• Journal of Families and Better Life
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• v.7 no.2
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• pp.31-43
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• 1989

The purposes of this study were to identify the overall levels of consumer problem, consumer competencies and purchase pattern of urban low-income consumers and to examine the factors affecting the consumer problem and the subareas-market environment problem(MEP) and transaction relation problem(TRP). The related factors, that is, independent variables were competencies-related factors(consumption-oriented attitude, attitude on consumerism, consumer knowledge), purchase pattern-related factors (search pattern, credit pattern, peddler pattern) and socio-demorgraphic factors(age, educational level, family size). For this purpose, a survey was conducted by interview using questionaires on 198 homemakers that lived in the poor areas of Seoul. Statistics used for data analysis were Frequency Distribution, Percentile, Mean, Pearson's Correlation, One-way ANOVA, Scheffe-test, Breakdown and Multiple Classification Analysis. Major findings were as follows: 1) In the level of consum r problem were in the middle level and the level of MEP were higher than that of TRP. The attitude on consumption-orientation was so negative, while attitude on consumerism was positive. The level of consumer knowledge was in the middle level. The urban low-income consumers searched a little and depended on credit and peddler in the low level. 2) Consumer problem perceived by urban low-income consumers differed significantly according to attitude on consumerism, credit pattern, monthly charge of peddler purchase. The MEP depended on attitude on consumerism and monthly charge of peddler purchase, and the TRP was affected by credit pattern and attitude on consumerism. Resulting from MCA, the most influencial variable was attitude on consumerism and credit pattern in the consumer problem, and attitude on consumerism in the MEP, and credit pattenr in the TRP.

• Journal of Distribution Science
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• v.12 no.3
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• pp.17-24
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• 2014

Purpose - This study investigated the main variables of consumer food choice motive and how they affect attitude and purchase intention toward organic foods. The study involved a multiple regression analysis to verify the influence of food choice motive on attitude toward organic food. Research Design, Data, and Methodology - Data was collected through surveys of 280 students and ordinary citizens in Seoul and the Gyeonggi region, using sampling. A multiple regression analysis was performed to confirm the impact of food choice motive on attitude toward organic food, and a regression analysis was performed to identify the impact of attitude toward organic food on purchase intention. Results - Health and environment, among food choice motives, had significant positive influence on attitude toward organic food, whereas convenience, price, and familiarity had no impact. Attitude toward organic food had significant positive influence on organic food purchase intention. Conclusions - As this study identified the impact of organic food choice motive, it may provide baseline data for marketing strategies, to understand consumer attitude toward organic food and purchase intention, and to satisfy consumer needs.

• The Korean Journal of Community Living Science
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• v.27 no.4
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• pp.803-815
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• 2016

The purpose of this study is to increase our understanding of subjective well-being in adolescents and to help improve it by investigating the relationship among adolescents' temperaments, perceived parenting affective attitude and subjective well-being. For this study, the subjects were 354 students from 4 different middle schools in Gwang-ju, Korea. The statistical analysis of the data was conducted by means of the SPSS 21.0 program using Pearson's correlations and hierarchical regression. The results are as follows: First, the temperament and perceived parenting affective attitude were correlated with subjective well-being. Among the temperament traits, novelty seeking and harm avoidance showed negative correlations with subjective well-being, whereas affection, reward dependence and persistence showed positive correlations with subjective well-being. Second, after the mediating effect of perceived affection on subjective well-being was confirmed, three temperament traits, viz. harm avoidance, reward dependence, and persistence, were identified as mediating factors. The conclusion of this study is that adolescents' temperament and perceived parenting affective attitude are related to their subjective well-being and can also predict their subjective well-being. Harm avoidance, reward dependence, and persistence, which are inborn temperaments, affect subjective well-being. Affection, which is a perceived parenting affective attitude trait, affects subjective well-being as a mediation variable. This study also suggests that it is more effective to influence perceived parenting affective attitude, which has growth potential, rather than temperaments which are hard to change.

