• 한국프랜차이즈경영연구
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• 제8권4호
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• pp.21-32
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• 2017

Purpose - In hotel business, how to build the relationship between leader and employees is very important, because it affects on the customer satisfaction. Thus, this research examines the effect of authentic leadership on job performance in the context of hotel industry and identifies mediating roles of organizational engagement, job satisfaction, and creativity in the relationship between authentic leadership and job performance. This study suggests the guidelines for how hotel companies should improve employee productivity and build a desirable organizational culture by presenting employee attitudes and behavioral models that explain the relationship between leaders and employees. Research design, data, and methodology - This study examines the structural relationship between authentic leadership, organizational engagement, job satisfaction, creativity, and job performance from the employee's perspective. Authentic leadership divide into four sub-dimensions such as self-awareness, balanced process of informations, internalized moral perspective, and relational transparency. In order to test the purposes of this study, research model and hypotheses were developed. All constructs were measured with multiple items developed and tested in the previous studies. The data were collected from 114 franchise hotel employees and were analyzed using SPSS 21.0 and Smart PLS 3.0. program. Result - The results of this study are as follows. First, authentic leadership have significant impacts on organizational engagement and creativity, but does not have impact on job satisfaction directly. Second, organizational engagement have significant impacts on job satisfaction and job performance, but does not have impact on creativity directly. Third, job satisfaction has significant impact on creativity, but does not have impact on job performance. Fourth, creativity has significant impact on job performance. Conclusions - The findings of this study indicate that hotel leaders should properly implement the authentic leadership and consider how to build a corporate culture to improve an organizational and employee productivity through authentic leadership. Due to the nature of the hotel industry, which relies heavily on human resources, hotel companies must manage their employees with authenticity in order to increase organizational engagement, job satisfaction, and creativity that affect hotel and employee productivity. If hotel employees perceive their leader's authentic leadership, they show more organizational engagement that increases creativity and leads to job performance. Finally, hotel employees can propose creative ideas only if they will be satisfied with their jobs. Therefore, the leader should develop non-monetary or monetary reward system for the employees and, make an efforts to foster creativity of the employees.

• 한국프랜차이즈경영연구
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• 제9권4호
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• pp.7-19
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• 2018

Purpose - Recently, global management in Korea franchise industry is becoming an important keyword. As an important branch market, Chinese market plays a major role not only by making experience of the competitiveness among global brands which offers a foothold to become a top global brand, but also by actualizing an economies of scale in production, sales, etc. Therefore, it is necessary to identify key successful factor influencing customer evaluation and responses of Korean franchise restaurant targeting Chinese consumers in China context. The purpose of this study is to examine the effects for Korean franchise restaurant selection attributes on perceived value, customer satisfaction and customer loyalty in Chinese context with SmartPLS 3 and Artifical Neural Network(ANN). Research design, data, and methodology - For these purposes, the authors developed several hypotheses. A questionnaire survey was conducted on the panel of online survey companies for Chinese consumers who have visited Korean franchise restaurants. A total of 404 data were analyzed using structural equation modeling(SEM) and artifical neural network(ANN) with SPSS 22.0 and SmartPLS 3.0. Result - The findings of this study are as follows: First, the alternative model findings show that facilities & atmosphere, employee service, and menu influenced on utilitarian value, customer satisfaction, and customer loyalty directly. Second, employee service influenced on customer satisfaction. Third, menu influenced on hedonic value. Fourth, brand reputation influenced on utilitarian value. Fifth, hedonic value increase customer satisfaction and customer loyalty. Sixth, hedonic value increase customer loyalty. Seventh, customer increase customer loyalty. And, the ANN analysis shows that utilitarian value is the first most important factor influencing customer satisfaction, followed by hedonic value, facilities & atmosphere, menu and employee service. However, the ANN analysis shows that customer satisfaction is the first most important factor influencing customer loyalty, followed by utilitarian value, hedonic value, brand reputation, menu, and employee service. Conclusions - This study provides practical implications for enhancing customer satisfaction and customer loyalty by applying the ANN technique that complements the limitations of the linear structural relationship analysis using the proposed model and the alternative model. In other words, the SEM-ANN model provides guidelines on how Korean franchise restaurants should formulate facilities & atmosphere, employee service, and menu mix strategies in China. In addition, ANN 's analysis shows that restaurant brand reputation plays a pivotal role in increasing customer loyalty. The fact suggests that Korean franchise companies should establish their domestic brand reputation prior to their entry into overseas markets such as China.

