• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.9
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• pp.210-217
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• 2020

Since multiple generation technology can have various entry modes by adjusting performance, price, and entry timing, understanding of market entry mode of multiple generation technology is important. This study defined the concept of market entry mode based on multiple dimensions (technology, time, performance, or price) and developed a model for various types of market entry modes. Based on a literature review, the definition and types of market entry mode were provided, and the accuracy of the model was verified based on a case study on the semiconductor and smartphone market. Six market entry modes of multiple generation technology were modeled as moderate performance and early entry, high performance and early entry, low performance and early entry, moderate performance and late entry, high performance and late entry, and low performance and late entry. This study will be useful to understand the market entry mode of multiple generation technology by defining and developing a model for entry mode and can be applied to other markets in addition to multiple generation technology.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.11
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• pp.1719-1732
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• 2009

A firm seeking to enter a foreign market must make an important strategic decision of which market entry mode to use. Because entry modes involve resource commitments, the initial choice by a firm on a particular entry mode is difficult to change without a considerable loss of time and money. Substantial prior research has been undertaken to explain why firms select a particular entry mode into global markets. However, there exists limited research on this area in the field of foreign apparel brands in Korea, although some research has analyzed influential entry mode factors when Korean textile and clothing companies went overseas. This study reviews prior research on the entry mode choice and analyzes the factors that influence the entry mode choice for 510 foreign clothing brands in Korea. Price range, clothing types, distribution strategy, and cultural distance were considered as influential determinants for different entry mode choices. Crosstabs with a chi-square test and logistic regression are used for analysis. This study shows that high-priced brands and luxury brands are associated with the export orientated entry mode in the Korean market. Brands that pursued the strategy of multiple distribution channels showed a preference for a licensing mode or direct investment over other entry modes, and brands from higher-cultural-distance countries entered the Korean clothing market by licensing mode. The findings of this study are appropriate for the strategic planning of foreign apparel intent on entering the Korean market or for Korean apparel firms planning to enter the global market.

• International Commerce and Information Review
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• v.11 no.4
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• pp.183-214
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• 2009

We identify key theoretical approaches, constructs, and primary variables of interest that exist in the foreign market entry mode articles. This provides fertile ground for continued development in our foreign market entry mode research. Using the integrated framework, this paper examines the determinants of foreign market entry mode choice by Korean firms and the impact of the entry mode choice on performance in a unified model. Using a database of KIS-VALUE in Korea from 2003 to 2005, we find that the hypothesized effects of related factors on entry modes are partially supported.

• KIPS Transactions on Computer and Communication Systems
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• v.5 no.12
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• pp.481-490
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• 2016

Bluetooth utilizes a symmetric key that is exchanged at the first pairing to establish a secure channel. There are four authentication modes which enables device authentication, Just work, Passkey Entry, Out of Band, and Numeric Comparison. Up to now, Just work has been considered as the authentication mode that is vulnerable to Man-In-The-Middle (MITM) Attack. In addition, it is possible to intentionally change any authentication mode to Just work mode, in order to succeed in MITM Attack under Just work mode. However, this kind of attacks have just worked under the assumption that users should not notice that authentication mode was changed. In this paper, We analyze the specification of Secure Simple Pairing, LE Legacy Pairing and LE Secure Connection Pairing. When using Passkey Entry mode on each approach, it seems the MITM attack is possible. Also it offers Passkey Entry MITM attack that does not require assumptions about the user's fault, because it isn't change verification process of the authentication mode unlike traditional attacks. We implement the proposed MITM attacks. Also we presents a scenario in which an attack can be exploited and a countermeasure.

• International Journal of Advanced Culture Technology
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• v.11 no.2
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• pp.330-344
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• 2023

This research report cuts across management sciences (market strategy entry mode development) and innovative technology (Electric Vehicle (EV)) alongside measures to submerge global warming. The development of a successful entry mode for the electric Vehicle into the African continent is the main objective of the study. The study focuses on an analysis of how electric car manufacturers can enter the African market in other to achieve global sustainability and social responsibility. The methodology is based on identifying the factors that affect the choice of an entry mode into international markets by multinational companies desiring to leverage their revenue through a foreign market. It also offered a quantitative approach that can support the economic and sustainability entry mode model for EVs and a qualitative approach of Porter's five forces analysis as an entry mode coaching tool for EVs. These proxies are used in quite a wide range of multivariate statistical methods (trend analysis, ratio, and probability, comparative t-test technique, auto-regression, and ordinary least square technique). The result acknowledges joint venture and setting of the plant (physical presents) as the optimal entry mode in African EV market. It requires the EV manufacturers a tire-free emission innovation technology in order to optimize the global sustainability initiative.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.35 no.6B
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• pp.875-887
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• 2010

The workgroup of IEEE 802 proposed the IEEE 802.16 standard, also known as WiMAX, to provide broadband wireless access (BWA). The standard specifies two operational modes, one is popular PMP mode, and the other is optional mesh mode. In the mesh mode, the network entry process-NetEntry is the pivotal procedure for mesh network topology formulation and thus, influences the accessibility of whole mesh network. Unfortunately, the NetEntry process suffers from the hidden neighbor problem, in which new neighborship emerges after a new node comes in and results in possible collisions. In this paper, we propose a new SN-protected NetEntry process to address the problem. Simulation results show that the new proposed NetEntry process is more stable compared with the standard-based NetEntry process.

