• Journal of Information Technology Applications and Management
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• v.27 no.6
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• pp.31-51
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• 2020

During the last decade, social live streaming service like Periscope, Ustream, and YouNow has developed from a niche market into a mainstream activity. In this media environment, social live streaming service has a tremendous impact on the social behaviors of users. Despite the rapid development, there are a lack of studies to make better understand the media environment changes through social live streaming service. This study adopted an affordances approach that leads us to identify six distinctive social affordances (visibility, accessibility, information sharing, social interaction, role-taking, interactive revenue) for user engagement in social live streaming service. Specifically, this study explores the impact of social affordances on perceived flow, followed by user engagement including passive and active engagement. Empirical data analysis with 258 questionnaires suggests that social affordances affected users' flow perception, and flow has an effect on active as well as passive engagement. Contrary to the expectation in a hypothesized research model, only the impact of accessibility on flow was rejected.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.7
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• pp.335-341
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• 2020

The study aims to examine the relationship between talent management and work engagement and its impact on nurses' performance in Indonesia. This study is also intended to understand the role of work engagement in moderating talent management and employee performance. This present study applied a quantitative method using path analysis to investigate the relationship between variables and the primary role of work engagement. The participants of the study were nurses both in privates and public hospitals in Indonesia, with a total of 376 respondents. Closed questionnaires were processed in this study with a Likert scale with five choices ranging from 1 (strongly disagree) to 5 (strongly agree). The questionnaires were entirely collected over almost five months using Google form. The results of the study confirmed that the nurse performance, both at government and private hospitals, are categorized as good, while the work engagement and talent management are also categorized as high. The findings confirmed that talent management positively influences work involvement and employee performance. In addition, this study suggests that work engagement plays an essential role in moderating between variables and provides a confirmation of the important role of talent management and work engagement for nurses' performance.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.11
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• pp.317-324
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• 2021

This study aims to analyze how to increase the brand loyalty of BPJS Healthcare participants who are Muslim in Indonesia by increasing customer engagement and brand trust. This study is based on the premise that effective customer engagement is the first step toward gaining brand trust and loyalty. The five dimensions of customer engagement, namely enthusiasm, attention, absorption, interaction, and identification, were tested on how they affect brand trust and brand loyalty. This research was conducted by distributing questionnaires to 216 Muslim respondents who were BPJS Health users from six Islamic hospitals in Central Java, Indonesia. Data analysis was performed using a regression test with SPSS. The results showed that the dimensions of customer engagement consisting of enthusiasm, attention, and absorption had a significant effect on brand trust. Meanwhile, the dimensions of customer engagement which consist of interaction and identification, do not affect brand trust. Furthermore, brand loyalty can be influenced by enthusiasm, interaction, and brand trust. Meanwhile, attention, absorption, and identification cannot affect brand loyalty. Thus, the dimensions of customer engagement that can directly affect brand loyalty are enthusiasm and interaction, while those that affect indirectly (through brand trust), are enthusiasm, attention, and absorption.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.19 no.12
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• pp.3003-3010
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• 2015

In this study, consumer to use digital media is investigated on media engagement, Brand Attachment, Brand Relations Affect and Brand Loyalty of relation. also analyzing the mediating effect of brand relations affect and brand influence in the relationship between media engagement and brand attachment step has its purpose. Data analysis result showed that media engagement is significant effect on Brand Relations Affect and Brand Attachment, Brand relations Affect and Brand Attachment is significantly effected on the brand loyalty. And mediating Effect of brand Relation Affect was investigated by adjusting role between media engagement and brand attachment. Media engagement and brand relations, the influence of the brand attachment, brand relations affect has a greater effect.

• Journal of the Korean Applied Science and Technology
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• v.41 no.1
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• pp.128-137
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• 2024

This study aims to investigate the mediating effect of career adaptability in the relationship between strengths knowledge and occupational engagement for nursing students. The participants of this study were 284 nursing students in three Universities in G City, J Province. Data analysis used descriptive statistics, t-test, ANOVA, Pearson correlation analysis. Also mediation analysis was performed according to the Baron and Kenny method and Sobel test. The career adaptability showed a partial mediating effect between the strengths knowledge and the occupational engagement(Z=6.66, p<.001). The positive the strengths knowledge(β=.24, p<.001), the higher the career adaptability(β=.49, p<.001), the higher the occupational engagement level, and the explanatory power to explain occupational engagement was 47%. In order to increase the level of career engagement of nursing students, specific behavioral strategies for fostering career adaptability as well as cognitive guidance strategies that enable individuals to recognize their strengths in career-related education and counseling are needed.

