• 제목/요약/키워드: Environmental Marketing

검색결과 536건 처리시간 0.026초

Modeling the potential climate change-induced impacts on future genus Rhipicephalus (Acari: Ixodidae) tick distribution in semi-arid areas of Raya Azebo district, Northern Ethiopia

  • Hadgu, Meseret;Menghistu, Habtamu Taddele;Girma, Atkilt;Abrha, Haftu;Hagos, Haftom
    • Journal of Ecology and Environment
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    • 제43권4호
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    • pp.427-437
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    • 2019
  • Background: Climate change is believed to be continuously affecting ticks by influencing their habitat suitability. However, we attempted to model the climate change-induced impacts on future genus Rhipicephalus distribution considering the major environmental factors that would influence the tick. Therefore, 50 tick occuance points were taken to model the potential distribution using maximum entropy (MaxEnt) software and 19 climatic variables, taking into account the ability for future climatic change under representative concentration pathways (RCPs) 4.5 and 8.5, were used. Results: MaxEnt model performance was tested and found with the AUC value of 0.99 which indicates excellent goodness-of-fit and predictive accuracy. Current models predict increased temperatures, both in the mid and end terms together with possible changes of other climatic factors like precipitation which may lead to higher tick-borne disease risks associated with expansion of the range of the targeted tick distribution. Distribution maps were constructed for the current, 2050, and 2070 for the two greenhouse gas scenarios and the most dramatic scenario; RCP 8.5 produced the highest increase probable distribution range. Conclusions: The future potential distribution of the genus Rhipicephalus show potential expansion to the new areas due to the future climatic suitability increase. These results indicate that the genus population of the targeted tick could emerge in areas in which they are currently lacking; increased incidence of tick-borne diseases poses further risk which can affect cattle production and productivity, thereby affecting the livelihood of smallholding farmers. Therefore, it is recommended to implement climate change adaptation practices to minimize the impacts.

호텔주방 인적자원관리 방안에 관한 연구 -서울지역 특급호텔 중심으로- (A Study on Human Resources Management for Hotel Kitchen)

  • 엄영호
    • 한국조리학회지
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    • 제7권2호
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    • pp.25-48
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    • 2001
  • Since 1998 IMF economic crisis, hotel companys have made an operation innovation in generally to reinforce a competitive power. Never ther less, a structural depression with high expense of costs-low degree of efficiency and high price of commodities-low degree of growth during the last few years. And hotel companys were doing endeavor for conquer this depression with reshuffle of the personnal system and that systematizing an enterprise and production control. Hotel has more increase personnel expenses percents than increase sold price percents so that hotel reducing cook and as result, hotel has a problem from production selling of foodservice because that is insufficient of cook man power. On studying this research, an importancy of cusine department in inquire hotel and an efficiency man power control of cusine department influence on hotel marketing were made use of analysis for hotel kitchen management. The result of this study is like that. First, the quality of a hotel employee is directly related to that of hotel service, which is functioned as a principle factor on which success or failure of tie hotel very largely depends, Second, fair evaluation of merits. Third, cognition for job as expert. Fourth, the roles and competences of the employees were affected much by the inner or outer environmental changes surrounding the hotel enterprises. Fifth, do not underestimate an intelligent ability and will power of employee, and hotel company have to manage that the employees consult themselves about their things of department and improve with the master sense for job. Sixth, pay increase and intensive system. This system can raise the will to achievement for employee's job, and company can get many benefits from government. Seventh, the employees should be encouraged to have memberships of academic organizations, to actively participate in academic meetings, workshops, conferences, and forums in the area of job performance.

