• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2018.05a
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• pp.289-290
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• 2018

The purpose of this study is to analyze the emotions of color in Chinese historical film 'Hero'. This study was carried out by questionnaire survey on students and ordinary person of 20 ~ 45 years old Korean-Chinese image content students through sensitive scientific research method. It was evaluated on the color in the background, the lighting of the Chinese historical movie 'Hero'. The results of this study suggest that the color of the film may have an emotional impact on the audience.

• Archives of design research
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• v.14 no.1
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• pp.27-34
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• 2001

In order to design the products that impression or emotional taste influence the purchase, feedback is necessary as useful data for better idea sketches through users emotional evaluation in early stage of design process. On the other hand, it was required to make judgments individually in previous image evaluations for emotional evaluations such as semantic differential method (SD method) that objects have been considered as classified tendency. However those SD methods are not enough to reflect flexible human capability with similarity judgment in object perceptual process. Therefore, this study proposes a classification of stimulus based on intuitive judgment and a hierarchical image evaluation method based on analysis of hierarchical process and fuzzy integration. The evaluation will be conducted through the order of process, intuitive classification of objective stimulus and items, definition of representatives in each class. Evaluation for each image of the stimulus, calculation of prior raking based on fuzzy integration. The evaluation supportive software is developed to conduct this evaluation process under interactive environments.

• Proceedings of the IEEK Conference
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• 1999.06a
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• pp.651-654
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• 1999

In this paper we propose an emotional expression method using a comic model and special marks for effective sign-language communications. Until now we have investigated to produce more realistic facial and emotional expression. When representing only emotional expression, however, a comic expression could be better than the real picture of a face. The comic face is a comic-style expression model in which almost components except the necessary parts like eyebrows, eyes, nose and mouth are discarded. In the comic model, we can use some special marks for the purpose of emphasizing various emotions. We represent emotional expression using Action Units(AU) of Facial Action Coding System(FACS) and define Special Unit(SU) for emphasizing the emotions. Experimental results show a possibility that the proposed method could be used efficiently for sign-language image communications.

• Proceedings of the IEEK Conference
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• 1999.11a
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• pp.536-539
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• 1999

In this paper we propose a 3D emotional expression method using a comic model for effective sign-language communications. Until now we have investigated to produce more realistic facial and emotional expression. When representing only emotional expression, however, a comic expression could be better than the real picture of a face. The comic face is a comic-style expression model in which almost components except the necessary parts like eyebrows, eyes, nose and mouth are discarded. We represent emotional expression using Action Units(AU) of Facial Action Coding System(FACS). Experimental results show a possibility that the proposed method could be used efficiently for sign-language image communications.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2002.05a
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• pp.30-33
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• 2002

There are several methods to implement the logical machine reasoning such as a frame theory and a production system of artificial intelligence. And these algorithms can explain the obtained result through the inference processes. However, emotional (KANSEI) patterns are not so easily implement. One of reason is that some emotional expression is the result of process from unconscious level to conscious level, and not easily identified the original unconscious causes. Therefore, a function of KANSEI database needs to structuralize unconscious level. Our approach is to develop the computerized counseling support system which can structuralize the unconscious brain functions from the view point of the psychology with focusing physiological and emotional responses. Especially, development of the algorithm that can form the network from unconscious to conscious using the image recollection is the application of the structured association technique (SAT). The developed system was implemented on the Web using CGI and emotional network database.

• Journal of the Korean Society for information Management
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• v.19 no.3
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• pp.123-143
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• 2002

Developing good methods for image description and indexing is fundamental for successful image retrieval, regardless of the content of images. Researchers and practitioners in the field of image indexing have developed a variety of image indexing systems and methods with the consideration of information types delivered by images. Such efforts in developing image indexing systems and methods include Panofsky's levels of image indexing and indexing systems adopting different approaches such as thesauri-based approach, classification approach. description element-based approach, and categorization approach. This study investigated users' perception of the objectiveness of image indexing, especially the iconographical analysis of image information advocated by Panofsky. One of the best examples of subjectiveness and conditional-dependence of image information is emotion. As a result, this study dealt with visual emotional information. Experiments were conducted in two phases : one was to measure the degree of agreement or disagreement about the emotional content of pictures among forty-eight participants and the other was to examine the inter-rater consistency defined as the degree of users' agreement on indexing. The results showed that the experiment participants made fairly subjective interpretation when they were viewing pictures. It was also found that the subjective interpretation made by the participants resulted from the individual differences in terms of their educational or cultural background. The study results emphasize the importance of developing new ways of indexing and/or searching for images, which can alleviate the limitations of access to images due to the subjective interpretation made by different users.