• 경영과정보연구
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• 제23권
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• pp.99-134
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• 2007

In recent years there has been much emphasis on the need for service firms to develop an organizational culture which facilitates the successful implementation of marketing activities. This study examines the relationship among marketing culture, service quality, customer satisfaction, and customer loyalty in fast food service firms. The results of empirical analysis can be summarized by the following: First, marketing culture(employee service quality, interpersonal relationships, selling task, organization, internal communications, innovativeness) had a significant direct effect on service quality. Second, marketing culture(employee service quality, selling task, internal communications) had a significant direct effect on customer satisfaction. It had also a positive, significant indirect effect on customer satisfaction through service quality. Third, service quality had a significant indirect effect on customer loyalty through customer satisfaction. Therefore, the results of the study provide the practical implication for establishment of service firms' marketing strategies, related to marketing culture.

• 대한안전경영과학회지
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• 제14권2호
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• pp.277-284
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• 2012

This paper reviewed the relationship between job satisfaction and service quality, and the moderating effect of gender in restaurant employee. Based on the responses from 288 employees, the results of multiple regression analysis showed that intrinsic job satisfaction(JS) and extrinsic job satisfaction effect positively on all service quality factors(tangibles, reliability, responsiveness, empathy). The results of moderating analysis showed that intrinsic JS effects positively on all service quality factors irrespective of gender, but the positive effect of extrinsic JS on tangibles and empathy is more positive in female than in male employee.

• Human Ecology Research
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• 제54권2호
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• pp.165-180
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• 2016

This study analyzes the correlations of participation motivation, education satisfaction, and positive behavioral intention for participants in marriage enrichment programs. The survey response results for 193 participants in marriage enrichment programs were analyzed with the statistics analysis application IBM SPSS 20.0. The findings of this study are as follows. An examination of relative influence of participation motivation and education satisfaction with the positive behavioral intention of participants in marriage enrichment programs indicated that internal motivation had a positive influence on education satisfaction, external motivation had a negative influence on satisfaction for facility environment and satisfaction with employee service, and motivation had positive influence only on facility environment. An examination of the influence of participation motivation and education satisfaction with the positive behavioral intention of the participants in marriage enrichment programs indicated that internal motivation and external motivation had a high positive influence on positive behavioral intention. However, motivation did not have a significant influence on behavior after participation. In education satisfaction, satisfaction with content, satisfaction with instructor, and satisfaction with employee service had a positive influence on positive behavioral intention, however, satisfaction with facility environment had negative influence on positive behavioral intention.

• 한국산학기술학회논문지
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• 제13권7호
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• pp.3007-3015
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• 2012

본 연구는 고령사회를 대비하여 중고령취업자의 노후생활계획이 삶의 만족도에 미치는 단기 종단적인 영향력을 파악하여 장기적인 안목에서 노인복지정책의 기본 방향을 제공하는데 연구의 목적이 있다. 이러한 목적을 이루기 위해 한국노동패널(KLIPS) 2001년(4차년도) 데이터와 2008년도(11차년도) 데이터를 사용하였으며, 2001년도를 기준으로 하여 45세 이상 60세 이하의 중고령취업자의 노후생활계획과 삶의 만족도를 분석에 사용하였다. 중고령취업자는 8년이라는 기간 동안에 건강이 나빠지고 직업이 불안정해진 것으로 나타났다. 또한 경제적 노후생활계획, 신체적 노후생활계획은 중간수준 이하이지만, 관계적 노후생활계획, 여가사회활동 노후생활계획은 중간수준 이상인 것으로 나타났다. 노후생활계획이 삶의 만족도에 미치는 영향을 파악한 결과, 단기적으로 봤을 때는 삶을 즐기기 위한 여가사회활동이 삶의 만족도에 미치는 영향력이 크지만, 장기적으로 봤을 때는 경제적 노후생활계획의 수준이 삶의 만족도에 미치는 유일한 변수인 것으로 나타났다. 이러한 본 연구의 결과에 근거하여 노후의 삶의 질을 향상시키기 위해서는 다양한 영역의 노후생활계획을 수립하여야 하지만 그 중에서도 경제적 노후생활계획에 대한 준비는 개인적으로 그리고 사회와 국가적으로도 철저한 준비가 필요함을 시사하였다.

• 한국조리학회지
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• 제18권5호
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• pp.63-79
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• 2012

본 연구의 목적은 서비스이익사슬 모형을 국내외식업에 적용하여 내부서비스품질, 직원만족, 조직몰입 등의 직원 구성개념들과 서비스 가치, 고객만족, 고객충성도 등의 고객 구성개념들 간의 관계를 살펴보고, 효과적인 외식기업 경영전략을 제시하는 것이다. 전술한 목적을 수행하기 위하여, 본 연구는 한국음식업중앙회와 협의한 결과, 대구광역시지회에서 연구 참여의사를 밝혔고, 그 결과 51개 외식업체가 참여의사를 밝혔고, 최초 표본으로 추출되었다. 또한, 다른 레스토랑의 소개를 부탁하는 스노우볼 샘플링 방법으로 49개 외식업체를 추가 선정하여 최종 100개 외식업체의 직원과 고객이 조사되었다. 직원설문지 741부와 고객설문지 970부가 최종분석에 사용되었다. 분석결과, 내부서비스품질의 요인들 중 팀워크와 커뮤니케이션이 직원만족에 유의한 영향을 미치는 것으로 나타났고, 직원만족은 조직몰입에 유의한 영향을 미치는 것으로 나타났으며, 조직몰입은 고객의 지각된 가치에 유의한 영향을 미치는 것으로 나타났다. 또한, 지각된 가치는 고객만족과 충성도에 유의한 영향을 미치는 것으로 나타났고, 고객만족은 충성도에 유의한 영향을 미치는 것으로 나타났다.

