• Asia pacific journal of information systems
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• v.22 no.4
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• pp.101-123
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• 2012

Currently, Social Media, it has widely a renown keyword and its related social trends and businesses have been fastly applied into various contexts. Social media has become an important research area for scholars interested in online technologies and cyber space and their social impacts. Social media is not only including web-based services but also mobile-based application services that allow people to share various style information and knowledge through online connection. Social media users have tendency to common identity- and bond-attachment through interactions such as 'thumbs up', 'reply note', 'forwarding', which may have driven from various factors and may result in delivering information, sharing knowledge, and specific experiences et al. Even further, almost of all social media sites provide and connect unknown strangers depending on shared interests, political views, or enjoyable activities, and other stuffs incorporating the creation of contents, which provides benefits to users. As fast developing digital devices including smartphone, tablet PC, internet based blogging, and photo and video clips, scholars desperately have began to study regarding diverse issues connecting human beings' motivations and the behavioral results which may be articulated by the format of antecedents as well as consequences related to contents that people create via social media. Social media such as Facebook, Twitter, or Cyworld users are more and more getting close each other and build up their relationships by a different style. In this sense, people use social media as tools for maintain pre-existing network, creating new people socially, and at the same time, explicitly find some business opportunities using personal and unlimited public networks. In terms of theory in explaining this phenomenon, social capital is a concept that describes the benefits one receives from one's relationship with others. Thereby, social media use is closely related to the form and connected of people, which is a bridge that can be able to achieve informational benefits of a heterogeneous network of people and common identity- and bonding-attachment which emphasizes emotional benefits from community members or friend group. Social capital would be resources accumulated through the relationships among people, which can be considered as an investment in social relations with expected returns and may achieve benefits from the greater access to and use of resources embedded in social networks. Social media using for their social capital has vastly been adopted in a cyber world, however, there has been little explaining the phenomenon theoretically how people may take advantages or opportunities through interaction among people, why people may interactively give willingness to help or their answers. The individual consciously express themselves in an online space, so called, common identity- or bonding-attachments. Common-identity attachment is the focus of the weak ties, which are loose connections between individuals who may provide useful information or new perspectives for one another but typically not emotional support, whereas common-bonding attachment is explained that between individuals in tightly-knit, emotionally close relationship such as family and close friends. The common identify- and bonding-attachment are mainly studying on-offline setting, which individual convey an impression to others that are expressed to own interest to others. Thus, individuals expect to meet other people and are trying to behave self-presentation engaging in opposite partners accordingly. As developing social media, individuals are motivated to disclose self-disclosures of open and honest using diverse cues such as verbal and nonverbal and pictorial and video files to their friends as well as passing strangers. Social media context, common identity- and bond-attachment for self-presentation seems different compared with face-to-face context. In the realm of social media, social users look for self-impression by posting text messages, pictures, video files. Under the digital environments, people interact to work, shop, learn, entertain, and be played. Social media provides increasingly the kinds of intention and behavior in online. Typically, identity and bond social capital through self-presentation is the intentional and tangible component of identity. At social media, people try to engage in others via a desired impression, which can maintain through performing coherent and complementary communications including displaying signs, symbols, brands made of digital stuffs(information, interest, pictures, etc,). In marketing area, consumers traditionally show common-identity as they select clothes, hairstyles, automobiles, logos, and so on, to impress others in any given context in a shopping mall or opera. To examine these social capital and attachment, we combined a social capital theory with an attachment theory into our research model. Our research model focuses on the common identity- and bond-attachment how they are formulated through social capitals: cognitive capital, structural capital, relational capital, and individual characteristics. Thus, we examined that individual online kindness, self-rated expertise, and social relation influence to build common identity- and bond-attachment, and the attachment effects make an impact on both the willingness to help, however, common bond seems not to show directly impact on information sharing. As a result, we discover that the social capital and attachment theories are mainly applicable to the context of social media and usage in the individual networks. We collected sample data of 256 who are using social media such as Facebook, Twitter, and Cyworld and analyzed the suggested hypotheses through the Structural Equation Model by AMOS. This study analyzes the direct and indirect relationship between the social network service usage and outcomes. Antecedents of kindness, confidence of knowledge, social relations are significantly affected to the mediators common identity-and bond attachments, however, interestingly, network externality does not impact, which we assumed that a size of network was a negative because group members would not significantly contribute if the members do not intend to actively interact with each other. The mediating variables had a positive effect on toward willingness to help. Further, common identity attachment has stronger significant on shared information.

