• 유통과학연구
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• 제17권1호
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• pp.95-103
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• 2019

Purpose - Recently, many theoretical researches suggested that arts-based marketing strategies provide many benefits for marketers to differentiate their brand or product from others. However, there has been little research focusing on consumers' response types from artwork (artifact-emotion appraisal; A-emotion vs. represented world-emotion appraisal; R-emotion). In order to deepen our understanding of arts-based marketing strategies, we addressed a research question related to how artwork-provoked consumers' emotional response can impact the perceived evaluation of art infused products. Research design, data, and methodology - To answer the research question, we conducted a pretest and one experimental study. The experimental study was 2(art-provoked response type: A-emotion vs. R-emotion) by 2(emotional valence: positive vs. negative) by 2(produce type: hedonic vs. utilitarian) mixed design. The art-provoked response type and emotional valence were between-subject design and product type was within subject design. For the experimental study, 108 undergraduate students and graduate students were randomly assigned to one of 4 conditions (A-emotion-positive, A-emotion-negative, R-emotion-positive, R-emotion-negative). Participants reported their evaluation of art-infused product and other items for a manipulation check. Results - The major results from the experimental study are as follow. First, participant's art-provoked response type influenced evaluation of art infused products differently. More specifically, the effect of emotional valence of artwork on product evaluation was not significant in A-emotion. However, in R-emotion, relative to the product with artwork provoked negative emotional valence, the product with artwork provoked positive emotional valence elicited significantly higher product evaluation. Second, product type also affected the art infusion effect significantly. Particularly, the differential effect of participant's art-provoked response type on product evaluation revealed when it is for a utilitarian product, but not for a hedonic product. Conclusions - Theoretically, the findings of this study expand academic research on art infusion. And the findings also can be extrapolated to generate lots of implication for marketers. In sum, when they plan art marketing strategies to build the favorable relationship with their customers, they need to consider customers' response type of an infused art and product type.

• 한국실내디자인학회논문집
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• 제22권4호
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• pp.113-120
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• 2013

This study aims to determine adolescents' emotional response and preferences for varying interior designs of learning spaces available at community facilities in apartment across Seoul. In particular, the subjects have been fragmented by gender and age for comparative analysis of emotional responses across different demographics of adolescents. A survey on the preferred designs of learning spaces in community facilities revealed that 'elegant,' 'cheerful,' and 'temperate' are the three main emotional words selected for image tool development. Emotional assessment verified the validity of these terms. Between the two genders, adolescent males preferred 'temperate' images more while adolescent females preferred 'cheerful.' In terms of the design of learning space, adolescent females deemed the interior atmosphere and area space to be the most important factors, while adolescent males pointed to the color of furniture and lighting to be the most important. Such results imply that there is a clear difference of emotional response between adolescent males and females. The results also imply that different atmospheres and design priorities must be considered when designing gender-specific spaces.

• 인지과학
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• 제20권2호
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• pp.183-195
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• 2009

이 연구의 목적은 IAPS 자극에 대한 한국인의 정서 반응을 측정하여 평가하는데 있다. 특히 Lang 등(2005)이 제작한 956장의 IAPS 그림자극 전체에 대한 반응을 측정하여 IAPS 자극에 대한 한국인 정서 반응의 평가 척도를 작성하였다. 또한 IAPS 자극에 대한 한국인의 평가 결과를 Lang 등(2005)이 제시한 미국인의 평가 결과와 비교함으로써 두 집단 간 차이를 알아보고자 하였다. 연구 결과, IAPS 자극에 대한 각성과 정서가 반응 모두에서 한국인과 미국인은 서로 높은 상관을 보였다. 그러나 세부적인 측면에서 집단 간 차이가 뚜렷하게 드러났는데, 한국인이 미국인에 비해 IAPS 자극에 대해 더 높은 각성 반응과 덜 극단적인 정서반응을 보였다. 또한 성별에 따른 차이를 비교한 결과, 두 나라 모두 여성이 남성에 비해 높은 각성 반응을 보였다는 점은 일치했지만, 정서가 반응에 있어서는 한국 여성은 부정적으로, 미국 여성은 극단적으로 반응했다. 이 연구 결과는 정서 반응에 있어서 문화와 성별에 따른 차이가 존재함을 보여주는 것으로서 IAPS 자극을 활용한 연구에서 이 요인들을 고려해야 함을 시사한다.