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중고 의료기기의 유통에 대한 법적 규제 개선 (Legal and Regulating Improvement for Distribution of Used Medical Equipments)

  • 최용전;권준철;정용규
    • 서비스연구
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    • 제4권1호
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    • pp.109-121
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    • 2014
  • 의료기기는 공산품의 일종으로서, 공산품 중에서 특정한 목적과 기능에 해당하는 의료용으로 사용되는 공산품으로서, 공산품 중에서 국민의 생명과 신체에 중대한 영향을 미치는 공산품이므로 의료관련법에서 특별히 규정하여 관리하고 있는 제품들이라고 할 수 있다. 그러나 중고 의료기기에 활용된 의료기술은 대부분이 인체나 환경에 위해성이 없는 의료기술일 가능성이 크므로, 이렇게 위해성이 제로에 가까운 의료기기를 1등급으로 분류하여 위해성이 거의 없는 의료기기와 같이 취급함으로써 발생하는 불필요한 행정력과 시간의 낭비를 최소화할 수 있다. 의료기기 취급자 특히 판매업자에 포함되는 사업자의 영역이 넓혀지므로, 사업자들의 사업의지를 고양할 수 있으며, 국민의 의료기기에 대한 선택권과 접근권이 제고될 수 있다. 본 논문에서는 중고의료기기의 유통질서를 확립하고 공정한 거래를 촉진하기 위한 제반의 법률을 조사하고 규제를 개선하는 방향을 제시한다.

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기업 구성원의 계획행동이론을 적용한 산학협력선도대학사업(LINC) 참여에 관한 연구 (A Study on the Participation of LINC(Leaders in INdustry-university Cooperation) at Korean Firm's Employees Applying the Theory of Planned Behavior)

  • 양종곤
    • 한국산학기술학회논문지
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    • 제17권1호
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    • pp.605-614
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    • 2016
  • 2012년부터 실무적인 교육 훈련을 촉진시키기 위해 정부로부터 많은 대학이 산학협력선도대학(LINC) 사업을 활발히 적용해왔으며, 주로 기술혁신형 프로그램과 현장밀착형 프로그램으로 구분된다. Fishbein과 Azjen에 의해 주장된 계획행동이론은 마케팅, 친환경구매, 기술 등과 같은 영역에서 행동의도를 예측하기 위해 연구되었으나 산학협력과 관련하여 이를 적용한 연구는 부족한 실정이다. 본 연구의 목적은 계획행동이론을 적용하여 기업 실무자의 산학협력 참여의도 및 행동을 실증적으로 검증하는 것이며, 총 32개의 설문문항을 바탕으로 132개의 데이터 중 115개를 연구에 활용하였다. 본 연구의 구체적인 결과는 다음과 같다. 태도, 주관적 규범, 지각된 행동통제는 LINC사업 참여의도에 유의한 예측변수로 나타났으며, LINC 사업 참여는 LINC 사업 참여 행동에 유의한 예측변수임을 실증적으로 확인하였다.

대규모 할인점과 경쟁에서 성공한 미국 농촌 소매업자들 경영전략 (Business Strategies of Successful Rural Retailers in Competition with Large Discount Retailers in the U.S.)

  • 이세희;;;이승은
    • 한국의류학회지
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    • 제32권6호
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    • pp.968-979
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    • 2008
  • 농촌 지역사회의 지속적인 성장과 활성화는 지역경제에 의해 좌우되고, 마찬가지로 지역주민들의 생필품 공급은 지역소매업자들에게 의해 이루어진다. 이러한 현실에서, 농촌지역의 영세소매업자에 대해 관심을 가지고 이들을 연구하는 것은 지역공동체의 지속적인 성장에 중요할 것이다. 본 연구의 목적은 대규모의 할인점들과의 경쟁에 직면하고 있는 미국 농촌 지역의 영세소매업자들(의류, 보석, 꽃, 철물 등)중에서 대규모의 할인점들과의 치열한 경쟁에 성공을 거둔 영세소매업자들이 어떠한 마케팅, 머천다이징, 고객서비스, 경영전략을 실시하고 있는지를 살펴보는 것이다. 또한, 영세소매업자들의 성공을 가능케 한 사업전략으로 사회적 자본인 지역사회참여가 어떻게 사용되고 있는지도 고찰하고자 한다. 본 연구에서는 미국 중서부 지역의 세 도시를 대표하는 27명의 농촌소매업자들과의 인터뷰 및 내용분석방법을 사용하였다. 연구결과, 이들은 몇 가지 효과적인 경영전략들을 실시하고 있지만, 아직도 미흡한 부분들이 있었다. 결과부분에서는 이들이 사용하고 있는 주요 경영관행들에 대해 논의하였다.