• The Journal of the Korea Contents Association
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• v.22 no.7
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• pp.443-477
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• 2022

The purpose of this study was to explore the continuing bonds experienced by adolescent victims' 15 parents of the Sewol ferry disaster. The research aim is to classify the continuing bonds into representational, functional, emotional, and relationship characteristics through contents analysis and identify them. The way dimension was found to be continuing bond through "physical objects and space," "dream and spiritual exchange," "personal memorial and ritual activities," "thoughts of deceased children," and "surviving children." In the "functional dimension," it was found that sustainable ties help families find new meanings and purposes in their lives and comfort them by making them feel they are with their children. In addition, at the emotional level, they experienced 'positive emotions' while feeling with their children, and experienced 'pain', and some research participants found it difficult to sustain the bond itself. At the level of each relationship characteristic, the relationship between parents and children was an extension of the relationship even after the child was deceased, and the relationship characteristics were reproduced. The implications for grief counseling were presented by applying a dead two-axis model to the results of this study.

• The Journal of the Korea Contents Association
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• v.20 no.7
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• pp.392-403
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• 2020

The aim of this study was to identify the awareness of the animal registration system, as well as to determine if there is a difference according to the types of pet attachment of consumers raising companion dogs. For this purpose, 250 data were collected by conducting an online survey and analyzed the data using SPSS 24.0. As a result of the study, pet attachment was identified as a companion attachment and emotional attachment. According to the form of attachment to dogs, the consumer types were categorized into three groups: type of simple cohabitation(25.6%), type of close companion(30.4%), and type of strong bond(44.0%). It was found that there are statistically significant differences in the relationship between the recognition and registration of the animal registration system for each consumer type. In addition, there were statistically significant differences in the perception and preference of the animal registration system depending on the type of consumer. This study has significance in that it suggests the effective direction of developing the consumer-oriented animal registration system.

• Korean Institute of Interior Design Journal
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• v.26 no.6
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• pp.163-171
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• 2017

Brick is not only aesthetically beautiful and emotional material, but also eco-friendly and good building commodity for human health. Nonetheless, the use of brick has declined, due to the difficulty of building high-rise buildings and the limitation of the free form implementation. However, modern society is increasingly interested in environmentally friendly finishing materials for solving environmental problems. From this point of view, the brick architecture is being reexamined as a material to improve the living environment and to provide comfort without destroying nature. In addition, the development of digital technology enables the implementation of various types of masonry method and curved forms. Parametric design is one of the ways to realize the curved forms and various architectural expressions for brick architecture. In this background, the purpose of this study is to develop algorithms that can easily generate curved brick walls through parametric design, enable various pattern designs, and respond to real-time feedback. The details of the study are as follows. First of all, we examine organic architecture, the trend of brick architecture, and the concept of parametric design. Secondly, In order to generate curved surface with complex curvature, major planning factors affecting form generation are examined. Finally, we develop a parametric design method that consists of generating a curved surface for brick arrangement, implementing a parametric algorithm, and generating a curved form using bricks. Consequentially, we propose an algorithm that can maximize the use of ready-made bricks without using cut bricks to design curved walls and present efficient and economical design alternatives.

