• Title/Summary/Keyword: Emotional image

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The Emotional Distress Prior to the Surgery and the Parenting Stress in Elementary School Children with Neurosurgical Diseases : The Preliminary Study (외과적 뇌질환을 가진 학령기 아동의 수술 전 정서적 불안정감과 어머니의 양육스트레스에 관한 예비연구)

  • Won, Joo-Sik;Eom, So-Yong;Kim, Dong-Seok;Shim, Kyu-Won;Song, Dong-Ho
    • Journal of the Korean Academy of Child and Adolescent Psychiatry
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    • v.21 no.3
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    • pp.168-173
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    • 2010
  • Objectives: This study was conducted to compare emotional problems in children with neurosurgical diseases prior to surgery as well as levels of parenting stress experienced by mothers of children treated with surgery and those without surgery. The goals was to provide a basis on which comprehensive treatment interventions could be established. Methods: Subjects included 78 elementary school children who visited the Department of Pediatric Neurosurgery as well as their mothers. The Children's Depression Inventory (CDI) and the Revised Children Manifest Anxiety Scale (RCMAS) were administered to children. The Parenting Stress Indexs (PSI) and Beck Depression Inventory (BDI) were administered to their mothers. Results: The children with neurosurgical diseases showed higher levels of depression prior to surgery. In their mothers, parenting stress was relatively higher and parenting competence was lower. In particular, for those children who underwent surgery, depression was significantly higher. Specifically, they exhibited more negative expectations, and negative self-image. In mothers of children who underwent surgery, depression was significantly higher. Conclusion: Our results suggest higher levels of emotional distress and parental stress in children who undergo neurosurgical operations and their mothers, respectively. Based on this, the necessity for surgical and comprehensive psychological intervention is suggested.

The Emotional Expression Character study of Utilizing Advertising Media (문자를 활용한 매체광고의 감성적 표현)

  • Kim, Young-Kook
    • The Journal of the Korea Contents Association
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    • v.10 no.3
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    • pp.166-174
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    • 2010
  • As the speed of social change consumers' buying patterns change, with an effective and competitive means of communication is an effort to find ads world. Characters have to maximize its own image, the character font used for the situation fits perfectly expressed in the formative Calligraphy differentiated pay plan as part of Calligraphy is considered. People feel in the hand by writing letters that can not be standardized as a strong symbol and symbolism, and the appeal and beauty, dynamic motion, mystery, and can be expressed. Design disciplines across all areas of Calligraphy extensive coverage, digital coolness of the hard preparation for the soft and warm lyricism analogue availability is required to meet contemporary needs. Media ads that emphasize the use of the Calligraphy emotional representation of the contents of the ads favorable to improve cognitive function, attention, recall of positive affect and, therefore, character-driven emotional expression as an art communications capabilities with one of the media is situated in the heart of the culture.

A Study on the Determinants of Service Quality of Worker in the Youth Training Tacility (청소년수련시설 종사자의 서비스 질 결정요인에 관한 연구)

  • Youn, Ki-Hyok;Lee, Jin-Yoel
    • Journal of Internet of Things and Convergence
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    • v.5 no.1
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    • pp.1-6
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    • 2019
  • This study was intended to verify the impact on the quality of service for employees of youth training facilities. The purpose of this study is to provide basic data for improving service quality by analyzing the factors influencing service quality of youth training facility workers. Data were collected from 110 youth training facilities in Busan. The results showed that social support, emotional labor and self-efficacy had a static effect on the quality of service. Based on the results of this study, the following suggestions were made. First, in order to enhance social support, it is necessary to strengthen regular networking with other agency workers, interview with middle managers, and counseling. Second, to raise emotional labor, it is necessary to imprint a sense of mission as a youth leader. Psychological and emotional programs should also be developed and implemented. Third, in order to increase the self-efficacy, it is necessary to strengthen the administrative super vision and strengthen related education such as image making.