건강기능식품 여성 방문판매원의 판매과정, 직무교육 요인이 건강기능식품 매출에 미치는 영향 분석 (Influencing Factors of Sales Process and Task Education on Sales of Health Functional Food in Door-to-door Saleswomen)

  • 남민영;윤선;이해영;정혜경
    • 한국식생활문화학회지
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    • 제29권4호
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    • pp.326-335
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    • 2014
  • The purpose of this study was to investigate factors influencing sales of health functional foods by door-to-door saleswomen. A total of 450 women who worked as door-to-door salespersons in Seoul were enrolled. The survey questionnaire was composed of five parts as follows: general characteristics, factors related with door-to-door sales process, task education, competency required for door-to-door salespersons, and customer relationship beliefs. The survey was conducted in October 2011. Finally, data on 302 subjects were statistically analyzed using the SPSS 17.0 package program. Reason for sales of health functional foods (p<0.01), time required for sales promotion (p<0.001), difficulties during sales of health functional foods (p<0.05), satisfaction of task education (p<0.01), and failure of salesperson's memory as problems of task education (p<0.01) were significantly associated with sales of health functional foods. However, means of sales promotion, frequency and time of task education, and competency required for door-to-door salespersons were not significantly related with sales of health functional foods. Customer relationship beliefs did not show significant association with sales of health functional foods either. In conclusion, certain factors were associated with sales of health functional foods by door-to-door saleswomen. These results provide an understanding for sales of door-to-door health functional foods and provide basic information for preparation of task education for health functional food saleswomen and marketing.

Analysis of the Current Status of Internet Fashion Shopping Malls and Proposal of a Cyber Fitting System as an Improvement

  • Tak, Myung-Ja;Kim, Chee-Yong
    • 한국멀티미디어학회논문지
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    • 제12권12호
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    • pp.1809-1818
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    • 2009
  • In order to correctly understand the Internet fashion shopping mall, which is expected to continuously grow up, and to strengthen marketing activities in cyber space, a more scientific and systematic research is necessary. Most of the early researches of the Internet fashion shopping mall were focused on technical parts so they studied the environmental and physical characteristics of the Internet fashion shopping mall, but recently, the Internet fashion shopping mall is activated and accordingly, the interest in Internet shopping users is going up. Under this circumstance, the research to understand the characteristics of Internet shopping consumers becomes necessary. Therefore, the research was conducted by a survey, focusing on college students who use Internet a lot. The survey covered the experience and the type of using the Internet fashion shopping mall, the extent of satisfaction, strengths, and weaknesses of the Internet fashion shopping mall, the use of a cyber fitting system, and the possibility of the development of the Internet fashion shopping mall having a cyber fitting system. As a result of the study, it was found that: most of the students used the Internet fashion shopping mall; they used a fashion-specialized mall most; they pointed out economy of time as the biggest strength of using the Internet fashion shopping mall; they thought the biggest weakness of the Internet fashion shopping mall is that they can not try on clothes so they can not check whether clothes go well with them or not; and regarding the intention to use a cyber fitting system if available and the possibility of the development of the Internet fashion shopping mall, they replied that they would use it and the malls with the system would be developed. Based on the results, this study proposes a cyber fitting system as an improvement of the Internet fashion shopping mall.

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공유자동차와 친환경자동차의 이용의도에 영향을 미치는 요인의 비교 -중국소비자를 중심으로 (A Comparison of Influencing Factors on Usage Intention between Shared Cars and Environment-friendly Cars -Focusing on Chinese Consumers)

