• International Journal of Internet, Broadcasting and Communication
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• 제13권3호
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• pp.84-91
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• 2021

The purpose of this study is to investigate the structural relationship between resort selection attributes, emotional responses, and empirical values of scuba diving participants. The general population who enjoys scuba diving in Korea was selected as the population. Using the convenience sampling method, 553 of the 600 questionnaire samples were extracted as the final valid sample. For data processing, frequency analysis, exploratory factor analysis, and Cronbach's α test were performed using SPSS 23, and confirmatory factor analysis and structural equation model analysis were performed with AMOS 18. The results are as follows: First, among the sub-factors of selection attributes, equipment, facility environment, and diving point showed a positive effect on emotional response, but staff service did not have any significant effect. Second, the emotional response positively affected by the selection attribute showed a positive effect on all factors of service excellence, consumer utility, fun value, and aesthetic value of empirical value. Therefore, scuba diving resort managers must recognize the importance of equipment, facility environment, and diving point among these selection attributes of customers. And to satisfy the customer needs the resort must accurately identify the needs for diving equipment, facility environment and diving point. Various methods for this should be explored through the needs of the identified customers, and efforts should be made to provide safe equipment, comfortable facilities, and various diving points.

• International Journal of Advanced Culture Technology
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• 제8권3호
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• pp.38-44
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• 2020

Storytelling plays a very important role in emotional marketing recently. Storytelling marketing emphasizes a unique story and mythical meaning of the product, rather than its practical function. This is a faithful reflection of what the Dream Society has proposed. In this article, we are researching the consumption value system, and analyze various cases focusing on a coffee advertisement. In particular, by delivering a story, we will concentrate on advertising that appeals to utopian values and discusses the actual impact that it brings. If we communicate utopian values to consumers through various stories, business effects will be maximized, which will strengthen the brand image. The originality of this paper is to discuss the theory of consumption value system positively with the concept of storytelling. Therefore, we will draw conclusions as to which orientation is most ideal for storytelling in advertising. Understanding these business models will help you build an effective marketing strategy for the Dream Society.

• International Journal of Costume and Fashion
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• 제10권2호
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• pp.51-59
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• 2010

This study regarded fashion selection criteria as clothing consumption value and desired fashion images, and examined selection differences according to regional subculture groups. Clothing consumption value is a direct value that people seek with clothing products and a perceived value which is divided into emotional, social, price, quality values. Fashion image which is a feeling communicated to others by wearing a certain fashion style is the most superficial value. Multivariate Analysis of Variance (MANOVA) was performed to test the differences between regional subculture groups in clothing consumption values and desired fashion images. We found some differences in clothing consumption value specifically in emotional value and social value. The group differences were remarkably significant in fashion image comparison. 'Kang-nam' group pursued 'lively', 'sophisticated', 'charming', feminine', 'gorgeous' image more than 'Kang-buk' group. While 'Kang-buk' group produced lower scores in ideal fashion images, the group had significant higher seeking in 'sportive' image compared to 'Kangnam' group.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제15권10호
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• pp.3498-3512
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• 2021

This article describes how events that make up text stories can be represented and extracted. We also address the results from our simple experiment on extracting and clustering events in terms of emotions, under the assumption that different emotional events can be associated with the classified clusters. Each emotion cluster is based on Plutchik's eight basic emotion model, and the attributes of the NLTK-VADER are used for the classification criterion. While comparisons of the results with human raters show less accuracy for certain emotion types, emotion types such as joy and sadness show relatively high accuracy. The evaluation results with NRC Word Emotion Association Lexicon (aka EmoLex) show high accuracy values (more than 90% accuracy in anger, disgust, fear, and surprise), though precision and recall values are relatively low.

• Asia Marketing Journal
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• 제12권4호
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• pp.137-164
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• 2011

본 연구는 경험가치척도(EVS; Experiential Value Scale)를 바탕으로 측정된 쇼핑가치차원이 쇼핑점포에 대한 소비자 반응에 미치는 효과를 분석하는데 그 목적이 있다. 또한 각 쇼핑가치차원이 쇼핑점포에 대한 소비자반응에 미치는 상대적 효과가 백화점과 할인점에 따라 다르게 나타나는지도 분석했다. 실증분석결과 점포에서 제공하는 실용적 쇼핑가치와 쾌락적 쇼핑가치는 점포에 대한 호의적 태도와 점포에 대한 감정적 반응에 긍정적인 영향을 미치는 것으로 나타났다. 구체적으로 실용적 쇼핑가치의 하위차원인 서비스우수성, 효율성, 경제적 가치가 증가할수록, 소비자들의 점포에 대한 호의적 태도가 증가하는 것으로 나타났다. 그리고 쾌락적 쇼핑가치의 하위차원인 시각적 매력, 오락적 가치, 일상탈출, 내재적 즐거움이 높은 것으로 지각할수록, 쇼핑과정에서 소비자들의 긍정적인 감정이 증가하는 것으로 나타났다. 또한 쾌락적 쇼핑가치는 소비자들이 점포에 대한 호의적 태도를 형성하는데 있어서 직접적 영향이 아닌 점포에 대한 소비자들의 감정적 반응을 통해 간접적으로 영향을 미치는 것으로 나타났으며, 점포에 대한 호의적 태도와 점포에 대한 긍정적 감정형성은 점포충성도에 긍정적인 영향을 미치는 것으로 나타났다. 흥미롭게도 쾌락적 쇼핑가치가 점포에 대한 긍정적 감정반응에 미치는 영향은 백화점보다 할인점에서 높게 나타났다.

