• Journal of Korean Home Economics Education Association
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• v.27 no.1
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• pp.67-83
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• 2015

The purpose of this study was to explore the levels of ethical consumptions and related variables on ethics of adolescents as consumers. This subjects were 552 middle and high school students. The research results are summarized as follows. 1. The scores to measure ethical consumptions level of the adolescents was ranged from 2.87 to 3.08, which were relatively low. 2. The ethical consumptions(fair-trade product consumption, donation and giving, local consumption and eco-friendly consumption) in demographic variables were found to have significant differences depending on their religion, perceived social class, father's education and mother's education. 3. The result of hierarchical regression analysis indicated that consumer education experience, the eco-friendly values, materialism, saving, experiencing mass media on affecting the fair-trade product consumption. The major variables affecting the ethical consumptions in the donation and giving were materialism, consumer education experience, experiencing mass media and the eco-friendly values. The significant variables affecting the local consumption were the eco-friendly values, consumer education experience, materialism, experiencing mass media and saving. The major variables affecting the eco-friendly consumption were the eco-friendly values materialism.

• Journal of Fashion Business
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• v.24 no.2
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• pp.68-84
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• 2020

The purpose of this thesis is to suggest a Practical Plan for ethical consumption by reviewing the category of Vegan Fashion and investigating its Social Value of vegan fashion. This will be achieved through investigating the papers and official home pages of 13 selected Vegan Fashion brands. It was found that in terms of use of materials such as leather, fur and organic fibers the brands can be divided into three sections: fur-free, cruelty-free and perfect vegan. A Practical Plan is suggested based on the aspects of production, consumption, distribution and education. Firstly, the provider should be required to understand vegan materials deeply, it is also desirable for them to get vegan certifications. Secondly, the seller should also understand about vegan materials, and be able to explain this to consumers. The education from the seller is vital and the meaning of logos and associated contents used by the label should be clearly explained to consumers. Thirdly, the association of consumers, and fashion brands should cooperate to enhance the level of general understanding in society further, this should influence new laws, that address ethical issues regarding the use of fur in fashion. Environmental problem of the future might be reduced if the stakeholders in Vegan Fashion are cooperatively and actively trying to educate the general population and make Vegan Fashion popular and ethical consumption popular.

• Journal of the East Asian Society of Dietary Life
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• v.27 no.3
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• pp.257-267
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• 2017

This study investigated the effects of values towards Korea fair trade coffee consumers upon attitudes and behavioral intentions and verified the moderating effects of ethical consumption consciousness between relationships among values, attitudes and behavioral intentions. A total of 283 data were analyzed for consumers of fair trade coffee residing in Seoul. Structural equation models were used to identify the relationship between the variables. As a result of the analysis, Schwartz (1994)'s 30 value items were factored into four areas: openness to change, self-enhancement, conservation, and self-transcendence. The value of 'self-transcendence' showed a significant positive impact on attitudes toward fair trade coffee, whereas 'openness to change' had a significant negative impact. Positive attitude toward fair trade coffee showed a significant impact on intentions to buy fair trade coffee. In addition, a moderating effect of ethical consumption consciousness between attitude and behavioral intention was found. Limitations and future research directions are also discussed.

• Journal of Families and Better Life
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• v.28 no.5
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• pp.131-149
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• 2010

The purpose of this research was to explore the levels of ethical consumptions and related factors on ethics of undergraduates as consumers. For statistical analysis, Cronbach' ${\alpha}$, factor analysis, t-test, one-way ANOVA, Duncan's multiple range test, Pearson co-relationship analysis, and multiple regression analysis with a total of 761 questionnaires were conducted. The research results are summarized as follows. 1. The scores to measure ethical consumptions level of the undergraduates was ranged from 2.66 to 3.64, which were relatively low. 2. The ethical consumptions in the commercial transaction were found to have significant differences according to gender, college years, and religion. The ethical consumptions of current generation were found to have the significant differences depending on their gender, college years, major, parents's education level, monthly allowance, and religion. The ethical consumptions of future generation were found be significantly different based on their gender, college years, mother's education level, father's occupation, monthly household income, and monthly allowance. 3. The major variables affecting the level of the ethical consumptions in the commercial transaction were materialism, social responsibility, idealism and college years. The major variables affecting the level of the ethical consumptions of current generation resulted from social responsibility, frequency contact with the mass media about the ethical consumptions, religions, and materialism. Social responsibility, frequency contact with the mass media about the ethical consumptions, idealism, expenditure, experience about the consumption education and materialism were the factors affecting the level of the ethical consumptions of future generation.

