• Title/Summary/Keyword: Entrepreneurship Trends

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Analysis of Online Art Platform Cases: Analysis of Business Model (온라인 예술 플랫폼 기업 사례: 비즈니스 모델 분석)

  • Jonghyok, Cho;Tae Jun, Bae
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.17 no.6
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    • pp.175-193
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    • 2022
  • Although there is paradigm shift in art industry and interdisciplinary convergence between art and entrepreneurship, little has been done in "art entrepreneurship." First, this study organized the concepts of art entrepreneurship and conducted literature reviews on the trends of international and domestic research. Second, this paper aimed to understand the concept of art platform business. To do so, authors reviewed the general concept of business model and special features of platform business. Third, this paper categorized and introduced 11 art platform businesses from the based on the purposes of companies (① rental & selling, ②commercialize & selling, ③crowdfunding, ④information sharing & digital exhibition). Forth, this study provided two frameworks (①business model components, ②platform controllability and customers' information asymmetry) and applied them into 11 cases. By systematically reviewing the previous studies, this paper expects to increase scholarly understanding of the field of art entrepreneurship where two different areas (art and entrepreneurship) have studied separately. In addition, introduction and analyses of 11 online art platform have practical implications.

A Study on Developing a Curriculum of Venture & Entrepreneurship Education for a Leading University in the Field of Innovative Venture Business (혁신적 벤처특성화 기반을 위한 대학 벤처교육과정 모델 개발연구)

  • Kwak Won-Seob;Park Sun-Young;Kim Yeon-Jeong
    • Journal of Korea Technology Innovation Society
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    • v.8 no.spc1
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    • pp.476-498
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    • 2005
  • The purpose of this study is to development of venture business curriculum by FGI interview to venture CEO and related field employer and suggest to venture related structure of liberal art, major part of undergraduate and graduate school. Research methods are 2 step interview with 325 venture business CEO and related employer. They selected practical course to motivate venture entrepreneurship among 3 subsidiary (entrepreneurial condition, psychology of entrepreneur, competency of entrepreneurial technology, competency of entrepreneurial knowledge, competency of managing growing business). Major findings are as follows; the selected course category of entrepreneurial condition of liberal art are venture mind and entrepreneurship, venture biz and spearhed industry. The selected course category of psychology of entrepreneur are leadership, personal relationship, and creativity, negotiation skill, etc. The selected course category of competency of entrepreneurial technology are venture technology, introduction to technology trends. The selected course category of competency of entrepreneurial knowledge are biz validity, entrepreneurship, the discovery of business opportunity, utilization of monetary resource etc. The selected course category of competency of managing growing business are operating strategy of venture business, service marketing and technical innovation and technology management.

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Marketing Strategy of the Small Business Adaptation to Quarantine Limitations in the Sphere of Trade Entrepreneurship

  • Ivanova, Nataliia;Popelo, Olha;Avhustyn, Ruslan;Rusak, Olena;Proshchalykina, Alina
    • International Journal of Computer Science & Network Security
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    • v.22 no.1
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    • pp.149-160
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    • 2022
  • The article considers the peculiarities of developing a marketing strategy for the adaptation of small businesses to quarantine restrictions in the field of commercial entrepreneurship. The importance of reformatting the existing marketing strategy in connection with the change of key conditions of trade activity with the introduction of quarantine restrictions due to the covid19 virus epidemic is substantiated. Quarantine restrictions and the temporary introduction of lockdown in various countries around the world, including Ukraine, have not only caused a crisis for small businesses. But they became a shock therapy and accelerated the digitalization of retail. Trends in digitalization and development of digital infrastructure allow both to adapt the structures of commercial entrepreneurship to the current conditions, and set directions for development in the long run. Particular attention in the article is paid to changing the business model and automation of sales processes based on the introduction of vending. The preconditions and existing experience of vending in Ukraine are analyzed. An outline of the business model of the project for the sale of goods through vending machines has been developed.

