• Title/Summary/Keyword: Estimated Customer

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Structural Model of Antecedents and Consequences of Trust in e-Business (e-비즈니스의 신뢰선행요인과 결과의 구조적 모형)

  • Kim, Yeon-Jeong;Gwak, Won-Seop
    • 한국디지털정책학회:학술대회논문집
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    • 2005.11a
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    • pp.447-463
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    • 2005
  • The purposes of this study is to investigate the factor structure of web-site characteristics and antecedents factors affected to trust, satisfaction and behavioral intention of web-site. Refined data were consisted of 4 internet shopping mall survey and estimated the perception to visiting web site. Statistical methods are adapted Frequency, Factor Analysis and CFA(Confirmatory Factor Analysis) of LISREL. 8 program. Research findings are as follows. The factors of web characteristics indicated to product information/buying procedure clarification, stability and function of system, usability of web site, security and protection of individual information, design, clarification of enterpriser information, various payment methods and customer service. In regression analysis, dependent variables were trust, satisfaction and behavioral intention. reputation of site were significantly effected variables. External variables consisted of the 4 characteristics of web-site and reputation and trust, satisfaction and behavioral intention were internal factor.

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Effective Demand Selection Scheme for Satisfying Target Service Level in a Supply Chain (공급망의 목표 서비스 수준 만족을 위한 효과적인 수요선택 방안)

  • Park, Gi-Tae;Kwon, Ick-Hyun
    • Journal of the Korea Safety Management & Science
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    • v.11 no.1
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    • pp.205-211
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    • 2009
  • In reality, distribution planning for a supply chain is established using a certain probabilistic distribution estimated by forecasting. However, in general, the demands used for an actual distribution planning are of deterministic value, a single value for each of periods. Because of this reason the final result of a planning has to be a single value for each period. Unfortunately, it is very difficult to estimate a single value due to the inherent uncertainty in the probabilistic distribution of customer demand. The issue addressed in this paper is the selection of single demand value among of the distributed demand estimations for a period to be used in the distribution planning. This paper proposes an efficient demand selection scheme for minimizing total inventory costs while satisfying target service level under the various experimental conditions.

An Experimental Study on Breakdown of Fuel Consumption on a Component Basis in a Gasoline Engine Vehicle (가솔린 차량의 각 요소별 연료소모량 분석을 위한 실험적 연구)

  • 유정철;송해박;이종화;유재석;박영무;박경석
    • Transactions of the Korean Society of Automotive Engineers
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    • v.12 no.1
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    • pp.153-161
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    • 2004
  • A vehicle fuel economy is one of the most important issues in view of environmental regulation and customer's needs. In order to improve the vehicle fuel economy, great efforts has been carried out on the components bases. However, systematic analysis of vehicle fuel consumption is necessary for the further improvement of vehicle fuel economy. In this paper, a methodology for the breakdown of vehicle fuel consumption was studied and proposed for systematic analysis of the vehicle fuel economy. The energy equation for the vehicle power train was set up for the analysis of the vehicle fuel economy and simplified to be calculated or estimated using the measured data in a vehicle. The amount of fuel that was used in vehicle components under arbitrary driving conditions was quantified.

A Study on Constructing Order-Production System through Integrated E-Mail and Database (E-mail과 DB연계를 통한 주문-생산시스템 구축연구)

  • 정한욱;이창호
    • Journal of the Korea Safety Management & Science
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    • v.2 no.2
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    • pp.155-165
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    • 2000
  • Many enterprises are performing the effective database applications with VAN(Value Added Network) or WAN(Web Added Network) . But it is very difficult and expensive. So we suggest low-cost database system within long distance area through personal computers. This system is very powerful for flexibility. It may be estimated it's value highly because they develop the program without high programming skill. This study would be used between company with company and/or between branch with branch, for example, customer claim information, inventory information, product order etc. It is important not importing document but importing data in document. Then end-user can accomplish analysis and decision-making with their own database. It would enhance productivity in many enterprises.

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An Improved Personalized Recommendation Technique for E-Commerce Portal (E-Commerce 포탈에서 향상된 개인화 추천 기법)

  • Ko, Pyung-Kwan;Ahmed, Shekel;Kim, Young-Kuk;Kamg, Sang-Gil
    • Journal of KIISE:Computing Practices and Letters
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    • v.14 no.9
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    • pp.835-840
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    • 2008
  • This paper proposes an enhanced recommendation technique for personalized e-commerce portal analyzing various attitudes of customer. The attitudes are classifies into three types such as "purchasing product", "adding product to shopping cart", and "viewing the product information". We implicitly track customer attitude to estimate the rating of products for recommending products. We classified user groups which have similar preference for each item using implicit user behavior. The preference similarity is estimated using the Cross Correlation Coefficient. Our recommendation technique shows a high degree of accuracy as we use age and gender to group the customers with similar preference. In the experimental section, we show that our method can provide better performance than other traditional recommender system in terms of accuracy.