• Journal of Korean Home Economics Education Association
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• v.31 no.3
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• pp.57-71
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• 2019

This study intended to analyze the ethical clothing consumption behavior of female adolescents and use it as a basic data for education. Specifically, the female adolescents were classified according to their shopping orientation and then the differences among these groups were examined in terms of their ethical consumption behavior of clothing products, i.e., buying, using and disposing. As a result, three groups were identified: pleasure-seeking, intermediate, independence pursuing according to the shopping orientation sub-factors (loyal, enjoyment, impulsive, imitative and independent). The pleasure-seeking group were more likely to conduct ethical use behavior of clothing products, while the independence-pursuing group conducted more ethical buying and ethical disposing behavior. The lower their desire to enjoy shopping itself, the more cautious they are about their own decisions, and the more confident they about buying from the brand and store they liked, the more likely they were to conduct ethical buying behavior of clothing products. On the other hand, when the emotional and desire-seeking tendencies are combined with independent shopping tendencies, the more likely they conduct ethical use behaviors. In addition, the more they make independent purchasing decisions, the more likely they are to conduct ethical disposal behaivors. The results of this study suggest that providing detailed consumer education that considers individual differences in shopping orientation is needed.

• The Research Journal of the Costume Culture
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• v.25 no.5
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• pp.656-669
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• 2017

Fair trade implies honest wages and eco-friendly products in keeping with the demands of ethical consumerism. Although consumers are presently more interested in fair trade products, it is hard to find aggressive marketing strategies for fair trade fashion products. Therefore, the purpose of this study investigates the effect of consumption propensity on fast and slow fashion goods consumption attitudes and purchase intention on fair trade fashion products. For method of this study, 229 questionnaires were distributed to consumers residing in Seoul, South Korea. The data from the 219 returned usable questionnaires was analyzed by Cronbach's alpha, factor analysis, regression analysis using SPSS 22.0. The results of this study were as follows: First, consumption propensities of spontaneity, histrionics, and imitative nature in descending order positively affect consumption attitude for fast fashion products. And green consumerism negatively affects consumption attitude for fast fashion products. Second, consumption propensity such as donation & sharing consumerism, ethical consumerism, green consumerism, histrionics, and imitative nature in descending order positively affect consumption attitude for slow fashion products. Third, slow and fast fashion products consumption attitude in descending order positively affect purchase intention on fair trade fashion products. Fourth, consumption propensities such as ethical consumerism, green consumerism, and donation & sharing consumerism in descending order positively affect purchase intention on fair trade fashion products. Therefore fair trade fashion products with various usages and sustainable high quality are promoted by differentiated marketing strategies.

• Asia Marketing Journal
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• v.22 no.4
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• pp.1-25
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• 2021

This paper explores how the positive effect achieved when consumption value matches brand benefit can increase brand loyalty. Prior research on consumption value mainly focused on perceived value; these studies omit consumers' views of consumption value. Therefore, this study examines the effect of congruence between consumption values (functional, emotional, social, and ethical value) and perceived brand benefits (enabling, enticing, symbolic, and socially responsible benefits) on consumers' brand identification, trust, and loyalty. We find a positive effect on brand identification and brand trust when a consumer's value is similar to a brand benefit, particularly between functional value and enabling benefit, and ethical value and socially responsible benefit. However, congruence between consumption value and perceived brand benefit only had an indirect effect on brand loyalty by mediating brand identification and trust. This study provides a basis for implementing a marketing strategy to build brand assets and increase brand loyalty by providing consumers with the value they want in a diversified market.

