• Journal of Distribution Science
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• v.17 no.1
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• pp.95-103
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• 2019

Purpose - Recently, many theoretical researches suggested that arts-based marketing strategies provide many benefits for marketers to differentiate their brand or product from others. However, there has been little research focusing on consumers' response types from artwork (artifact-emotion appraisal; A-emotion vs. represented world-emotion appraisal; R-emotion). In order to deepen our understanding of arts-based marketing strategies, we addressed a research question related to how artwork-provoked consumers' emotional response can impact the perceived evaluation of art infused products. Research design, data, and methodology - To answer the research question, we conducted a pretest and one experimental study. The experimental study was 2(art-provoked response type: A-emotion vs. R-emotion) by 2(emotional valence: positive vs. negative) by 2(produce type: hedonic vs. utilitarian) mixed design. The art-provoked response type and emotional valence were between-subject design and product type was within subject design. For the experimental study, 108 undergraduate students and graduate students were randomly assigned to one of 4 conditions (A-emotion-positive, A-emotion-negative, R-emotion-positive, R-emotion-negative). Participants reported their evaluation of art-infused product and other items for a manipulation check. Results - The major results from the experimental study are as follow. First, participant's art-provoked response type influenced evaluation of art infused products differently. More specifically, the effect of emotional valence of artwork on product evaluation was not significant in A-emotion. However, in R-emotion, relative to the product with artwork provoked negative emotional valence, the product with artwork provoked positive emotional valence elicited significantly higher product evaluation. Second, product type also affected the art infusion effect significantly. Particularly, the differential effect of participant's art-provoked response type on product evaluation revealed when it is for a utilitarian product, but not for a hedonic product. Conclusions - Theoretically, the findings of this study expand academic research on art infusion. And the findings also can be extrapolated to generate lots of implication for marketers. In sum, when they plan art marketing strategies to build the favorable relationship with their customers, they need to consider customers' response type of an infused art and product type.

• Korean Institute of Interior Design Journal
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• v.22 no.4
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• pp.113-120
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• 2013

This study aims to determine adolescents' emotional response and preferences for varying interior designs of learning spaces available at community facilities in apartment across Seoul. In particular, the subjects have been fragmented by gender and age for comparative analysis of emotional responses across different demographics of adolescents. A survey on the preferred designs of learning spaces in community facilities revealed that 'elegant,' 'cheerful,' and 'temperate' are the three main emotional words selected for image tool development. Emotional assessment verified the validity of these terms. Between the two genders, adolescent males preferred 'temperate' images more while adolescent females preferred 'cheerful.' In terms of the design of learning space, adolescent females deemed the interior atmosphere and area space to be the most important factors, while adolescent males pointed to the color of furniture and lighting to be the most important. Such results imply that there is a clear difference of emotional response between adolescent males and females. The results also imply that different atmospheres and design priorities must be considered when designing gender-specific spaces.

• Korean Journal of Cognitive Science
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• v.20 no.2
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• pp.183-195
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• 2009

We made Korean IAPS through measuring Korean university students' emotional response(arousal and emotional valence) about the whole 956 IAPS pictures made by Lang et al.(2005). In addition, we examined the emotional difference between American and Korean by comparing the response of original American IAPS and those of Korean IAPS. The results showed that both response of arousal and emotional valence in Korean were highly correlated with those in American respectively. In details, two groups showed differences as well as similarities. Korean showed higher arousal response than American, but in both groups women showed higher arousal response than men. When examining the emotional valence of positive, neutral, and negative stimuli categorized by American IAPS, Korean showed more modest emotional valence than American, and this group difference was the same in both men and women. In particular, Korean women showed more negative emotional valence than Korean men, but American women showed more extreme emotional valence than American men. These results suggest that there are some cultural and sex differences in the emotional response, and that researchers have to consider them when studying with IAPS stimuli.

• Journal of the Korea Convergence Society
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• v.8 no.7
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• pp.323-330
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• 2017

Emotion in early childhood has been observed to make an important effect on behavioral development. The teacher has coached to develop good behavior based on considering emotional response rather than rational response. This study was to determine significance of emotional coaching for behavior development according emotion recognized by non-verbal measurement system developed specially in this study. The participants were 44 people and were asked to study in four experimental situation. The experiment was designed to four situation such as class without coaching, behavioral coaching, emotion coaching, and emotion coaching based on emotional recognition system. The dependent variables were subjective evaluation, behavioral amplitude, and HRC (Heart Rhythm Coherence) of heart response. The results showed the highest positive evaluation, behavioral amplitude, and HRC at emotion coaching based on emotional recognition system. In post-doc analysis, the subjective evaluation showed no difference between emotion coaching and system based emotion coaching. However, the behavioral amplitude and HRC showed a significant response between two coaching situation. In conclusion, quantitative data such as behavioral amplitude and HRC was expected to solve the ambiguity of subjective evaluation. The emotion coaching of teacher using emotional recognition system was can be to improve positive emotion and psychological stability for children.