• 한국융합학회논문지
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• 제8권7호
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• pp.323-330
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• 2017

유아시기 정서발달은 전반의 발달에 중요한 의미를 갖는다. 지속적인 마음 상태인 정서는 일시적인 마음상태인 감정의 인식과 처리가 핵심 자원이 되어 발달한다. 본 연구의 목적은 정서발달에 중요한 유아시기 감성인식 기술을 이용한 교사의 효율적인 감정코칭을 제안하며, 그 효과의 유의성을 정량적으로 검증하고자 한다. 교사2명, 유아 42명 피험자를 대상으로 기준 무자극, 행동코칭, 감정코칭, 감성인식 시스템 피드백 감정코칭 자극을 제시하였고 영상기반 집단의 행동 양과 유아 개별의 주관평가 그리고 Heart Math Tools을 이용하여 HRC (Heart Rhythm Coherence)을 측정하여 분석하였다. 결론적으로 유아의 주관평가, 영상의 움직임 양, HRC (Heart Rhythm Coherence)수치는 감성인식시스템 피드백 수업 시 긍정적인 유의한 차이를 보였다. 단 주관평가는 감정코칭과 감성인식 시스템 피드백과는 차이가 나지 않았지만 정량적인 데이터 유아의 행동 양에서는 그 양이 증가하는 결과를 확인하였다. 이는 유아의 주관적 반응에 미흡한 정보를 정량적 데이터로 보완 할 수 있으며, 기관에서 정서교육의 효과적 접근으로 감정코칭 교육 프로세스 시스템을 제안하며 아동 정서발달의 정량적 연구 활용이 가능할 것으로 사료 된다.

• 인지과학
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• 제23권3호
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• pp.323-348
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• 2012

인칭 대명사의 '나'와 '너'가 긍정과 부정의 정서적 평가에 미치는 효과를 세 개의 실험에서 관찰하였다. 실험 1은 인칭 대명사를 점화하여 정서 단어의 반응이 어휘판단과제에 작용하는 과정을 SOA 1000ms에서 관찰하였다. 인칭 대명사와 정서 단어의 주효과만 관찰되었다. 실험 2는 SOA 1000ms에서 두 변인의 효과를 명명과제를 적용하여 관찰하였다. 변인들의 어떤 효과도 관찰되지 않았다. 실험 3은 SOA 500ms에서 명명과제를 적용하였다. 그 결과 두 변인의 상호작용이 관찰되었다. 세 실험은 인칭 대명사 '나'와 '너'의 평가적 표상이 과제의 특성에 따라 매우 역동적일 가능성을 보였다. 이들 결과를 사회 인지이론으로 논의하였다.

• 아동학회지
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• 제31권6호
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• pp.15-34
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• 2010

The present study examines the sex differences in 5-year-old preschoolers' aggression according to the type of aggression (overt, relational) and the effect of components of social information processing (SIP : interpretation, goal clarification, response generation, response evaluation) and emotional factors (emotionality, emotional knowledge, emotion regulation) on their aggression. The subjects were 112 5-year-olds (56 boys, 56 girls) and their 11 teachers recruited from 9 day-care centers in Seoul and Kyung-Ki province. Each child's SIP and emotional knowledge were individually assessed with pictorial tasks and teachers reported on children's aggression, emotionality, and emotion regulation by questionnaires. Results indicated that there was a significant sex difference only in the preschoolers' overt aggression. Overtly aggressive response generation in SIP was the strongest predictor of preschoolers' overt aggression while anger of negative emotionality in emotional factors was the strongest predictor of preschoolers' relational aggression.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 1999년도 춘계학술발표논문집 논문집
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• pp.39-44
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• 1999

The purpose of this study was to extract emotional dimensions from Korean adjectives relating to apartment noise. Noise-related 296 Korean adjectives were extracted from a dictionary and three evaluators selected 96 adjectives from those by removing very similar ones in meaning. Two types of 96 7-point scales were conducted to college students for evaluation, whether each adjective describes apartment noise appropriately. From this evaluation, 28 adjectives having above 4.5 points were selected. Again, 8 different types of 7-point scales on 378 adjective pairs(28 x 27/2) were administrated to separate college students to evaluate the degree of similarity between 28 adjectives. Based upon this evaluation, 14 adjectives were finally selected and scores on similarity sere analyzed through two different statistical analyses (Multi-dimensional scale and Cluster analysis). The results showed that three dimensions (displeasure, sensitivity and perceived loudness) exist in peoples' emotional response state to apartment noise. The previous studies have treated annoyance and sensitivity as separate measures to noise. However, this study showed that these two factors were on the same emotional dimension labeled as 'sensitivity' In addition, new dimension, labeled as 'displeasure', was found.

