• Science of Emotion and Sensibility
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• v.6 no.2
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• pp.37-47
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• 2003

The objectives of this study were to find the relationship between the olfactory sense such as perfume and sense of sight and how it affects the sensibility based on the fact that ,senses are compound feeling from detective parts of human body. First, to build the emotional rate stale we selected the 19 pairs of adjective from the previous studies that overlaps smell, color, and clothes and added one pairs of related clause. Then each pair was divided into 7 level of emotional stage. In the experiment by the selected 15 man and woman from the visual design major student of Hong-ick Univ each student was given floral, jasmin, lavender, papaya and asked them to pick one color from I.R.I Hue & Tone chart for each smell. Then, analyzed the emotional rating of selected color for given smell. The emotional structure of smell and color consists five parts; 'Esthetics', 'Romance', 'Character', 'Intensity', 'Nature', There were significant differences in frequencies of selected colors for each given smell and gender difference also affected the color selected. Average value of emotional rating scale of smell and color was ,similar to the results from previous studies on relationship between smell and emotion.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2008.10a
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• pp.74-77
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• 2008

Online shoppers are not able to try clothing on. Therefore, the pictures of clothing on the website play a significant role when shoppers make decision on their purchase. There are generally three different ways to show clothing at online shops. The first one is showing only clothing images, and the second one is showing the pictures that have actual fitting models wearing clothing on (In this case, Model's face is mostly not shown in the picture.), and the third is showing the pictures of professional fitting models who wear goods. The shopping malls adopt each of the different ways but little is known about affect on purchasing from these three ways. The aim of this study is to figure out how the online shopper's emotional status is affected by these three ways of presenting pictures of clothing. At first, we developed a set of adjective words of human emotion to set up the evaluation criteria for user's emotional status. Those adjectives are originally from the precedent research on human emotion. To cut 99 adjectives down to a proper number for the criteria, we conducted a preliminary survey, and finally, 5 adjectives are selected as appropriate criteria for evaluating users' emotional status while they are shopping. Those five adjectives are 'possess','sensual', 'unique', 'tasteful', and 'stylish'. Then, we conducted the main survey showing 10 kinds of cloth (each cloth was consist of 3 ways). And in the page of model images, we measured the model's preference for understanding the relation with customer's emotion criteria of the product. As a result of the test there was statistically significant difference between product only images and anonymous images, but there was no significant difference between anonymous images and model images. And the preference of the model and value of the emotion criteria have large correlation except 'unique' criteria. It is expected that the result in this study will help to build new marketing strategy which satisfy customers' emotion.

• The Journal of Asian Finance, Economics and Business
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• v.6 no.3
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• pp.259-268
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• 2019

This study examines the color image of uniform of airline cabin crew according to the demographic characteristics of the customer and demonstrates how it affects the cognitive image of airlines. Adjective adjectives were derived for uniform color images of all eight airlines in Korea and analyzed the image of airline brand color. Based on the analysis of color images, the difference in perception according to the demographic characteristics of passengers was analyzed. When the colors of airline uniforms are mainly blue, sky blue, white and ivory, they have a lot of trust, neat and elegant images. Uniforms with primary colors such as red, orange and green beans are found to have a lot of cheerful, developmental and enterprising images. In addition, the empirical analysis of the impact of the customer's cognitive perception and favoritism on the uniform color image of the airline crew showed that the more positive the airline's positive perception of the uniform color image, the more positive the cognitive image is. In other words, the empirical analysis revealed that the airline's uniform color image, its cognitive image of the airline, and its popularity have significant positive relationships.

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.3
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• pp.428-437
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• 2018

This study derives evaluation terms by analyzing the semantic relationship between design elements and sentiment terms in regards to fashion design. As for research methods, a total of 38,225 texts from Daum and Naver Blogs from November 2015 to October 2016 were collected to analyze the parts, frequency, centrality and semantic networks of the terms. As a result, design elements were derived in the form of a noun while fashion image and user's emotional responses were derived in the form of adjectives. The study selected 15 noun terms and 52 adjective terms as evaluation terms for men's striped shirts. The results of semantic network analysis also showed that the main contents of the users of men's striped shirts were derived as characteristics of expression, daily wear, formation, and function. In addition, design elements such as pattern, color, coordination, style, and fit were classified with evaluation results such as wide, bright, trendy, casual, and slim.

• Journal of the Korean Institute of Landscape Architecture
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• v.43 no.4
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• pp.15-26
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• 2015

The Daegu Metropolitan Transit Corporation Advisory Committee has chosen 5 styles of bridge-pier designs, including coating, graphic, planting, billboard and safety-facility style, based on the results of landscape simulations from a previous study. This study was conducted to investigate citizen's preferences and emotional images for each style of bridge-pier design, by aiming at the pilot urban landscape improvement section from Daebong Bridge in Suseong Gu to the crossroads near Dongseong Elementary School in Daegu Metropolitan City. The questionnaire was drawn up regarding the urban landscape improvement plans applied to the research area, and the questions were about citizens' perception of bridge-pier structures generated by constructing a light rail transit, important factors to consider when designing bridge piers, preferences for each style of bridge-pier design and emotional impact. 60.4% of the survey participants were found to perceive bridge-pier structures as unattractive, so it was necessary to improve them aesthetically. Regarding visual factors of bridge-pier designs, color was most important at 5.81, followed by form at 5.57. Regarding aesthetic component factors, harmony was most important at 6.07, followed by amenity at 6.00. In the survey participants' preference for each bridge-pier design, the graphic style was preferred most at 4.14, followed by the planting style. In emotional adjectives used for each bridge-pier design, the coating style, the safety-facility style and the non-treatment style showed similar results, and all of these styles were evaluated as artificial, lifeless and desolate. The graphic style and the billboard style showed different tendencies, depending on visual factors and aesthetic component factors applied to the graphic design used for these two bridge-pier styles. Since natural materials were used for the planting style, however, it showed high preference for such emotional images as natural and lively. The emotional adjective 'amiable' was found to affect citizens' preferences for each bridge-pier aesthetic improvement plan most, and it was also analyzed to have an effect on all the styles of bridge-pier designs. To improve the landscape of a light rail transit being constructed inside the urban area, this study quantitatively extracted citizens' preferences and emotional adjective for every style of bridge-pier design applied to the pilot urban landscape improvement section, and it is expected that the results of this study will be used as basic data to improve the landscape of bridge piers.

