• 한국콘텐츠학회논문지
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• 제19권1호
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• pp.524-534
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• 2019

본 연구의 목적은 대학에서 제공하는 교과와 비교과 프로그램에 학생들이 얼마나 능동적으로 참여하는지에 대한 실태를 파악하고, 학습참여가 학습성과에 어떤 영향을 미치는지 살펴보는 것이다. 이를 위해 2017년 수도권 소재 대학 소속의 학생 중 대학교육협의회에서 실시하는 학부교육 실태조사(K-NSSE)에 참여한 392명을 대상으로 학업도전, 교우와 학습, 고효과프로그램의 세 영역에서 학습전략, 반성 통합학습, 고차원 학습, 능동 협동학습, 다양한 사람과 토론, 고효과프로그램의 6개 요인에 대한 학습참여를 분석하였다. 데이터 분석은 IBM SPSS 25.0 프로그램을 이용하여 빈도 분석, ANOVA, 상관 분석, 회귀 분석을 수행하였다. 연구 결과는 다음과 같다. 먼저 학습참여 정도 분석에서는 고효과프로그램의 참여가 가장 낮았으며, 고차원 학습과 다양한 사람과 토론의 참여도 매우 낮았다. 특히 이공계열의 참여도가 가장 낮았다. 학습참여와 학습성과 간의 영향관계 분석에서는 고효과프로그램의 참여가 학습성과에 가장 많은 영향을 미쳤으며 고차원 학습과 다양한 사람들과 토론이 그 다음이었다. 이상의 연구 결과를 토대로 본 연구에서는 학습성과에 정적인 영향을 미치는 교과 및 비교과 프로그램의 참여를 활성화하기 위해 교과 및 비교과 교육과정의 통합 설계가 필요함을 제안하였다. 또한 고효과프로그램이 학생들의 성공경험에 영향을 미쳐 학습성과를 향상시키는 중요한 요인이라는 점을 고려하여 다양한 고효과프로그램의 개발과 운영, 그리고 고차원학습과 다양한 사람과의 토론이 가능한 수업 설계 등에 대한 지원이 필요함을 제안하였다.

• 디지털융복합연구
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• 제20권5호
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• pp.221-226
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• 2022

본 연구의 목적은 비대면 소비문화에 초점을 맞추어 라이브커머스 이용자의 차별화된 동기를 탐색하고자 하며 라이브커머스 이용동기와 태도와의 영향 관계에서 인게이지먼트의 매개효과를 검증하는 것이다. 연구방법은 라이브커머스 이용자를 대상으로 온라인 설문조사를 진행하였으며 245부의 유효표본을 분석에 활용하였다. 자료분석은 탐색적 요인분석, 신뢰도분석, 다중회귀분석, 매개회귀분석을 실시하였다. 분석결과, 라이브커머스 이용동기는 상호작용의 쾌락성, 직접 검수의 대체 가능성, 커뮤니티의 필요성, 트렌드 추구성 등 4개 요인으로 도출되었다. 이용동기는 인게이지먼트에 유의한 영향을 미치는 것으로 나타났으며 인게이지먼트는 태도에 유의한 영향을 미치는 것으로 나타났다. 마지막으로 인게이지먼트는 라이브커머스 이용동기와 태도와의 관계에서 부분매개효과가 있는 것으로 나타났다. 연구결과는 향후 비대면소비문화에 대한 이해와 라이브커머스 산업의 효율적인 전략 수립을 위한 시사점을 제공할 것이다.

• 한국조리학회지
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• 제23권7호
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• pp.204-219
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• 2017

The aim of this study was to examine the role of celebrity's traits on food service enterprises' media engagement, advertising effect (AD effect) and purchasing intention. Based on advance research, structural model of relationship between celebrity's traits and media engagement, AD effect and promotion of purchase was developed among the proposed constructs. Few empirical studies have been conducted to test the model. Date collection of study was from June 1st, 2017 to June 30th, distributing total of 300 issues and collecting total of 290 issues. Total of 271 questionnaires were used as the final analysis data as the nineteen questionnaires included missing information. The results can be summarized as follows: Celebrity's Traits significantly affected media engagement, AD effect and purchasing intentions. More specifically, mediating effect among the celebrity's traits and AD effect which came from media engagement was valid only if the subject of advertising effectiveness was on brands attitude. Based on the findings, theoretical and managerial implications were discussed to make one conclusion. As the media engagement was identified as a mediator between celebrity's traits and AD effect, certain brands which tend to enhance their AD effectivity should liaison proper celebrity.