  • 진천천;박현정
    • 디지털융복합연구
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    • 제16권11호
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    • pp.211-219
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    • 2018
  • 본 연구는 친환경자동차와 공유자동차 이용의도에 대한 영향 요인으로서 소비자의 지각된 가치, 제품 태도, 주관적 규범, 예상된 죄책감 등을 탐색하고 소비자 태도의 차이도 살펴보고자 하였다. 중국 소비자 357명의 설문조사 자료를 구조방정식모형을 이용하여 분석한 결과는 다음과 같다. 첫째, 친환경자동차에 대한 환경적, 경제적, 사회적 가치가 소비자 태도에 긍정적인 영향을 미쳤고, 공유자동차의 경우에는 환경적 가치와 경제적 가치 인식이 태도에 긍정적 영향을 미쳤으나 사회적 가치는 유의한 영향을 미치지 못하는 것으로 나타났다. 둘째, 친환경자동차와 공유자동차에 대한 제품 태도, 주관적 규범, 예상된 죄책감은 각각 이용의도에 유의한 영향을 미치는 것으로 나타났다. 본 연구는 이러한 결과를 통하여 친환경자동차와 공유자동차와 관련된 유용한 마케팅 시사점을 제공해줄 수 있을 것으로 기대한다.

A Study of Corporate CSR Effects on Corporate Crisis Management

  • LEE, Jae-Min;QUAN, Zhixuan
    • 융합경영연구
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    • 제8권2호
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    • pp.13-17
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    • 2020
  • Purpose: In modern corporate management, the establishment of a crisis management system that minimizes damage through measures used to respond to corporate crises is no longer an option. The importance of corporate reputation and brand asset management in modern enterprise management cannot be overemphasized and negative events that might arise from a number of different causes can cause brand crises. Research design, data and methodology: More than half of the questionnaire respondents were female (252 or 53%). More than a fourth of the respondents were aged 20 (122 or 26%) and the number of married participants was 196 (41%). Of the participants, 32% (153) had graduated from college. Only 18% (87) were employees and the monthly household income was 121. In this study, we conducted factor analysis in order to extract the variables that may enhance the explanation capability of each variable. For the method of factor extraction, an Eigen value of at least 1 was used as was factor loading. An analysis was performed using the Cronbach's alpha coefficient to verify the reliability of the measurement scale. Results: First, the analysis of the impact of the social responsibility activities on brand image revealed that the social, economic, philanthropic, ethical, and environmental responsibility activities significantly affected brand image, but legal responsibility activities were not statistically significant. Second, the analysis of the impact of brand image on loyalty showed that brand image had a significant impact on loyalty. Third, the analysis of the impact of social responsibility activities on loyalty showed that they had a significant impact on loyalty. Conclusions: The pro-social enterprise image is not only a brand asset that can be shared, but also a heavy proposition followed by a corresponding social responsibility, it will have to practice transparent corporate management based on clear principles through the establishment of various systems and the implementation of a strict code of conduct within the enterprise.

소비가치가 친환경 화장품 구매행동에 미치는 영향 (The Effect of Consumption Value on Eco Friendly Cosmetics Purchasing Behavior)

  • 강현경;조혜경
    • 한국콘텐츠학회논문지
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    • 제21권2호
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    • pp.562-571
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    • 2021
  • 본 연구는 친환경 화장품에 대한 소비가치가 소비자 효과성과 시장 영향력, 그리고 친환경 화장품 구매행동과의 관계를 공분산 모델을 통해 검증하였다. 조사대상은 최근 6개월 이내 친환경 화장품을 구매한 적이 있는 20대 이상 여성 소비자로 2020년 5월 17일부터 5월 30일까지 온라인 전문조사기관의 패널을 통해 300부를 최종분석에 사용하였다. 분석결과, 친환경 화장품에 대한 소비가치로 기능적 가치, 사회적 가치, 녹색 소비가치가 도출되었다. 사회적 가치와 녹색소비가치는 소비자 효과성과 시장 영향력에 유의한 영향을 미치는 것으로 나타났으나 기능적 가치는 영향관계가 확인되지 않았다. 또한, 소비자 효과성과 시장 영향력은 친환경 화장품 구매행동을 증진 시키는 것으로 확인되었다. 본 연구를 통해 친환경 화장품 구매에 있어서 환경문제에 대한 지각수준(소비자 효과성, 시장 영향력)이 가지는 중요성을 규명하였고 소비자들에 대한 이해를 바탕으로 친환경 제품 개발과 마케팅전략 수립에 유용한 자료로 활용되기를 기대한다.