A Study on the Brand Equity of Port using Conjoint Analysis (컨조인트 분석을 이용한 항만 브랜드 자산에 관한 연구)

  • 김근섭;정태원;곽규석
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2002.11a
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    • pp.45-51
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    • 2002
  • As the circumstances surrounding world ports have changed rapidly, Port competition to attract more cargoes is increasing fiercely. Especially, fierce competition to attract the increasing container cargoes has cause main container ports on only to invest enormous fund to modernize its port facilities but also to improve efficiency in port operation and management. But, it is hard to build differentiation strategy with general port operation according to investing continuously enormous fund into main ports. In this situation, port marketing like 4P mix is of the immediate necessity and in this point, this paper estimated Brand Equity that have risen the core ability of marketing strategy, to transshipment port using Conjoint Analysis. In this analysis result, this paper shows that the brand equity of port significantly devoted to selection of transshipment port. This means that brand of port can attract considerable transshipment cargo. Then it have to induce customer loyalty for this brand extension.

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Analysis of Relative Importance of Key Performance Indicators for Center for Child-Care Foodservice Management through Analytic Hierarchy Process (AHP) (계층적 분석법(AHP)을 이용한 어린이급식관리지원센터 핵심성과지표(KPI)의 상대적 중요도 분석)

  • Jeong, Yun-Hui;Chae, In-Sook;Yang, Il-Sun;Kim, Hye-Young;Lee, Hae-Young
    • Korean Journal of Community Nutrition
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    • v.18 no.2
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    • pp.154-164
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    • 2013
  • The objectives of this study were to assign reasonability to importance of weight selection issue in key performance indicator for performance evaluation of Centers for Child-care Foodservice Management (CCFSM) developed by using Balanced Scorecard (BSC), to draw key performance indicator (KPI) by perspective and to analyze differences in recognition on importance. From September 25 to October 9, 2012, we conducted a questionnaire-based study via e-mail, targeting chiefs and team leaders of nationwide 21 CCFSMs (43 persons), officials of local governments where CCFSM was established (21 persons), officials of Korea Food and Drug Administration (2 persons) and foodservice management experts (27 persons) in order to estimate the relative importance on 4 perspectives and 14 KPIs and analyzed its results by using 61 collected data. The results showed that relative importance of perspectives was estimated in order of importance as follows: business performance (0.3519), customer (0.3393), resource (0.1557), learning and growth (0.1531). Relative importance of KPIs was in order of importance as follows: Evaluation of sanitary management level in child-care foodservice facilities (0.1327), Level of customer recognition and behavior improvement (0.1153), performances of round visiting inspection on foodservice, sanitary, safety management, and foodservice consulting (0.0913). Our results showed that the recognition differences exist on the relative importance of perspectives and KPIs between officials of CCFSM, KFDA, local government and foodservice management experts. These observations will form the basis for developing evaluation systems, and it is considered that performance indicators developed on this basis will suggest direction of operation which CCFSM will have to perform.

Determinants of Relative Weights on Financial and Non-Financial Performance Measures in the Food service Industry (외식산업의 BSC 구축에 대한 연구 - 국내 패밀리 레스토랑의 성과측정항목의 가중치 개발을 중심으로 -)

  • Oh, Yon-Serk;Jung, Soon-Yeo
    • Proceedings of the Culinary Society of Korean Academy Conference
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    • 2006.08a
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    • pp.21-44
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    • 2006
  • Measuring and evaluating the business performance plays a very important role in managing business. It is because business performance, in any types of industry, can be evaluated and managed properly only when the measurement of its performance is estimated, and because its performance can be improved through an efficient and effective management. Therefore it is essential to build up the performance evaluation system to raise management efficiency of the foodservice industry, to reinforce competitive power of the food service industry. This study tried to propose a novel point of prospective and method in which the performance evaluation in any family restaurant should be illuminated and be performed. In this study, BSC provided the main conceptional framework for evaluating the performance of a family restaurant, and evaluation items of BSC four prospectives - financial, customers, internal business process, and learning and growth-were adjusted so as to be fitted into the business field. Furthermore, this study verified the validity of the proposed performance evaluation method through specific case analyses and used AHP to quantify its validity objectively. Finally, this study found the fact that non-financial prospectives, compared to financial prospectives, should be more importantly considered as the performance evaluation index of the family restaurants. Especially, the study showed that the proportion of performance evaluation indexes related to Customers prospective and Learning and Growth prospective revealed very highly, therefore variables such as customer satisfaction index, per employee productivity, education and training, customer response rate, employee satisfaction index should be emphasized as key factors at the process of selecting indexes and measuring their performance evaluation of the food service industry.

