• 지식경영연구
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• 제12권1호
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• pp.1-16
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• 2011

This study was motivated by consideration of advertising effects on purchase intention of hotel customers in the situation that people can experience in web advertisements more easily and quickly through four main media. We intends to propose strategic web advertising marketing plans by investigating the relation among hotel web advertising attributions, advertising attitude, brand attitude and purchase intention of customers. In conclusion, in the situation that hotel service industry endeavors a lot to attract young customers, according to gentrified consumption culture and changes in an environmental trend, these results are expected to be used as data to establish web advertising marketing strategies to show trendy brand images to hotel customers, especially consumers of N Generation using official websites of hotels.

• 복식문화연구
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• 제13권6호통권59호
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• pp.990-998
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• 2005

The purpose of the study was to examine Korean elderly women's attitudes toward fashion and to determine formal jacket designs preferred by them. The subjects of the study were older than 50 years who will become aging population in 2014. For data collection, interview investigated 200 copies of questionnaire were collected, and available data used final analysis were 174 volumes. As the results of the principal components factor analysis, it revealed 4 attitudinal factors including cautious attitude, fashion-conscious attitude, ostentatious attitude, and easy-conscious attitude. The subjects divided into two groups, highly involved group and lowly involved group, for each factor. As the result of preference differences by the degree of each attitude, it revealed that the attitudes toward fashion products would significantly influence elderly women's jacket design preferences. The results of the study show that they are a diverse group whose consumer needs and wants vary dramatically and give initial information to assist designing appropriate formal jacket for elderly women.

• International Journal of Aeronautical and Space Sciences
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• 제9권1호
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• pp.76-84
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• 2008

This paper is mainly concerned with the vision-based attitude stabilization of a quad-rotor UAV. The methods for attitude control rely on computing the roll and pitch angles of the vehicle from a two-camera vision system. One camera is attached to the body-fixed x-axis and the other to the body-fixed y-axis. The attitude computation for the quad-rotor UAV is performed by image processing consisting of Canny edge and Hough line detection. A proportional and integral controller is employed for the attitude hold autopilot. In this paper, the quad-rotor UAV is modeled by 6-DOF nonlinear equations of motion that includes rotor aerodynamics with blade element theory. The performance of the proposed method is evaluated through 3D environmental numerical simulations.

• 한국환경교육학회지:환경교육
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• 제21권3호
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• pp.59-65
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• 2008

The purpose of this study was to development the Animals-Understanding Program in city park with zoo for elementary school students, futhermore this study evaluated changes of elementary school students' attitude toward animals. The Animals-Understanding Program was consisted of 10 units which are as follows: structure and history of Dalseong Park, preparation before out-door learning, out-door learning in Dalseong Park 1 2, basic understanding of animals 1 2 3, male and female of animals, vertebrates and invertebrates, relationship between animals and human. According to the results of this study, the Animals-Understanding Program has an effect on students' attitude toward animals. More specifically, students' attitude toward antiutilization was not affected, their attitude toward knowledge about animals, psychological aspects of animals, and empathy for animals were definitely showing the effect.

• 농촌지도와개발
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• 제30권2호
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• pp.83-101
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• 2023

This study aims to examine the moderating effects of environmental friendly attitudes between perceived value and loyalty in ecotourists. A total of 210 valid questionnaires were collected from visitors to Saemangeum and Sihwaho during 7 days. The functional value, social value, and emotional value were identified as dimensions of perceived value from factor analysis. Results from regression analysis revealed that emotional value and social value positively influenced loyalty. Moreover, environmental friendly attitudes were found to moderate the relationship between loyalty and emotional and social values. The findings suggest that policy makers and practitioners consider environmental friendly attitude and perceived values in making ecotourism programs to sustain ecotourism destinations.

• 한국초등과학교육학회지:초등과학교육
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• 제32권3호
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• pp.239-249
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• 2013

The elementary school age is a critical period in the formation of environmental attitudes, environmental knowledge, and sensitivity. In this study, we examined how they affect environmental education programs that utilize traditional culture in the 6th grade of elementary school students' environmental attitudes. Attitudes questionnaire and activity sheets were analyzed to figure out the change in attitude of the students, we analyzed the activity sheets. As a result, the environmental education program that utilize traditional culture had a positive impact on the improvement of elementary school students' environmental attitudes. Analysis of students' Internet bulletin board posts, the amount of writing was increased. In addition, the sensitivity to the environment of the students were changed. Students, was considered not related to their environmental problems. However, after programming experience, they found that environmental problems are directly related to them.