Franchising for Global Distribution: A Systematic Review

  • Nurul Ashykin ABD AZIZ;Mohamad Rohieszan RAMDAN;Khairunnisa ABDUL AZIZ;Hasif Rafidee HASBOLLAH;Noreen Noor ABD AZIZ;Nik Syuhailah NIK HUSSIN;Md Zaki MUHAMAD HASAN
    • Journal of Distribution Science
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    • v.21 no.10
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    • pp.39-49
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    • 2023
  • Purpose: The purpose of this study is to explore areas that have been studied extensively in previous studies related to franchising as a platform for global distribution. Furthermore, franchising is a strategic distribution method that gives entrepreneurs the opportunity to replicate an established business model. In addition, franchisees benefit from the use of established branding and receive support from the franchisor. Research design, data, and methodology: This study used the Preferred Reporting Items Systematics Review and Meta-Analyses (PRISMA) method to analyse data from 2003 to 2023 in the Web of Science and Scopus databases. Results: A total of 79 articles were identified and analysed to see trends and related themes such as product distribution, business distribution, business strategy, emerging market, and franchising relationship. Also, publication trends by year related to franchises are also presented. Conclusions: Overall, the research trend related to franchising as a global distribution is well seen, and every year, many researchers begin to explore the topic of franchising as a method of distribution that can be explored from various aspects either quantitatively or qualitatively. Lastly, limitations and recommendations are made to provide guidance for future studies related to the topic broadly and deeply in enriching the findings.

A Study on the Effects of Absorptive Capacity in SMEs on Product Competitiveness: Considering the Moderating Effect of CEO's Entrepreneurship (중소기업의 흡수역량이 제품경쟁력에 미치는 영향 및 중소기업 CEO 기업가정신의 조절효과에 관한 연구)

  • Sohn, In Bae;Huh, Chul Moo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.12 no.4
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    • pp.61-72
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    • 2017
  • Although small and medium-size enterprises are facing the significant trends in the Fourth Industrial Revolution and Open Innovation which are increasingly in need, the subjects of absorptive capacity and entrepreneurship has not been studied sufficiently in order to enhance the competitiveness of SMEs' products and cope with the current trend. The purpose of this study is to investigate the effects of absorptive capacity of SMEs on product competitiveness and the moderating role of CEO's entrepreneurship between the absorptive capacity and the product competitiveness. The data were collected from 313 employees of 22 SMEs in the Seoul metropolitan area, Kyunggi-do and Chung-cheong province, and analyzed using hierarchical regression analysis. As a result of the hypothesis test, both the absorptive capacity of SMEs and CEO's entrepreneurship had a positive effect on the product competitiveness. In addition, also found out the innovativeness and the proactivness out of the three entrepreneurship had the moderate roles between the potential absorptive capacity out of the absorptive capacity and the product competitiveness. On the other hand, the risk-taking out of the three entrepreneurship had the moderate roles between the realized absorptive capacity out of the two absorptive capacity and the product competitiveness. These results suggest that open innovation and technological entrepreneurship are needed to help SMEs learn external resources and information to create performance. After discussing this conclusions and implications of the study, the direction for future study was presented.

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Analysis of Nursing Start-up Trends Using Text Network Analysis (텍스트 네트워크를 활용한 간호창업 연구동향 고찰)

  • Kim, Juhang
    • Journal of the Korea Convergence Society
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    • v.11 no.1
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    • pp.359-367
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    • 2020
  • The purpose of this study is to explore text data of nursing start-up. 55 literatures were extracted from MEDLINE, Embase and Cochrane Library Data BASE. Text network analysis applied by using python network program. Key words with highest frequency and degree centrality were 'business', 'care', 'nursing', 'healthcare', 'service'. Keywords with highest degree centrality were 'mission', 'vision', 'team'. Based on the results nursing entrepreneurship support should be provided to develop competitive nursing services reflecting the specificity and science of nursing, to strengthen business competencies essential for nursing entrepreneurship, to expand nursing expertise and to present role models. The result will serve a basement to development systematic educational program and theory in nursing start-up.

Factors Affecting Entrepreneurial Intention of Generation Z During COVID-19 Pandemic: An Empirical Study from Vietnam

  • NGUYEN, Trong Luan;LE, Tran Gia Thanh;HUYNH, Bach Mai;VO, Thi Kieu Trang;HA, Pham Hai Au
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.12
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    • pp.443-453
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    • 2021
  • Gen Z is a special generation that was born with technology, converging the best development conditions making them an important part of the future development of Vietnam's economy. Gen Z is an important part of the future development of Vietnam's economy. The purpose of this study is to identify and measure the impact of various factors affecting the business intentions of Gen Z in Vietnam during the Covid pandemic. The study did not go into the details of entrepreneurship, instead focused on explaining the impact of factors such as risk-taking, market economic trends, influencers, confidence, and family business traditions on the business intentions of Gen Z. The study was carried out using quantitative and qualitative methods with 335 data points collected online via survey links. The methods used to test the scale such as Cronbach alpha, CFA, SEM are used to examine the correlation between factors affecting the business intention of Gen Z in Vietnam. The results showed that the business intention of Gen Z in Vietnam is positively correlated and significantly influenced by confidence and risk-taking. Furthermore, the study reveals a difference in entrepreneurship of Gen Z Vietnam based on gender and education level.

