• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.184-200
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• 2013

In post-industrial society, the ability to feel and express emotion is becoming ever more important. In diverse areas of our lives such as economic, social, political and cultural activities, we are witnessing an increased application of the emotional dimension. This paper deals with the human experiences in emotional designs. Literature reviews and case analyses have been used as the main research methods. I first examine the aspects of emotional experience in designs, and then go on to analyze the components of each aspect. Emotional experience in designs has three basic aspects : (a) initially there exist user's emotional needs (b) then these emotions are delivered through design, (c) finally, emotions expressed in designs are experienced by the user. Followings are the related components for each aspect : (a) Physiological, psychological, social and cultural factors cause one to feel emotional needs. (b) Emotion is delivered either through visual symbols, experience, interaction and participation. (c) Emotion is experienced by sensing, feeling, thinking, acting and relating.

• Proceedings of the Korean DIstribution Association Conference
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• 2007.08a
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• pp.127-158
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• 2007

This study discusses salespersons' emotional intelligence, one of the key abilities necessary to meet customers' needs effectively, and express positive emotions in frequent interactions with customer. Emotional intelligence refers to self-controllability and social ability emphasizing pro-social aspect and understanding of others. This study investigates how salespersons' emotional intelligence affects adaptive selling and positive emotional expression during the process of interaction with customers, and how such adaptive selling and positive emotional expression affects the quality of service perceived by customers. The results show that greater salespersons' emotional intelligence results in better adaptive selling and positive emotional expression. Such adaptive selling and positive emotional expression had significant effects on the quality of service perceived by customers. These results are important in that they address emotional intelligence as salespersons' emotional ability, which has been overlooked as an antecedent variable for improving adaptive selling and display of positive emotion, consequently provide another factor to help salespersons improve their selling behavior.

• Proceedings of the Costume Culture Conference
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• 2003.12a
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• pp.1-20
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• 2003

■ Both countries’ samples rated the self-directed values more important. ■ Among female consumers in China, clothing is regarded as asymbolic medium to demonstrate one’s social status/image, while in Korea, clothing is more an important medium to fulfill one’s desire for change, newness or emotional expression. ■ Korean female consumers seem more demanding (product quality ＆ emotional satisfaction). ■ Experiential needs were a strong, more universally common motivator for apparel purchase. (omitted)

• Asian Oncology Nursing
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• v.12 no.4
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• pp.314-322
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• 2012

Purpose: This study was to investigate relationships among distress, depression, anxiety, and spiritual needs of hospitalized patients with stomach cancer. Methods: The participants were 120 in-patients with stomach cancer for surgery or chemotherapy at C University in Seoul from December 2010 to February 2011. To measure emotional and spiritual states was used Distress management version 1 (National Comprehensive Cancer Network, NCCN), the Hospital anxiety and Depression Scale (HADS), and the Spiritual Needs Scale. The data were analyzed using SPSS 19.0, specifically descriptive statistics, t-test, ANOVA, Scheffe's test, and Pearson's correlation coefficients. Results: Distress showed positive correlations with anxiety (r=.49, p<.001), and depression (r=.44, p<.001). Anxiety showed positive correlations with depression (r=.59, p<.001). While, depression showed negative correlations with spiritual needs (r=-.25, p<.001). Conclusion: This study's findings show that hospitalized patients with stomach cancer experienced distress, anxiety, depression and high spiritual needs. Distress, anxiety, and depression of patients with stomach cancer were positively correlated with each other. While the level of depression was negatively correlated with the level of spiritual needs, indicating the higher the level of depression, the lower the spiritual needs. Therefore, nursing interventions for emotional and spiritual support need to be developed for stomach cancer patients.

