• 유통과학연구
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• 제10권3호
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• pp.7-13
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• 2012

Recently, with the success of Groupon in the USA using the new business model referred to as social commerce, which is a commercial transaction involving group purchases on social network service (SNS), social commerce business receives much attention. Social commerce is capable of effectively promoting additional purchasing by customers through unprecedented price discounts and limiting the number of purchasers and time allotted for purchases, and is able to achieve promotional effects over and above those of simple product promotion due to customers' voluntary word of mouth. Although social commerce is effective for short-term increase in the sales of products, there are numerous dissenting opinions on whether it can promote repurchasing by customers. In particular, social commerce in Korea focuses only on unprecedented discounted prices and does not have the marketing effect that SNS can produce over and above the sales promotion. The objective of this study is to find the factors that influence the repurchase intention on social commerce and to analyze factors that contribute the social commerce product. For this, this study extracts repurchase intention factors and computes a repurchase probability to assess the influence of factors other than price discount on social commerce customers at the time of repurchasing. In addition, the importance of factors toward sales revenue for each of the social commerce products (e.g., restaurant/café, beauty, tour/leisure, show/exhibition, and fashion/clothes) is estimated by using the computed repurchase probabilities. The repurchase probability through the analysis can be used for development of social commerce business in Korea.

• 한국응용과학기술학회지
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• 제32권4호
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• pp.669-684
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• 2015

본 연구는 웰빙(well-being)으로 각광받고 있는 천연물 관련 연구에 무화과 추출물의 활용 가능성을 확인하고자 다음의 연구를 수행하였다. 무화과를 세척 건조하여 알코올추출 방법으로 추출한 후, Column chromatography, G-Mass, IR, $^1H$-nmr 방법에 의하여 무화과 추출물의 이화학적 성질을 분석하였으며, 무화과 추출물을 두피 제품에 적용하기 위하여 항균, 항진균에 대한 항균성을 조사하였다. 무화과 추출물의 이화학적 분석은 열매와 잎으로 나누어 분석하였으며, 두 부분 모두 비듬과 피부병 치료 효능을 가진 항균 및 항진균 효능이 있음을 알 수 있었다. 또한 무화과 추출물에 대한 항균성은 액체배지 희석법에 의해 분석하였다. 그리고 소비자의 구매 욕구를 충족시키고, 무화과의 산업화 타당성을 검토하기 위하여 무화과 추출물 함유 수제 투명 및 고형 비누를 제조하여 타당성을 검토하였다.

• 품질경영학회지
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• 제44권4호
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• pp.833-843
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• 2016

Purpose: The purpose of this study is to evaluate the value of smart home service using contingent valuation method that is the method evaluating the value of service which will be provided in the future. Using this method, this study suggests proper price and market value of smart home service through figuring out customer's willingness to pay. Methods: To estimate willingness to pay for smart home service, this study uses double bounded dichotomous choice question. The survey was conducted for 2 months from December in 2015 to February in 2016. A total of 269 copies were used to estimate through R-programming. Results: The results of this study are as follows; Gender(especially woman), income, proposed price are the factors which affecting willingness to pay. As the result of this study, average price of willingness to pay for smart home service estimates as \29,653. Comparing with high-speed internet bundling service fee, this estimated price for smart home service is appropriate level for customers to accept. Conclusion: This study estimates consumer's willingness to pay for smart home service which is in the market entry stage. In corporate side, this study might be meaningful for estimating investment scale and profit. Also it could provide basis for establishing strategic policy to develop smart home service market in government side.

• 보건행정학회지
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• 제24권3호
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• pp.254-260
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• 2014

Background: The purpose of this study is to assume appropriate outpatient consultation time for each clinical department on the basis of measured outpatient consultation time and satisfaction of outpatient. Methods: We surveyed the feeling and satisfactory outpatient consultation time, satisfaction, revisiting intention and recommendation to others to 1,105 patients of single general hospital in Gyeonggi-do and measured their real outpatient consultation time from October 28 to November 27 in 2013. On the basis of satisfaction, we estimated appropriate outpatient consultation time through area under the receiver operating characteristic curve in logistic regression model. Results: Feeling outpatient consultation time was 5.1 minutess, satisfactory outpatient consultation time which was suggested by patient was 6.3 minutes, and real outpatient consultation time was 4.2 minutes. Department which had longest real outpatient consultation time was infection (7 minutes) and department which had longest satisfactory outpatient consultation time was neurology (9.4 minutes). From the univariate and the multiple linear regression analysis, real outpatient consultation time was longer in pulmonology patient, new patient and afternoon patient, satisfactory outpatient consultation time was longer in infection, neurology, neuropsychiatry, neurosurgery, and rehabilitation patient. Appropriate real outpatient consultation time was suggested as 5.6 minutes which differentiated high and low satisfied patient group. However, we could not assume appropriate outpatient consultation time for each clinical department because the number of patient who had bad satisfaction was too low. Conclusion: To improve patient's satisfaction, we hope outpatient reservation system is operated as each patient's outpatient consultation time is at least 5.6 minutes.