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A Study on the Activities and Logistics Performance of SCM in Fashion Industry - Focused on the Supply Chain of Apparel Companies - (패션 산업의 SCM 활동수준과 물류성과에 관한 연구 - 어패럴업체의 공급 사슬을 중심으로-)

  • 홍인숙;김문숙
    • The Research Journal of the Costume Culture
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    • v.12 no.4
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    • pp.547-565
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    • 2004
  • The purpose of this study was to evaluate the level of SCM activities and the logistics performance by SCM of the three company types in fashion industry· fabric suppliers, apparel manufacturers, and retailers. The level of SCM activities was estimated through the examination of seven factors: commitment and leadership of a top management, flexibility of management, understanding of demand characteristics, integrated management organization, information system, cooperative partnership and communication and exchange of opinion. The logistics performance was measured by improvement in customer service(on time delivery ratio of products, returning rate, treat ratio for A/S, order fill rate, substitute providing capability for being out of stock) and delivery cost reduction. Through questionnaire survey, a total of 214 data for 108 companies of three company types were collected: 46 for 40 fabric suppliers, 123 for 64 apparel manufacturers and 45 for 4 retailers. The analysis of SCM activity levels showed that fabric suppliers had higher degrees in the factor of understanding of demand characteristics, and apparel manufacturers had higher degrees in the factor of information systems. For retailers, the factor of communication and exchange of opinion represented higher degrees. The study on relationship between the SCM activity levels and logistics performance showed that the SCM activity factor of understanding of demand characteristics greatly improved a substitute providing capability for being out of stock in fabric suppliers, and information system improved a substitute providing capability for being out of stock, on time delivery ratio of products and order fill rate in apparel manufacturers. In retailers, the SCM activity factor of understanding of demand characteristics decreased returning rate highly and improved on time delivery ratio of products. The study results showed that SCM activities in fashion industry brought more improvement in customer service levels rather than in delivery cost reduction.

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Analysis of the Recall Demand Pattern of Imported Cars and Application of ARIMA Demand Forecasting Model (수입자동차 리콜 수요패턴 분석과 ARIMA 수요 예측모형의 적용)

  • Jeong, Sangcheon;Park, Sohyun;Kim, Seungchul
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.43 no.4
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    • pp.93-106
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    • 2020
  • This research explores how imported automobile companies can develop their strategies to improve the outcome of their recalls. For this, the researchers analyzed patterns of recall demand, classified recall types based on the demand patterns and examined response strategies, considering plans on how to procure parts and induce customers to visit workshops, recall execution capacity and costs. As a result, recalls are classified into four types: U-type, reverse U-type, L- type and reverse L-type. Also, as determinants of the types, the following factors are further categorized into four types and 12 sub-types of recalls: the height of maximum demand, which indicates the volatility of recall demand; the number of peaks, which are the patterns of demand variations; and the tail length of the demand curve, which indicates the speed of recalls. The classification resulted in the following: L-type, or customer-driven recall, is the most common type of recalls, taking up 25 out of the total 36 cases, followed by five U-type, four reverse L-type, and two reverse U-type cases. Prior studies show that the types of recalls are determined by factors influencing recall execution rates: severity, the number of cars to be recalled, recall execution rate, government policies, time since model launch, and recall costs, etc. As a component demand forecast model for automobile recalls, this study estimated the ARIMA model. ARIMA models were shown in three models: ARIMA (1,0,0), ARIMA (0,0,1) and ARIMA (0,0,0). These all three ARIMA models appear to be significant for all recall patterns, indicating that the ARIMA model is very valid as a predictive model for car recall patterns. Based on the classification of recall types, we drew some strategic implications for recall response according to types of recalls. The conclusion section of this research suggests the implications for several aspects: how to improve the recall outcome (execution rate), customer satisfaction, brand image, recall costs, and response to the regulatory authority.