Factors affecting the clinical competence of new nurses (신규간호사의 업무수행능력에 영향을 주는 요인)

  • Kim, Kyung- Hee;Kim, Sun-Mi;Kwon, Myoungjin
    • Journal of Industrial Convergence
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    • v.18 no.1
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    • pp.109-118
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    • 2020
  • Purpose: The purpose of this study was to investigate the effects of new nurse's resilience, emotional labor, and organizational socialization on clinical competence. Method: The subjects were 182 new nurses. The IBM SPSS 23.0 program was used for data analysis with the significance level set at .05. Results: Clinical competence was significantly different according to the number of nurses, hospitals where practiced, and nurse image (p <.05). Clinical competence showed a significant correlation with resilience (r = .50) and emotional labor (r = .62) (p <.001). Significant factors influencing clinical competence of new nurses were resilience(β = .567) and emotional labor(β = .332), with a total explanatory power of 50.5% (p <.001). Conclusion: There is a need for a program to improve the clinical competence of new nurses considering influencing factors.

Research on Brand Identification in the Airline Industry (항공 산업에서의 브랜드 동일시 연구)

  • Ko, Seon-Hee
    • Journal of the Korea Convergence Society
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    • v.11 no.3
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    • pp.219-226
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    • 2020
  • This study set the research model to analyze the effect of customer value on brand identification and loyalty using customers of K Airline. Based on previous researches, this study extracted variables, and built a structural equation model to examine the relationship among variables. The findings of empirical research are as follows. First, it was found that functional value and emotional value of customer value have significant effect on brand identification. Thus, hypothesis 1 was accepted. Second, customers seek emotional aspect in choosing a product or a service. That is, by using an airline brand which they think is identical with their image, value, or lifestyle, they pursue brand identification with the airline. Third, given that functional value and emotional value of customer value do not affect brand loyalty, we can know that customer value strengthens brand loyalty through brand identification. To boost brand loyalty, K Airline needs to pay attention to raise brand identification of customers with consideration of other mediating variables.

Psychological Assessment of Regional and Emotional Images Reflected in Design Theme -Centering round on the futurism appeared in Paris, Milan, London, New York Fashion Collections- (디자인 테마에 반영된 지역별 감성 이미지의 심리적 평가-파리, 밀라노, 런던, 뉴욕의 패션 컬렉션에 나타난 퓨처리즘을 중심으로-)

  • 김혜영
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.3_4
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    • pp.343-353
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    • 2003
  • In this research, the fashion images, which expressed the same theme during the same season in four different fashion collections, were interpreted as emotional characteristics stemming from different factors according to the emotions and images of the regions where the collections were held. The theme, futurism appeared to be hackneyed and oppressive in Paris fashion which emphasized artistic representation of the theme. And futurism appeared to be expressed to be dazzling, unnatural in London fashion which was innovative and avant-garde. And the New York fashion, which accentuated practical, sportive, and elegant styles created active and graceful image about the futurism and the Milan fashion showed the balanced mixture of the three cities' images above. It is interpreted that our domestic fashion consumers think artistic, formative, original, and emotional images as hackneyed and oppressive. On the other hand, they feel comfortable, cheerful, unaffected and graceful about the images that are functional (rather than artistic), sportive, and moderately elegant. And the innovative and avant-garde images like the ones in London collection seem to make people feel unnatural, dazzled, and even depressed. In short, domestic fashion consumers think that the excessive, innovative, original, and formative fashion images appeared I London and Paris are hackneyed and dark rather than artistic, original, or dynamic. On the contrary, the moderate, practical, sportive and elegant New York images and the Milan's which equally showed the three cities' characteristics are regarded as comfortable, elegant, bright, and positive. This result indicates that the fashion market in certain regions seek shared fashion trends and the difference between the regions reflects the different interpretation of fashion themes.

The Effect of Sustainable Fashion Brand's Advertising Color and Expression on Consumers' Emotions and Perceptions - Focus on Instagram - (지속가능 패션 브랜드 광고의 색채와 표현형식이 소비자의 감정과 인식에 미치는 영향 - 인스타그램 중심으로-)

