• 유통과학연구
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• 제22권1호
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• pp.1-12
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• 2024

Purpose: Rapid technological advancements and information dissemination have catalyzed a steep upsurge in the distribution of ornamental flower arrangement products, effectively meeting the burgeoning demands of customers. This research endeavours to elucidate the relationship between market orientation (MO) and competitive advantage (CA), with the intermediary role of marketing performance (MP) within Denpasar's flower arrangement retail sector. Research Methods: Conducted within a Denpasar-based flower shop, the study engaged 94 respondents through a questionnaire-based data collection methodology. Utilizing a saturated sampling approach, the sample size equated to the population size. The analysis employed SmartPLS, a robust statistical tool. Results: The study findings reveal that MO does not exert a statistically significant direct impact on CA. Nevertheless, MO exhibits a substantively positive and statistically significant influence on MP, which, in turn, substantially and significantly contributes to CA. For flower arrangement business owners, it is imperative to orchestrate effective control over their marketing performance. Conclusion: This involves nurturing enduring customer and employee relationships by steadily implementing market-oriented distribution strategies. By doing so, customer satisfaction and growth, pivotal in bolstering marketing performance, can be adeptly sustained, ultimately culminating in attaining competitive advantage.

• 산업융합연구
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• 제20권1호
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• pp.35-42
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• 2022

본 연구는 기업의 종업원의 성과요인을 개인적, 조직적, 제도적 요인으로 나누고 이에 따른 성과평가결과와의 관계를 실증적으로 분석하였다. 최종 417개의 표본을 바탕으로 SPSS와 AMOS를 이용한 결과를 요약하면, 다음과 같다. 성과 요인 중 직무 만족과 공정한 성과제도는 개인성과 평가결과에 유의미한 양(+)의 관계를 보였고, 안정적 대인관계는 뚜렷한 상관관계를 찾아보기 어려웠다. 직무 만족(β= 0.432, t= 7.375^***)의 영향력이 가장 컸으며, 공정한 성과제도(β= 0.127, t= 2.406^*)가 그 다음이었다. 이는 성과 원인이 직무에 만족 한 경우와 조직의 성과제도가 공정하다고 인식하는 것이라 할 수 있겠다. 그러나 안정적 대인관계 즉, 다른 사람들로부터 원만한 관계를 하고 심리적 안정이 동반되는 대인관계는 성과요인이 아님이 밝혀졌다. 이러한 실증분석 결과를 바탕으로 성과요인에 대한 논의, 그리고 시사점과 향후 연구방향에 대해 제시하였다.

• Journal of the Korean Data and Information Science Society
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• 제26권2호
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• pp.441-453
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• 2015

최근 의료 서비스의 질 향상과 환자 안전에 대한 관심이 대두되면서 간호 업무수행에 대한 중요성이 증가하고 있다. 본 연구의 목적은 현재까지 수행된 간호사의 업무수행과 관련된 국내 연구들을 분석함으로써 이들 연구들의 현황 및 문제점을 조사하고 추후 연구의 발전방향을 제시하고자 시도되었다. 간호 퍼포먼스 관련 연구 33편 중 25편은 서술적 상관관계 연구였다. 간호 퍼포먼스를 측정한 도구에 있어서는 15편에서 Park (1989)의 도구 및 이를 기반으로 수정한 도구가 사용되었다. 간호 퍼포먼스에 대한 용어 사용과 정의에 있어서는 일치된 합의가 없었다. 대부분의 연구에서 간호 퍼포먼스를 리더십이나, 임파워먼트 등의 요소들에 의해 영향을 받는 결과값으로 설계하였다. 따라서 추후 연구에서는 국내 간호사의 퍼포먼스에 대한 개념적 기틀을 구축할 것을 제언하며, 간호 퍼포먼스가 의료 환경의 구조적, 과정적, 결과적 변수와는 어떠한 상호관련성을 가지는 지를 총체적으로 확인해보는 연구가 필요할 것으로 사료된다.

• 한국콘텐츠학회논문지
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• 제22권6호
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• pp.701-711
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• 2022

본 연구는 불확실한 시장환경에서 기업의 과업 성과에 영향을 미치는 요인을 찾기 위해 상사 리더십과 동료의 정서적 지원이 성과평가 공정성과 자기효능감을 통하여 과업 성과에 미치는 영향 관계를 살펴보고자 하였다. 이를 위하여 기업 직원들을 대상으로 500부의 설문 자료를 수집하였고, Smart PLS 3.0을 사용하여 연구 가설을 검증하였다. 연구 결과 상사 리더십과 동료의 정서적 지원이 직원들의 성과평가 공정성에 개별적으로 정(+)의 영향을 나타내었고, 성과평가 공정성은 자기효능감에 정(+)의 영향을 나타내었다. 본 연구를 통하여 직원들이 받아들이는 성과평가 공정성과 자기효능감이 업무성과에 영향을 미친다는 것을 밝혀내서 후속 연구가들에게 이론적 토대를 제공해 주었고, 기업에서는 업무성과를 높이기 위해서는 인사제도인 성과평가 공정성을 관리하여 직원들의 도전 의식을 고취 시켜야 한다는 실무적 시사점을 제시하였다. 향후 연구에서는 본연구 결과를 바탕으로 과업 성과를 위해 조직이 갖추어야 할 요인에 대한 다양한 연구가 필요하다.