• 전기학회논문지
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• 제62권5호
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• pp.696-704
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• 2013

In this paper, we introduce the LED emotional lighting system realized with the aid of both intelligent algorithm and RGB LED combined with White LED. Generally, the illumination is known as a design factor to form the living place that affects human's emotion and action in the light- space as well as the purpose to light up the specific space. The LED emotional lighting system that can express emotional atmosphere as well as control the quantity of light is designed by using both RGB LED to form the emotional mood and W LED to get sufficient amount of light. RBFNNs is used as the intelligent algorithm and the network model designed with the aid of LED control parameters (viz. color coordinates (x and y) related to color temperature, and lux as inputs, RGBW current as output) plays an important role to build up the LED emotional lighting system for obtaining appropriate color space. Unlike conventional RBFNNs, Fuzzy C-Means(FCM) clustering method is used to obtain the fitness values of the receptive function, and the connection weights of the consequence part of networks are expressed by polynomial functions. Also, the parameters of RBFNN model are optimized by using PSO(Particle Swarm Optimization). The proposed LED emotional lighting can save the energy by using the LED light source and improve the ability to work as well as to learn by making an adequate mood under diverse surrounding conditions.

• 한국식품조리과학회지
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• 제31권3호
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• pp.370-377
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• 2015

The purpose of this study was to obtain data to improve customer orientation by managing emotional labor in foodservice employees. This study investigated the correlation between emotional labor (surface acting, deep acting), job burnout (emotional exhaustion, cynicism), and job engagement (vigor, dedication, absorption) in high school foodservice employees, and how they affect customer orientation. Our survey was administered to 330 school foodservice employees in the Busan area from June 2 to June 27, 2015. A total of 321 questionnaires were used for final analysis. The mean values for deep acting (p<0.01), cynicism (p<0.01), and dedication (p<0.05) significantly according to the position of the emproyees. The mean customer orientation significantly according to employment status (p<0.01) and meal service time (p<0.01). There was positive correlation (p<0.01) between surface acting, and emotional exhaustion cynicism, but negative correlation (p<0.01) between surface acting and vigor, dedication, absorption, and customer orientation. Deep acting had negative correlation (p<0.01) with emotional exhaustion and cynicism, positive correlation (p<0.05) with vigor, dedication, absorption, and customer orientation. Surface acting had negative influences on emotional exhaustion and cynicism, cynicism had negative influences on vigor, dedication, absorption, and customer orientation. Deep acting had positive influences on absorption and customer orientation, absorption had positive influences on customer orientation. Thus, nutrition teacher(dietitian) should educate foodservice employees the positive effects of deep acting to change their surface acting to deep acting, while actively managing internal customers.

• 수완나부미
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• 제8권2호
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• pp.113-129
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• 2016

Brunei Darussalam is a Malay Islamic Monarchy practicing and upholding traditional heritage. Brunei Darussalam is rich with tangible and intangible cultural heritage shaped by its way of life. One of the traditions maintained and preserved in the country is traditional textile weaving. The tradition covers both consumption and production. In the context of consumption, traditional textiles have multiple roles and symbolic meanings. In the context of production, the tradition showcases great skills and the distinctive cultural, social, intellectual, spiritual, and emotional values of the people of Brunei. This paper will explicate the distinctive values and characteristics of Brunei people from the practices of textile weaving.

• 한국게임학회 논문지
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• 제16권1호
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• pp.43-50
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• 2016

본 연구의 목적은 특정 게임성 향상을 목표로 제작된 모바일 퍼즐게임을 기존 상용 게임들과 비교해 해당 게임성이 어느 정도의 경쟁력을 가지고 있는지에 대한 평가를 시도하는 것이다. 상용화에 앞서 모바일게임이 목표로 하고 있는 게임성에 대한 평가가 이루어진다면 이후에 진행되는 마케팅, 서비스와 같은 사업절차들이 보다 효율적으로 시행될 수 있을 것이다. 평가 대상 게임은 match 3 방식의 모바일 퍼즐게임이며 캔디크러쉬사가와 포코팡을 비교대상 게임으로 설정하여 비교분석하였다. 평가를 위해 선정한 게임성 평가지표는 몰입감, 도전감, 지속적사용의도이며 각 평가지표에 대한 중요도를 AHP를 통해 산출하였다. 이후 세 가지 게임을 쌍대비교방식으로 평가하고 평가지표의 중요도를 적용하는 방식으로 종합적 게임성에 대한 비교평가를 시도하였다.

• 융합정보논문지
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• 제12권2호
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• pp.63-71
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• 2022

본 연구의 목적은 간호대학생의 임상수행능력, 임상실습 만족도 및 감성지능이 간호전문직관에 미치는 융복합적 영향을 파악하기 위한 서술적 조사연구이다. 2021년 11월 10일부터 11월 20일까지 간호학과 4학년 132명을 편의표집으로 조사하였고, 수집된 자료는 SPSS Statistics 25.0을 이용하여 기술통계, t-test와 ANOVA, Scheff'e test, Pearson correlation coefficient, multiple regression analysis으로 분석하였다. 연구결과 간호전문직관에 영향을 미치는 요인으로 감성지능(β=.46, p<.001), 임상수행능력(β=.18, p=.033), 임상실습 만족도(β=.18, p=.027)이었으며, 간호전문직관의 설명력은 52%이었다. 따라서 간호전문직관에 영향을 미치는 요인을 통하여 간호학과 학생들의 간호전문직관을 향상시킬 수 있는 프로그램의 기초자료로 활용될 것으로 기대된다.