• Human Ecology Research
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• v.53 no.2
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• pp.143-155
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• 2015

This study analyzed domestic consumers' perceptions of and participation in consumer boycotts and its relation to ethical consumerism by surveying 1,000 people aged 20 or more with an on-line questionnaire. Collected data were analyzed in terms of frequency, factor analyses, cluster analysis, ${\chi}^2$, and one-way analysis of variance. The research findings are summarized as follows. First, consumers had an average (or higher) perception level of consumer boycotts and were categorized into consumer boycott groups of pursuit of self-realization, achievement of results, and pursuit of rationality according to perception patterns of consumer boycotts. Second, the consumer boycott group of self-realization exhibited a high intention for participation in economic and ethical consumer boycotts and was active in all aspects compared to other groups; in addition, the consumer boycott group of results achievement was in the lowest level of ethical consumerism with a low intention for participation in consumer boycotts and ethical consumer boycotts along with the lowest perception level for consumer boycotts as ethical consumption. The consumer boycott group of rational pursuit was comparatively skeptical about the influence of consumer boycotts and with a low level of deontological ethical consumerism. They had additional doubts about the effectiveness of consumer boycotts despite being active participants. The study contributes to the establishment of an ethical consumer behavior theory by investigating connections between the perception patterns of and participation in consumer boycotts as well as ethical consumerism as consumer boycotts conceptually expand as a form of ethical consumption.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.12
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• pp.1956-1964
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• 2009

Understanding ethical fashion consumers in Korea is essential for the expansion of the ethical fashion market. This study analyzed ethical consumers in Korea in an examination of the factors that influence ethical purchase behavior and attitudes. The differences between ethical fashion consumers and non-ethical fashion consumers were investigated using eight variables (perceived consumer effectiveness (PCE), self-direction, benevolence, universalism, social responsibility, perceived behavioral control, face saving, and group conformity). Data were collected by means of a questionnaire through both on-line and off-line surveys from April 20 to June 7, 2009. Only the respondents knowledgeable of ethical products or ethical consumption were asked to complete the questionnaire. A total of 494 samples were used for analyses. Using independent samples t-test, the differences in each variable between two groups were examined. There were significant differences between ethical fashion consumers and non-ethical fashion consumers in attitudes toward ethical consumption behavior, behavioral intention, PCE, self-direction, universalism, social responsibility, and face saving variables. The factors influencing attitude and behavior intention were investigated by step-wise regression analyses. For ethical fashion consumers, the attitudes to ethical consumption behavior were largely influenced by PCE and benevolence. Social responsibility was the most predictable variable in guiding behavioral intention. Behavioral intention was also influenced by benevolence and attitude. Group conformity was found to be negatively correlated with behavioral intention. The findings of this study provide significant guidance for marketers of ethical fashion products. This study is the start of ethical fashion consumer research in Korea and can develop into variable subfields in the future.

• Journal of the Korean Geographical Society
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• v.50 no.2
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• pp.239-254
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• 2015

The purpose of this study is to explore the possibility of ethical geography education, based on the 'relational turn' of understanding of human/non-humans and place in the context of the student's daily consumption. To do this, first and foremost, due to the de-localization of product networks that students consume, it has been discussed the situation that the ethics of responsibility and care is reduced. Then, this paper suggests an understanding of place and human/non-humans in a relational view, as a basis for the student's ability to look at matters of consumption and ethics through the viewpoint of relational ethics of responsibility and care. Finally, this research examined relation of commodity consumption, relational geographies and ethics of responsibility and care through 'mobile phone connection'. It is argued in the paper that the role of ethical geography education lies also in allowing students to feel connected to various humans/non-humans as a absent presence in his own life and to acquire cognitive and practical skills to provide more responsibility and care for their socio-ecological environment, thus making a better world.