• Journal of Korean Institute of Industrial Engineers
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• v.31 no.1
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• pp.68-78
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• 2005

A new emotion-based image retrieval method is proposed in this paper. The research was motivated by Soen's evaluation of human emotion on color patterns. Thirteen pairs of adjective words expressing emotion pairs such as like-dislike, beautiful-ugly, natural-unnatural, dynamic-static, warm-cold, gay-sober, cheerful-dismal, unstablestable, light-dark, strong-weak, gaudy-plain, hard-soft, heavy-light are modeled by 19-dimensional color array and $4{\times}3$ gray matrix in off-line. Once the query is presented in text format, emotion model-based query formulation produces the associated color array and gray matrix. Then, images related to the query are retrieved from the database based on the multiplication of color array and gray matrix, each of which is extracted from query and database image. Experiments over 450 images showed an average retrieval rate of 0.61 for the use of color array alone and an average retrieval rate of 0.47 for the use of gray matrix alone.

• Science of Emotion and Sensibility
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• v.10 no.3
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• pp.403-410
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• 2007

The most common method in the psychological measuring method for measuring user's emotions is to indirectly measure the user's emotion by using adjectives, called emotional words. The previous research, in order to observe user's emotional changes while they interact with a product, has extracted some emotional words and representative emotions, and made a set of subjective evaluation scale. In addition to adjective checklists, self-report questionnaire-type scales have been extensively used to assess user's emotions. This research suggested a self-report questionnaire-type scale using the representative emotions and a set of subjective evaluation scale made in the previous research. Also the reliability of the suggested self-report questionnaire-type scale was confirmed through the analysis of Cronbach's coefficient alpha. Therefore, the self-report questionnaire-type scale extracted through this research can be used in various ways to measure a user's user's emotions naturally expressed while using a product.

• Journal of the Korean Institute of Intelligent Systems
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• v.9 no.5
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• pp.526-537
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• 1999

In the paper. we propose an evaluation model based the adaptive fuzzy systems, which can transform the physical features of a color pattern to the emotional features. The model is motivated by the Soen's psychological experiments, in which he found the physical features such as average hue, saturation, intensity and the dynamic components of the color patterns affects to the emotional features represented by a pair of adjective words having the opposite meanings. Our proposed model consists of two adaptive fuzzy rule-bases and the y-model, a l i r ~ r ys et operator, to fuze the evaluation values produced by them. The model shows con~parablep erformances to the neural network for the approximation of the nonlinear transforms, and it has the advantage to obtain the linbwistic interpretation from the trained results. We believe the evaluated results of a color pattern can be used to the emotion-based color image retrievals.

• Science of Emotion and Sensibility
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• v.18 no.2
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• pp.75-84
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• 2015

Although various methods have been proposed and utilized for video reality improvement, use of olfaction still remains at a rudimentary stage. Previous research reported reality improvement effect of some scents when a video displayed specific objects whose odors matched to the scents provided. In addition, another study showed that provision of scents that correspond to the prevailing color of a video improves sense of immersion. However, the above studies have clear limitations because not all videos have specific odor or obvious color. Assuming, in this study, that sensibility-based scent provision in the absence of main odor or color will increase sense of reality, the present study aimed at building adjective profiles of various scents that convey different sensibilities. To this end, in Experiments 1 and 2, we collected a set of adjectives appropriate for description of scents, and in Experiment 3, we built profiles of 16 scents using 30 adjectives. In addition, we grouped scents of similar sensibilities using cluster analysis. These results could be used not only for video reality improvement but also for the purposes of emphasizing product concepts or store positioning, etc.

• International Journal of Highway Engineering
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• v.12 no.2
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• pp.51-61
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• 2010

According as the quality of life is improved along with economic growth, in the road plan and design sector also, it is now progressed that function oriented design is changed into the landscape oriented design that considers eyesight and emotion, which are psychological properties of users. Accordingly this study tries to come up with reasonable and objective methods to extract various emotional adjectives, which were found by the survey, while minimizing difference among characteristics of emotion and cognition of individuals. First, given semantic differential, based on various emotional adjectives that were found through the survey with the scale up to five points, the author extracted representative emotional adjectives through an element analysis, which is a conventional method of the previous research, and through an identification analysis which is suggested by this study, and then established model I of Quantification. And by using the established quantification model, the author presumed satisfaction degree, and through verifying pair wise comparison with actual satisfaction degree, the author found the results from identification and correlation analysis methods are most similar to actual satisfaction degree. As a result, the author could check the above emotional and correlation analyses were appropriate methods for comprehending which emotional elements are applicable when a continuous road landscape is designed by identification and correlation analyses.