• The Journal of Asian Finance, Economics and Business
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• 제8권5호
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• pp.1091-1097
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• 2021

The purpose of this research was to investigate the relationship between employee engagement and individual performance outcomes (including growth, achievement, contribution, and customer satisfaction) in large firms in Thailand, which is rapidly growing as an international business hub. The study took place in Thai offices of multinational corporations, whose performance is both very important for Thailand's overall economy and for the firm's continued presence in Thailand. The study was conducted using a survey methodology. A convenience sample of employees of multinational corporations (n = 423) completed a survey on employee engagement and individual performance outcomes. The data were analyzed using linear regression analysis. The results showed that there was a significant, positive relationship between employee engagement and all four performance outcomes that were targeted. The strongest effect was observed for achievement (β = 0.899), followed by growth (β = 0.887), contribution (β = 0.872), and customer satisfaction (β = .867). These findings indicate that employee engagement is a significant and strong factor that determines the individual performance of employees of multinational corporations. This implies that companies do need to consider how to promote employee engagement. There were some limitations, especially social response bias and the self-reported nature of performance, that limit these findings.

• 무역학회지
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• 제44권4호
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• pp.129-151
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• 2019

The purpose of this study is to determine the Mediating Effects of Job Engagement between Perception in Compensation and Innovation Behavior in Chinese Enterprise Workers. The empirical study was conducted by a questionnaire survey on 700 workers in companies located in the southern area of China. The statistical analysis results revealed the following. First, the perception in compensation of Chinese workers has significant positive effects on the innovation behaviors. And intrinsic compensation has more relative significant effects than extrinsic compensation. Second, the perception in compensation has significant positive effects on the job engagement. In this case, extrinsic compensation has more relative significant effects than intrinsic compensation does. Third, job engagement of workers has significant positive effects on the innovation behaviors. Fourth, job engagement has mediating effects between perception in compensation and innovation behaviors. In conclusion, for the sustainable growth and competitive advantage of Chinese enterprises, it is important to perceive the needs of extrinsic and intrinsic perception in compensation of workers, and to design suitable compensation policies and programs to promote innovation behaviors and job engagement considering the distribution and procedural justice, and also to reflect the needs and job characteristics of workers.

• Educational Technology International
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• 제22권2호
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• pp.111-137
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• 2021

Embracing the important roles of presence, this study focused on exploring how to enhance online learners' learning engagement and learning achievement in distance higher education settings. More specifically, this study examined the structural relationships among university students' teaching presence, social presence, learning engagement, and perceived learning achievement in online learning environments using structural equation modeling. Data were collected from 206 university students enrolled in online courses in the second semester of 2020 at two large universities. According to the results of the data analysis, there was a significant relationship between teaching and social presence. Teaching presence and social presence predicted learning engagement that positively affected perceived learning achievement. Teaching presence was strongly associated with perceived learning achievement while social presence had a negative impact on that. Additionally, learning engagement had a mediating effect on the relationship between teaching presence and perceived learning achievement. This study found that students who perceived higher levels of teaching and social presences tend to more engage in learning, leading to perceiving better learning achievement. The findings suggest that the design, development, and implementation of effective online instruction should be needed to promote learning engagement, which can be linked to enhancing students' learning achievement. Implications and discussion are addressed in this article.

