• 유통과학연구
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• 제19권8호
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• pp.101-112
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• 2021

Purpose: This study aims to explain the effect distribution strategy and competitiveness of entrepreneurial personality on marketing capabilities and performance, the effect of marketing capabilities on marketing performance, the role of marketing capabilities as a mediating variable on the effect of entrepreneurial personality on marketing performance, and the role of credit access moderating effect of entrepreneurial personality on marketing capabilities and performance. Research design, data, and methodology: This research was conducted in Bali, on a small clothing industry. The sample size was set at 150 respondents, using a cluster random sampling approach. Data were analyzed using descriptive analysis techniques and partial least square. Result: The findings show that; entrepreneurial personality and marketing capabilities have a significant effect on marketing performance, entrepreneurial personality has a significant effect on marketing capabilities. Another result shows that marketing capability mediates the effect of entrepreneurial personality on marketing performance, access to credit acts as a moderating predictor, and as quasi moderating the effect of entrepreneurial personality on marketing performance. Conclusions: Entrepreneurs should try to increase their knowledge and skills in marketing formally or informally. Competence in terms of individual knowledge and skills can indicate social capital investment, which indirectly contributes to one's mindset and insight.

• 한국조리학회지
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• 제23권6호
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• pp.118-126
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• 2017

The purposes of this study were to estimate the relationship between Big 5 personality factors of prep-entrepreneur and entrepreneurial intention, and to identify the moderating effects of risk sensitivity on the relationship. There is a total of 181 questionnaire surveys distributed and 152 data were used for analysis with erasing incomplete responses. The data analysis was conducted to utilize frequency analysis and regression analysis with SPSS WIN 22.0. The results of this study demonstrated that there are only 2 factors, neuroticism and extraversion, significantly influence on entrepreneurial intention, while conscientiousness, agreeableness and openness to experience do not have significant impacts on entrepreneurial intention. Furthermore, risk sensitivity effects on the relationship between Big-5 personality factor and entrepreneurial intention. This study may contribute to help prep-entrepreneur by using baseline data. Prep- entrepreneur could know their personality factor and confirm their consideration about entrepreneurial intention. Meanwhile, for the market-oriented implication, this study suggested that it is instrumental and significant for knowing prep-entrepreneur's personality factor and their entrepreneurial intention before starting foodservice business.

• 한국산업정보학회논문지
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• 제22권5호
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• pp.51-64
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• 2017

본 논문은 창업의도에 영향을 미치는 개인특성 요인들에 관한 국제 비교연구를 실시함으로써, 대학생들의 창업의도를 결정하는 개인특성 요인을 규명하고, 대학생 창업 활성화를 위한 정책적 시사점을 제시하고자 한다. 본 연구에서는 창업의도에 영향을 미치는 개인특성 요인으로 창업자신감, 창업선호도, 성취욕구, 실패두려움을 독립변수로 사용하였으며, 사회적인식을 조절변수로 사용하였다. 연구결과, 창업자신감 및 창업선호도가 창업의도에 정(+)의 영향을, 실패두려움은 창업의도에 부(-)의 영향을 미치고 있었으며, 성취욕구는 창업의도에 영향을 미치지 못한 것으로 나타났다. 개인특성과 창업의도 사이에서 사회적인식의 조절효과를 분석해보았으나, 통계적으로 유의미한 결과가 나타나지 않았다. 마지막으로 본 연구의 한계점과 향후 연구방향이 제시되었다.

• 벤처창업연구
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• 제15권2호
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• pp.209-220
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• 2020

본 연구는 선행 연구를 바탕으로 5개의 시중은행(KB국민은행, 신한은행, 우리은행, KEB하나은행, NH농협은행)에 종사하는 은행원의 성격특성을 Big5 성격요인으로 분석하고, 그 성격 요인에 따라 창업의도와 디지털미디어 활용역량에 미치는 영향에 대하여 알아보았다. 또한 Big5 성격요인과 창업의도 사이에서 디지털미디어 활용역량의 매개효과가 있는지에 대한 분석도 진행하였다. 그 결과 첫째, Big5 성격요인 중 외향성, 개방성이 창업의도와 정(+)의 관계를, 성실성은 부(-)의 관계를 나타내었다. 둘째, Big5 성격 요인과 디지털미디어 활용역량과의 관계에서 친화성, 성실성, 개방성은 콘텐츠 활용역량에 긍정적인 영향을 미쳤으며 커뮤니케이션 활용역량은 개방성과 정(+)의 상관관계를 보였다. 셋째, 디지털미디어 활용역량인 콘텐츠 활용역량과 커뮤니케이션 활용역량이 창업의도에 미치는 영향에서는 커뮤니케이션 활용역량이 창업의도에 정(+) 영향을 미쳤다. 넷째, Big5 성격요인과 창업의도 사이에 디지털미디어 활용역량의 매개효과를 검증한 결과 커뮤니케이션 활용역량이 개방성과 창업의도를 매개하였다. 창업에 관심이 있는 은행원을 대상으로 은행원의 특성에 맞는 체계적이고 실질적인 창업 교육을 함으로써 퇴직 후 실제 창업에 도움을 주는 것이 필요하다. 또한 창업교육을 통하여 커뮤니케이션 활용역량을 강화함으로써 창업에 필요한 다양한 정보를 수집하고, 나아가 수집한 정보를 바탕으로 새로운 가치를 창출하여 실제 창업으로 이어질 수 있도록 교육을 활성화 할 필요가 있다는 결론을 도출하였다.