• Journal of Korean Academy of Nursing
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• v.27 no.4
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• pp.787-795
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• 1997

This descriptive study was conducted to ascertain whether the needs of patients with cancer, their caregivers and their nurses changed according to the illness phases and if the perceived needs of the three groups were different for three categories of nursing needs. At two hospitals in Seoul and Choongnam, three groups of subjects, -patients with cancer(79), caregivers(92), and nurses(72) - responded to a questionnaire consisting of items on educational need(11 items), physical need(8 items), emotional need(9 items) using a 4-point Likert scale. The patients and caregivers were selected according to the phase of the cancer (initial, intermediate or recurred, terminal phases). Finding revealed that the level of perception and degree of satisfaction of the needs were low, just around two points in patients and caregivers. Of the three categories of needs, physical needs were received the highest score and the degree of satisfaction of physical needs was also the highest. There was no significant difference between the level of perception and satisfaction of needs in patients and caregivers according to the phases of the illness and the degree of per reception and the satisfaction of the patients were not significantly different and caregivers showed the same result. There was a significant difference in the level of importance of the needs of nurses according to the phases of the cancer. They perceived emotional needs were the most important in first phase and second phase, physical needs in third phase and the educational needs were more important in the first phase than in any other phase. The degree of importance of needs was significantly lower than the degree to which needs were addressed, according to the nurses response. In a comparison of patient and caregiver's perceived degrees of need, and need satisfaction, and nurse's perceived degree of need provision, patient and caregiver scores were lower than the nurses.

• Korean Institute of Interior Design Journal
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• v.22 no.6
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• pp.119-129
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• 2013

For commercial inner space, studies about brand communication and VMD to inform brand identity to customers are very important. Accordingly, the study conducted questionnaire survey about 'emotional reaction, brand recognition, brand communication and satisfaction on VMD expressional elements' of customers and brand-related personnel on the ZARA flagship store. Through analysis of difference of evaluation on surveyed items between customers and brand personnels, importance of direction of VMD design applying brand communication which can satisfy customers and application of brand communication was verified. Specific results of the research are as follows: First, comparing brand personnel's expectation of recognition of their brand from customers, substantial level of recognition of brand by customers was lower. It is necessary for improvement through consumer analysis in order to raise brand recognition. Second, as the result of analysis of emotional reaction on VMD, it needs to lead customers to positive emotional reaction close to the brand plan intention by inducing 'exciting and sensational' brand concept to emotional reactions through comprehensive VMD image management and leading to 'free and convenient' emotional reaction and then communications with customers and minimizing emotional differences. Third, for brand communication and creation of 'interest', intention of ZARA, it needs to get maximum communicative effects with 'young' VMD design. Fourth, for satisfaction survey on VMD expressional elements, customers was less satisfied than brand personnel. Accordingly, in order to raise customers' satisfaction, show windows, entry, mannequins and objets should be planned with priority and it should also satisfy customers through communications with customers including advertisement and marketing.

• Korean Institute of Interior Design Journal
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• v.20 no.6
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• pp.27-35
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• 2011

Various thoughts about the concept of space have brought a variety of paradigms to the trend. Just as existing information innovation applied activity and function of physical space for computers to overcome time and space limits, future space transplants intelligence to all the objects as organic whole in electronic and physical space by using IT technology to create emotional space. The most universal housing space in our living has had considerable changes in application of life style and technology. However, advanced technology space which corresponds to acceptance and desires of residents does not meet the needs and emotion of residents because of its limited network system. Therefore, it should be transformed into smart space which stimulates human emotion in the trend of advanced technology culture. As future residential space needs technological elements and design process which can stimulate human emotion, this study is to analyse it as a base of emotional design. This study aims to present characteristics of space image for space realization which meets the age of smart technology in terms of unifying smart space with emotional design, focusing on four future housing galleries shown by construction companies. First, the study speculated smart space in theory and classified characteristics and types of smart space into connectivity, sensitivity, reiteration and variability according to changes in space paradigm. Second, the study identified the background and main points emotional design appeared, analysed types of smart space based on characteristics of experimentation, connectivity and symbolism and speculated characteristics of emotional design in each type. In respect to characteristics of emotional design in smart space, organic connection and sensitivity are remarkably presented through experimentation and reiteration is presented through organic connection and experimentation, and variability through symbolism and experimentation.

