• Asian Journal of Business Environment
• /
• v.12 no.2
• /
• pp.29-41
• /
• 2022

Purpose: In the era of sustainable development, the role of consumers and businesses has become increasingly important by demonstrating the importance of social and environmental issues. Accordingly, firms widely adopt cause-related marketing to fulfil corporate social responsibility. The purpose of this study is to examine factors that affect consumer attitude toward cause-related marketing with perspectives of the sustainable development goals (SDGs) and instrumental conditioning. Research design, data and methodology: Proposed research questions include effects of cognition, emotion, sustainability, and business ethics on attitude, effects of attitude on purchase intention, and effects of intention on satisfaction. This study collected the data via an online survey and applied factor and regression analysis. Results: Findings indicated that factors affect attitudes differently in cases of cause-related marketing with SDGs and instrumental conditioning. The results of this study found that business ethics affects consumer attitude and differ based on types of cause-related marketing. This study found that attitude positively affects purchase intention that also affects expected satisfaction. Conclusions: By applying perspectives of SDGs, findings of this study provide implications to producers, marketers, and policymakers to promote and achieve sustainability. In particular, the results found that business ethics should be more addressed to fulfill customer attitude.

• Korean Journal of Environment and Ecology
• /
• v.28 no.3
• /
• pp.374-380
• /
• 2014

This study was conducted to provide baseline information which will be useful for managing the forest trails as the outdoor recreation facility. To investigate residents' attitudes toward the forest trail construction and use, a questionnaire survey was employed in Jirisan Dulegil. As the results, 4 impact factors that are influenced to local communities due to Jirisan Dulegil construction were resulted in. Most of the respondents perceived that the Jirisan Dulegil have positive impact economically on community growth. Contrastively, a negative perception existed in the environmental aspect. Local lodging industry was selected one of preference business models. In viewpoint of community business, a more professional and systematic approach to find appropriate business model is needed because of structural vulnerability of business.

• Journal of The Korean Digital Architecture Interior Association
• /
• v.13 no.1
• /
• pp.33-41
• /
• 2013

Considering the fact that quality of life(QOL) conceptually has objective and subjective attributes but difficulties in measuring the subjective aspect cause a number of studies not to be balanced, this study exploits AHP(Analytical Hierarchy Process) which has been used for systematic decision making to include the other aspect. As the first step of the process decision making hierarchy model is set by content analysis of the UNDP QOL index and additional review of previous studies. 'Improving urban QOL' is a goal on top, 'Economical QOL', 'Environmental QOL', 'Social QOL' and 'Physical QOL' are dimensions of sub-goal(means objectives), and further decomposition follows. AHP shows that the dimensions of economical, physical, environmental and social QOL scored higher respectively. The aim of the model is to measure and prioritize the urban QOL in the two case study cities. The final score of the each city could be computed by integration of relative weights of dimensions for urban QOL. The final score of QOL for city A was 0.6642 and for city B the figure decreased to 0.3358. The method of this study could be used in stages of the process of urban planning. First stage is when planners try to have a correct and reliable perspective from the existed conditions of the city. Second stage is when the projects should be investigated to be confirmed for their efficiency. In other words planners can direct the scarce resources towards the aspects of QOL which are more important. And the results revealed that using AHP creates opportunity to involving the different groups in the stage of criteria weighting so that the attitudes of local community could be integrated well to the decision making to be suitable for a new paradigm of participatory and communicative planning.

