• 한국콘텐츠학회논문지
• /
• 제13권10호
• /
• pp.533-546
• /
• 2013

본 연구는 온라인상에 남겨진 호텔이용후기에 대해 질적내용분석을 실시하여, 호텔이용자들이 지각한 고객가치의 차원에 대해 살펴보았다. 한국관광공사의 우수 호텔 브랜드인 베니키아 호텔가운데 의도적 표집방법에 의해 행정구역을 기준으로 하여 온라인 후기가 남겨진 10개소를 선정, 연구를 진행했다. 그 결과, 베니키아 호텔이용자들이 지각한 주된 고객가치로는 기능적 가치, 정서적 가치, 가격대비 가치, 인식적 가치, 조건적 가치가 있음을 확인했고 사회적 가치인식은 전혀 발현되지 않았다. 기능적 가치는 호텔이 응당 갖추어야할 기본적인 기능에 대한 평가였고 정서적 가치는 주로 이에 맞물려 생성되었다. 가격대비 가치는 고객이 지불한 비용대비 전체적인 경험의 질에 따른 가치인식이었다. 기존의 호텔고객가치 연구와는 달리, 본 연구는 식당 음식품질의 중요성, 호텔 주변 환경의 매력성도 호텔이용자의 경험에 관여하는 주요 요소임을 확인할 수 있었고, 질적내용분석방법을 통해 실제 고객들의 호텔이용경험에 대한 그 내면을 살필 수 있음을 알 수 있었다.

• 한국의류학회지
• /
• 제39권6호
• /
• pp.885-898
• /
• 2015

This study develops scales to measure clothing consumption values for Korean male consumers. This study conducted qualitative and quantitative research to explore a new clothing consumption value among males as well as investigate empirically the measurement of clothing consumption values. In-depth interviews and focus group interviews were collected for qualitative research on 20 Korean men in their 20s-40s who had experience with 2 types of stores in Korean men's fashion. An analysis of qualitative data based on grounded theory approaches identified 6 factors and 15 items. For the empirical research, the questionnaire which consist of 9 factors and 46 items were developed by the results of grounded theory approaches and prior studies. Final measurement scales were based on 651 data used in exploratory factor analysis (EFA) and a confirmatory factor analysis (CFA). All subjects were in their 20s-40s. The result from CFA suggested 4 factors and 18 items with showing acceptable construct validity and discriminant validity. Therefore, this study confirmed that clothing consumption value for Korean male consumer consist of ostentatious and brand value, epistemic and possession value, conditional value, and reasonable value. These constructs will provide critical insight in understanding and segmenting Korean male consumers.

• 디지털융복합연구
• /
• 제19권1호
• /
• pp.187-198
• /
• 2021

본 연구는 소비자 관점에서 리테일 분야의 사물인터넷 기반 제품 및 서비스 활용 현황을 파악하고 각각 서비스의 역할과 소비가치에 대해 분석하고자 한다. 이를 위해 의사결정과정을 구매이전, 구매, 구매이후 단계로 나누고 사물인터넷 제품 및 서비스 사례를 단계별로 분류한 후, 각 재품 및 서비스의 특징 및 소비가치를 분석하였다. 연구결과에 따르면 의사결정과정에 이용되는 사물인터넷 제품 및 서비스는 구매 이전 단계에서 정보제공, 대안비교 기능을 수행하며 구매단계에서는 상호작용, 자동결제시스템에 활용되고 있다. 구매 이후 단계에서는 반복 구매를 유도하고 사후서비스를 제공한다. 의사결정 전반에서 스마트 리테일은 인식 가치, 기능적 가치를 제공하고 구매 이전 단계에서는 상황적 가치 및 사회적 가치를, 구매 이후 단계에서는 상황적 가치를 추가적으로 제공한다. 본 연구는 기존의 기술·산업중심으로 이루어졌던 사물인터넷 연구에서 나아가 소비자중심에서 소비가치를 고찰함으로써 소비자의 만족도 향상과 스마트 리테일의 발전을 위한 조언을 제공함에 있다.

