• 경영과학
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• 제27권3호
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• pp.149-160
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• 2010

This paper focuses on frequent flyer programs (FFPs), which have long been used by most airlines as a powerful marketing tool. Since the preference for FFPs reward services and the customer perceived values of mileage points differ among FFPs members, airlines should design a customer-oriented reward service based on customer preference to motivate the use of mileage points. The intention for using mileage points is affected by various kinds of attributes such as reword items, consuming mileage points for rewards and time of usage. In this paper, we focus on evaluating customer perceived values of attributes of FFPs reward services. A conjoint analysis model is applied to get the preference value of each attribute. Some empirical experiments are conducted in relation to Korean customers. From the empirical survey, the preference values of attributes are evaluated for different scenarios with respect to the number of mileage points. With the preference values of attributes, we can find several implications for airlines regarding the development of various FFPs strategies.

• 한국IT서비스학회지
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• 제5권2호
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• pp.1-23
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• 2006

An Empirical study was done for finding the e-service quality of public administration focused on customer relationship management(CRM). The e-service quality of public administration was categorized as system quality, information quality, service quality, and CRM after doing a literature review in e-service quality and public administration. The validity and reliability of a questionnaire were examined through factor analysis and regression analysis was done using the customer satisfaction and efficiency improvement of public administration as dependent variables and the 7 factor scores from the factor analysis as independent variables. The results show for that 6 factors are not only very important in explaining the customer satisfaction but also partially important for efficiency improvement of public administration. In particular, CRM has significant effect on both customer satisfaction and efficiency improvement of public administration.

• 지식경영연구
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• 제10권3호
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• pp.153-173
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• 2009

Virtual world typically characterized by Second Life (www.secondlife.com) has been successfully drawing a great deal of potential users all around the world. Attention towards 3D avartars has been increasing exponentially especially in the electronic commerce world. 3D avatars have firm position in the virtual world. This study is launched to explore this research void in which trust transference from 3D-avatars-sales representative to customers purchase intention will be especially analyzed on. To perform experiments, a research model was built in a form of path analysis. Two types of 3D avatars were designed and implemented-at-tractive type and professional type. Questionnaire survey was adopted, and empirical analysis results were obtained from the research model. Results reveal that the proposed hypotheses are proven with statistical significance.

• Asian Journal of Innovation and Policy
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• 제2권1호
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• pp.20-36
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• 2013

In this practice article, we present the results of a scenario planning approach that is a hybrid of the three main schools of thought. Our research objective was to study the future of Interactive Digital Media applications such as online music, on-demand television and massively multi-player online role-playing games. Our approach, while essentially qualitative in nature, nevertheless draws from the rigors of the quantitative school in identifying and then tracking the significant dimensions of analysis that emerge over time as strands of events leading to plausible scenarios. Our empirical analysis revealed mapping strands to three themes - ownership, distribution and innovation - which we used in an expert validation exercise to formulate scenarios. We present and discuss the major findings and implications of this empirical investigation. In a nutshell, we conjecture that an open, competitive IDM marketplace with performance safeguards may serve both and lead to a win-win scenario. While there are differences among IDM sectors, a unified approach to regulation and policy would be effective.

• 유통과학연구
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• 제11권1호
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• pp.7-14
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• 2013

Purpose - This study focuses on an empirical analysis of the factors affecting the behaviors of consumers who are extremely attached to branded products, and who commit themselves to renting them. Research design, data, methodology - The survey was conducted on college students enrolled in marketing classes. In total, 240 questionnaires were distributed. A total of 226 were returned. Questionnaires, excluding those that were void, were used for empirical analysis. We confirmed that the research model is sound by using a covariance structural analysis, and estimated its parameters. To estimate these parameters, a maximum likelihood method was used. Results - This study confirms that prominence and self-expressiveness positively affect brand attachment. Further, positive beliefs about, and the practicality of renting branded goods, influence attitudes toward their rental. In addition, commitment to renting branded goods is positively affected by attachment to the brand and attitude towards goods rental. Conclusions - Marketers should manage positive beliefs in and the practicability of renting branded goods, as well as the self-expressiveness and prominence of such products.

• 대한화학회지
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• 제31권1호
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• pp.64-70
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• 1987

모자나이트광에서 희토류원소(Y 및 Th포함)를 분리하여 X-선 형광분광법으로 정량하였다. 희토류원소간의 상호간섭이 있으므로 이를 메트릭스 계수를 이용한 실험계수법으로 보정하였다. 이 방법에서 표준시료의 수는 메트릭스 계수에는 큰 영향을 미치지만 분석결과는 큰 차이가 없었으며 유도결합플라스마 분광법에 의한 분석결과와 비교적 잘 일치하였다.

• Journal of the Korean Data and Information Science Society
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• 제19권4호
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• pp.1081-1089
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• 2008

Beginning in the 2007-2008 season, the men's pro-basketball league changed a foreigner selection method by introducing a draft system which leads to a tryout from the free agency system. Also in the same season, the woman's pro-basketball league changed its system from one that permitted foreign players to one that doesn't allow foreign player participation. The reason for this change is thought to be financial problems. However this institutional change brings about the reduction in the quality of basketball and it will affect spectators in a negative way. The empirical study attempted to analyze the effects which follows an institutional change in Korean men's pro-basketball. The research showed that the men's pro-basketball league wasn't affected at all due to foreigner selection method by a draft system that led to a tryout from the free agency system.

• Journal of Information Technology Applications and Management
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• 제20권4호
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• pp.97-110
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• 2013

In this paper, we propose policy implications for Korean SMEs to enhance informatization level, which thereby leads to better competitiveness. Our approach begins with organizing the firm's informatization attributes from SME perspective. Next, we adopted AHP method to quantify the relative importance of each informatization attributes. Then, we assess the criticalness of each informatization attributes with reference to the empirical statistics for the current status of informatization level of Korean SMEs. The analysis distinguishes manufacturing versus service industries, and informatization attributes importance versus as-is informatization level, each respectively. Based on empirical analysis, policy implications are proposed for more effective government SME informatization support policy.

• 한국컴퓨터정보학회논문지
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• 제23권2호
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• pp.93-98
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• 2018

This study analyzed the causal relationship between positive psychological capital and psychological well-being of hospital administrative staff among the medical institution workers who were hard to find in previous studies. The purpose of this study is to suggest the policy implications to improve the psychological well-being level of the hospital administrative staff through the analysis results. For the empirical analysis of variables, self-efficacy, hope, optimism, and resilience were selected as the independent variables. Selfacceptance, positive relations with others and autonomy were selected as dependent variables. The results of empirical analysis showed that there is a significant relationship between the variables and theoretical and policy implications were suggested based on these results.

• Perspectives in Nursing Science
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• 제13권2호
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• pp.81-87
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• 2016

Purpose: The aim of this study is to review the nurse demand forecasting methods in empirical studies published during 1991~2014 and suggest ideas to improve the validity in nurse demand forecasting. Methods: Previous studies on nurse demand forecasting methodology were categorized into four groups: time series analysis, top-down approach of workforce requirement, bottom-up approach of workforce requirement, and labor market analysis. Major methodological properties of each group were summarized and compared. Results: Time series analysis and top-down approach were the most frequently used forecasting methodologies. Conclusion: To improve decision-making in nursing workforce planning, stakeholders should consider a variety of demand forecasting methods and appraise the validity of forecasting nurse demand.