• 아태비즈니스연구
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• 제14권1호
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• pp.195-214
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• 2023

Purpose - This study aims to investigate the factors (experience value, social capital, cultural capital) affecting users' engagement in UGC platform, and to examine their effect on relationship commitment. The study further attempted to confirm the moderating effect of the need for self-expression. Design/methodology/approach - Data was collected from 230 UGC users through a survey, and the study performed a structural equation model analysis to validate the conceptual model which contains five research hypotheses. Findings - The study found that only service value, one of experiential values, has a significant positive (+) effect on customer engagement and that social capital and cultural capital also have a significant positive (+) effect on customer engagement In addition, customer engagement in the UGC platform was found to have a significant positive (+) effect on the relationship commitment. However, the need for self-expression did not moderate the relationship between customer engagement and relationship commitment. Research implications or Originality - Marketing strategies that can strengthen UGC users' engagement factors can lead up to follow-up research, which finds ways to improve not only users' engagement but also sustained relationship with the UGC platforms.

• 산경연구논집
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• 제13권5호
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• pp.27-40
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• 2022

Purpose: Research on job crafting has thus far focused on how alter job demand and resources behaviors relate to employee task performance. However, job crafting behaviors do not necessarily have an impact only on task performance, but also on employees' contextual performance, a phenomenon that has little research in job crafting research. Therefore, this study aims to investigate the effect of job crafting on task performance or contextual performance and the mediating effect of work engagement between them in the Chinese context. Research design, data and methodology: In order to achieve the above research goals and test the proposed hypotheses, we used a cross-sectional design and a self-administered questionnaire to collect quantitative data from September 8, 2021 to September 27, 2021 among knowledge workers in Shandong Province various financial companies and finally analyzed 211 questionnaires. Descriptive statistics and research model analysis were performed using SPSS 25.0 Version and AMOS 27.0 Version to test the developed hypotheses. Results: The results are as follows; firstly, the study showed that job crafting of employees had a significant positive impact on task performance and contextual performance. Secondly, the higher job crafting of employees, the higher their work engagement. Thirdly, this study showed that work engagement of employees had a positive impact on task performance and contextual performance. Fourthly, we predicted and found that work engagement of employees had a positive mediating effect between job crafting and task performance and a positive mediating effect between job crafting and contextual performance. Overall, this study showed that the proactive job crafting behaviors of employees enhance their engagement for their work, which in turn improves task performance and contextual performance. Conclusions: This paper develops job crafting research by exploring the positive impact of job crafting on employees' task performance or contextual performance through their work engagement. It also proposes that both job crafting behaviors and work engagement are important approaches to improve employees' task performance or contextual performance. Practical implications for organizations, such as increasing employee' work engagement, as well as the limitations and suggestions are concluded for the future research directions.

• 감성과학
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• 제20권3호
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• pp.23-38
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• 2017

In order to identify effective approaches for creating more viral Facebook posts, this research conducted an empirical content analysis of leading Korean brands' Facebook fan-pages (Samsung Mobile, SK Telecom, Kia Motors, and POSCO). Their distinctive visual storytelling and communication patterns were investigated as effective user engagement triggers. Through analysis of the research results, it was statistically proved that the different industrial attributes of the four brands, which are primarily characterized by their product (or service) types, affect their Facebook posting patterns by showing different engaging rates (measured by like, comment, and share metrics). In addition, the user engagement rates of the posts were influenced by their visual storytelling factors (i.e. ad objective, value scale, and visual media types). In line with these statistical findings, the distinctive visual storytelling strategies of the four brands were identified. Moreover, competitive and uncompetitive visual storytelling tactics were suggested according to the ad objectives and visual media types on Facebook.

• 한국항공운항학회지
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• 제28권1호
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• pp.14-21
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• 2020

Here I investigate what effects Operational Control Center(OCC)'s service quality may have on airline staff's job engagement. My analysis reveals that airline OCC's service quality has a meaningful effect on airline staff's service satisfaction, and that service satisfaction mediates a meaningful effect on staff's job engagement. It was suggested that improving OCC's service quality leads to higher staff's job engagement. Accordingly, I suggest methods of improving OCC's service quality. I find that the importance of contributing factors on OCC's service quality are as follows, in order of most to least important: professionalism, assurance, empathy, reliability, organizational culture, and responsiveness. The results of this study are relevant not only for airlines but also for government agencies such as the National Emergency Management Agency, the Korea Forest Service, the National Police Agency and the Korea Coast Guard that operate aircraft and must ensure aviation safety.