• International Journal of Internet, Broadcasting and Communication
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• v.15 no.4
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• pp.215-222
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• 2023

In this paper, we examine the roles, mutual relationships, and guidelines for a healthy life as exemplified by the characters Santiago and Manolin in Ernest Hemingway's novel "The Old Man and the Sea" and use this content to compare the happy home life of elderly couples in Korea. Through a metaphorical exploration of the lives of elderly husbands and wives in Korean society, the study examines their significance as the core of the family, particularly during their senior years. Ernest Hemingway's "The Old Man and the Sea" portrays Santiago as a unique embodiment of virtue and humanity. As an elderly male fisherman, he symbolizes a profound connection with the sea, as well as qualities such as courage, patience, and unwavering passion. His story underscores the importance of pursuing new goals and maintaining hope even in old age. The relationship between Santiago and Manolin provides insights into the dynamics of elderly husbands and wives in their domestic lives. Manolin's unwavering support for Santiago and his understanding of Santiago's dreams exemplify the significance of mutual support and the establishment of common goals for elderly couples. These characters serve as exemplary models for understanding and supporting one another within a family setting. Within the context of family life, applying these exemplary models and relationship dynamics fosters mutual respect, collaboration, emotional expression, and effective communication. Supporting each other and working towards common goals can enhance the family atmosphere, resolve conflicts, and enrich domestic life. Furthermore, when elderly couples share common goals and enjoy activities together, they strengthen their bond and create a more fulfilling family life. These shared activities deepen the affection between elderly husbands and wives and contribute to a thriving household. Through the characters of Santiago and Manolin in "The Old Man and the Sea," we present in this study a deeper understanding of the values and roles within the domestic lives and affection of elderly husbands and wives. Mutual respect, collaboration, emotional expression, communication, mutual support, common goals, hope, and shared domestic activities all play pivotal roles in maintaining a healthy family life and establishing happiness and well-being within the family. We expect this study to offer valuable insights into the fields of family studies, elderly welfare, and sociology.

• Journal of Families and Better Life
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• v.25 no.6
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• pp.1-13
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• 2007

The purpose of this study is to examine the college students' and married adults' perceptions of the current low fertility and their motivations of parenthood. It also verifies the gender differences in the numbers of planned children between male and female college students. The sample population included 100 unmarried undergraduate students and 100 married adults. The measurements included in the questionnaire were based on recommendations from the literature review. The major findings of this study are as follows: Women reported higher levels of traditional-normal and altruistic-emotional motivations of parenthood than men did. College students reported higher levels of motivations of parenthood to strengthen biological family ties than married adults did, while adults reported higher levels of martial bond-strengthening, traditional-normal, and gene-preservative motivations of parenthood than students did. College students attributed the current low fertility to the tight labor market and high costs of childbirth and rearing while married adults attributed to gender-discriminating traditional family norms, increasing infertility, and poor conditions of pregnancy and childbirth. Female and adult respondents took the social problems caused by the current low fertility more seriously than their counterparts did.

• Journal of the Korea Fashion and Costume Design Association
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• v.18 no.2
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• pp.1-14
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• 2016

사회적기업의 브랜드를 추구하는 패션 소비층은 개인적인 가치 기준을 바탕으로 합리적인 소비생활을 하며 브랜드 이미지를 중시하고 자신만의 감도를 찾는 공통된 특징을 가지고 있다. 이러한 추세에 따라 패션 사회적 브랜드는 새로운 각도에서 소비자들을 이해하며 환경변화에 능동적으로 대응할 필요성이 요구되고 있다. 이에 본 연구에서는 패션 사회적 브랜드-소비자 관계의 세부적 요인이 브랜드 자산 구성요소들에 미치는 구조적 관계에 대해 규명하며, 연구결과를 기준으로 패션사회적 브랜드가 소비자의 구매행동을 예측하여 보다 효율적인 브랜드 전략을 진행하는데 있어 시사점을 제공하고자 한다. 이를 위해 2015년 4월 1일부터 30일까지 ${\bigcirc}{\bigcirc}$ 패션 사회적 브랜드 상품구매경험자를 800명을 대상으로 설문을 실시하였으며, SPSS 20.0, AMOS 20.0을 사용하여, 빈도분석, 신뢰도 분석, 요인분석 및 경로분석을 실시하였다. 이상을 바탕으로 도출된 연구결과는 다음과 같다. 첫째, 브랜드-소비자 관계의 행위적 몰입, 인지적 믿음은 브랜드 인지도에 유의한 영향을 미쳤으나, 감성적 유대는 브랜드 인지도에 영향을 미치지 않았다. 둘째, 브랜드-소비자 관계의 행위적 몰입, 감성적 유대, 인지적 믿음은 브랜드 이미지에 유의한 영향을 미쳤다. 셋째, 패션 사회적 브랜드 이미지는 브랜드 태도 및 브랜드 충성도에 유의한 영향을 미쳤다. 넷째, 패션 사회적 브랜드의 지각된 품질은 브랜드 이미지, 브랜드 태도, 브랜드 충성도에 유의한 영향을 미쳤다. 다섯째, 패션 사회적 브랜드 태도는 브랜드 충성도에 유의한 영향을 미쳤다.