• Journal of Distribution Science
• /
• v.17 no.10
• /
• pp.107-114
• /
• 2019

Purpose - This is longitudinal research which aims to investigate the meaning of greenness to consumers' behavior. Consumers adopt green marketing as a new factor in product buying and consumption and more and more consumers prefer green product and services. Consumers' green buying behavior can be different from other purchasing experiences. There would be changes in the meaning of green as time passed and it can be different from countries to other countries. This study examines focus group studies with several groups. There is a ten-year gap between 2010 focus group and 2019 focus group interviews. With this ten-year gap, we can find the change of greenness to consumers. Research design, data, and methodology - The data were collected from Turkish, Korean, Kazakhstan people. This is a cross-sectional study and focus group interview was designed. We can gain information relevant to the research problem with using focus group study and get some insights into basic needs and attitudes of green marketing. The subjects for green purchase interviewee were confined to under 40 years old's shoppers regardless of gender. The first study was investigated with several groups in 2010 and the second interview were conducted in 2019. Results - Results show that the meaning of greenness for consumer has changed over time in accordance with the growing accordance of environmental sustainability. Basically, green marketing still means valuable, natural, recycle-able, good for health, clean, smart behavior, essential benefit. The concept of greenness significantly evolved since it was investigated in 2010. It moves away from focusing on specific environmental issues to considering global sustainability issues. Especially we found that greenness can be related with globalization, higher education, social status at the 2019 interview. Conclusions - This paper attempted to confirm the green marketing is essential and expands its meaning to various aspect. Usually, we can think green marketing is everywhere, therefore, people don't care about green issues in real. But consumers are adopting green marketing more and more, it can be a means to attract potential consumers. Therefore, companies should provide enough greenness information for people and they might apply greenness communication to attract potential customers.

• Asian Pacific Journal of Cancer Prevention
• /
• v.16 no.6
• /
• pp.2323-2326
• /
• 2015

It is urgently necessary to be aware of the distribution and risk areas of liver fluke, Opisthorchis viverrini, for proper allocation of prevention and control measures. This study aimed to investigate the human behavior, and environmental factors influencing the distribution in Surin Province of Thailand, and to build a model using stepwise multiple regression analysis with a geographic information system (GIS) on environment and climate data. The relationship between the human behavior, attitudes (<50%; $X_{111}$), environmental factors like population density ($148-169pop/km^2$; $X_{73}$), and land use as wetland ($X_{64}$), were correlated with the liver fluke disease distribution at 0.000, 0.034, and 0.006 levels, respectively. Multiple regression analysis, by equations OV= -0.599 + 0.005(population density ($148-169pop/km^2$); $X_{73}$) + 0.040 (human attitude (<50%); $X_{111}$) +0.022 (land used (wetland; X64), was used to predict the distribution of liver fluke. OV is the patients of liver fluke infection, R Square= 0.878, and, Adjust R Square= 0.849. By GIS analysis, we found Si Narong, Sangkha, Phanom Dong Rak, Mueang Surin, Non Narai, Samrong Thap, Chumphon Buri, and Rattanaburi to have the highest distributions in Surin province. In conclusion, the combination of GIS and statistical analysis can help simulate the spatial distribution and risk areas of liver fluke, and thus may be an important tool for future planning of prevention and control measures.

• Journal of Navigation and Port Research
• /
• v.41 no.3
• /
• pp.93-102
• /
• 2017

When VTSOs (Vessel Traffic Service Operator) determine the degree of collision risk for two vessels, they consider comprehensive information about each vessel's course, speed, DCPA, TCPA, and encountering situation. In this study, we proposed a utility function based on the risk attitudes of VTSOs toward the Risk Index (RI). The RI was calculated using the risk of encounter, the risk of approach, and the risk of time for two vessels in order to predict each ship's collision risk from the VTS viewpoint. We obtained each coefficient of the RI and the risk attitude through a survey of collision risks among VTSOs of Korea. In order to verify whether the proposed utility is reasonable, we validated by applying the degree of collision risk to some historical cases of accidents in Busan port along with the Ship of ES value($ES_S$) of ES(Environmental Stress) model.

• KSCE Journal of Civil and Environmental Engineering Research
• /
• v.33 no.4
• /
• pp.1639-1650
• /
• 2013

Road pavement management is an important activity that affects to national economy, movement and safety of people, and also demands huge amount of budget. Therefore, its management strategy must be established under objective information. In addition, decision support system that produces the management strategy needs to consider practical benefits from various aspects. Considering these aspects, this paper aimed to develop a customized Korean life cycle cost analysis model estimating various effects on road users and socio-environmental costs based on pavement condition. The suggested LCCA model focused on Korean national highway, and tried to adopt a national guideline recommended by Korean government for securing credibility of estimation results. In the development processes, some of the suggestions that do not fit well in the situations of pavement management field were added, altered, or partially modified. These attempts to develop customized asset management system would be an important step to break away from passive attitudes relying on ready-made software, but also to improve awareness about the social benefits from the better maintenance strategy.

