• Journal of Fashion Business
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• v.28 no.1
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• pp.68-82
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• 2024

The fashion industry has been placing great importance on establishing and communicating brand identity in response to the rapidly changing landscape of consumer preference and media development. This study aimed to explore effective communication methodologies for building a strong brand identity for domestic designer fashion brands. To achieve this, trends in the domestic fashion industry were categorized, and key words were derived to develop three new communication methodologies through an analysis of 10 domestic brand cases. This study confirmed that a strategy that focuses on forming emotional relationships with consumers is essential for establishing brand identity. To this end, the proposed communication methodologies include the following: First, delivering sustainable messages through emotional storytelling, which is a key approach for building emotional bonds with consumers. Second, expanding the brand experience to elicit positive responses from consumers by immersing them in special situations to experience brand identity. Third, brands can enhance consumer brand loyalty by fostering continuous relationships with consumers and cultivating brand culture through omnichannel strategies that encompass both offline and online channels. Consequently, this study presents practical strategies for various fashion brands along with theoretical contributions to domestic fashion brand startups and brand identity construction. With these strategies, it is anticipated that brands will establish clear and specific content and build a stronger brand identity by engaging in diverse communication methods that offer consumers sustainable values and brand experiences.

• Journal of Convergence for Information Technology
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• v.7 no.6
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• pp.79-87
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• 2017

The purpose of the convergence study is to confirm the relevance between communication awareness and communication ability and communication self-efficacy. The subjects were 128 college students studying convergence education. They answered to a self-report questionnaire during March 13 to 24, 2017. The instrument for Awareness toward communication, Communication ability, Communication self-efficacy was done by Likert 5 point scale. Data was analyzed by technical statistics, t-test, one way ANOVA, Pearson's correlation coefficient and post-hoc Scheffe test using SPSS/Win 21.0 program. As a result, awareness toward communication level $3.50{\pm}.41$ point, communication ability $3.32{\pm}.38$ point and communication self-efficacy $3.00{\pm}.40$ among. Communication Awareness was positively correlated with communication ability level and communication self-efficacy. If there is an intervention program that improve the level of communication self-efficacy, it is expected to enhance the communication ability.

• Journal of The Korean Society of Integrative Medicine
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• v.10 no.2
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• pp.95-104
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• 2022

Purpose : This study aimed to investigate the effects of health science majors' communication skills on their adjustment to college life. Methods : The subjects were 336 college students majoring in health science at colleges located in Busan. The survey's questionnaire comprised 38 items, including 15 items for communication skills and 19 items for adjustment to college life. Results : In the gender-based comparison of communication skills and adjustment to college life, female students had better communication skills, with overall higher scores than male students for the understanding others and communication. In the age-based comparison of communication skills and adjustment to college life, students aged 21 to 22 showed the best communication skills, while students aged 18 to 20 exhibited the least communication skills. In terms of adjustment to college life, those aged 25 or older scored the highest, and those aged 21 to 22 scored the lowest. In the school-year-based comparison of communication skills and adjustment to college life, third- and first-year students showed the best and least communication skills, respectively. Overall, third- and fourth-year students were more adjusted at adjusting to college life than first- and second-year students. Third-year students also scored the highest in academic adjustment, whereas second-year students scored the lowest. In terms of relationships between the students' communication skills and their adjustment to college life, communication skills were positively correlated with the following subdomains: understanding of others, self-expression, and communication. Communication skills also showed a positive correlation with adjustment to the college environment, including personal-emotional adjustment. Conclusions : The present study found that communication skills did not significantly affect health science majors' adjustment to college life. However, given that communication skills are an essential factor for effective work performance and greater job satisfaction, it is recommended that colleges provide students with relevant education and experiences to help them enhance communication skills while in school.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.7
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• pp.73-81
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• 2020

This study is a single-group study to check the effectiveness of nursing students on their communication credibility, communication confidence and clinical decision-making ability by implementing SBAR-applied simulation training to improve the difficulty of delivering clear information to medical personnel during transition. By combining simulation practices and SBAR training based on emergency situations of mothers and newborns, programs were developed and applied to communicate clearly and briefly to the medical staff about emergencies and to enhance communication skills. The subjects were 91 fourth-year nursing college students from one university in B metropolitan city. The data were collected from Feb. 18, 2019 to Feb. 28, 2019 and were analyzed using the SPSS/WIN 18.0 program as a paired t-test. The results revealed that the communication clarity measured after the simulation exercise (t=-3.99, p<.001), Communication Confidence (t=-8.60, p<.001), Clinical Decision Capacity (t=-4.66, p<.001) Statistically, it has increased significantly. Therefore, the purpose of this research is significant in that it seeks to promote the expertise of nursing college students by developing and applying simulation practical education programs to enhance the communication skills and clinical decision-making skills of nursing college students as prospective medical personnel.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.13 no.6
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• pp.87-92
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• 2013