• 상하수도학회지
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• 제24권5호
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• pp.495-508
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• 2010

The aim of this study is to develop a quantified water loss Index to evaluate and manage leakage scientifically for the reduction of non-revenue water in water distribution systems. For the purpose, unavoidable background leakage suggested from UK water industry and IWA, and allowable water leakage in accord with the concept of allowable water loss are proposed by analyzing the inflow into two study water districts and the short-term water use of each customer in the districts. The study distribution areas are selected among the metered districts with good maintenance of leakage after improvement activities in Nonsan, medium sized city in Korea. Estimation models of allowable leakage are developed by metering and analyzing the minimum night flow at residential and commercial areas in the city. In the results of the investigation, it is estimated that background night flow in residential area was larger than that of commercial area where the types of business shows small water use characteristics. Meanwhile, night flow and background water loss on internal plumbing systems show great differences for each district which is influenced much by the water use characteristics and facilities scale. Based on metering water use data in various districts, leakage management criteria can be established under the consideration of domestic conditions in Korea by analyzing separated real water use and background leakage and it is possible to apply into presentation of optimal leakage level and reasonable time for working activities for leakage reduction.

• 마케팅과학연구
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• 제11권
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• pp.129-146
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• 2003

본 연구는 소비자들의 선택모형에서 널리 사용된 NBD (Negative Binomial Distribution) 타입의 계랑적 모델 접근법이 온라인 상에서 소비자들이 특정한 기업의 웹사이트를 방문하는 행위를 설명하는데 적용될 수 있는지를 탐구한다. 본 연구에서는 다음의 두 가지 연구 주제를 다루고 있다. 첫째, 소비자들이 웹사이트를 반복하여 방문하는 행위의 빈도에 관한 분포를 확률적으로 규정하며, 둘째로는 그러한 소비자들의 반복된 이용빈도의 분포에 소비자들의 일반적인 인터넷 사용패턴과 인구 통계적인 변수들이 어떤 영향을 미치는지를 조사하고 있다. 일련의 실증적 분석을 통하여, 이 논문은 마케팅의 선택모형 (Choice Model)들에서 널리 사용된 NBD 타입의 모댈들이 인터넷상의 사이트 방문빈도 연구에도 잘 적용될 수 있음을 보여주고 있다. 그리고 이 연구는 이러한 소비자들의 이용빈도에 관한 모델개발이 온라인 기업의 당면문제에 어떠한 영향을 미치는 지를 설명한다. 특히 본 연구는 반복된 이용빈도와 소비자들의 일반적인 인터넷사용 특징 및 인구 통계적인 변수들과의 상호관계를 규명했다. 본 연구에서 제시된 모델들을 추정하고 검정하기 위해 800,000번의 방문 기록과 1000개 이상의 상이한 방문사이트 수로 구성된 웹 패널 데이터를 사용하여 실증분석을 연구에서 제시하는 모델을 개발하고 검증하였다.

• 동아시아식생활학회지
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• 제22권2호
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• pp.315-321
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• 2012

In this study, the product attributes that give customers the estimated benefits and products that can predict the customer's choice conjoint analysis techniques to identify the restaurant affinity markets a new dining concept was to develop. Questionnaire for this study of 400 non-response is negative and insincere characters, except for the final analysis, the questionnaire Part 309 was the target. Conjoint model used in this study Pearson's R is 0.928 ($p$<0.000), Kendall's tau is 0.750 ($p$<0.000) with an orthogonal plan was well suited for profiling attributes are extracted 16. Part of the relative importance of the value of the property to determine the result of analyzing the properties that are most important at the level of the respondents of the induct (38.46%), and followed by price (30.52%), Atmosphere (18.28%), and Exclusive space (12.73%) was followed. Portion of the property value for each analysis among industry preference for the Italian food was highest, a nature-friendly interior atmosphere had the highest affinity Average per price at 10,000 won~30,000 won or less than the amount of affinity was higher location of the restaurant alone, showed that space preferred. Through simulation in a virtual seafood restaurant nature-friendly image, average price per person ranging from 10,000 to 30,000won at an exclusive restaurant was most preferred.