• Korean Journal of Health Education and Promotion
• /
• v.28 no.5
• /
• pp.145-160
• /
• 2011

Objectives: This study attempted to apply the Intervention mapping and Transtheoretical models to develop a program to promote moderate alcohol drinking in university students. Methods: Surveyed data from 1,137 university students were analyzed to identify personal and environmental determinants for alcohol drinking. Based on these determinants, program objectives were established. Crossing the objectives with related important determinants resulted in matrices of learning objectives for which educational strategies were developed. Subsequently, an intervention program were designed to achieve those objectives. Results: Identified personal determinants included awareness, attitudes, self-efficacy and behavioral skills. Environmental determinants were binge drinking behaviors of family members and peers, and social pressure for drinking. Program, impact and learning objectives were developed to change the identified determinants. Program activities included provision of information on positive and negative consequences of binge drinking, opportunities for assessing one's drinking pattern, increasing outcome expectancies of and skill building for monitoring drinking, resisting peer pressure and managing stress. To facilitate adoption and maintenance of the program, an intervention diffusion plan was suggested. An evaluation plan was developed by utilizing RE-AIM framework. Conclusions: In order to expand evidence bases for effective theory-based programs, the developed program should be tested in diverse university settings.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.35 no.6
• /
• pp.64-73
• /
• 2008

The purpose of this study is to classify urban green space, to assess an imbalance by an administrative district (Dong), and to establish the management zone of urban green spaces for the construction of an environmental city in Changwon. The spatial data of 1:5,000 digital maps, park data in Changwon, land cover by the Ministry of Environment, and IKONOS satellite images from 2003 were used for this analysis. The assessment of the imbalance of urban green spaces was analyzed with the Lorenz curve and Gini's coefficient. The establishment of the management zone was performed by network analysis of GIS. The results of this study are as follows: the urban green spaces were classified as a park green space, a natural green space, and a riparian green space. According to the results of assessment of the imbalance of green spaces, Gini's coefficient was analyzed at higher than 0.4. Thus, the spatial imbalance of urban green spaces in Changwon was evident. The management zones to solve the imbalance were established: "rich zone", "fair zone", "poor zone" and "broken zone". Therefore, the rich and fair zones which have rich green spaces must maintain the good conditions through analysis of the green network and a survey of civic attitudes. The poor and broken zones which have poor green spaces must improve quality and quantity through creation of additional green spaces, construction of an eco-industrial park, and utilization of children's parks and pocket parks.

• Journal of the Korean Home Economics Association
• /
• v.43 no.6 s.208
• /
• pp.61-79
• /
• 2005

The purpose of this study was to determine the leading causes of choosing to be single through in-depth interview. In the study I applied Hermeneutic Phenology to clarify the relationship between the past experiences and values of the subjects. I analyzed the leading causes that have drawn them to stay single, and the gender differences on the two subjects. The causes of being single were divided into two categories; personal factors and socio-environmental factors. The personal factors were standard value by birth order, expectation from parents, overcoming economic difficulty, and lack of interest toward the opposite sex. The socio-environmental factors were achievement at work, and ease of living. Staving single is not a special way of life. As found in the study, the cause of being single is not determined at birth, but rather results from being raised to be single in a way. The main cause of being single was basically based on the environment in which they were raised including parents' attitudes, economic situation, and sibling order We are living in a society of diversity. Being and staying single is a personal choice, that is one aspect of diversity. Therefore we need to widen our vision to accept the single life as one of the normal life styles and one for special treatment. We have to approve of other people's life styles as long as of causes no harm for the development of society. On the other hand, we need to be more serious about the family itself and having family. Finally I think we need to develop various family programs targeted at a diverse range of families rather than only at the normal family.