• Fashion & Textile Research Journal
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• v.13 no.5
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• pp.717-727
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• 2011

As new luxury brands are becoming more popular, recent new luxury consumers are showing different tendencies of consumption. The purpose of this study is to investigates the specific bond between the product benefits for new luxury fashion brand and the consumer-brand relationship. Specifically this study conceptualizes the dual path which leads to brand loyalty and brand commitment. 300 data from on-line survey were collected from middle class women who had trading up needs and respondents were asked to select their favorable new luxury fashion brand. As a result of an exploratory factor analysis to identify the structural dimensions of product benefit for new luxury brand groups, four factors were extracted; psychological/emotional benefits, social/symbolic benefits, self-expressive benefits, and product functional benefit. Additional results show that brand attitude had more positive effect on brand loyalty and brand attachment had more positive effect on brand commitment. The findings of this study contribute to provide practical implication on market segmentation for new luxury brands.

• International Journal of Human Ecology
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• v.17 no.2
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• pp.17-30
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• 2016

This study was conducted to make a policy proposal for Korean grandparent-grandchildren families, analyzing what adversities adolescent grandchildren suffer when living in a grandparent-grandchild family, the types of Korean families and how family resilience appears as family power. In order to conduct this study, 20 consenting adolescents were selected for an interview from grandparent-grandchildren families recommended by the U City Healthy Family Support Center. This study suggests the following conclusions. First, we discussed divorce, death, financial bankruptcy related stress, economic difficulties in the present family, accidents involving family members of a grandparent-grandchild family, grandparents' serious disease, death, family conflicts and family comparisons with friends. Second, in the domain of family resilience, desire to maintain the family appeared as a Korean value. In addition, efforts to bond as an emotional family and grandchildren's attitudes of gratitude to grandparents are also expressed. However, family conversation appears weak due to the generation gap between adolescents and grandparents or complications from family stress. Third, the resilience in the family organization appeared weak since there are relatively insufficient socio-economic resources to support the family. This study makes several suggestions for family policies and shows the necessity to develop policies that reflect the needs of grandchildren and grandparents.

• The Journal of Information Systems
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• v.31 no.2
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• pp.89-110
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• 2022

Purpose To verify the factors that encourage consumers' favorable reaction toward virtual influencer, we proposed consumers' perception of subjective and objective similarity. The purpose of this study is to comprehensively investigate the impacts of consumers' perception toward virtual influencer on purchase intention through psychological distance and parasocial relationship. Design/methodology/approach This study was designed to examine the structural relationships among consumers' perceived external similarity, internal similarity, controllability, animacy toward virtual influencer, psychological distance, parasocial relationship and purchase intention. Findings The results are as follows. First, perceived external similarity, internal similarity, perceived controllability, and animacy had a positive impact on psychological distance. Second, psychological distance had a positive impact on parasocial relationship, whereas it had no significant impact on purchase intention. However, we found that the relation between psychological distance and purchase intention was mediated by parasocial relationship. Lastly, parasocial relationship had a positive impact on purchase intention. Based on these results, this study can propose the way to generate revenue to companies that consider advertising campaign using virtual influencer.