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http://dx.doi.org/10.7583/JKGS.2016.16.1.43

A Study on the Quality Evaluation of Mobile Puzzle Game using AHP  

Lee, Han-ho (Graduate School, Dept. of Interaction Design, Hallym University)
Jung, In-Hoo (Graduate School, Dept. of Interaction Design, Hallym University)
Lee, Jong-Wouk (Graduate School, Dept. of Interaction Design, Hallym University)
Lee, Min-Seop (Graduate School, Dept. of Interaction Design, Hallym University)
Noh, Ghee-Young (Graduate School, Dept. of Interaction Design, Hallym University)
Publication Information
Journal of Korea Game Society / v.16, no.1, 2016 , pp. 43-50 More about this Journal
Abstract
This research tried to evaluate the competitiveness of a mobile game in the aspect of emotional value which was developed on the purpose of improving specific emotional features. An evaluation of emotional value of a game before its commercial service will provide an effective advice for its marketing and service. The target game to be evaluated on this research is a mobile puzzle game of match-3 genre. We compared the game with Candy crush saga and Poko pang, and the indicators used to evaluate emotional features were flow, challenge, and intention of use. The importance values of indicators were calculated using AHP. And the three games were evaluated by pair-wise comparison method. Finally, the importance values of each indicators were applied to the evaluated results to make overall game quality value.
Keywords
Mobile Game; Game Evaluation; AHP;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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