• Journal of Families and Better Life
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• v.33 no.1
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• pp.61-74
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• 2015

This study aimed to identify the mediating effects of the child's career maturity on the relationship between mother's child-rearing attitudes and children's school adjustment. In order to achieve our goals, the present study 1) analysed the differences in the mother's child-rearing attitude perceived by child, child's career maturity, and school adjustment according to child's sex, and 2) examined the direct and indirect effects of mother's child-rearing attitude and child's career maturity on school adjustment. A total of 430 $6^{th}$ grade elementary school students living in Gwangju participated in this study. The summary of this study is as follows. First, there were some differences in achievement child-rearing attitude according to child's sex. Boys perceived their mother's child-rearing attitude as more achievement-oriented than girls. Second, child's career maturity mediated the relations between mother's child-rearing attitude perceived by child and their school adjustment. Specifically, the partial mediating effects of career maturity were found in all of the relations between sub-factors of child-rearing attitude(affection, autonomy, achievement, and rationality), and child's career maturity fully mediated the relation between autonomy and peer relationship. The results of this study mean that mother's child-rearing attitudes have both direct and indirect impacts on child's school adjustment and child's career maturity are all very important factors on their school adjustment. The present study suggests that it is necessary to provide diverse career programs to improve child's career maturity.

• The Korean Journal of Franchise Management
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• v.10 no.3
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• pp.13-23
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• 2019

Purpose - The recent franchise industry is rapidly developing. Some franchisees have a low barriers to entry and competition among companies is intensifying. In this dynamic competitive environment, companies need to focus on customer preferences, quality, and technical interfaces to gain competitive advantage. As a result, companies are required to measure the performance of service values in order to provide differentiated services from competitors. In the franchise industry, customer experience marketing of service values will enable companies to create new businesses. Franchise firms should explore a variety of services to increase service value and reduce failures. Research design, data, methodology - The questionnaire of this study was based on the previous research. Surveys were conducted on panels of online surveys. Surveys were conducted on the panel who had visited the restaurant franchise within the past month. The survey was conducted for about 7 days from February 13, 2019 to February 19, 2019. Total 300 samples, 293 were used in the analysis except for seven unfair questionnaires. Results - The findings of this study are as follows: Emotional, monetary, and reputation values have positive effects on cognitive and affective attitudes. Quality value and behavioral value did not effect cognitive attitude and affective attitude significantly. In addition, affective attitude has positive effect on loyalty, but cognitive attitude did not significant effect on loyalty. Conclusions - First, food-service franchise company should develop a service that enables customers to use the store conveniently. We need to develop a comfortable environment for our customers and provide intangible services. Second, food-service franchise company should provide a reasonable price service. Food-service franchise company needs to sell a high quality menu at a reasonable price to generate profits. Third, food-service franchise companies need to strategically respond to their reputation. In other words, food-service franchise company needs to constantly monitor the reputation of its customers and respond appropriately to market conditions. Fourth, food-service franchise company needs to develop a service method capable of emotional interaction with customers. Food-service franchise firms need to develop ongoing service methods and educate their staff.

• Journal of the Korean Society of Marine Environment & Safety
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• v.27 no.4
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• pp.538-549
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• 2021

In this study, a trim tab on the stern hull of a small high-speed vessel of approximately 10 m length sailing at a Froude number of 1.0 was designed for energy efficiency. The running attitude and resistance performance of the bare hull and trim tab hull at several angles to the base line were analyzed for model and full scale ships using computational fluid dynamics, and compared to investigate the scale effect. The analysis results for the bare hull were quite similar, but a difference in the attitude control under same conditions of the trim tab was observed, resulting in the total resistance error. However, there was no significant difference in tendency of the variation in the resistance with the attitude. Thus, the optimum running attitude could be determined from the tendency despite the scale effect, but a full scale analysis is required to analyze the control of the attitude by the trim tab and flow characteristics near the full scale ship.

