• Journal of the Korean Society of Costume
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• v.66 no.8
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• pp.109-122
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• 2016

This study is to explore the ways to increase the export performance of start-up companies, as opportunities are rising along with more companies entering the global market. Thus the study analyzed the factors affecting export performance of the start-up company by mainly looking at the international marketing capabilities of enterprises type of marketing strategy and internal environmental capabilities. The following were derived as factors for marketing 4P strategy: innovation of product, flexibility of export price, differentiation of distribution channels, diversity of promotional activities, and positive-ness of promotion. For internal capabilities of enterprises, innovation of CEO, initiative of CEO, risk susceptibility of CEO, information power of export market, and information power of competitor were derived as factors. Two types of performances were considered for export performance, financial and non-financial. Among innovation of product and risk susceptibility of CEO the non-financial performance of export performance, and only differentiation of distribution channels of marketing 4p strategy the financial performance. It showed that since performance was different depending on the entrepreneurship of the CEO, only innovative products differentiated from small and medium enterprises. risk susceptibility of CEO increased export outlook by corporate acknowledgment and image, creation of potential customers, and financial performance affected only differentiation in distribution channel rather than entrepreneurial spirit, information power, or organizational flexibility because of short business career and insufficient period enough to gain trust. Therefore, start-up companies need to improve their non-financial export performance by increasing innovation of product and risk susceptibility of the CEO. The companies need to widen the differentiation of distribution channels in the financial export performance.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.12
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• pp.3797-3803
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• 2009

Innovative capacities and performance are essential for the growth of the IT industry and the development of the Korean economy. Global R&D centers are important sources of innovation in the IT industry. In order to identify the structure of the innovation environment of global R&D centers in IT industry, we conducted a field survey of 50 global R&D centers and 50 global R&D policy experts in IT industry. According to the empirical results obtained using the Linear Structure Model, it is suggested that, first, with regard to a short-term IT global policy, the direction of the Korean government's policy should act as a trigger to connect the research domain and the market domain; second, the government policy should act as a facilitator to connect the development domain and the research domain in the mid-term period; and, finally, the government's R&D policy should serve as a disseminator to connect technological capability and the market space domain in the long-term perspective. For an effective way of internationalizing innovation, IT policy planners should regard global IT R&D centers as the important components of national innovation system and encourage the effective involvements by them in the process of IT industrial innovation.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.12 no.1
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• pp.111-121
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• 2017

Management condition of small business is very poor owing to entry barriers and excessive competition. Of course, it is believed that differences in competitiveness and result arise from characteristics of a businessman. Therefore, this study intends to grasp relationships between businessman's characteristics and management result of small business and to investigate moderating effects of trust in social capital on the management result. Through this, it mainly aims to draw implications to secure self-regenerating power of small business which faces various difficulties now. Research result is as follows: First, it was found that management result was influenced by the order of achievement need, risk-taking propensity and intuition among businessmen's characteristics. It seems to well reflect businessman's characteristics of the tendency to rely on his own intuition through confidence and an optimistic view. Second, there were moderating effects on confidence between achievement need and management result. Third, as implications to secure self-regenerating power of small business based on above contents, this study asserted to prepare various political measures in order to encourage achievement need of small business and then, to raise survival rates of small businessmen who face serious social problems today.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.6
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• pp.2506-2514
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• 2011

The research object is stepwise process of absorptive capacity is important factor to get the successful result of technology commercialization training program. We analyze the relationship between absorptive capacity and educational performance with empirical study to the students who attended the technology commercialization training program. Results show that potential absorptive capacity has positive effect on realized absorptive capacity. Realized absorptive capacity also has the positive effect on educational performance. We conclude the successful technology commercialization training program is based on the stepwise process of absorptive capacity. That means technology commercialization training program will set up based on not functional but stepwise process. Further more, technology commercialization training program must be practical, focusing, interdisciplinary, and repetitive courses.

• Journal of Distribution Research
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• v.17 no.5
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• pp.25-38
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• 2012

In general, commercial franchisors prefer franchisees with high entrepreneurship and business capability. However, these entrepreneurial franchisees with high capability tend to depend less on franchisors. Although franchisees with less entrepreneurship and low capability need intensive care from franchisors, some of them result in business failure due to improper supports from incapable franchisors. This paper suggests several propositions regarding social franchising's role in supporting the low-income urban people on the premise that social franchising or micro-franchising provides implications for franchisor strategic orientations for franchisees with little capital. Through literature review about social franchising and micro franchising, some implications are drawn. Many social enterprises use franchising to get growth and sustainability, because franchising allow social enterprise to expand its scale and to achieve economies of scale despite of its non-commercial and social purpose. And continuous support and training undertake the most important role to achieve its social purpose. In commercial franchising, especially small business format franchising sector, franchisor have to consider not only commercial purpose but also social responsibility because of low capability and less entrepreneurship of franchisee. If franchisor pursue only own profit, this can increase the conflict and franchise system failure. So far many franchisors are concerned with own profit and external growth. But it is necessary to consider symbiotic relationship, social responsibility and sustainability more for the sake of desirable industrial growth in the future.

