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http://dx.doi.org/10.13106/jafeb.2021.vol8.no12.0443

Factors Affecting Entrepreneurial Intention of Generation Z During COVID-19 Pandemic: An Empirical Study from Vietnam  

NGUYEN, Trong Luan (Faculty of Business Administration, FPT University, Can Tho Campus)
LE, Tran Gia Thanh (Faculty of Business Administration, FPT Can Tho University)
HUYNH, Bach Mai (Faculty of Business Administration, FPT Can Tho University)
VO, Thi Kieu Trang (Faculty of Business Administration, FPT Can Tho University)
HA, Pham Hai Au (Faculty of Business Administration, FPT Can Tho University)
Publication Information
The Journal of Asian Finance, Economics and Business / v.8, no.12, 2021 , pp. 443-453 More about this Journal
Abstract
Gen Z is a special generation that was born with technology, converging the best development conditions making them an important part of the future development of Vietnam's economy. Gen Z is an important part of the future development of Vietnam's economy. The purpose of this study is to identify and measure the impact of various factors affecting the business intentions of Gen Z in Vietnam during the Covid pandemic. The study did not go into the details of entrepreneurship, instead focused on explaining the impact of factors such as risk-taking, market economic trends, influencers, confidence, and family business traditions on the business intentions of Gen Z. The study was carried out using quantitative and qualitative methods with 335 data points collected online via survey links. The methods used to test the scale such as Cronbach alpha, CFA, SEM are used to examine the correlation between factors affecting the business intention of Gen Z in Vietnam. The results showed that the business intention of Gen Z in Vietnam is positively correlated and significantly influenced by confidence and risk-taking. Furthermore, the study reveals a difference in entrepreneurship of Gen Z Vietnam based on gender and education level.
Keywords
Entrepreneurship; Entrepreneurial Intention; Gen Z; COVID-19 Pandemic; Vietnam;
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