• Title/Summary/Keyword: Emotional image

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Effect of Attitude on Image of the Tourist Resort of the Tourist Discretion (지각된 관광지 이미지가 태도에 미치는 영향)

  • Lee, Yk-Su
    • The Journal of the Korea Contents Association
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    • v.9 no.2
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    • pp.423-431
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    • 2009
  • This study which sees analyzes the tourist resort image affects in tourist attitude and this leads and there is the goal the fundamental data of tourist resort marketing strategic establishment provides. According to research result demographics quality the tourist resort image there was a difference to recognition, the tourist resort image was analyzed with the fact that affects in tourist attitude. The research which sees the tourist resort image affects with the scholastic questionable matter which analyzes the thing provided fundamental information a together the tourist resort marketing people in charge for new marketing strategic establishment to tourist attitude a practical questionable matter has.

A Study of Advertising Appeal Types and Make-up Images in Cosmetic Advertising (화장품 광고에 표현된 소구형식과 메이크업 이미지에 대한 연구)

  • Yang, Su-Mi
    • Journal of the Korean Society of Fashion and Beauty
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    • v.2 no.2 s.2
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    • pp.59-70
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    • 2004
  • The purpose of this study were to find out appeal types and variation of make-up image and make-up style in cosmetics advertising. The research of this study were collected from cosmetics advertisement printed in Amole Pacific Cosmetic industry from $1970{\sim}2004$. The results were as follow: 1. A cosmetics advertisement appeal were three types. it were models and products appeal advertisement as emotional appeal, products-appeal and mixed appeal advertisement. 2. A variation of make-up image were different by the time. In the 1970s make-up were model empersis eye-line and colorful make-up were classic and active make-up image. From the 1980s various color make-up were used and persuited of individuality and started to appeal that were romantic and elegance image. In the 1990s multi-color make-up image were manish and modern used ambivalence and multi-message, and in the $2000{\sim}2004$ natural and romantic-sexy remarkable make-up image were used of new concept of beauty.

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Comparison of Body Image, Self-Esteem and Behavior Problems between Children of Short and Normal Stature (저신장증 아동과 정상 아동의 신체상, 자아존중감 및 문제행동)

  • Kim, Mi-Ye
    • Child Health Nursing Research
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    • v.16 no.1
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    • pp.41-48
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    • 2010
  • Purpose: The purpose of this study was to examine the relationship of body image, self-esteem, and behavior problems comparing children of short stature and children of normal height, and to enhance growth development through early detection of social or emotional problems in children of short stature. Methods: The data were collected from June 2 to September 25, 2008. The participants were 38 children who were diagnosed with short stature and their mothers and 38 children of age appropriate stature and their mothers selected from 311 elementary students in D city. The participants were matched by using propensity analysis for controlling confounding variables. Sapiro-Wilk test, t-test, Wilcoxon test, and Pearson correlation coefficients with SPSS/WIN 14.0 program were used to analyze the data. Results: There were significant differences in body image and behavior problems between children of short stature and children of age appropriate stature. There was no significant difference in self-esteem between the two groups. Positive correlation was found between body image and self-esteem. In children of age appropriate stature, a negative correlation was found between body image and behavior problems. Conclusion: A specialized program which focuses on behavior problems, body image, and self-esteem should be developed to help children of short stature in school-based settings.

The Analysis of Mechanism on Color Scheme and Emotional Affectivity Preferences according to Wood Material Finishing in the Cafe Images (카페 이미지에서 목재 마감재에 따른 색채배색과 감성 선호도 분석 메커니즘)

  • Choi, Jin-Kyung;Kim, Ju-Yeon
    • Journal of Korean Living Environment System
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    • v.24 no.5
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    • pp.654-664
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    • 2017
  • The use of environmentally friendly finishing materials allows us to create a space where we can feel nature and to have stability and peace in the city center. In this paper, we examined the sensitivity of people to the three café spaces where wooden finishing materials are used in the space elements that change according to people's demands for environmentally friendly space due to pollution of living environment. First, we examined the wood and finishing materials and emotional vocabulary through literature review and previous research. Second, the values of L *, a *, b* and sR, sG and sB values were extracted by using a line spectrophotometer (Ci6X). Third, we conducted a 7 - point scale questionnaire based on the extracted 13 pairs of emotional vocabulary. Using SPSS 21, frequency analysis by descriptive statistics, crossover analysis by visiting purpose and intention, and emotional lexical factor analysis were performed. Through the study, the following points were found. First, CB (The Coffee Bean), SB (Starbucks) and HS (Hollys Coffee) showed differences in CB (65%), SB (40%) and HS (37%) in the spatial analysis. Second, CB gave color similar to the color of wall and furniture wood, but HS changed the color or brightness of wood finishing color of furniture. HS or SB showed favorable use of wood color scheme. Third, SB (26.3%) and HS (19.7%) were selected by taste. Fourth, there were differences in the items of CB, 'local-exotic' and SB 'dark-bright' in the factor value. The use of wood finishing materials differed in the atmosphere evaluation depending on the spatial factors and the color of the furniture. However, in this study, there are many factors that are insufficient in the accuracy of the ratio of the applied wood finishing material to the space element and the amount of the survey. If we further study the evaluation of emotional image according to the ratio of wood finishing materials, we think that it is necessary to study now that interest in environmentally friendly is increasing.