• 한국콘텐츠학회논문지
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• 제12권4호
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• pp.438-447
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• 2012

본 연구는 의료관광선택속성의 중요도 및 성취도 분석을 통해 마케터들이 의료관광객들의 만족도를 높이기 위한 전략적인 수립에 유용한 시사점을 제공하고자 하였고 의료관광활성화를 위한 관광정책의 기초자료를 제공하고자 하였다. 이에 방한일본인 의료관광객을 대상으로 자료를 수집하여 대응표본 T-test를 실시하였다. 또한 요인분석을 통하여 편의성, 서비스품질, 차별성, 접근성의 4가지 요인을 도출하였으며 IPA(Importance-Performance Analysis)기법을 이용하여 집중(I사분면), 유지(II사분면), 저순위(III사분면), 과잉(IV사분면)의 항목들을 도출하였다. 의료관광선택속성에 대한 IP분석결과 가장 집중해야할 노력 집중영역에는 예약수속신속성, 정보시스템의 용이 등으로 나타났다. 이는 중요도는 높은데 성취도가 낮은 항목으로 의료관광객을 대상으로 개선되어야 할 요인 중 가장 우선순위가 되어야 할 부문으로 집중적인 관리 및 운영이 필요함을 시사한다. 따라서 예약과 수속절차에 있어서 일본어가 가능한 직원의 배치가 필요함을 나타내며 직원교육 시 병원에서 필요한 기본 일본어 교육 등을 통해 이러한 점을 집중적으로 보완해야 할 필요가 있음을 알 수 있다. 병원웹사이트를 운영함에 있어서도 수요자들이 원하는 정보를 다양한 방법으로 접근 가능하게 하고 일본인 의료관광객들에 대한 온라인 상담 또한 신속하고 원만하게 이루어질 수 있도록 다양한 방안이 모색되어져야한다.

• 한국프랜차이즈경영연구
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• 제8권4호
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• pp.33-43
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• 2017

Purpose - Previous studies about corporate image generally explore how corporate image affects a company's effectiveness from the consumer view. However this study attempts to explore the impacts of corporate image (reliability, friendly, corporate social responsibility, and innovation) on employees' altruistic behaviors in the franchise industry context. This study also examine whether organizational trust and affective commitment play a mediating role in the relationship between corporate image and employees' altruistic behaviors. The authors developed several hypotheses to achieve these purposes. Research design, data, and methodology - The data were collected from employees in food-service franchise companies located in Seoul, Korea. Among a total of 363 questionnaires distributed, 294(response rate of 81%) questionnaires were returned. After excluding 18 invalid respondent questionnaires, 276 valid questionnaires(response rate of 76%) were coded and analyzed using frequency, confirmatory factor analysis, correlations analysis, and structural equation modeling with SPSS 21 and SmartPLS 3.0. Result - The findings of the study are as follows: First, friendly, CSR, and innovation had positive effects on organizational trust, but reliability did not have a significant effect on organizational trust. Second, reliability and friendly of corporate image had positive effects on affective commitment, but CSR and innovation did have a significant effect on affective commitment. Third, organizational trust and affective commitment had positive effects on employees' altruistic behaviors. Conclusions - The aim of this study is to investigate the franchise corporate image as a significant influencing factor of employees' altruistic behaviors. The data were collected from only employees from franchising companies. The findings might vary from position to position. Future studies need to collect and compare data from managers. Future studies need to consider other variables that affect employees' altruistic behaviors. For example, leadership and market orientation might influence employees' attitude and behaviors. Also, future research should include other variables and it may have limitations in sample representative because of sampling franchise corporate in Seoul. Future studies will include franchise corporate all over the country. Future studies can also consider other variables (e.g., job performance and turnover intentions) to measure employee performance at the level of individuals and identify the impact of employee performance on business performance at the level of corporate.

