• Title/Summary/Keyword: Ethical Perspective

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Ethical Behaviors for Conducting Research based on the Perspective of Marketing Researchers

  • Junhyuck SUH
    • Journal of Research and Publication Ethics
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    • v.4 no.1
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    • pp.23-29
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    • 2023
  • Purpose: While prior research has identified ethical issues in marketing research, more research needs to identify specific ethical behaviors that marketing researchers should adopt. This research addresses this gap by identifying a few ethical behaviors that marketing researchers should consider. Research design, data and methodology: The present study has a justification to collect adequate textual data in the current literature using screening process based on the marketing ethics topics and themes, and ethical behaviors of marketing researchers. Results: Based on the literature analysis, a marketing ethics model, which included the principles of fairness, honesty, responsibility, and respect for stakeholders. Since the rise of e-commerce and technology, a growing demand for a method to analyze website user behavior has been growing. Researchers in the field of marketing are responding to this demand by creating innovative interactive platforms. Conclusions: The term "ethical practices in market research" refers to a collection of best practices that, when followed, increase the likelihood that the research carries out is ethical, fair, and accurate. Because there needs to be more theoretical work done on the topic, there should be more empirical studies on ethical behaviors in marketing research.

Development and Application of the Framework for Analyzing Forest Education Paradigms (산림교육 패러다임 분석틀의 개발과 적용)

  • Lee, Jae-Young;Kim, In-Ho;Jeon, Jeong-Il;Jung, Sue-Jung;Gwak, Jung-Nan;Song, Seong-Ah;Kwon, Hye-Seon
    • Hwankyungkyoyuk
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    • v.21 no.1
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    • pp.31-44
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    • 2008
  • This study was aimed at developing and providing textbook writers with information and materials required to introduce forest education ideas and paradigm into primary, middle, and high school students, responding to establishment of the new national curriculum. Research methods included interview with school teachers, literature review on forest education and policy, analysis of writings and drawings of elementary school students. As a primary result, the study produced a framework that can be applied to analyze and understand how people think of and put a value on forest, consisting of 1) Resource-Economic Perspective, 2) Environmental-Ecological Perspective, 3) Cultural-Educational Perspective, and 4) Existential-Ethical Perspective. To test its validity, the developed framework was applied to the processes of reorganizing and interpreting the outcomes of teacher interview and writings and drawings of elementary school students. The results of applications showed that current school education mostly focused on ecological-environmental (about 50%) and cultural-educational (about 30%) perspectives on forest. To improve the quality of current forest education in schools, five main directions including integration, balance, interrelatedness, identity, and systematic approaches were suggested.

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Study on the Concept and Practice of Ethical Consumption (윤리적 소비의 개념 및 실태에 대한 고찰)

  • Park, Mi-Hye;Kang, Lee-Ju
    • Korean Journal of Human Ecology
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    • v.18 no.5
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    • pp.1047-1062
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    • 2009
  • Nowadays, ethical consumers are increasing and they consider social values such as worker's human rights, environment and animal's welfare as key criteria in purchasing products. This study focused on the academic and practical research of ethical consumption, in which the needs and interests are now growing globally. This study addressed the concept, trend and practices of ethical consumption as well as seeking methods to support and promote ethical consumption. It examined the concept and types of ethical consumption from the perspective of the philosophy on ethical consumption. Ethical consumption was defined as a behavior that intended to improve the environment and the welfare of people and animals by purchasing products produced according to sound ethical principles and avoiding products that are made through the exploitation or the damage of people, animals and the environment. It also dealt with the practices of ethical consumption such as the fair trade movement, Clean Clothes Campaign, boycott, local food movement, animal's welfare movement. In conclusion, I suggested that consumers, companies, governments, and NGOs should make an effort to promote ethical consumption.

