• 정보학연구
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• 제4권2호
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• pp.51-68
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• 2001

본 연구는 벤처기업 최고경영자의 성격특성이 경영전략에 미치는 영향을 살펴보기 위한 것이다. 성격특성은 크게 성격타입, 통제위치(locus of control), 위험감수성향 등 세 가지로 나누었으며, 이러한 성격특성의 차이에 따라서 공격형 전략을 선택하는가, 방어형 전략을 선택하는가를 측정하였다. 서울·경기지역의 벤처기업협회에 등록되어 있는 벤처기업을 대상으로 설문을 배포하여 유효한 87개 샘플을 분석대상으로 삼았다. 연구결과 A형 성격일수록, 내재론자일수록 그리고 위험감수성이 강할수록 공격적인 진입전략을 선택하고, B형 성격일수록, 외재론자일수록 그리고 위험회피성이 강할수록 방어적인 틈새시장 전략을 선택한다는 결과가 도출되었다. 또한 다중회귀모형을 통하여 독립변수의 상대적 중요도를 검증한 결과, 통제위치와 위험감수성 변수가 성격타입보다는 경영전략의 선택에 더 영향을 미치는 것으로 조사되었다.

• 산경연구논집
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• 제9권9호
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• pp.45-52
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• 2018

Purpose - This case study is dedicated to the study of the presence of KIA Motors in the Kingdom of Saudi Arabia (KSA) and its market and entry strategies for strategic globalization that allowed the company to establish itself within a conservative and clustered marketplace dominated by American and Japanese international brands. Research Design, data, and methodology - The main information for the case was gathered through an interview and questionnaire from the executives of the KIA Al Jabr, which got the exclusive dealership in Saudi Arabia. Moreover, secondary data were obtained from reliable and authoritative sources such as the Saudi government agency publications, newspapers, international business journals. Other related periodicals based on the results from previous and current studies on similar topics were critically reviewed as well. Results - The findings of this paper show the different business environments of the Saudi market and the importance of various points regarding the company's global entry strategy even if the host market culture is quite different in many ways from other international markets. Conclusions - This case can provide Korean companies interested in the Middle East with insight into market penetration and global strategy, and present various perspectives and implications for global market access as well.

• 지식경영연구
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• 제12권3호
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• pp.1-25
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• 2011

This research empirically examined the determinants of competitive advantages and performance of Korean film industry from 1996 to 2003 over a sample of 396 movies. Especially, the effects of knowledge-based resources, social capital, product differentiation strategy, and market entry strategy on a film performance were hypothesized and empirically tested. Findings of this study are as follows; First, confirming the importance of knowledge-based resources in film industry, both the superior business track records of producers and the superior artistic track records of directors and actors had positive effects on film performance. Second, supporting social capital hypotheses, while the strong ties between directors and producers had positive effects, the strong ties between directors and actors had negative effects on film performance. Third, confirming the importance of product differentiation strategy, genre differentiation against competing films had positive effects on film performance. Finally, confirming the importance of market entry timing, the number of competing films released following a film opening within a week had negative effects on film performance. The findings of this research suggest that producers, directors, and actors are not only the critical knowledge-based resources to create competitive advantages indeed, but the pattern of relationships among them also systematically influences the film performance. Moreover, it is suggested that film performance may be improved by the proper genre differentiation and opening day selection.

• 한국게임학회 논문지
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• 제11권1호
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• pp.159-168
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• 2011

온라인 게임은 최근 십년간 IT 기술의 발전에 힘입어 국내는 물론 해외에서도 눈부신 발전을 거듭하고 있다. 그런데 최근 대작 게임인 아이온이 나오기 전까지 수년간 MMORPG의 상위 순위가 변동되지 않고 과점상태를 유지했었다. NHNgames는 그 기간에 성공적으로 시장에 진입하여 좋은 성과를 내고 주요한 플레이어로 자리매김에 성공했다. 이러한 맥락에서 본 연구는 MMORPG 시장에 성공적으로 진입한 NHNgames의 사례를 Kalyanaram과 Gurumurthy의 기본전략 프레임을 통하여 성공적인 시장 진입 전략의 요소를 정리하고 분석하였다. 이 논의는 이후에도 끊임없이 반복될 온라인 게임 시장 진입의 문제에 함의를 제공하여 산업의 발전을 도모하는 데 기여할 수 있으리라 기대된다.

• 통상정보연구
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• 제12권4호
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• pp.363-382
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• 2010

It should be unthinkable to not provide water at survival of any living things. Water is too a basic element for development for a country. Currently, the global market of mineral water is growing rapidly. This study, I conceptualized mineral water as bottled water. In particularly, bottled water has seen huge global growth for the last few years. The annual growth rate of the market in the period 2005-2009 was 5.9%. Following a surge in obesity and subsequent health and wellness trends, many consumers are switching from sugary soft drinks to healthier alternatives. Therefore, the global bottled water market is one area which has big potential for growth, but price competition is getting intensified among multi-national and domestic firms. Korean providers too are faced with strong competition in growing domestic market. The bottled water market has presence of multinational provider like Nestle, Danone and Coca-Cola, which collectively account for 35.1% of the world market share in 2009. On the basis of a market orientation approach, this article looks at changing environments in the world mineral water industry and attempts to describe foreign market entry strategy of the Korean mineral water industry. The market orientation provides strong norms for learning from customers and competitors, is instrumental in creating a superior value for buyers, innovating successfully, and generating excellent firm performance. So firms should consider a strategic planning in basis on market orientation before they enter foreign markets. Some discussions were made about managerial implications for Korean bottled water providers.