• 한국환경교육학회지:환경교육
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• 제22권4호
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• pp.1-13
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• 2009

The purpose of this study is to investigate the attitudes of Korean parents on environmental education for their elementary children. To accomplish of this purpose, a questionnaire survey was administered to 231 (55 males, 176 females) parents from elementary school in Seoul and Gyeonggi Province, Korea. The self-reported Environmental Education Attitude Scale was revised and adopted to measure the difference among children's grade, gender, and age of parents. The SPSS 12.0 program was used to analyze the data. The major finding of this study represented that elementary parents have a great understanding about the importance of environmental education. Through the analyses, this study found several things. 1) There were significant differences among grade and age in the necessity of environmental education. However, there were no gender differences in this field. In other words, parents have strong agreement with the necessity of environmental education in childhood. 2) There were significant differences among grade in the effect of environmental education. However, there were no gender and age differences in this area. 3) There were significant differences among grade and gender in proper areas of environmental education according to academic years. However, there was no significant age difference in this questionnaire. 4) There were significant differences among grade, gender, and age group in the level of environmental education. 5) There were significant differences among grade, gender, and age in the subject for environmental education. Further implications and limitations of this study were discussed.

• 환경위생공학
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• 제22권3호
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• pp.65-76
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• 2007

Values and attitude towards the environment begin to form in elementary school. Thus, environmental education is effective to promote children's sensibility on the environment, to increase their interest and concern on it, and to make them have friendly attitudes towards it. As a measure of such education, experiential learning activities are being emphasized, where children can see, feel and experience for themselves in a familiar environment surrounding them. Based on the results of this research, the following proposals can be made for environmental education necessary for elementary school children. i) the contents of environmental education should be selected and organized according to grades. Also, schedule should be secured to provide environmental education in certain time. ii) program should be developed to fit into local characteristics and academic level, providing connective and consistent environmental education. iii) activities for environmental education in elementary school can be effective only if connective guidances are provided among school, home and local community. iv) the recycling and separate collection activity program used in this research was limited to 3rd graders in small-size rural schools. Additional research may be necessary to see how long their attitudes last according to different grades.

• 과학교육연구지
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• 제38권1호
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• pp.144-159
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• 2014

이 연구의 목적은 학생들의 사고를 활성화시키고 의사표현능력을 신장시킬 수 있는 육색사고모자기법을 활용한 토의활동 프로그램을 개발하여 초등학교 과학수업의 환경교육에 적용해봄으로써 환경 친화적 태도 및 환경소양 함양에 어떤 효과가 있는지 알아보는데 있다. 이를 위해 육색사고모자 기법을 적용하기 위한 교수학습 활동 자료를 개발하고 적용하였다. 인천에 위치한 S 초등학교의 6학년 학생을 대상으로 실험반(25명)과 비교반(24명)을 설정하여 실시하였다. 그 결과는 다음과 같다. 첫째, 육색사고모자기법을 활용한 토의활동 프로그램은 실험반에서 환경 친화적 태도 점수가 향상되었고 통계적으로 유의한 차이가 있었다(p<.05). 둘째, 육색사고모자기법을 활용한 토의활동 프로그램은 학생의 환경소양에서 실험반 학생들에게서 향상되었으나 통계적으로 유의한 차이는 없었다. 따라서 본 연구에서 적용한 육색사고모자 기법을 통한 환경 토의활동은 학생들에게 환경 친화적 태도에 효과적임을 알 수 있다.

• 대한가정학회지
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• 제36권11호
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• pp.1-17
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• 1998

The purpose of this study was to investigate causal relation and the influence of socially reponsible atitude and behavior of consumer. In an analysis of causal effect on the socially responsible attitude and behavior of consumer, the most influential variables on the socially responsible behavior of consumer was the socially responsible attitude. And house pattern, altruism, liberalism, dogmatism, perceived consumer effectiveness, environmental concern, faith on the consumer regulation policy, and neutral information had effect on the socially responsible behavior of consumer directly and indirectly.