  • Jiang, Wei;Ko, Eunju;Chae, Heeju
    • Fashion & Textile Research Journal
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    • v.21 no.4
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    • pp.432-451
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    • 2019
  • Companies and brands that practice sustainability pay attention to New Media due to its ability to build a sustainable relationship between companies and consumers. The need for research on specific roles, characteristics, and social media effects on eco-friendly advertising has had rapid growth in marketing programs for sustainable activities especially shown through social media. Information about sustainable fashion has spread to consumers through social media, and multifarious efforts have been made to attract the attention of youth. Despite the dramatic increase in eco-friendly marketing through social media as a part of sustainability, there is a lack of research on the major influences of emotional factors such as ad color and expression in social media. In this context, it is meaningful to identify relationships between emotional responses, advertising value and consumer behavior of sustainable fashion brands in Instagram and implement a suitable advertising type (color vs expression) for consumers. We used 366 responses for the final analysis. Data were analyzed by factor analysis, structural equation modeling using SPSS 18.0 and AMOS 18.0. The results of this study suggest that emotional responses, advertising value have a significant effect on the flow. This study expands on a previously limited research field by verifying consumer responses to image advertising on Instagram, rather than general sustainable fashion marketing. The study results also provide meaningful implications for a relation formation between customers and fashion brands vis-${\grave{a}}$-vis sustainable social media marketing.

Emotional Approach to Music Creation for Mindfulness Meditation : Focusing on the Use of Theremin Instruments (마음 챙김 명상을 위한 음악 창작의 감성적 접근 방안 : 테레민 악기의 활용을 중심으로)

  • Kim, Hi-Yeon
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.1
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    • pp.39-51
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    • 2021
  • This study is based on literature review and theoretical background, we will explore the interrelationship between music and meditation and meditation image production through music, discuss the relationship between theremin instruments and musical meditation. It also describes whether the musical direction through an emotional approach meets the purpose of music meditation, focusing on the creative process and analysis of the work. In this study, the emotional aspect of music was developed, centering on the auditory characteristics of music and the inner element of meditation, to find the relationship between each other, and to prepare a specific plan for music directing to induce the inner emotion of meditation. This study deduced a way to apply music meditation with an emotional approach centering on the melody through the use of the Theremin instrument, and tried to approach the inner meaning and methodology of the work academically. It is hoped that these studies will contribute to the development of music meditation programs and the expansion of music meditation.

A Study on Seasonal Color Image of Flower Display in Commercial Spaces (상업공간 플라워 디스플레이의 계절별 색채이미지에 관한 연구)

  • Yang, Hee Sun;Wang, Kyung Hee;KIm, Jung Min
    • Journal of the Korean Society of Floral Art and Design
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    • no.43
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    • pp.3-17
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    • 2020
  • Through color analysis and survey of seasonal display cases using flower materials in department stores, hotels, and retailers, which are representative commercial spaces in Korea and abroad, it is designed to recognize the need for color planning that applies seasonal colors and emotional adjectives, away from the traditional method of relying on the season, shape and texture of materials, in the process of flower displays. The research method analyzed the colors used in the 48 domestic and foreign commercial space flower display cases collected. Based on this, the first expert questionnaire collected adjectives extraction and seasonal coordinates reminiscent of the case and examined the suitability of emotional adjectives extracted by the second public survey. The research results extracted typical colors and tones of spring, summer, fall, and winter, and recognized seasonal emotional adjectives. Based on these results, We could see that the color scheme should be advanced in the flower display, which used to depend solely on the shape or texture of the flower material, to produce the intended emotional design.

A Study on the Factors Influencing the Purchase Intention of Automobiles (자동차의 구매의도에 미치는 요인에 관한 연구)

  • Bae, Young-Ju
    • Journal of the Korea Safety Management & Science
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    • v.23 no.2
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    • pp.65-77
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    • 2021
  • This paper conducted an empirical study to identify the causal relationship of factors affecting the purchase intention of automobiles from the customer's point of view. This study sets the purchase intention as a result variable and constructs a causal model with brand image, product attributes (exdogenous variable), and customer value (endogenous variable) as a cause that affects purchase intention. The results of this study are summarized as follows. First, the symbolic image of the brand was found to have a very significant effect on customer value (p=0.01), and the external attribute of the product also had a significant effect on customer value (p=0.1). Second, customer value was found to have a very significant effect on purchase intention (p=0.01), and the functional image of the brand also had a significant effect on purchase intention (p=0.1). Third, there is a strong positive (+) correlation between the functional image of the brand and the symbolic image of the brand, the intrinsic attribute of the product, and the external attribute of the product, and also between the symbolic image of the brand and the intrinsic attribute of the product and There was also a positive (+) correlation between extrinsic attributes. Therefore, in order to increase customer value, automobile manufacturing companies have a functional value of products from a customer-oriented perspective. It is judged that every effort should be made to maintain a lasting relationship by grasping the values of customers, which are social values, emotional values, situational values, and cognitive values.