• Journal of Convergence for Information Technology
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• v.10 no.10
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• pp.53-64
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• 2020

For students studying early childhood education that leads the future, entrepreneurship education should be applicable to the educational field and targeting students studying early childhood education, a basic investigation on the recognition and demand for the necessity of entrepreneurship education should be preceded. Research that develop various entrepreneurial education programs is needed for early childhood education and students. Collected theoretical data through consideration of previous studies. and recognizing the necessity of entrepreneurship training, I produced an online survey for needs investigation of students studying early childhood education. I analyzed the data with 239 questionnaires collected. Research results, first, it is necessary to recognize the necessity of entrepreneurship education related to various career education in consideration of the career after graduation and a few years since they graduated. Second, it is necessary for a program that effectively and systematically develops various educational areas and contents in a mixed form of online and offline. Third, it is necessary to support customized programs in government agencies through the analysis of learner needs.

• Journal of Digital Convergence
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• v.15 no.10
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• pp.133-150
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• 2017

In this study, the performance of the technological innovation of small and medium enterprises is divided into short-term aspects of technological innovation and long-term aspects of ambidextrous innovation, and the effects of dynamic capabilities affecting these achievements are explored. For the purpose of conducting empirical analysis, the survey conducted a survey of 219 small businesses belonging to various industries, and dynamic capabilities performed a parallel multi-parameter analysis to demonstrate the effectiveness of technological innovation performance, including exploratory innovation and exploitative innovation. Through this study, it aims to understand the dynamic capabilities of the small and midsize enterprises and provide suggestions on how to manage of the company, thereby improving the understanding of dynamic capabilities and helping to improve the management of small and medium-sized enterprises.

• Journal of the Economic Geographical Society of Korea
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• v.12 no.1
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• pp.38-55
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• 2009

Recently, attention has been drawn to the issue of local community revitalization. In the U.S., CDC(Community Development Corporation) has become a main vehicle for revitalizing dilapidated inner-city communities. Using the case of Philadelphia in the U.S., this paper investigates the way in which local community revitalization or downtown revitalization can be successfully achieved through the formation of social capital and public-private partnership. Futhermore, exploring the cases of West Philadelphia CDC and University City, this paper seeks to provide insight into the dynamics of successful community development. In order to examine the dynamics, this paper focuses on local governance in terms of both the reciprocal partnerships and the close networking among participating agents. The implications of the case studies of this research for the Korean context would be that the bottom-up approach starting from the local-scale community revitalization and local governance is very crucial and indispensable for the sustainable regional or national development.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.2 no.2
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• pp.1-22
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• 2007

This paper is targeting on developing pre-test Methodology for start-up as tuning successful business modelling with their implementation. Start-up is asked to a complete preparation and analysis for business to enhance the success possibility. In this stream, Start-up should test the validity of their business model before starting a business. This paper deliver alternatives to meet this requirement. Overall, this paper suggest two different approaches. First, by literature review, this paper prove the importance of BM in success factor analysis of high-tech start-up. Second, This paper prove BMO Model as the best practicing model to assess the validity of BM. Additionally, this paper, BMO will be utilized to bring significant implications to sort out enhancing strategies of BM validity.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.1
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• pp.178-184
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• 2012

This research is an empirical research that surveys the influence factors of franchisee's compliance and precedence, which have a direct effect on the success of franchisor, from the view of relation exchange theory. The results herein show that the trust of franchisees towards franchisor has a complete mediating effect between conflict and compliance. This means that in a franchise system, it is important to build trust in order to successfully manage franchisees. Trust built between franchisor and the franchisee has a dominating effect based on relationship even on domains not specified on the contract. Also, it is very important in that it decreases frequently occurring conflicts caused by disagreement of interests and unfair relationship of power, and effectuates compliance of franchisees. Such result is a meaningful theoretical and practical contribution in that it has for the first time domestically investigated the mechanism of relationship leading from conflict and trust to compliance of franchisees by methods of theoretical discussion and empirical analysis.