• 한국사회복지학
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• 제49권
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• pp.343-378
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• 2002

This study examines the organizational performance of human service organizations from the quality output perspective. Using the 2001 evaluation data about 89 community welfare centers in Seoul, this study attempts to identify the levels of the performance of human service organizations in Korea. This study also attempts to identify the factors that predict performance of human service organizations measured in terms of client satisfaction and experts' evaluation about the functioning of each center. Results are as follows: (1) when pooling 866 clients' satisfaction level into satisfaction score about each center, the average of client satisfaction about the centers is 3.42 at 4 points scale. (2) 41.6% of the community welfare centers is evaluated as "highly qualified" in its overall operation and functioning by the professional evaluation team, (3) the employee reward system(+), practice based on the program guideline manual(+), the portion of the government support grant in its budget(-), the overall employee salary level(-), the level of acquirement of program grants from external sources (-) are the predictors in explaining clients' satisfaction level, and (4) the level of professional expertise of the executive director(+), the level of professional supervision of middle managers(+), the employee reward system(+), the program need assessment(+), the level of client information system(+), the portion of government support grant(-), the overall employee salary level(-) are the predictors for "being highly qualified" in its overall operation and function of each center. Through the empirical analysis, this study provides valuable knowledge about organizational performance of community welfare centers from the quality output perspective. Finally, this study discusses implications for more effective and efficient organizational performance of community welfare centers in Korea.

• 한국조리학회지
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• 제6권2호
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• pp.79-95
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• 2000

In the modern industrial society, the management of human resources is regarded as an area as much important as the management itself. The development of human capacity is required to accomplish upgrading human resources quality. The objective of this study aims to seek the way to solve the problem of the job satisfaction of diner out company employee. The collecting data is analyzed by sass which is one of the computer. programs. This empirical research result shows some facts as follows : First, Significant differences between male and female in regard to job satisfaction were found. Second, No significant differences between unmarried and married in regard to job satisfaction were found. Third, Significant differences were found in the accomplishment and communication factor of job satisfaction according to the age, Fourth, Significant differences were found in the hard work environment and accomplishment factor of job satisfaction according to the education Fifth, Significant differences were found in the hard work environment factor of job satisfaction according to the major. Sixth, Significant differences were found in the wages, accomplishment , communication factor of job satisfaction according to the position. Seventh, Significant differences were found in the accomplishment and affinity factor of job satisfaction according to the period of the job. Eighth, Significant differences were found in the duty trait factor of jobs satisfaction according to the level of the pay. Ninth, Significant differences were found in the duty trait factor of job satisfaction according to the kind of the job. Tenth, Significant differences were found in job satisfaction according to the kind of diner out company.

• 한국콘텐츠학회논문지
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• 제19권8호
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• pp.544-555
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• 2019

최근 급변하는 기업경영환경 속에서 인적자원관리에 대한 중요성은 커지고 있으며, 조직 내 업무효율성에 대한 관심도 증가하고 있다. 종업원은 조직에서 가장 중요하고 가치 있는 인적자원이라 할 수 있으며, 조직에서 목표 및 목적을 달성하는 데 가장 핵심적인 역할을 한다. 이에 본 연구에서는 직무만족을 인지적 만족도와 정서적 만족도로 구분하여 직무만족과 직무성과 간의 어떠한 관련성이 존재하는지 확인하다. 또한 리더십 유형이 만족도와 직무성과간에 어떤 조절효과가 있는지도 분석하였다. 인지적 만족도와 정서적 만족도가 직무성과에 영향을 주는지를 분석한 결과, 모두 영향을 주는 것으로 나타났다. 특히, 직무만족 중에서 정서적 만족도의 영향이 더 높게 나타났다. 다음으로, 리더십 유형의 영향력을 분석한 결과, 리더십이 직접적으로 조직성과에는 영향을 주지는 않는 것으로 나타났지만, 직무만족과 직무성과 사이에서 조절효과를 주는 것으로 나타났다. 즉, 거래적 리더십이 높을수록 정서적 만족도가 직무성과에 미치는 영향력이 더 높아지는 것으로 나타났다.