• 한국의상디자인학회지
• /
• 제6권3호
• /
• pp.67-81
• /
• 2004

This research demonstrates clothing consumption values, fashion preferences of career women from the early 1920s to late 1930s. And having thorough understanding of values and preferences, allows us to establish marketing strategies for clothing companies. The main purpose of this study is (1) to formalize consumer group based upon the clothing consumption values, (2) to find for characteristics of consumer depending on classification of consumption value in clothing, (3) to understand the preferences of career women about fashion trends. Analyzing data was performed 292 copies, resulting factor analysis, Cluster analysis, X-test, Anova, Tukey test, t-test, frequency analysis, and reliability analysis. This paper showed 7 distinctive characteristics of career women about clothing consumption value. These characteristics can be listed as 1) value of brand image, 2) value of self-expression, 3) functional values, 4) epistemic values, 5) coordination values, 6) social values 7) psychological values. Importantly, brand image value became most significant aspects among 7 factors. Analyzing consumers based upon stated 7 factors, it was found that they are segregated into 4 groups; Self-expressive Group, Psychological Stability Group, Functional Group, Social Group. Secondly, for fashion trend preferences, self-expressive group, psychological stability group, and functional group favored Romantic Feminine Style respectively. Social Group showed preference in Nu-Basic'. The reason for such trend dealt with fabric materials and colors. Finally examining population statistics, younger generations showed more preferences in Nu-Basic', and consumers from ages of 26 to 28, 32 to 34 showed preferences in Romantic Feminine' regardless of their household income, clothing related expenditures, jobs, and education level. On the other hand, 'Modem Classic' was popular among college graduates and 'Paradise' was somewhat less popular among all ages except from ages of 32 to 34, consumers consumption 300,000Won to 400,000Won on clothing related expenditures. And 'Energy' seemed to attract more highly educated females, who had more than masters in degrees with over 300,000 to 400,000Won for clothing related expenditures.

• 디지털산업정보학회논문지
• /
• 제15권4호
• /
• pp.159-171
• /
• 2019

The purpose of this study was to understand the influence of research of consumers' consumption values and toward usage attitude, usage intention and willingness to pay of modern people. The study is a consumer research about food delivery services which is rapidly grown up due to recent transformation on a modern dietary life. This study was based on the main survey had conducted from 23th May 2019 to 26th May 2019 by 336 consumers, aged 18 and older, who had experienced Food delivery services in the past. Statistical analysis was performed by using the IBM SPSS v.25.0. In summary, the results of this study are as follows. First, consumption values of food delivery services had a positive influence on usage attitude. Consumption values were catagorized in five sub-values: functional value, social value, emotional value, epistemic value, and conditional value, all of which were found to be significant in affecting on usage attitude. Second, usage attitude toward food delivery services had a positive influence on usage intention. Third, usage attitude toward food delivery services had a positive influence on willingness to pay. Fourth, usage intention of food delivery services had a positive influence on willingness to pay. The results of the study renders industrial and academic implications to the area of Food delivery services industry.

• 디지털산업정보학회논문지
• /
• 제9권3호
• /
• pp.129-144
• /
• 2013

Recognizing a limits on quantitative evaluation of cultural contents' and for its betterment, study aims developing a qualitative evaluation model. For this study, Reception Theory, Semiotics and Psychology were derived for epistemological dimension to contemplate culture contents' essential attribute. To be concrete, cultural contents was examined as experiential products, emotional products, rememberable products and texts. Also, codes of fun, emotion and culture were discussed as intrinsic attributes for cultural contents and how those attributes were expressed or composed in cultural contents was discussed as well. Evaluation items were extracted based on final discussion at the epistemic level, set up the final evaluation model by taking experts' advices on each items. With all those outcomes, qualitative evaluation model for cultural contents was developed. For the importance of each index in the model, priority was granted by weighting on each index. Lastly, evaluation scale was developed for each index. The culture contents' evaluation model developed in study is meaningful not only in drawing qualitative evaluation items of video(image) contents and developing the index and model for the first time, but also its possibility of wide use for other genres.