• 산업경영시스템학회지
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• 제42권3호
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• pp.95-108
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• 2019

Quality management has become an pervasive philosophy in most sectors of business. Specific movements such as statistical quality control, quality circle, total quality management, and quality management system have become embedded in business organizations. Only the companies with competitive edge can survive in the competition in global market. KSA(Korean Standards Association) established in 1962 has launched all kinds of quality education, quality standard certification service for business, and KNQA(Korean National Quality Award) system. This article considers quality competitiveness excellent company award among KNQA. We performed a statistical analysis of audit data for quality competitiveness excellent company for three years, from 2015 to 2017. By using ANOVA and two sample t-tests, the average scores of 13 evaluation fields were significantly different depending on company size and type. We proposed ways to improve the current hall of fame system. We discovered that the average scores of 13 evaluation fields in the audit data according to years and hall of fame status were not significantly different. We also showed linear relationships among 13 evaluation fields by correlation analysis and obtained an estimated linear regression equation : Business Performance, which is a comprehensive index, as a dependent variable was significantly related to Customer Focus and Product Liability as regressor variables among 13 evaluation fields by regression analysis.

• 한국식생활문화학회지
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• 제24권1호
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• pp.51-57
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• 2009

The purpose of the study was to assess the relative preference for hot & spicy sauces using conjoint analysis, with focus on English consumers. From the results of the study, we were able to derive a standard with the best sauce attributes. The respondent group was selected from the CCFRA's customer database. The qualification criteria for inclusion in the sample were: the primary grocery shopper in the household, a consumer of a range of home cooked oriental & far eastern cuisines, enjoyed hot & spicy chili-based foods, and willing to buy hot chili-based oriental sauces. A total of 676 respondents completed the survey in which 76% were women, and all respondents were between the ages of 18 and 65 years. An online survey method was used and a conjoint analysis was adopted. In conjoint analysis, a product is described as a combination of a set of attribute levels, where a utility value is estimated for each attribute level. In summing up the results of this study, the sensory property (flavor) attribute was most important, the second was brand, and the third was price. For the sensory property attribute, a mild chili sauce of blended garlic, sugar, and lime scored highest. In terms of brand, Blue Dragon was selected as the best. The lesser known Korean Kochujang brand of "Hot&Joy" scored lowest with respect to brand value. Encouraging, however, was the description based on the Hot&Joy product: a hot chili sauce blended with ginger and garlic, which held appeal across age groups and genders. In terms of price, 75p per bottle had the best score.

• 한국유통학회지:유통연구
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• 제17권2호
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• pp.29-62
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• 2012

최근 유통환경과 소비자 라이프스타일의 변화 속에서 단순히 제품을 판매하고 유통시키는 것에 그치는 것이 아닌 소매점자산을 증대시켜 고객을 획득하고 유지할 수 있는 차별화된 경쟁우위가 필요하게 되었으며, 이러한 대안으로 소매점 이미지의 중요성이 날로 커지고 있다. 이에 따라, 본 연구는 소매점의 이미지와 자아이미지 일치성이라는 요인과 고객기반 소매점자산과의 구조적관계를 조사하여 소비자들의 재이용의도에 어떠한 영향을 미치는지를 알아보고자 하였다. 본 연구의 가장 큰 학문적 기여점은 소매점자산에 영향을 주는 자아이미지일치성이라는 선행 요인을 찾아내는데 있으며, 또한 소매점자산이 재이용의도에 강력한 선행요인임을 확인하는데 있어서 기존의 연구들이 보여준 Second-order Construct 유형의 소매점자산척도와 결과 변수간의 단일차원 인과관계가 아닌, 소매점자산을 구성하는 각각의 요인들과 재이용의도의 좀 더 구체적인 변수간의 구조적관계를 실증할 수 있게 되었다. 본 연구는 소매점과 자아의 이미지일치성을 두 가지 차원(실제 자아이미지일치성, 이상적 자아이미지일치성)으로 나누고 소매점자산의 구성요소인 소매점인지, 소매점연상, 지각된 소매점 품질, 소매점충성도에 어떠한 영향을 미치는가를 분석하고 자아이미지일치성을 토대로 평가된 소매점자산 요인들이 소매점의 재이용의도에 미치는 영향을 분석하여 소매점의 이미지의 관리와 투자에 대한 마케팅 측면의 중요성을 제시하고 있다. 연구모델에 대한 분석결과 소매점-실제 자아이미지일치성과 소매점-이상적 자아이미지일치성 모두 모두 소매점자산 요인들에 긍정적인 영향을 미쳤으며, 그 중 이상적 자아이미지일치성이 소매점자산 요인들에 미치는 상대적인 영향력이 더 크게 나타났다. 또한 소매점자산을 구성하는 각각의 요인들은 소비자의 소매점 재이용의도에 긍정적인 영향을 주는 것으로 나타났다. 이는 타겟 소비자들의 자아 이미지와 소매점의 상징적 이미지를 일치시키는 마케팅 노력을 통해 소비자들과 소매점 사이의 강력한 감정적 결속이 형성되어 해당 소매점의 자산을 높게 평가하고 지속적인 이용의도를 가져올 수 있음을 시사한다.