• Journal of Fashion Business
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• v.27 no.1
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• pp.140-155
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• 2023

This study was undertaken to observe the influence of the model image and self-image congruence of consumers in Korean cosmetic advertisements on the advertising attitude and analyze the relationship between self-image congruence and advertising demand type, participation, and advertising effect, and to help develop plans to more effectively communicate advertising images. The experimental design of this study was 2 (self-image congruence: consistency vs. inconsistency) × 2 (advertising appeal: rational appeal vs. emotional appeal) × 2 (involvement: high vs. low) three-way ANOVA. The results of the study showed that the interrelationship between self-image congruence and advertising appeal type and involvement played an important role in determining the advertising attitude. More specifically, firstly, the self-image congruence of consumers in Korean cosmetic advertising affected the advertising attitude. Secondly, in the advertisements of Korean cosmetics, consumers preferred a rational advertising appeal to an emotional advertising appeal. Finally, statistical results showed significant differences in the influence of the interaction effect of the self-image congruence status of consumers and the advertising appeal on the attitude of advertising. The Korean cosmetic involvement of consumers had a significant impact on whether the Korean cosmetic advertising model image and consumer self-image were consistent with the type of advertising appeal and on the interaction effect of advertising attitude.

• Journal of Digital Contents Society
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• v.12 no.4
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• pp.541-550
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• 2011

MotionTypography is crucial to effective emotional communication in digital society. In this paper, I study movements to represent emotion using motiontypography and approach two goals: First to define an emotional measure by means of emotion assesses by the public, Second to research image characteristics corresponding to movements. In this dissertation, we collect emotional words by literature and experimental surveys and extract representative emotional words using KJ method and clustering analysis. The results of research, the emotional axes selected for motiontypography represent 'calm to active' and 'soft to stiff', the viewers feel a specific emotional state from some movements of motiontypography. If, we investigate the relationship of motiontypographic visual elements with emotional words are achieved together, I think it will serve as a motiontypographic guideline that enables helping the public to easily produce motiontypography.

• Science of Emotion and Sensibility
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• v.23 no.2
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• pp.75-88
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• 2020

Given the development of information technology, various methods for efficient information delivery have been constructed as the method of delivering product information moves from offline and 2D to online and 3D. These attempts not only are about delivering product information in an online space where no real product exists but also play a crucial role in diversifying and revitalizing online shopping by providing virtual experiences to consumers. 360 product image is a photorealistic VR that allows a subject to be rotated and photographed to view objects in three dimensions. 360 product image has also attracted considerable attention considering that it can deliver richer information about an object compared with the existing still image photography. 360 product image is influenced by divergent production factors, and accordingly, a difference emerges in the responses of users. However, as the history of technology is short, related research is also insufficient. Therefore, this study aimed to grasp the responses of users, which vary depending on the type of products and the number of source images in the 360 product image process. To this end, a representative product among the product groups that can be frequently found in online shopping malls was selected to produce a 360 product image and experiment with 75 users. The emotional responses to the 360 product image were analyzed through an experimental questionnaire to which the semantic classification method was applied. The results of this study could be used as basic data to understand and grasp the sensitivity of consumers to 360 product image.

• Journal of Distribution Science
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• v.12 no.8
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• pp.31-42
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• 2014

Purpose - Recently, a variety of activities for practicing the continuing management of domestic and foreign companies have been conducted and further, corporate social responsibility for maximizing the value of stakeholders such as customers, cooperative companies, and the local community emerges as a key business strategy. Accordingly, the issue of whether corporate image and customer value through corporate social responsibility activities positively affect customer loyalty and customer attitude is investigated in this study. Research design, data, and methodology - Corporate social responsibility activities are classified into legal and moral activities, environmental protection activities, economic activities, and community service activities; further, customer values are classified into emotional value, functional value, and social value, to determine the parameters. In addition, the strategic approach direction of social responsibility activities is justified as a strategy for effectively achieving the expected results that corporations seek by proving the effect of these parameters on customer loyalty. Results - The study results can be summarized as follows. First, legal and moral activities, environmental protection activities, economic activities, and community service activities are four types of CSR activities affecting meaningful improvements in corporate image. Second, legal and moral activities affect factors that meaningfully improve customer value, including factors such as emotional value, functional value, and social value, while environmental protection activities affect improvements in the factor of social value only. Third, corporate image affects meaningful improvements in customer value. Fourth, corporate image affects improvements in customer loyalty positively. Fifth, the three factors of customer value, that is, emotional value, functional value, and social value affect meaningful improvements in customer loyalty. Sixth, customer value acts to partly mediate the effect of companies' CSR activities on customer loyalty. As shown in the study results above, it was verified that CSR activities affect meaningful improvements in corporate image and customer value and, in turn, corporate image and customer value affect meaningful improvements in customer loyalty. In addition, it was verified that customer value acts to partly mediate the effects of companies' CSR activities on customer value. Conclusions - Accordingly, the results of this study suggests as follows. First, it was clearly verified that customers' recognition of CSR efforts has a positive effect on corporate image, customer value, and loyalty because CSR activities improve the relationships between customers and corporations by providing customers with value. Second, it was suggested that corporations implement social contribution activities strategically according to the theory that the higher the rate of CSR activities, the better the corporate image and repurchase intention would be, which is a theory verified through practical analysis. Corporations should do this by constructing positive relationships from the value perceived by customers. To summarize the study results in a brief manner, it is suggested by the results of the study that a corporation should conduct CSR more actively to make customers recognize the positive image of their products and services.