• International Journal of Computer Science & Network Security
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• v.22 no.10
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• pp.183-190
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• 2022

The article analyzes the features of the formation of a person's value attitude to the worldview by means of information technologies. The present considers it necessary to form a person's value attitude to the perception of the world by means of information technologies. The explosive development of information and telecommunications technologies has become a determining factor in the development of modern society, which is called the information or Global Information Society. It is not yet fully formed, and we are all participants in the development of the Global Information Society. The article considers the basics of a harmonious worldview of a person, which is the basis for the formation of outlook ideas, views, knowledge, beliefs about the surrounding world, which determine the place and role and motivate actions in relation to the surrounding reality through the prism of value orientations. Worldview is considered as an integrity of relatively stable schemes, behaviors, feelings, thinking, vision of the surrounding world, inherent in an individual child, ethno-cultural and socio-cultural groups. The concept of "worldview" as a component of the multi-level structure of the individual's outlook is defined. The features that characterize a person's perception of the world are revealed. The main educational value of information technologies in the formation of a person's value attitude to the perception of the world is highlighted, which consists in the fact that they allow you to create an immeasurable brighter multi-sensory interactive learning environment with almost unlimited potential opportunities that fall at the disposal of both the teacher and the student. The trend of forming a person's value attitude to the perception of the world is clearly developing in the direction of mixed learning as a process that creates a comfortable information educational environment, communication systems that provide all the necessary educational information. The approach to student development by means of the educational environment and the formation, while in the person of a value attitude to the perception of the world by means of Information Technologies, has many pedagogical advantages, which is considered in the article.

• Journal of The Korean Association of Information Education
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• v.18 no.4
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• pp.521-528
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• 2014

To discover an up-to-date way of learning through smart devices, our research studied the impact of Web 2.0 learning environment using smart devices on learner's academic achievement and learning attitude. We performed an experiment during 7 weeks based on elementary school 5th grade Society curriculum and the results were analyzed. Followings are the summary of results: The experimental group obtained higher academic achievement and also showed more improvements in self-directed learning attitude than the control group. Therefore, the usage of smart devices in Web 2.0 environment has positive effects on the academic achievement of students and their self-directed learning attitude within collaborate learning courses.

• Korean Journal of Human Ecology
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• v.13 no.6
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• pp.943-957
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• 2004

The purpose of this study is to 1) understand the importance of brands, which are known as one of the key purchasing points to consumers today; 2) 10 clearly clarify the various attributes of goods well-known to consumers; 3) to research the effect of the goods attributes on brand attitude. We examined 465 consumers to understand a purchase or a shopping habit with national and non-brand. The study used SPSS 11.0 package for a data analysis. Then using varimax rotation, we employed a factor analysis to analyze the data and obtain Cronbach ${\alpha}$ value. For more specific data analysis, we conducted t-test, regression analysis, and x2 analysis. The results are as followings: 1. The goods attribute is classified into product attribute, shop attribute, and price attribute. The product attribute is divided into wearability, labeling of size and quality, aesthetic expression, brand expression-harmony, textile-suitability, manageability and product assortment. The shop attribute is into shop environment, shopping convenience, promotion, salesperson service, convenience of location, shop's reputation. The price attribute is into price reasonability, price value, price economy, and price information. 2. The product attribute is different, by national and non-brands, in wearability, labeling of size and quality, brand expression-harmony, textile-suitability, manageability. The shop attribute had a significant difference in environment of shop and its reputation, and the price attribute had one only in price economy. 3. The brand attitude was affected by wearability, aesthetic expression, shop environment, price value, and price information. 4. Also, there exists a difference by demographic variables(age, job, academic background, marriage, income level) in brand attitude. For example, national brands have its consumers with the following variables: higher education, higher income, professional job, over 20s, and married.

• Journal of Practical Engineering Education
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• v.15 no.3
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• pp.729-738
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• 2023

This study aimed at examining the relationship among organizational learning competency, organizational commitment, protean career attitude, and organizational innovativeness as perceived by university faculties and staff as organizational innovation becomes a key challenge for universities to thrive for strengthening competitiveness. The analysis results are as follows. First, organizational learning capabilities showed a positive effect on organizational innovativeness. Second, organizational learning capabilities had a positive effect on organizational commitment. Third, organizational commitment had a positive effect on organizational innovativeness. Fourth, in the relationship between organizational learning competency and organizational innovativeness, organizational commitment showed a mediating effect and protean career attitude showed a moderating effect. Through this study, The results implies that universities should provide organizational environment to enhance organizational commitment of university faculties and develop protean career attitude thrive in changing environment.