• 품질경영학회지
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• 제49권3호
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• pp.313-326
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• 2021

Purpose: Prior studies have sought to find antecedent to improve firm performance. However, research on compensation systems and employees' psychological mechanisms have been relatively limited. In this sense, this study has investigated the impact of compensation gap between TMT and employees on firm performance, and explored the factors that affect the above relationship. Specifically, this study analyzed the direct impact of compensation gap on firm performance. In addition, the process of compensation gap to firm performance is assumed to be significantly influenced by employees' recognized promotion system and satisfaction with TMT. Therefore, we examined moderating effects of both promotion probability and opportunity, and satisfaction with TMT on the relationship between compensation gap and firm performance. Methods: For empirical test, financial variables were collected from TS-2000 database, and moderating variables were collected form Job Planet for listed firms in Korea. We conducted hierarchical regression analysis to test hypotheses. Results: The findings of empirical analysis are as follows. First, compensation gap between TMT and employees had a positive effect on firm performance. Second, when promotion probability and opportunity was high, the effect of compensation gap on firm performance was strengthened. Third, when satisfaction with TMT was high, the positive effect of compensation gap on firm performance was also strengthened. Conclusion: Our findings have expanded prior research on human resource management and labor relation by identifying the positive role of compensation gap between TMT and employees on firm outcome. Moreover, our results also indicated that promotion probability and opportunity, and satisfaction with TMT, which has not been addressed well in previous studies, were important conditions enhancing the positive relationship between compensation gap and firm performance. Finally, this study suggest several theoretical and managerial implication with future research direction.

• 아태비즈니스연구
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• 제10권3호
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• pp.125-142
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• 2019

The study wanted to verify the effect of emotional sub-compression, a negative variable of emotional labor, on job performance, on security personnel working at private security companies, and further to verify how the impact on emotional sub-compression can affect job performance through the first draft of regulation. Empirical analysis through the study model showed that emotional edema was not a significant effect, but a negative effect on job performance, and that it did not affect the control focus itself. This revealed that emotional harmony has been shown to have a negative impact on performance due to the present state and conflicting situations in one's emotions, which means that emotional harmony does not affect negative or positive effects depending on a person's attributes. It also showed that the temperamental control focus on job performance had a positive impact on employees with an improvement focus and had a negative impact on employees with a preventive focus, and that a temperamental control focus between emotional dissonance and job performance had an effect. This indicated that job performance was affected by a temperamental control focus and that employees with an improvement focus had a positive effect and had a positive effect on performance. The implications of the study in this study are that it can have target differentiation in the areas where the study was conducted on guard workers, a social issue related to the study of emotional labor, and it can be meaningful that the study of emotional labor had a control focus and measured both positive and negative tendencies. It is also believed that there will be contributions to the verification of differences in performance resulting from employee propensity and by linking it with a variable called emotional instability. However, the data collected have the limitations of the subject and region, and the emphasis on cross-sectional analysis and the representative of the various emotions to verify the negative effects of emotional labor, and the problem of securing reliability related to the adjustment focus verification are the limitations of the research.

• 대한간호학회지
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• 제38권5호
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• pp.656-666
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• 2008

Purpose: The purpose of this study was to develop visions of nursing service, nursing strategies and key performance indicators (KPIs) for an intensive care unit (ICU) based on a Balanced Scorecard (BSC). Methods: This study was undertaken by using methodological research. The development process consisted of four phases; the first phase was to develop the vision of nursing in ICUs. The second phase was to develop strategies according to 4 perspectives of a BSC. The third phase was to develop KPIs according to the 4 perspectives of BSC and the final phase was to combine the nursing visions, strategies and KPIs of ICUs. Results: Two main visions of nursing service for ICUs were established. These were 'realization of harmonized professional nursing with human respect' and 'recovery of health through specialized nursing' respectively. In order to reach the aim of developing nursing visions, thirteen practical strategies and nineteen KPIs were developed by four perspectives of the BSC. Conclusion: The results will be used as objective fundamental data to attain business outcomes for the achievement of nursing visions and strategies of ICUs.

• 한국식품조리과학회지
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• 제22권3호통권93호
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• pp.355-362
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• 2006

The purpose of this study was to investigate the influences of tangible clues on university students' perceived risks and satisfaction at family-restaurants in Seoul. The performances of 3 tangible clues(physical evidence, employee, service process) negatively influenced the student's perceived risks. This result indicated that tangible clues can reduce the negative characteristics of service (intangibility, inseparability, perishability and variability) toward student customers at family restaurants. Meanwhile, financial risk, performance risk and social risk negatively influenced their overall satisfaction. Performance risk had the strongest negative influence on student customers' overall satisfaction, indicating that university students were much more interested in performance and utility about menu, food and service quality than in other factors at family restaurants. As a result, food-service corporations need to manage suitably various tangible clues as an important marketing strategy to diminish their customers' perceived risk and raise their satisfaction.