• Journal of Distribution Science
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• v.15 no.12
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• pp.5-19
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• 2017

Purpose - This study involves the following questions: "Does internalization theory fully explain reality?" and "Which additional factors may add extra value to the theory?" To answer these, this study divides market entry mode into two steps, initial and subsequent and then, focuses on the subsequent distribution step; that is, the post-entry strategy after initial entry. In addition, this study relies on finding strategic orientations that affect the decision of post-entry into foreign markets. Research design, data, and methodology - To investigate this, this study examines 252 cases of Korean online games for each foreign market and the distribution mode at the product-team level. Results - The result shows that companies use different distribution strategies as a post-entry mode, like licensing, or joint distribution rather than exclusive distribution, through subsidiaries even if they already have wholly owned local subsidiaries which have enough experience and resources to select the entry modes among various types and then provide full commitment and control. Additionally, it finds that strategic orientation affects post-entry strategies differently. Conclusions - Therefore, this study is noteworthy and significant, as it practically extends the existing theories such as an internalization and distribution for decision making regarding the overseas expansion of entertainment businesses.

• International Commerce and Information Review
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• v.14 no.1
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• pp.115-137
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• 2012

This study examines the performance impacts of entry mode choice based on the perceptions of managers of a large sample of South Korean foreign MNEs in Mongolia. The purpose of this study is to build on existing research by examining the extent to which the South Korean companies investment in Mongolia. It is necessary to establish and execute optimal entry strategy according to environmental features in order to survive as a competitive international enterprise in the extensive Mongolia markets. This study finally seek a plan to enhance the performance of the cross-cultural companies. The results of this study are as stated as follows. the relationships between the environmental factors and entry strategies are, statistically, significantly positive. The relationships between the entry strategies and performance in Korean companies are, statistically, significantly positive. the relationships between companies' environmental factors and performance, the environmental features of cross-cultural companies are positive. We find that Korean affiliate performance is a multidimensional and complex phenomenon, which may be properly explained by multiple factors, including the industrial, environmental, and cultural factor, that go beyond initial entry mode choices in Mongolia market. These results make theoretically optimal entry mode decisions and whether or not this entry mode choice is related to enhanced performance of Korean companies to Mongolia market.

• Journal of Korea Technology Innovation Society
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• v.16 no.3
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• pp.605-629
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• 2013

The aim of this study is analyzing the factors and performance related to the entry control mode when a SME advances into the global market. For this, the strategic factor of the SME was divided into the enterprise capabilities consisting of technology commercial capability, internal capability, and global capability of enterprise and information capabilities that are the capabilities on the global market and on the advanced technology. In the empirical study, a total of 27 variables that include the control variables and the financial and non-financial variables as a performance variable was used. The hypothesis was also established for analyzing the effect of the entry strategies on the entry control mode and the effect of the mode on performance. Logistic regression was conducted for verifying the hypothesis, and Multiple regression analysis and T-test were carried out on the additional analysis related to the performance.

• Culinary science and hospitality research
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• v.16 no.4
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• pp.15-27
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• 2010

As most companies in the world are much interested in the overseas market as well as in the domestic market, many Korean food service enterprises came to focus on extending their branches to the overseas market. However, lack of business strategies including market research, marketing strategies, localization, etc. has made them continue to fail in market entry. The purpose of this study is to develop entry mode of determinants of Korean food service enterprises, considering their characteristic factors and environment factors in the overseas market. To do this, companies which have a head quarter in Korea and over 2 year business experience in the overseas market were chosen and used for a self-administered questionnaire survey. Statistical processing, including descriptive statistics, logistic regressing analysis, and multi regression analysis using an SPSS/PC 12.0 statistical package were conducted The result is as follows. First, explanation suitability was 85% of the entry mode in the overseas market. Second, as business size was smaller, product differentiation was higher, and CEO's will for success in the overseas market was higher, independent entry mode in the overseas market was likely to he chosen. Lastly, as the uncertainty of demand and trade barrier were lower, and a sociocultural gap was smaller, independent entry mode in the overseas market was likely to be chosen.