A Systematic Literature Review of Social Entrepreneurship: Focusing on the Field of Business Administration (사회적 기업가정신의 체계적 문헌연구: 경영학 분야를 중심으로)

  • Yoo, Hanna;Lee, Sujin;Jeong, EuiBeom
    • Journal of Korea Society of Industrial Information Systems
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    • v.27 no.5
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    • pp.83-98
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    • 2022
  • As the complexity of social problems and interdependency increased significantly, research on social entrepreneurship(SEship) increased rapidly. In this study, systematic approaches(bibliometrics analysis, citation network analysis, and keyword network analysis) were performed to identify research trends in business administration. To this end, keywords of 883 SEship papers published in prominent journals in the SCOPUS database were collected to investigate the existing research flow. The results of this study can be helpful for grasping the perspective of scholars in the business administration on SEship research and determining research topics through understanding related concepts.

A Study on the International Research Trends of Dance Management Using Social Network Analysis (국외 무용경영 연구동향에 관한 사회연결망(SNA) 분석)

  • Lee, Ji Young;Kim, Ji Young
    • Proceedings of the Korea Contents Association Conference
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    • 2019.05a
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    • pp.259-260
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    • 2019
  • 이 연구는 텍스트마이닝 및 사회연결망 분석을 통하여 지금까지 축적된 연구주제의 핵심어와 네트워크 지식구조를 확인하여 무용경영 연구의 흐름과 동향을 분석하는데 목적이 있다. 무용경영 연구동향에 관한 텍스트마이닝 분석 결과, 전반적으로 무용경영 연구에서 가장 높은 빈도를 나타낸 특정 토픽으로는 'Performing arts', 'Entrepreneurship', 'Dance', 'Audience development', 'Dance management' 등이 도출되었다. 사회연결망 분석을 실시한 결과, 'Entrepreneurship', 'Dance Marketing', 'Marketing'에서 노드간의 연결성이 높은 것으로 나타났다. 또한 국외에서는 꾸준히 관객개발(audience development)과 공연마케팅(performing arts marketing)이 주요 쟁점으로 다루어져 왔다. 이와 같은 연구동향 및 지식구조 분석을 토대로 이 연구는 보다 확장된 무용경영 연구의 관점을 제안하였다.

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GenAI(Generative Artificial Intelligence) Technology Trend Analysis Using Bigkinds: ChatGPT Emergence and Startup Impact Assessment (빅카인즈를 활용한 GenAI(생성형 인공지능) 기술 동향 분석: ChatGPT 등장과 스타트업 영향 평가)

  • Lee, Hyun Ju;Sung, Chang Soo;Jeon, Byung Hoon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.18 no.4
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    • pp.65-76
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    • 2023
  • In the field of technology entrepreneurship and startups, the development of Artificial Intelligence(AI) has emerged as a key topic for business model innovation. As a result, venture firms are making various efforts centered on AI to secure competitiveness(Kim & Geum, 2023). The purpose of this study is to analyze the relationship between the development of GenAI technology and the startup ecosystem by analyzing domestic news articles to identify trends in the technology startup field. Using BIG Kinds, this study examined the changes in GenAI-related news articles, major issues, and trends in Korean news articles from 1990 to August 10, 2023, focusing on the emergence of ChatGPT before and after, and visualized the relevance through network analysis and keyword visualization. The results of the study showed that the mention of GenAI gradually increased in the articles from 2017 to 2023. In particular, OpenAI's ChatGPT service based on GPT-3.5 was highlighted as a major issue, indicating the popularization of language model-based GenAI technologies such as OpenAI's DALL-E, Google's MusicLM, and VoyagerX's Vrew. This proves the usefulness of GenAI in various fields, and since the launch of ChatGPT, Korean companies have been actively developing Korean language models. Startups such as Ritten Technologies are also utilizing GenAI to expand their scope in the technology startup field. This study confirms the connection between GenAI technology and startup entrepreneurship activities, which suggests that it can support the construction of innovative business strategies, and is expected to continue to shape the development of GenAI technology and the growth of the startup ecosystem. Further research is needed to explore international trends, the utilization of various analysis methods, and the possibility of applying GenAI in the real world. These efforts are expected to contribute to the development of GenAI technology and the growth of the startup ecosystem.

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