• 아태비즈니스연구
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• 제14권1호
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• pp.93-112
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• 2023

Purpose - Due to the outbreak and spread of COVID-19, companies have reduced their hiring needs in the short term, reducing employment opportunities for most university students and putting pressure on their employment since 2019. This study aims to improve university students' employment options and increase the possibility of entrepreneurship. Design/methodology/approach - In this study, a research survey is conducted on 4-year Chinese university students who have received entrepreneurship education courses, and statistical tests are conducted using SPSS 26.0 and PROCESS 3.3 model 1. The main focus of the study is on the effects of risk perception and five personality factors on entrepreneurial intentions of Chinese university students and the effect of entrepreneurship education on the moderation of entrepreneurial intentions. Findings - The results of the study show that the risk perception of Chinese university students have a significant effect on the will to start a business. Five personality factors have a significant effect on entrepreneurial intentions. Entrepreneurship education has a moderating role in the relationship between risk perception and entrepreneurial intention, and the entrepreneurship education support has a moderating role in the relationship between the influence of five personality factors and entrepreneurial intentions. Research implications or Originality - The results of the study reveal that Chinese university students' exposure to entrepreneurship education support positively influenced entrepreneurial intentions. Such results imply that university students gain information and knowledge related to entrepreneurship through the entrepreneurship education support, which leads to positive perceptions and motivation towards entrepreneurship.

• The Journal of Asian Finance, Economics and Business
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• 제9권5호
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• pp.147-156
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• 2022

The study aims to identify factors that influence university and college students' entrepreneurial intentions in Vietnam's Mekong Delta region. The study examines entrepreneurship mindset, subjective norm, capital sources, concept development assistance, personality qualities, and perceived behavioral control of university support for a student's entrepreneurial aim. The research was conducted according to the quantitative method. The data was collected through an online survey with a sample size of 611 students from 19 universities and colleges in the Mekong Delta region. The methods that test the scale, including Cronbach Alpha Test, Structural Equation Modeling (SEM), are used to consider the correlation between the influence factors. The results of SEM analysis show that there are five main factors affecting students' entrepreneurial intention with decreasing level of influence, including the source of capital, perceived behavioral control, business development support, entrepreneurial attitude, and educational support. Besides, the results indicate that the subjective norm, personality traits, and concept development support have no impact on the intention of students toward entrepreneurship. The research also reveals that the entrepreneurial intention of students at universities and colleges has a positive relationship and is significantly affected by capital source and perceived behavioral control.

• 벤처창업연구
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• 제13권4호
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• pp.139-154
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• 2018

본 연구는 일부 청년들이 정부의 창업지원제도를 악용하는 사회적 현상에 주목하여 대학생 예비창업가들을 대상으로 그들의 부정적 성격변인 수준이 초기창업에 미치는 영향을 조사하는데 주요 목적이 있다. 대학생의 부정적 성격변인은 심리학 대표적인 부정적 성격변인이자 흔히 어둠의 3요소라고 알려진 나르시시즘, 마키아벨리즘, 사이코패시를 주요 변수로 설정하였고, 초기창업에는 창업이벤트 모델과 계획행동이론에 기반하여 창업의지, 창업효능감, 창업동기(생산적 비생산적 동기)를 주요 변수로 설정하였다. 연구 결과 어둠의 3요소 중 나르시시즘 성향만 창업의지에 유의한 정적(+) 영향을 미치는 것으로 나타났다. 나르시시즘 성향은 창업효능감에도 유일하게 정적(+) 영향을 미치는 것으로 나타났다. 사이코패시 성향은 창업효능감에 부적(-) 영향을 미치는 것으로 나타났으며, 마키아벨리즘 성향은 영향이 없는 것으로 나타났다. 다음으로 창업동기와 관련하여 어둠의 3요소 중 나르시시즘 성향은 생산적 창업동기에 정적(+) 영향을 미치는 것으로 나타났으며, 마키아벨리즘 성향은 부적(-) 영향, 사이코패시는 아무런 영향이 없는 것으로 나타났다. 한편 어둠의 3요소 중 마키아벨리즘과 사이코패시 성향은 비생산적 창업동기에 유의한 정적(+) 영향을 미치는 것으로 나타났으며, 나르시시즘 성향은 아무런 영향이 없는 것으로 나타났다.