• 유통과학연구
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• 제17권1호
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• pp.47-56
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• 2019

Purpose - This case study illustrates the story of eBay Korea, which owns two most leading Korean open market companies, AUCTION and Gmarket. The main concerns are to take over the Korean top domestic companies one by one, then, emerge these two giants through its well-developed post-merger Integration by eBay, an American multinational corporation. Research design, data, and methodology - This case explores various secondary resources such as periodicals, annual reviews, magazine, news articles, commentaries, even some interview materials related to 'eBay Korea' and industry source on condition of anonymity based on the critical reviewing of existing studies on these topics as well. Results - The findings of this study show the merger and acquisition of two market leaders in Korea is the only successful case in Asian Markets. The eBay's choice of entry mode is appropriate considering the timing, synergy and efficiency by sharing their resources. Conclusions - This study examines the successful entry and settlement process of foreign, multinational company through mergers and acquisitions in the Korean market. This would be a valuable in the studies of International Business and Global entry or distribution strategy in the e-commerce and open market dealing with M&A and its post-merger integration.

• 국제지역연구
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• 제15권2호
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• pp.3-23
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• 2011

일본의 외국인직접투자는 90년대 후반 아시아금융위기이후로 여러모로 변화가 있다는 주장이 꾸준히 제기되어 왔으나 기존연구는 대부분 2000년대 초반까지 데이터를 중심으로 이루어졌다. 본고는 2006년 데이터를 사용하여 기존 논문에서 제기되었던 일본의 외국인직접투자 경향의 변화를 살펴본다. 전체적으로 일본의 외국인직접투자는 90년대 대미중심구조에서 탈피하여 2000년대는 아시아로 회귀하려는 경향을 보였다. 세계적으로는 아시아 집중성향이 뚜렷하였으나 아시아 지역 내에서는 고르게 분포되었다. 이와 더불어 과거 합작(조인트벤쳐)중심의 진입모드도 자회사설립 위주로 변화되는 특성이 두드러졌다. 또한 신규설립도 현저히 증가하였다. 본고는 일본 기업들이 아시아 금융위기 이후로 2000년대 중반에는 수십 년 간의 외국인직접투자의 경험을 바탕으로 가장 지역에 대한 지식이 높은 아시아 위주로 투자 전략을 바꾸고 있는 횡단면 분석 결과를 보여준다.

• 대한환경공학회지
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• 제32권6호
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• pp.531-538
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• 2010

• 유통과학연구
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• 제12권7호
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• pp.45-51
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• 2014

Purpose - This study aims to explore the success of Lotte Mart in the global market, as well as examining the factors related to its entry methods. Research design, data, and methodology - This study analyzed the differences between Lotte Mart and E-mart in terms of their market entry methods, based on references and secondary data. This study is based on qualitative research that analyzes actual cases. Based on the results, this study analyzed and discussed actual cases based on references and secondary data, including newspaper interviews on Lotte Mart. Results - Lotte Mart succeeded in adapting to local markets it did this by ensuring the use of both mergers and acquisitions (M&As) and greenfield methods. In contrast, E-mart utilized only greenfield methods. Conclusions - The findings of this study may not be generalized to all industries, as only Lotte Mart was examined using the case analysis method. Therefore, the successful market entry modes of various companies should be explored in terms of FDI.

• 통상정보연구
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• 제14권1호
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• pp.115-137
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• 2012

해외진출 기업은 시장에서 경쟁력을 확보하기 위해 현지의 환경적 특성에 따른 전략을 수립하여 최적의 성과를 도출한다. 본 연구에서는 몽골에 진출한 한국 기업들의 진출환경을 기업 특성, 현지관리 특성, 문화 특성, 산업 환경 특성으로 구분하여 각 특성이 진출성과에 미치는 영향을 분석하기 위하여, 실증분석을 하였다. 본 연구에서는 몽골에 투자 진출한 한국 기업들의 진출환경을 기업 특성, 현지관리 특성, 문화 특성, 산업 환경 특성으로 구분하여 각각의 특성이 전략에 미치는 영향을 분석하여 기업의 성과를 제고할 수 있는 방안을 모색하였다. 분석 결과, 기업 환경과 전략 간의 관계에서 각각의 환경특성은 전략에 통계적으로 유의미한 영향을 미치고 있다. 특히, 기업전략과 성과 간의 관계와 산업 환경과 성과 간의 관계에서, 산업 환경 특성은 성과에 정의 영향을 미치고 있어서 몽골에 진출한 한국 기업의 환경, 전략 및 성과 간의 관계를 입체적으로 분석하였다.