Optimal Facial Emotion Feature Analysis Method based on ASM-LK Optical Flow (ASM-LK Optical Flow 기반 최적 얼굴정서 특징분석 기법)

  • Ko, Kwang-Eun;Park, Seung-Min;Park, Jun-Heong;Sim, Kwee-Bo
    • Journal of the Korean Institute of Intelligent Systems
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    • v.21 no.4
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    • pp.512-517
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    • 2011
  • In this paper, we propose an Active Shape Model (ASM) and Lucas-Kanade (LK) optical flow-based feature extraction and analysis method for analyzing the emotional features from facial images. Considering the facial emotion feature regions are described by Facial Action Coding System, we construct the feature-related shape models based on the combination of landmarks and extract the LK optical flow vectors at each landmarks based on the centre pixels of motion vector window. The facial emotion features are modelled by the combination of the optical flow vectors and the emotional states of facial image can be estimated by the probabilistic estimation technique, such as Bayesian classifier. Also, we extract the optimal emotional features that are considered the high correlation between feature points and emotional states by using common spatial pattern (CSP) analysis in order to improvise the operational efficiency and accuracy of emotional feature extraction process.

Reliability and Validity of Objective Diagnosis Tools According to the Emotional State of Companion Canine (반려견 정서상태에 따른 객관적 진단 도구의 신뢰도와 타당도 연구)

  • In-Hag Choi;Young-In Park;Tae-Ho Chung
    • Journal of Environmental Science International
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    • v.33 no.4
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    • pp.279-282
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    • 2024
  • This study aimed to verify the results of emotional analysis with respect to canine behavior as reported in the existing animal behavior field based on the dog vestibular emotional reflex (VER) principle, and to evaluate humans and animals based on empathy gained through true communication rather than human-centered interpretation. A total of 200 canines were divided into non-daily and daily situation groups (n=100 each). To assess the psychological and emotional state of each group, these changes were applied to the principle of VER, and six measurement values were selected: positive emotion (balance and energy), negative emotion (tension/anxiety and stress), and body condition (inhibition and neuroticism). The results showed a statistically significant difference (p<0.05) in positive emotions, negative emotions, and body conditions between the two groups. In addition, balance, energy, tension/anxiety, inhibition, and neuroticism were higher in the non-daily situation group than in the daily situation group, with an exception for stress. Compared with the canine daily situation groups, canine in the non-daily situation groups instinctively observed their surroundings to cope with possible threats, had decreased concentration, and elevated vitals due to high-intensity anxiety. This can be perceived as a state of immediate reaction to possible situations/threats. In conclusion, it was confirmed through Vibra Image technology that canine instability mainly affects three factors: positive emotion, negative emotion, and physical condition.

A Study on the Characteristic of Indoor Green-Wall Design - With Focused on Preference of Emotional Image Language - (실내 벽면녹화디자인 특성 연구 - 감성이미지 언어에 따른 선호도를 중심으로 -)

  • Lee, Ji-Hyun;Jang, Young-Soon
    • Science of Emotion and Sensibility
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    • v.14 no.4
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    • pp.593-604
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    • 2011
  • This study examines potential growth and different perspectives on green-walls, which are being re-evaluated recently. The aim is to identify the viewer preferences concerning the walls by collecting a wide spectrum of information to create an interior design related comprehensive and intellectual database. Also based on this proposition, choosing a green surface of indoor wall as a specific example stimulus, identifying a relationship betweeationsviewer's preference factors. The relationship will formulate detailed and absolute qualities, which will reach potential areas that the green walls can be widely applied in. As a result of a factor analysis, the viewers classified into the 3 factors as is pleasant, gorgeous and rich about the stimulus. Preferred key factors, which are closely related to emotional image language, were; cool, tidy, comfortable and beautiful. The common factors in preferred design stimulus, in order of importance are color>elements>image/form/plants. Specific levels of design factors according to relevance are contrast>furniture> modern>central/creeper foliage plants. In the meantime, this study is leading the process of quantitative measurement of green-walls to a new design direction and it is critical to consistently experimenting to back up the theory with solid evidence.