• Korean Journal of Cognitive Science
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• v.23 no.3
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• pp.323-348
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• 2012

Three experiments were conducted to explore the interaction of personal pronoun (e.g. 'I' and 'you') and emotional evaluation (e.g. positive and negative) using time-course (e.g. SOA 500-1000ms) and multi-task approaches (e.g. lexical decision task and primed naming task). In Experiment 1, Participants were presented personal pronoun as primes at SOA 1000ms and were asked to response emotional words which were differed in emotional attributes. The results showed that the interaction effects of personal pronoun and emotional words were found. In Experiment 2, Participants were presented personal pronoun as primes at SOA 1000ms and were asked to response emotional words which were differed in emotional attributes. The results showed that no effects were found. In Experiment 3, Participants were presented personal pronoun as primes at SOA 500ms and were asked to pronounce emotional words which were differed in emotional attributes. The results showed that the interaction of personal pronoun and emotional words were found. The results of 3 experiments were discussed from a point of view of dynamic processes of social cognition.

• Korean Journal of Child Studies
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• v.31 no.6
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• pp.15-34
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• 2010

The present study examines the sex differences in 5-year-old preschoolers' aggression according to the type of aggression (overt, relational) and the effect of components of social information processing (SIP : interpretation, goal clarification, response generation, response evaluation) and emotional factors (emotionality, emotional knowledge, emotion regulation) on their aggression. The subjects were 112 5-year-olds (56 boys, 56 girls) and their 11 teachers recruited from 9 day-care centers in Seoul and Kyung-Ki province. Each child's SIP and emotional knowledge were individually assessed with pictorial tasks and teachers reported on children's aggression, emotionality, and emotion regulation by questionnaires. Results indicated that there was a significant sex difference only in the preschoolers' overt aggression. Overtly aggressive response generation in SIP was the strongest predictor of preschoolers' overt aggression while anger of negative emotionality in emotional factors was the strongest predictor of preschoolers' relational aggression.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1999.03a
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• pp.39-44
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• 1999

The purpose of this study was to extract emotional dimensions from Korean adjectives relating to apartment noise. Noise-related 296 Korean adjectives were extracted from a dictionary and three evaluators selected 96 adjectives from those by removing very similar ones in meaning. Two types of 96 7-point scales were conducted to college students for evaluation, whether each adjective describes apartment noise appropriately. From this evaluation, 28 adjectives having above 4.5 points were selected. Again, 8 different types of 7-point scales on 378 adjective pairs(28 x 27/2) were administrated to separate college students to evaluate the degree of similarity between 28 adjectives. Based upon this evaluation, 14 adjectives were finally selected and scores on similarity sere analyzed through two different statistical analyses (Multi-dimensional scale and Cluster analysis). The results showed that three dimensions (displeasure, sensitivity and perceived loudness) exist in peoples' emotional response state to apartment noise. The previous studies have treated annoyance and sensitivity as separate measures to noise. However, this study showed that these two factors were on the same emotional dimension labeled as 'sensitivity' In addition, new dimension, labeled as 'displeasure', was found.

• Journal of the Korean Home Economics Association
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• v.48 no.8
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• pp.1-12
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• 2010

The purpose of this study was to explore and examine the relationship between mother-child emotional availability and preschoolers' story stem narrative response. Eighty two 4-year-old preschoolers and their mothers participated in this study. This study used the following translated evaluation tools: Emotional Availability Scales(EA, 3rd edition) designed by Biringen and colleagues(1998) to examine the quality of the emotional relationship between mother and her child, and the MacArthur Story Stem Battery(MSSB) developed by Bretherton and colleagues with the MacArthur Narrative Group(1990) to measure preschoolers' narrative responses. The following statistical analyses were preformed descriptive, cluster analysis, and One-way ANOVA. The findings were as follows: First, 4 clusters of the narrative responses of 4-year-old preschoolers were prosocial story tellers, avoidant/dysregulated story tellers, constrained story tellers, and anxious story tellers. Second, the preschoolers in the prosocial cluster showed a high level of mother-child emotional availability and the preschoolers in the avoidant/dysregulated cluster showed a low level of mother-child emotional availability.

• Journal of the Korean Society of Manufacturing Process Engineers
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• v.18 no.2
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• pp.29-37
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• 2019

In this study, emotional adjectives about the operating sound quality of the vehicle power seat are constructed, and the effectiveness of the emotional adjectives are verified by evaluating the operating sound quality. First, emotional adjectives were collected from the literature related to the automobile field and other sound qualities. A questionnaire was made using these adjectives. The questionnaire was designed to be able to select all adjectives that could express the operating noise of the power seat slide adjuster by applying the multiple- response method. Next, a subjective sound quality evaluation was conducted using the emotional adjectives. In the evaluation, we first recorded the operating noise for two power seats. Second, the subjective sound quality evaluation was performed on the recorded operating noise using a loudspeaker. Finally, through a statistical analysis on the sound quality evaluation results, the relationship between the semantic space and the preference score was verified, and the validity of the emotional adjectives was verified.

• Journal of the Korean Society for information Management
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• v.40 no.1
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• pp.73-93
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• 2023

This study conducted a comprehensive analysis and evaluation of library services using YouTube through content analysis of YouTube content and emotional response analysis of user comments. This study analyzed 2,169 YouTube contents and 6,487 comments of users from 61 university libraries. The results showed that the number of 'data' content was the largest among 4 categories, followed by 'communication' and 'education' content, and 'promotion' content. Among the sub-classifications, the number of 'information services' contents was the largest. In the analysis of users' emotional responses to YouTube content, the major categories of users' emotional responses were 'data' content and 'communication' content. Most of the user's emotional responses were positive in all categories of content, and the most frequent user emotional expression was 'good'. In addition, the vocabulary used in the user's emotional response was more about the person appearing in the video than the expression of the content of YouTube contents.