This paper focuses on analyzing the effects of primary user (PU) signal arrival on the local spectrum sensing performance. The probability for signal arrival at a sample in the sensing time is uniformly distributed in the sensing time. We first analyze the main factor that causes the degradation in the detection results in the conventional energy detection (CED) under the uniformly random arrival of the PU-signal. Thus we propose an approach in order to enhance the detection performance, in which an estimator which detects the arrival of the PU signal cooperates with a composite energy detection. The mathematical analysis and numerical simulation has validated the outperformance of the proposed approach compared to the CED.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.12 no.5
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• pp.25-30
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• 2012

It is important to detect dangerous objects which are intentionally abandoned in public places. Nowadays visual surveillance system is required to enhance the performance in two ways : high resolution and wireless linking ability. In this study the design of visual surveillance system is newly proposed to detect abandoned objects for social security purpose based on wireless high resolution image transmission technology. Also, to enhance PED, PAT performance, the tracking algorithm is included in the previous visual surveillance software scheme. By implementing proposed design scheme on the real wireless high resolution image transmission system, the effectiveness of the overall system is shown with the transmission performance of 4.0 Gbps speed.

• The Journal of the Korea institute of electronic communication sciences
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• v.3 no.4
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• pp.240-246
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• 2008

This paper propose a method to enhance the performance of digital contents streaming services with the improve DRM system by maximizing the distribute computing performance and minimizing the overheads of security threatens caused by increasing users and sharing contents in P2P environments. By improving authentication protocols and license protocols to perform decryption and execution simultaneously by only download of the license, streaming services are more enhanced rather than existing DRM systems. For evaluate the performance, this paper compared execution time of existing DRM systems which decrypt the encrypted data file before execute with improved DRM system which execute and decrypt the encrypted data file simultaneously. In experiment, improved DRM system can maintain steady bandwidth and reduce the execution time in compare to existing DRM systems.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.10 no.7
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• pp.3353-3370
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• 2016

The way of combination of Product Perfect Codes (PPCs) is based on the theory of short codes constructing long codes. PPCs have larger embedding rate than Hamming codes by expending embedding columns in a coding block, and they have been proven to enhance the performance of the F₅ steganographic method. In this paper, the proposed modified product codes called MPCs are introduced as an efficient way to embed more data than PPCs by increasing 2^r₂-1-r₂ embedding columns. Unlike PPC, the generation of the check matrix H in MPC is random, and it is different from PPC. In addition a simple solving way of the linear algebraic equations is applied to figure out the problem of expending embedding columns or compensating cases. Furthermore, the MPCs over ℤ₄ have been proposed to further enhance not only the performance but also the computation speed which reaches O(n₁+σ). Finally, the proposed ℤ₄-MPC intends to maximize the embedding rate with maintaining less distortion , and the performance surpasses the existing improved product perfect codes. The performance of large embedding rate should have the significance in the high-capacity of covert communication.

• Journal of the Korean Graphic Arts Communication Society
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• v.20 no.2
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• pp.131-140
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• 2002

Chemically amplified deep UV(CA-DUV) resists are typically based on a combination of an acid labile polymer and a photoacid generator(PAG) but acid amplification type photoresist is formulated by addition of the acid amplifiers to chemically amplified resist system(CAPs). We developed acid amplifiers base on cyclohexanediol such as 1-methacryloyloxy-4-tosyloxy cyclohexane(MTC) and poly(MTC$_{10}$-co-tBMA$_{90}$)(P-1) to enhance photosensitivity. P-1 is a copolymer of tert-butyl methacrylate and MTC as a positive working photoresist based on polymeric acid amplifier in order to enhance photosensitivity and simplify the process of fomulating a photoresist. P-1 exhibited 2X higher photosensitivity compared with PtBMA. The acid amplifiers showed reasonable thermal stability for resist processing temperature and higher photosensitivity compared with chemically amplified resist.

• The Journal of Information Systems
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• v.21 no.1
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• pp.93-116
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• 2012

Internet users' desire to share shopping experiences has resulted in the appearance of the paradigm shift called social commerce, which combines social media with commerce. However, while foreign market realizes social commerce in a various way, current domestic social commerce market still seems to be highly filled with social shopping sites offering 50 percent discount, thus causing concerns about market distortion from a cutthroat competition. In order to overcome the limitations of social commerce remaining in the early stage, and to enhance the communication among consumers, this study conducted an empirical study on the social-commerce business models design based on context. The results of the study brought the imaginary, optimal combination model by conjoint analysis, using the segmented group through cluster analysis. To overcome the uniformity of social commerce and to enhance communication among consumers, the context-based optimal combination model should be proposed as the alternative social commerce business model in the domestic market which remains as a simple group-purchase function. Furthermore, this study will be used as an informative reference designing customer oriented service model for social commerce business.