Do Ethical Consumers Really Love Green Brand? A Comparison of Chinese and Korean Consumers

  • Lee, Han-Suk
    • Journal of Distribution Science
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    • v.14 no.12
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    • pp.23-30
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    • 2016
  • Purpose - As socially responsible consumption increases, green marketing emerges as a new philosophy in marketing. A number of companies are now putting forth green marketing strategies. But there is no single definition of "green brand" that can be used interchangeably. In this paper, we attempt to explore the meaning for "green brand," especially in Information and Technology products. Research design, data, and methodology - The author developed qualitative and quantitative research design. In particular, the paper approaches this topic from the Asian consumers' perspective and applies ethical concepts to green brand research. For this, Chinese and Korean consumers were used as consumer segmentation variables to investigate their ethical perspectives. Results - Qualitative research showed that there are several attributes and benefits we need to consider for green brand. Quantitative study showed positive correlations of the two variables: the higher the consumer ethics are, the more they prefer green brands. Conclusions - The current study shows that consumers clearly have a certain propensity toward green brand equity. Thus, marketers should consider the consumers' evaluation about green brands. This paper also proposes that ethics have a close relationship with green brand equity, and companies may use ethics in marketing strategy management.

The Impact of Ethical Leadership on Employees' Innovative Behaviours

  • KIM, Chan-Eon;LEE, Bum-Suk;LEE, Jaemin
    • The Journal of Economics, Marketing and Management
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    • v.9 no.4
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    • pp.19-30
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    • 2021
  • Purpose: This study aimed to examine how a superior employee's ethical leadership affects members' innovative behaviors, mainly on organization-based self-esteem. It also aimed to verify the mediating effect of organization-based self-esteem in the process that ethical leadership affects members' innovative behavior in distribution-related organizations. Research design, data and methodology: After collecting materials from companies' executives and staff members in distribution-related organizations located in Seoul, South Korea, a research hypothesis was analyzed. Results: A superior employee's ethical leadership affects a positive (+) effect on innovative behaviors of the organization's members and the study confirmed that the relation of this effect was mediated by organization-based self-esteem. It means that the possibility that an organization's members will do innovative behaviors will be increased if a leader conducts ethical leadership. It also means that a leader with ethical leadership enables an organization's members to pay attention all the time and be awake for their work environment. Conclusions: The result of this study discusses how ethical leadership affects innovative behaviors of an organization's members from the perspective of organization-based self-esteem and has a theoretical implication that it has empirically examined it. More importantly, it has a theoretical implication because it verified how this effect was made using organization-based selfesteem and flexible human resource management.

Fashion Films From the Modern Ugliness perspective -Case of SHOWstudio's Works- (현대적 추의 관점에서 살펴본 패션 필름 -SHOWstudio의 작품을 중심으로-)

  • Junyoung Hong;Jisun Lee;Jaehoon Chun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.47 no.1
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    • pp.152-170
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    • 2023
  • Although ugliness had long been considered a negative form of beauty, it has become an independent aesthetic category. However, most previous art studies have focused on Rosenkranz's theory, making its application to contemporary fashion analysis challenging. Therefore, it is necessary to redefine ugliness. This study highlighted four modern ugliness categories from a modern perspective following the examination of the historical considerations of the ugliness concept, namely ugliness as a violation of taboo, ugliness as an unpleasant emotion, ugliness as a vulgar taste, and ugliness as an ethical flaw. From this perspective, SHOWstudios for fashion films were analyzed in the present study. The results of our analysis showed that ugliness in the film was related to socially sensitive subjects and stimulating images. Whereas costumes in the film were used as a tool to convey the subject and to enhance the visual effect of the image. In addition, clothing was identified as a core subject element of the video, particularly when considering ugliness as an ethical defect. This study provides further insights into contemporary fashion analysis, expanding the ugliness perspective, which had been limited to the specific perspectives of scholars.

Ethical Problem Solving in Engineering: Matrix Guide (공학 분야의 윤리적 문제해결방법: 매트릭스 가이드)

  • Han, Kyong-Hee;Heo, Jun-Haeng;Yun, Il-Gu;Lee, Kang-Taek;Kang, Ho-Jeong
    • Journal of Engineering Education Research
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    • v.15 no.1
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    • pp.61-71
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    • 2012
  • The core issue of ethical problem solving in engineering is to understand what exactly happened and to define its nature. Problems often arise mostly in morally complex situations. Traditional philosophical theories usually focus on extreme conflicts of interest and suggest moral theory-centered problem solving methods. However, these methods are not only difficult to specifically apply to real situations, but also are likely to fail to deal with actual moral issues in engineering fields. This study aims to develop more desirable ethical problem solving methods, based on STS (Science and Technology Studies) and engineering ethics combined. First, we have examined the engineering ethics with implications of an STS perspective, then have analyzed traditional ethical problem solving methods in a critical point of view. This study will suggest a new ethical problem solving method named Matrix Guide, based upon those analyses. Specifically, this study classifies four stages of problem definition, analysis, solving, and feedback. Here, we focus on how to combine technological and non-technological factors in each stage, when we are facing morally complex situations in engineering sectors.