• The Journal of the Convergence on Culture Technology
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• v.10 no.4
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• pp.133-144
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• 2024

The purpose of this study is to enhance the competitiveness of jewelry distribution company by analyzing the effect of workers' motivations on workers' job engagement and workers' job engagement on job satisfaction and organizational commitment.A survey was conducted from October 2023 to November 2023 for workers of jewelry distribution company in Korea. Factor analysis and Regression analysis were performed on the collected 242 questionnaires using the SPSSWIN ver. 18.0 program. As a result of the analysis of this study, first, the intrinsic (enjoyment, challenge, achievement) and extrinsic motives (recognition, rewards, promotion) of jewelry distribution company worker had a positive effect on job engagement (absorption, dedication, vitality). Second, the job engagement of worker had a positive effect on job satisfaction. Third, the job engagement of worker had a positive effect on organizational commitment.

• Journal of the Korean Society of School Health
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• v.29 no.2
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• pp.63-70
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• 2016

Purpose: The purpose of this study was to find the factors influencing adolescents' adult media engagement. The study is based on Agnew's General Strain Theory (GST) and a micro-systemic perspective. Methods: The study examined 479 middle school freshmen who participated in the fourth wave of the Korean Children & Youth Panel Survey (KCYPS) conducted by National Youth Policy Institute. Data were analyzed through descriptive statistics, factor analysis, and reliability analysis using SPSS 22.0 Ver. Also, hypothesis testing was performed via covariance-based structure equation modeling (CB-SEM) using Amos 21.0 Ver. Results: Strain factors had positive effects on adolescent depression, and depression had a positive effect on adult media engagement. Also, cell-phone dependency had a positive mediation effect between depression and adult media engagement. Conclusion: The study's result identified the factors affecting adult media engagement. Therefore, we suggest intervention programs considering adolescents' strains, depression and cell-phone dependency to improve their health.

• Journal of Industrial Convergence
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• v.20 no.12
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• pp.125-133
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• 2022

This study attempted to find out whether learning time has a mediating effect according to the gender, region, and grade of middle school students in the relationship between academic engagement and self-esteem. To this end, a survey of 1,045 middle school students in Gyeongsangnam-do was conducted on academic engagement, learning time, and self-esteem. Difference verification was conducted to determine the difference in academic engagement, learning time, and self-esteem according to the general characteristics of the study subjects, correlation analysis was conducted to determine the correlation between major variables, and regression analysis was conducted to verify the mediating effect of learning time. As a result of the analysis, first, there was no difference in the academic engagement of middle school students by group. In the learning time, middle school students in the city area were significantly higher than those in the township area, male students had higher self-esteem than female students, and students in the city area had significantly higher self-esteem as the grade went up. Second, as a result of correlation analysis, learning time, academic engagement, and self-esteem showed a positive correlation. Third, in the entire group not divided by group, both the direct path through which academic engagement reaches self-esteem and the partial mediating model from learning time to self-esteem showed significant effects. In the analysis by gender, only female students excluding male students showed a partial mediating effect, and the analysis results by region showed a partial mediating effect only on students in the city. The analysis results by grade showed a partial mediating effect only for second-year middle school students. In order to improve the self-esteem of middle school students, education and counseling should be conducted in consideration of not only individual differences by gender and grade, but also the region in which they live.

• Journal of the Korean Society of School Health
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• v.30 no.2
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• pp.113-123
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• 2017

Purpose: The purpose of this study was to examine and compare the academic engagement, academic burnout, stress, and social support among undergraduate nursing students by grade. Methods: The study is a descriptive comparative survey. The participants were 247 undergraduate nursing students enrolled in 3 universities located in G city. The collected data was analyzed with descriptive statistics, $x^2$ tests, and analysis of covariance, using SPSS/WIN 21.0 program. Results: The students showed significant differences in academic engagement, academic burnout, and stress according to their grade. The post-hoc analysis results showed that sophomores and juniors had lower academic engagement and higher academic burnout and stress than others (i.e., freshmen, or seniors). There was no significant difference in social support among nursing students. Academic engagement had a positive correlation with social support and a negative correlation with academic burnout and stress. Also, academic burnout had a positive correlation with stress and a negative correlation with academic engagement and social support. Conclusion: The findings indicate that nursing students in second and third grade were at risk of academic burnout and under severe stress. Therefore, sophomores and juniors need more attention and care to help them relieve and control stress and burnout and to improve their academic engagement. Also, the findings should be considered when developing plans and/or interventions for nursing students' major adjustment and academic achievement.

• Journal of Digital Convergence
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• v.13 no.3
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• pp.49-54
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• 2015

This study carried out a survey targeting sample of 609 audience panel voters of 15 regions including Seoul during the campaign period of Korean presidential election on December 19, 2012. It was analyzed that how the attitude to the candidate, the support to the policy and the voters'variables affected the vote-getting in the engagement attributes. The analysis shows that high participation of the engagement attributes does not always mean that the political candidate is satisfactory at the political campaign. The fact that high engagement attribute does not always affect the other attributes is interpreted that engagement attributes do not have correlation at the political campaign. And the candidate should approach the voters more carefully as there are differences among the engagement attributes in the attitude to the candidate and the support to the policy. In the engagement attributes, voters show little difference according to gender, region, income and marriage but show much difference according to age and education level. So it will be a principal index in the future political campaign.