽과 북아프리카를 포함한 서남아시아에 해당하는 서유럽 중심의 용어였으며, 비 서구사회는 서구문명을 수용함으로써만 발전할 수 있다는 논리의 사상이다. 따라서 이러한 용어의 무분별한 사용은 부적절하다. 또한 아시아의 이미지나 복식양식을 차용한 서구의 아시안 룩에 아시아 본래의 정신은 사라졌다고 하여도 아시아를 저급한 타자로 인식한 것에서 비롯된 것이 아니다. Asian Ethnic Look은 동양적 미학에 매료되어 동양의 이미지나 양식을 차용한 서양의 복식이므로 Orientalism의 속성과는 차이가 있다. 국내의 패션계에서는 이에 대한 분별없이 혼용하여 사용하고 있고, 특히 Orientalism Fashion 또는 Oriental Look이라고 자주 사용하고 있다. 아시아의 복식이나 이미지를 기괴하게 조작한 일부 특정한 복식만을 Orientalism Fashion 또는 Oriental Look이라 해야 하며, 이를 제외하고는 'Asian Look', 'Asian Fashion', 'Asian Ethnic Look' 등으로 바꾸어 쓰거나, 'Korean Look' 등의 개별 국가나 지역 명으로 바꾸어 쓰는 것을 분명히 해야 한다 한국을 비롯한 아시아는 서구 중심의 수동적 입장이 아니라, 세계 패션산업의 중심축 중 하나로써 세계 패션을 리드하고 있다. 이제는 우리 스스로가 서구중심의 이분법적 편견을 해체해 나가야 할 것이다.

• 복식
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• 제55권1호
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• pp.1-12
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• 2005

The modern society which is going through the big turbulence of civilization experiences the lost of humanity and the phenomenon that the standard of our thoughts, like those for good and evil, truth and false is not clear anymore as the technology is being improved. This makes us miss the past when everything is simple and the standards are very clear and being attracted by the metaphorical culture symbolizing something from the past, like memories of youth, fantasies, fairy tales or myths and we are now having a great interest in the joy of life and the affluent life. Influenced by this kind of tendency in modern society, the minimalism, which had the great influence in the nineties, went out of fashion and at last the romantic susceptibility seems to be the trend forming the major mood of the late 20th century - the early 21st century. This study focus is: (1) the theoretical aspects of romantic images such as the concept, the historical tendency and the character are considered. (2) the variety and multiplicity of the romantic images is discussed after the romantic image is classified into four types of retro character, natural character, ethnic character, erotic character according to major trends in our modern. The purpose of this study is to understand the romantic images in modern fashion, by analyzing the fashion trends together with the various features of romantic images.

• 비교문화연구
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• 제28권
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• pp.87-114
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• 2012

The Maa speaking Torobo people inhabiting the southern portion of the Mau Escarpment in Kenya approach both individual and community survival from a relational orientation focused on ethnic identity and responsibility. This social responsibility to the tribe is in stark contrast to Torobo relationships with other ethnic groups. The purpose of the research is twofold. First, the paper explores how folkloric language through a trickster image reflects important cultural and social ideals, understandings, and patterns of thought in Torobo world view. A second purpose is to offer ethnographic information to scholars and students' alike necessary for world view studies of eastern Africa specifically focused on the interplay between anthropomorphic tales and the social context in which these stories are utilized. The key research question for this analysis asks how the trickster image in Torobo folklore conceptualize the life experience. A Torobo folktale entitled, The Clever Hare, is the text chosen for analysis with the hare character as the protagonist. A second query explores the importance of the trickster image in understanding Torobo world view categories of Self and Other. The analysis contributes an ethnographic perspective for the world view categories of Self and Other as well as trickster folklore by examining the nature of Torobo-ness using the tale of the cunning hare as a research tool.

• 한국의상디자인학회지
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• 제13권4호
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• pp.139-151
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• 2011

Since personality lead to relatively consistent responses to one's own environment, consumers' distinct personality influences their buying behavior. In order to understand the relationship between consumer's personal characteristics and purchase behavior, the study investigated the effect of consumers' personality trait on the clothing selection criteria and preferred clothing image. Survey was utilized to collect the data and subjects were 333 high school students. Measures consisted of three main constructs: Consumer's extroversion and openness based on the Big-Five personality trait, clothing selection criteria, and preferred clothing image. The data were analyzed using PRELIS 2, LISREL 8.8, and SAS 9.2. The subjects was classified into three groups; Group 1 was a group of intermediate-level in openness and extroversion while Group 2 was a group of high-level in both personality traits. Group 3 was a group of high-level in openness but of low-level in extroversion. Clothing selection criteria were confirmed to have five constructs: other-directed, aesthetic, fashion & conformity-oriented, brand-oriented, and practical. In the buying situation, Group 1 prioritized fashion & conformity-oriented and brand-oriented criteria but regarded other-directed and aesthetic as less important than other groups did. Group 2 considered that all of the clothing selection criteria were important except practical. "The were six factors in the clothing image: elegance, simple, ethnic, masculine, active, and modem. The result showed a significant difference between groups in preferred clothing images. Group 2 liked most of the clothing images but group 3 did not. Group 3 preferred simple clothing image more than masculine or ethnic ones. Overall, the study concluded that the openness and extroversion of Big-Five personality traits could serve as a predictor of clothing selection criteria and preferred clothing image.