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User's Emotional Preference on PC OS GUI - Though Semantic Differential Method (PC OS GUI 의 사용자 감성에 관한 연구 - 의미분별 척도법을 활용한 사용자 감성 선호도 분석)

  • Moon, Hyun-Jung;Lee, Jung-Yeun
    • 한국HCI학회:학술대회논문집
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    • 2008.02b
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    • pp.30-35
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    • 2008
  • The purpose of this study is to analyze and define user's emotional satisfaction factors to the PC OS GUI image. The study is to investigate the relationship between PC OS GUI Image and Sensitive Vocabula교 based on user's emotional preference. 47 user preferred sensitive words are collected by the initial survey. Through the similarity test, 47 words are narrowed down to 20 comprehend words. The semantic differential methods is used in the final survey with 5 step questionnaire. From this process, user preferred the GUI design that is vocabularized as Clear, Easy, Safety, Stability. Additionally, the result shows that the image of Clear is related to Safety and the image of Easy is related to Stability. The result of the study could be used in design PC OS GUI as base data.

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Analysis of Streetscape Image in Cultural District Using Structural Equation Model (구조방정식을 이용한 문화예술의 거리의 가로경관 이미지 분석)

  • Kim, Myung Soo
    • International Journal of Highway Engineering
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    • v.16 no.6
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    • pp.137-147
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    • 2014
  • PURPOSES : Daejeon is basically divided into an old downtown and a new downtown, and the recent relocation of the Chungcheongnam-do Provincial Government of Republic of Korea from the old downtown and the opening of governmental buildings in the new downtown as well have made this new downtown only densely populated with industrial and business facilities. Such changes in the downtowns have promoted the conditions of the new downtown while, consequently, dragging down the old downtown. Out of concern for those unbalanced developments of the two downtowns, Daejeon is now carrying out several city projects to revive the old downtown. In the light of that, as a part of the project to promote the old downtown, this study aims to conduct an evaluation on landscape of the culture and arts street in Daeheungdong which was built upon those ideas of a theme street project by Daejeon. METHODS : Based on the findings from the questionnaire not only on the components that would design the streetscape of the culture and arts street but also on the public satisfaction with the streetscape, the study defined how those changes in the components affect emotional factors of the pedestrians. In order to achieve the research goal, the study made changes in D/H ratio of the street structural components as well as the roadside trees. In terms of the questionnaire method, the study used the SD scale, and proceeded with its investigation through the frequency analysis, the principal component analysis (the factor analysis) and the structural equation model. RESULTS : According to the results from the factor analysis and the regression analysis, of those three factors, such as the openness, the comfortable sensation and the safety, the openness followed by the comfortable sensation and the safety was determined to have the most positive influence on the total satisfaction. The structural model analysis reported that the D/H and the structural components of the roadside trees and planting have a positive effect on the emotional image, and this emotional image also appeared to be positively related to the total satisfaction. CONCLUSIONS : This study looked into how the changes in the street structural components of the culture and arts street in Daeheungdong would affect the satisfaction with the streetscape, and finally confirmed that the D/H and the planting are what would have a positive effect on this satisfaction. What has been learned from this study will be the basic data to figure out how to promote and improve the culture and arts street in Daeheung-dong as this data will also help designing and developing of those specialized streets in other regions.

Sensibility Image and Preference Analysis of Street Tree Species using 3D Simulation - Focused on Tongdaeguro in Daegu Metropolitan City - (3차원 시뮬레이션을 활용한 가로수종별 이미지 및 선호도 분석 - 대구광역시 동대구로를 대상으로 -)

  • Jung, Sung-Gwan;Shin, Jae-Yun;Kum, Kyung-Tae;Choi, Chul-Hyun
    • Journal of the Korean Institute of Landscape Architecture
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    • v.40 no.6
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    • pp.47-59
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    • 2012
  • In this study, species and seasonal scenery image were made using 3D simulation modeling to evaluate emotional image of street trees in the roads cape. Study site are set in Tongdaeguro, located in Daegu Metropolitan City and Cedrus deodara, Metasequoia glyptostroboides, Liriodendron tulipifera L., and Zelkova serrata were selected to evaluate the species. In the survey result, it appears that Zelkova serrata is the highest preference for summer landscape and Metasequoia glyptostroboides is the highest preference for fall and winter landscape. With regard to the factor analysis, in order to derive emotional evaluation factor, aesthetic factor, perception factor, individuality factor, natural factor, and spatial factor were derived and aesthetic factor is the greatest impact for preference common in all seasons. Preference and positive emotional image of Metasequoia glyptostroboides is evaluated as the highest in the winter and the aesthetic factor score reduction is less than the other species. This study will be used in offering objective data and landscape planning for making comfortable roads cape through the quantitative evaluation as each species and seasonal changes.