• The Journal of Information Systems
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• v.29 no.3
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• pp.237-251
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• 2020

Purpose The research was studied the hierarchical Hangul emotion index by organizing all the emotions which SNS users are thinking. As a preliminary study by the researcher, the English-based Plutchick (1980)'s emotional standard was reinterpreted in Korean, and a hashtag with implicit meaning on SNS was studied. To build a multidimensional emotion dictionary and classify three-dimensional emotions, an emotion seed was selected for the composition of seven emotion sets, and an emotion word dictionary was constructed by collecting SNS hashtags derived from each emotion seed. We also want to explore the priority of each Hangul emotion index. Design/methodology/approach In the process of transforming the matrix through the vector process of words constituting the sentence, weights were extracted using TF-IDF (Term Frequency Inverse Document Frequency), and the dimension reduction technique of the matrix in the emotion set was NMF (Nonnegative Matrix Factorization) algorithm. The emotional dimension was solved by using the characteristic value of the emotional word. The cosine distance algorithm was used to measure the distance between vectors by measuring the similarity of emotion words in the emotion set. Findings Customer needs analysis is a force to read changes in emotions, and Korean emotion word research is the customer's needs. In addition, the ranking of the emotion words within the emotion set will be a special criterion for reading the depth of the emotion. The sentiment index study of this research believes that by providing companies with effective information for emotional marketing, new business opportunities will be expanded and valued. In addition, if the emotion dictionary is eventually connected to the emotional DNA of the product, it will be possible to define the "emotional DNA", which is a set of emotions that the product should have.

• Asia-Pacific Journal of Business
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• v.15 no.2
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• pp.1-22
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• 2024

Purpose - The Chinese fan community includes a significant number of young and middle-aged individuals, playing a crucial role in emotional mobilization and social engagement. In recent years, the impact of Celebrity Pairing or Character Pairing (CP) on Weibo has grown notably, partly due to features like Super Topics and Hot Searches. This phenomenon has enhanced fan engagement, resulting in heightened participation in discussions and interactions on the platform. Our study targets CP fans of movies and television dramas on Weibo and aims to identify the factors that drive their emotional sharing. Design/methodology/approach - The research methodology integrates Self-Determination Theory and Social Sharing of Emotion Theory within the EASI (Emotion, Attachment, and Social Integration) model. This approach aims to uncover how CP fans meet their emotional needs via social media and determine the factors influencing their sharing intentions and behaviours. Data were collected through online surveys, yielding 504 valid responses Findings - The analysis, performed with SPSS and Smart PLS software, reveals that self-determination, interpersonal relationships, and social media tolerance significantly affect fans' intentions to share content. Specifically, intrinsic motivation, driven by self-determination, is a critical factor in CP fans' propensity to share content, highlighting the importance of 'inward socialization.' Additionally, the study finds that external factors, like the social media environment, play a more minor role than internal motivators. Research implications or Originality - This research enhances quantitative research methodologies by identifying intrinsic and extrinsic motivations that satisfy the emotional needs of CP fans. It distinguishes between individual, interpersonal, and collective/social factors as motivational elements, providing insights into the emotional and psychological needs of the Chinese movie and TV drama fan community.

• Korean Journal of Child Studies
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• v.36 no.3
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• pp.1-18
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• 2015

This study tested the relationship between mothers' beliefs about their children's emotions and the children's emotional regulation, using the mothers' positive and negative emotional expressiveness as mediators. The participants comprised 511 mothers with children whose ages ranged from 3 to 5 years, from 11 early childhood educational institutions located in Seoul and Gyeonggi Province. The survey data were analyzed using the SPSS 21.0, AMOS 21.0 and Mplus 6.12 programs. The main results were as follows. First, there were significant correlations among the three variables (i.e., mothers' beliefs about their children's emotions, the children's emotional regulation, and the mothers' emotional expressiveness). Second, both the mothers' beliefs about their children's emotions and the mothers' emotional expressiveness predicted in a significant manner the children's degree of emotional regulation. Third, the mediating effects of the mothers' emotional expressiveness were found to be significant. This indicated that the mothers' emotional expressiveness can be one means by which their children's emotional regulation can be increased, and this needs to be taken into account when designing educational and counseling programs.