• The Journal of Asian Finance, Economics and Business
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• 제5권1호
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• pp.63-72
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• 2018

Social entrepreneurship is increasingly gaining interest in developing countries for the great benefits of society. In Vietnam, the concept of social entrepreneurship is still quite new. Entrepreneurial intention is regarded as a useful and practial approach for understanding actual entrepreneurial behavior. The purpose of this paper is to develop an integrated model based on planned behavior to examine the direct and indirect effect of perceived access to finance on social entrepreneurial intention. The confirm factor analysis to study the latent constructs underlying determinants of planned behavioral theory, perceived access to finance and social entrepreneurial intention. Then, it applies the technique of structural equation modeling to explore relationships among latent constructs. There is no direct relationship between perceived access to finance and social entrepreneurial intention. Perceived access to finance only indirectly increases entrepreneurial intention through attitude towards behavior and perceived behavioral. This study focuses on the perceptual factor of financial access that affects entrepreneurial intentions. The study does not cover other in-depth issues of social entrepreneurship such as decision making, leadership, personality traits, social capital, and human capital. To establish an environment with a strong social entrepreneurial intention, a focus on developing perceived access to finance is an extremely important factor. This study also suggests that attitude towards behavior and perceived behavioral have a strong impact to social entrepreneurship.

• The Journal of Asian Finance, Economics and Business
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• 제10권1호
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• pp.169-179
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• 2023

This study aims to determine the factors that influence training programs in increasing entrepreneurial success as a new model for developing entrepreneurship training in a new era. It intended to provide a suggestion for building an entrepreneurship training model for Beginner Young Entrepreneurs (BYE) organized by the Ministry of Youth and Sports of Indonesia. The study used a quantitative method by collecting data through a Google form questionnaire distributed via the WhatsApp group. This study employs samples from 358 BYE training participants for 2017-2020, and data was processed using Amos SEM software to analyze factors that influence the success of entrepreneurship. The results showed that entrepreneurial motivation is a partial mediator in increasing the effect of training on its success by BYE participants. Furthermore, the key factor for increasing entrepreneurial motivation is challenging young people to start businesses. This study recommends that BYE program policymakers build a training model by considering many practical case studies to increase motivation as an important mediator in influencing entrepreneurial success. Meanwhile, to boost the morale of training participants, it is necessary to add significant real challenges for participants to start entrepreneurship. Moreover, future studies should add other independent variables, such as personality.

• 영재교육연구
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• 제23권6호
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• pp.1117-1145
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• 2013

기업영재에 대한 연구는 최근 새롭게 떠오른 분야로서 날로 그 중요성이 증대되고 있다. 본 연구의 목적은 기업영재에 대한 이론적 고찰 및 탐색을 통해 기업영재의 개념에 대해 전반적으로 개관하고 저자 나름의 견해를 제안함으로써 향후 이어질 기업영재의 학술적 기반 확립에 기여하는 것이다. 이를 위해 첫째, 그간 기업영재를 대상으로 수행된 선행 연구 문헌을 분석하여, 기업영재의 생애 초기 개인 및 환경 특성, 기질 및 성격 특성, 인지 특성, 진로 및 흥미특성을 종합하였다. 둘째, 기업영재 관련 연구에서 우선적으로 고찰해야 할 연구 분야로 기업가, 잠재적 기업가, 발명영재 등 기업영재 제 유사 개념, 기업가정신, 생애발달, 그리고 관리능력 및 실용 지능과 같은 능력 요소를 제안하고, 이들 분야와 기업영재와의 관련성을 탐색하였다. 이를 기반으로 본 연구에서 제안하는 기업영재의 개념적 정의는 '기회 추구 및 혁신을 위해서는 위험을 기꺼이 감수하고 인력 및 자원에 대한 관리-조정 잠재력이 뛰어난 자'이다. 논의에서는 기업영재 연구가 현재의 교육 및 정책에 제시하는 함의를 검토하였다.