A Study on the Characteristics of Ethical Consumption in the Community Currency Movement Participant's Daily Life as a Consumer (공동체화폐운동 참여자의 소비생활에서 나타나는 윤리적 소비 특성 연구)

  • Chun, Kyung Hee;Song, In Sook
    • Korean Journal of Human Ecology
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    • v.21 no.4
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    • pp.745-764
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    • 2012
  • The purpose of this study is to investigate the characteristics of ethical consumption in the Community Currency Movement participant's daily life as a consumer. Qualitative research methods are used for the understanding about the participation activities and the daily lives as a consumer of Hanbat LETS participants'. The characteristics of ethical consumption used for analysing of the Community Currency Movement are the subjective participation, production process-aware consumption, others care to consumption, sustainable consumption, voluntarily simple life. The major results of this study show that the Community Currency Movement is the alternative economic system practicing the ethical consumption. The Community Currency Movement increase the subject participation, realize the social responsibility and community society and the ecological value and voluntary simple life. This research get the meaning for considering the Community Currency Movement & the ethical consumption on the discriminatory perspective.

Hadith Corresponding Thoughts on the Ethical Interacting Behavior of Young Entrepreneurs in Indonesia

  • ALWI, Zulfahmi;PARMITASARI, Rika Dwi Ayu;SYARIATI, Alim;SIDIK, Roziah binti
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.3
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    • pp.331-339
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    • 2021
  • The youths are characterized by their reckless and ambitious behavior. They exhibit a strong tendency to make risky decisions that may jeopardize their future. These qualities are also in line with their experience-seeking behavior. As young entrepreneurs aim high in profit-seeking activities, their ethical stance may be compromised. Moreover, their money profile increases at an accelerated pace, leading them to love money even more. Quantitatively, this study was the first to investigate the behavior of young entrepreneurs in terms of their love of money, religiosity, and ethical perceptions by adopting the hadith perspective in Islamic tradition by developing the scales of all constructs. The respondents were 261 members of the Indonesian Young Entrepreneur Association in Sulawesi Selatan, Indonesia. This study also examined gender as the moderating variable. This study found that the love of money affects ethical perception negatively; on the other hand, religiosity positively affected ethics. Gender is found to moderate religiosity, but not love of money. These results signify the harmful impact of loving money too much on young entrepreneurs' ethics; furthermore, the scales developed from hadith revelation were able to capture the empirical findings significantly.

The Impact of Corporate Social Responsibility Activity on Product Purchase Intention: An Empirical Study in Korea

  • KIM, Jang Hyun;YOON, Ki Chang;LEE, Chul Sung
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.9
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    • pp.219-233
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    • 2021
  • This study would prove the logic that business practice CSR has a positive impact on efficient product value while philanthropic CSR has a positive impact on socio-ethical product value to promote product purchase intention. It would also test the mediating role of efficient product value and socio-ethical product value. Methods: AMOS 22.0 was used to analyze the structural equation model in this work, and the hypotheses were tested after setting the impact of corporate variables on intrinsic variables additionally. Results: This study conducted research that has not been attempted in the preceding studies, classifying CSR into business practice CSR activities related to economic, legal, and ethical responsibilities and philanthropic CSR activities related to the contribution to the community, the connection of donation and business, company-wide philanthropy, and appropriate donation performance. Conclusion: This study would prove the logic that business practice CSR has a positive impact on efficient product value while philanthropic CSR has a positive impact on socio-ethical product value to promote product purchase intention, and evaluating the mediating role of efficient product value and socio-ethical product value, thus providing implications from a new perspective that has not been explored in previous marketing studies.