• 대한가정학회지
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• 제48권8호
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• pp.1-12
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• 2010

The purpose of this study was to explore and examine the relationship between mother-child emotional availability and preschoolers' story stem narrative response. Eighty two 4-year-old preschoolers and their mothers participated in this study. This study used the following translated evaluation tools: Emotional Availability Scales(EA, 3rd edition) designed by Biringen and colleagues(1998) to examine the quality of the emotional relationship between mother and her child, and the MacArthur Story Stem Battery(MSSB) developed by Bretherton and colleagues with the MacArthur Narrative Group(1990) to measure preschoolers' narrative responses. The following statistical analyses were preformed descriptive, cluster analysis, and One-way ANOVA. The findings were as follows: First, 4 clusters of the narrative responses of 4-year-old preschoolers were prosocial story tellers, avoidant/dysregulated story tellers, constrained story tellers, and anxious story tellers. Second, the preschoolers in the prosocial cluster showed a high level of mother-child emotional availability and the preschoolers in the avoidant/dysregulated cluster showed a low level of mother-child emotional availability.

• 한국기계가공학회지
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• 제18권2호
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• pp.29-37
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• 2019

In this study, emotional adjectives about the operating sound quality of the vehicle power seat are constructed, and the effectiveness of the emotional adjectives are verified by evaluating the operating sound quality. First, emotional adjectives were collected from the literature related to the automobile field and other sound qualities. A questionnaire was made using these adjectives. The questionnaire was designed to be able to select all adjectives that could express the operating noise of the power seat slide adjuster by applying the multiple- response method. Next, a subjective sound quality evaluation was conducted using the emotional adjectives. In the evaluation, we first recorded the operating noise for two power seats. Second, the subjective sound quality evaluation was performed on the recorded operating noise using a loudspeaker. Finally, through a statistical analysis on the sound quality evaluation results, the relationship between the semantic space and the preference score was verified, and the validity of the emotional adjectives was verified.

• 정보관리학회지
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• 제40권1호
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• pp.73-93
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• 2023

이 연구는 국내 대학도서관에서 운영하는 유튜브 콘텐츠에 대한 내용분석과 이용자의 댓글에 대한 감성 반응분석을 통해 국내 대학도서관들의 유튜브를 활용한 도서관 서비스에 대해 종합적인 분석과 평가를 하였다. 연구분석대상은 61개 대학도서관의 2,169개 유튜브 콘텐츠와 이용자의 댓글 6,487개였다. 연구결과로 국내 대학도서관의 유튜브 콘텐츠는 대분류 중 '자료' 콘텐츠의 수량이 가장 많고 '소통' 콘텐츠와 '교육' 콘텐츠가 뒤를 이었으며, '홍보' 콘텐츠가 가장 적었다. 소분류 중 '정보서비스' 콘텐츠의 수량이 가장 많았으며 연구지원 서비스를 주된 내용으로 수록하였다. 국내 대학도서관의 유튜브 콘텐츠를 열람한 이용자의 감성 반응에 대한 분석에서 이용자 감성 반응이 가장 높게 나타난 대분류는 '자료' 콘텐츠와 '소통' 콘텐츠였다. 이용자 감성 반응은 모든 범주의 콘텐츠에서 긍정 반응이 대부분이었고 부정 반응은 긍정 반응에 비하여 적었으며, 빈번히 나타난 이용자 감성 표현은 '좋다'였다. 또한, 이용자 감성 반응에 사용된 어휘는 유튜브 콘텐츠의 내용에 대한 표현보다 영상에 등장하는 인물에 대한 표현이 많았다. 이용자의 평가는 콘텐츠의 기술적 품질에 관한 것 평가보다 콘텐츠의 내용에 관한 것이 많았다.