• 한국콘텐츠학회논문지
• /
• 제22권5호
• /
• pp.491-502
• /
• 2022

인간과 정보기기간 대화를 통해 물품을 구매하는 음성 쇼핑에 대한 관심이 증가하고 있다. 본 연구는 가치-태도-행동 모델을 활용하여 음성 쇼핑 지속이용의도에 미치는 영향 요인들을 살펴보았다. 인공지능 비서를 이용해 음성 쇼핑을 이용하고 있는 20-40대 소비자들을 대상으로 온라인 조사를 실시하였고, 총 360명의 응답 자료가 분석에 사용되었다. 데이터 분석을 위해 SPSS 25.0과 Amos 23.0 프로그램을 이용하였고, 기술통계분석, 확인적요인분석, 그리고 구조모형분석을 실시하였다. 본 연구의 결과는 다음과 같이 요약될 수 있다. 첫째, 기능적 가치가 음성 쇼핑에 대한 만족도에 가장 많은 영향을 미치는 것으로 확인되었다. 둘째, 사회적 가치, 감성적 가치, 그리고 진귀적 가치가 음성 쇼핑에 대한 만족도에 정(+)적인 영향을 미치는 것으로 확인되었다. 셋째, 음성 쇼핑의 만족도가 지속이용의도에 정(+)적인 영향을 미치는 것으로 확인되었다. 본 연구의 결과는 음성 쇼핑 이용자들에 대한 특성을 파악하고, 음성 쇼핑에서 추구되는 다양한 가치를 이해하는데 기여할 수 있을 것이다.

• 문화기술의 융합
• /
• 제9권4호
• /
• pp.315-330
• /
• 2023

본 연구는 확장된 계획행동이론과 조절변수인 지속가능지능을 바탕으로 생태관광객의 행동의도를 파악하고자 실시하였다. 이를 위해 2023년 3월 12일부터 3월 30일까지 제주 동백동산 습지를 방문하는 생태관광객을 연구 대상으로 설문조사를 실시하여 총 312부를 실증 분석에 적용하였다. 연구 결과 50대 이상의 연령과 제주도에 거주하는 가족 중심의 생태관광객의 방문 비율이 높은 것을 알 수 있었다. 또한, 계획행동의 하위변수인 태도와 주관적 규범, 지각된 가치의 하위변수인 인식적 가치와 감정적 가치가 생태관광객의 행동의도에 유의한 영향을 미치는 것으로 나타났다. 아울러 지속가능지능은 독립변수인 태도 및 주관적 규범과 종속변수인 행동의도 간에 조절효과를 미치는 것으로 확인되었다.

• Smart Structures and Systems
• /
• 제4권5호
• /
• pp.629-640
• /
• 2008

A new algorithm is proposed to determine optimal accelerometer locations (OAL) when a structure is identified by frequency domain system identification (SI) method. As a result, a guideline is presented for selecting OAL which can reflect modal response of a structure properly. The guideline is to provide a minimum number of necessary accelerometers with the variation in the number of measurable target modes. To determine OAL for SI applications effectively, the modal sensitivity effective independence distribution vector (MS-EIDV) is developed with the likelihood function of measurements. By maximizing the likelihood of the occurrence of the measurements relative to the predictions, Fisher Information Matrix (FIM) is derived as a function of mode shape sensitivity. This paper also proposes a statistical approach in determining the structural parameters with a presumed parameter error which reflects the epistemic paradox between the determination of OAL and the application of a SI scheme. Numerical simulations have been carried out to examine the proposed OAL algorithm. A two-span multi-girder bridge and a two-span truss bridge were used for the simulation studies. To overcome a rank deficiency frequently occurred in inverting a FIM, the singular value decomposition scheme has been applied.

• 복식문화연구
• /
• 제16권6호
• /
• pp.1008-1018
• /
• 2008

The purpose of this study was to examine the effects of consumption value, service quality, and customer satisfaction on store loyalty of beauty consumers. Using a questionnaire developed from previous studies, data were collected from 319 females at beauty stores located in Busan. They were analyzed by factor analysis, cluster analysis, ANOVA, and path analysis using SPSS 14.0 Program. Results showed that beauty consumers were classified into three groups by their consumption values; Subjective group, Practical group, and Epistemic group. There were a little differences among three consumer groups in the influence of perceived service qualities on consumer satisfaction. They suggest that the more satisfied with store services, consumers were the greater loyalty of beauty stores. Additionally, satisfaction of beauty consumers was a very important variable to develop the store loyalty. These findings would provide retailers and marketers related to beauty stores the informations encouraging consumer satisfactions and developing strategies of beauty stores.