Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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Fashion Films From the Modern Ugliness perspective -Case of SHOWstudio's Works-

현대적 추의 관점에서 살펴본 패션 필름 -SHOWstudio의 작품을 중심으로-

  • Junyoung Hong (Dept. of Textiles, Merchandising and Fashion Design, Seoul National University) ;
  • Jisun Lee (Dept. of Textiles, Merchandising and Fashion Design, Seoul National University) ;
  • Jaehoon Chun (Dept. of Textiles, Merchandising and Fashion Design, Seoul National University/The Research Institute of Human Ecology, Seoul National University)
  • 홍준영 (서울대학교 의류학과) ;
  • 이지선 (서울대학교 의류학과) ;
  • 전재훈 (서울대학교 의류학과/서울대학교 생활과학연구소)
  • Received : 2022.10.18
  • Accepted : 2022.12.19
  • Published : 2023.02.28
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Abstract

Although ugliness had long been considered a negative form of beauty, it has become an independent aesthetic category. However, most previous art studies have focused on Rosenkranz's theory, making its application to contemporary fashion analysis challenging. Therefore, it is necessary to redefine ugliness. This study highlighted four modern ugliness categories from a modern perspective following the examination of the historical considerations of the ugliness concept, namely ugliness as a violation of taboo, ugliness as an unpleasant emotion, ugliness as a vulgar taste, and ugliness as an ethical flaw. From this perspective, SHOWstudios for fashion films were analyzed in the present study. The results of our analysis showed that ugliness in the film was related to socially sensitive subjects and stimulating images. Whereas costumes in the film were used as a tool to convey the subject and to enhance the visual effect of the image. In addition, clothing was identified as a core subject element of the video, particularly when considering ugliness as an ethical defect. This study provides further insights into contemporary fashion analysis, expanding the ugliness perspective, which had been limited to the specific perspectives of scholars.

Keywords

References

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