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http://dx.doi.org/10.5762/KAIS.2016.17.1.605

A Study on the Participation of LINC(Leaders in INdustry-university Cooperation) at Korean Firm's Employees Applying the Theory of Planned Behavior  

Yang, Jong-Gon (Department of Business Administration, Dankook University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.17, no.1, 2016 , pp. 605-614 More about this Journal
Abstract
Many Korean colleges funded by the Korean government have actively implemented LINC (Leaders INdustry-university Cooperation) programs to facilitate practical training since 2012. The LINC programs have two major different categories, a technologically and innovative focused program and a field-centered program. A number of studies have applied the TPB (Theory of Planned Behavior) model proposed by Fishbein and Azjen successfully to predict the behavioral intention in many areas, such as marketing, environmental purchasing, and technology, etc. On the other hand, few studies have applied the TPB within industry-university cooperation settings. The purpose of this study was to empirically test the applicability of the TPB model in predicting the employees' participation in LINC programs. To investigate the study's purpose, a closed-ended questionnaire, composed of a total of 32 questions based on previous studies, was developed, and the data from 115 out of 132 employees in the participating companies of LINC were utilized. Specific analysis of the study showed that the attitudes, subjective norm, and perceived behavioral control were significant predictors of the LINC intention. In addition, the LINC intention was a significant predictor of the participation in LINC.
Keywords
Industry-University Cooperations; PLS; Theory of Planned Behavior; TPB;
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