• Korean Journal of Child Studies
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• v.29 no.3
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• pp.175-189
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• 2008

This study examined influences of mothers' attachment experience and separation-anxious psychological control and of adolescents' attachment on adolescents' psychological independence. Participants were 302 high school students (106 boys; 196 girls) and their mothers. Data were collected via questionnaires. Data analyses were by Pearson's correlation and Hierarchical Multiple Regression. Results showed that 1) Mothers' attachment experience with their mothers was positively related to girls' attachment to their mothers; mothers' separation-anxious psychological control was negatively related to adolescents' attachment. 2) Adolescents' attachment to their mothers predicted their emotional and functional psychological independence negatively. 3) Mothers' psychological control was negatively related to functional independence of boys but positively related to emotional independence of both boys and girls.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.11
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• pp.367-379
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• 2020

The primary objective of this research is to develop a better understanding of consumer's post-purchase psychological state by examining the influence of sales promotion and emotional brand attachment on post-purchase cognitive dissonance, taking into account the mediating role of impulse buying behavior. The current study addresses several gaps in literature. Firstly, it is hard to find the direct impact of sales promotion and emotional brand attachment on post-purchase cognitive dissonance. Secondly, to the best of our knowledge, few studies have investigated the mediating role of impulse buying behavior in consumer research. A sample of 256 respondents was collected from Pakistani retail consumers. The statistical findings of this study show that sales promotion has a significant positive effect on the impulse buying behavior and post-purchase cognitive dissonance. Furthermore, results indicate that emotional brand attachment has a negative influence on impulse buying behavior but has a significant positive impact on post-purchase cognitive dissonance. Meanwhile, impulse buying behavior is a potential mediator between sales promotion, emotional brand attachment, and post-purchase cognitive dissonance relationships. The moderating role of Gender describes that the positive relationship between sales promotion and post-purchase cognitive dissonance will be stronger for women as compared to men at a higher level of sales promotion.

• The Research Journal of the Costume Culture
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• v.17 no.1
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• pp.1-14
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• 2009

The purpose of this study was to examine consumers' brand attachment of fashion luxury product by emotional approach of brand loyalty. The questionnaire developed through the literature search and a survey was conducted both in on-line and off-line questionnaire simultaneously. Finally, 218 data from women who had a buying experience of fashion luxury products were analyzed using frequency, factor analysis, ANOVA, t-test, regression analysis by SPSS for WIN program. The results were as follows; First, there were significant differences in brand loyalty according to consumers' age, marriage yes or no, occupation, education level, and income. Second, the consumers' brand attachment of fashion luxury products was composed of five factors; emotional, dependent, attractive, knowledge, interest. Third, there were significant differences in brand loyalty according to consumers' age, marriage yes or no, occupation, education level, and income. Fourth, there were significant differences in brand attachment according to consumers' age, marriage yes or no, occupation, education level, and income. There were significant differences in emotional, dependent, attractive, knowledge, interest dimension of brand attachment according to consumers' age, sex, marriage yes or no, occupation, education level, and income. Fifth, the brand attachment significantly influenced on the brand loyalty.

• Journal of the Korea Convergence Society
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• v.6 no.5
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• pp.199-206
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• 2015

This study is the convenience Facebook brand fan page users who seek functional, emotional, divided into three levels of symbolic benefits to the brand benefit was to examine whether structurally affect to brand attachment and brand commitment. Results and emotional benefits are found to affect the brand attachment relative to the functional convenience. In addition, the symbolic benefits were to affect brand attachment compared with the functional convenience. But the emotional benefits and symbolic benefits was shown to affect different brand without attachment, brand attachment points have been identified that affect the antecedents of brand engagement.

• Journal of Digital Convergence
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• v.17 no.11
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• pp.137-147
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• 2019

We identified the mediating role of interpersonal issues in the relationship between adult attachment type and emotional expression ambivalence. The subjects of the study were 327 emotional workers who lived in five cities. As the scale, ECR-R, AEQ-K, and IIP were used. Sobel verification was performed after multiple regression analysis. The results show that the interpersonal problem partially mediates between the attachment and emotional expression ambivalence. This suggests that the characteristics of interpersonal relationships affect emotional emotions in forming close attachment relationships of emotional workers. Subsequent research will expand the scope of research by supplementing the shortcomings of existing research.

• Fashion & Textile Research Journal
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• v.23 no.5
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• pp.586-597
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• 2021

Personalized product recommendation service is receiving attention as a new marketing strategy while supporting consumer information search and purchasing decisions. This study attempted to verify the effect of self-reference on service use behavior through the dual path of cognitive attitude and emotional attachment. Using convenience sampling, an online survey was conducted with 324 women who were in their 20s and 30s. After collecting and compiling the survey data, the reliability and validity of variables constituting the conceptual research model were verified through confirmatory factor analysis using AMOS 22.0. Next, the significance of sequentially mediated pathways was verified using Process 3.5 Model 80. The results showed that self-referencing not only significantly affects service use intention by simply mediating cognitive attitudes but also sequentially mediates cognitive attitudes and additional information search. Furthermore, self-referencing was significant as an indirect path to service use intention by mediating additional information search. However, in the path mediated by emotional attachment, self-referencing was considered as a simple mediated path leading to service usage intention. These results indicate a dual path in the psychological mechanism, through cognitive and emotional evaluation, that prompts consumer behavioral responses to the personalized product information provided in the shopping process.

• The Journal of Information Systems
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• v.23 no.4
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• pp.147-168
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• 2014

Consumer's switching behavior from incumbent smartphone to new one can be explained by not merely rational assessment but also affective aspects like aesthetic or pleasure and emotional points like attachment. but, in information system field, researches on affective.emotional factors relatively were insufficient and researches which focus on the perspective of the consumer were more scarcity. consumer's attachment to current smartphone brand and perceived aesthetic on new one would influence rational evaluation to switch or not. Therefore, this study investigates relationship between emotional factors on current smartphone and assessment of new one, in turn, we empirically analyzes purchase intention of the consumer. In order to prove the validity of the hypotheses, this study was applied longitudinal study and then conduct a survey of 212 smartphone users. The analysis results by Partial Least Square (PLS) approach showed that all hypotheses in this study were statistically supported.

• The Journal of the Korea Contents Association
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• v.15 no.2
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• pp.466-475
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• 2015

This study examined the influence of social support perceived through SNS on teachers' adult attachment and occupational satisfaction. In order to do so, survey was conducted on teachers and a total of 103 sets of responses were used for final analysis. As a result of the study on social support perceived through SNS, with regards to adult attachment, it was shown that emotional support, informational support, and instrumental support have influence on attachment anxiety. With regards to attachment avoidance, emotional support was shown to have statistically effective influence. In addition, with regards to influence of social support perceived through SNS on occupational satisfaction, it was shown that emotional support and informational support have effective influence on occupational satisfaction. In conclusion and discussion, the implications and limitations of this study were suggested.

• Journal of Families and Better Life
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• v.33 no.2
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• pp.89-101
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• 2015

This study examined the effects of self-differentiation and psychological discomfort on antenatal attachment of pregnant couples in their third trimester of pregnancy. The subjects were 182 couples in J province who had participated in the first wave of the Korea Attachment Longitudinal Study (KALS). Data were analyzed by means of frequency, percentages, Pearson's correlations, and stepwise multiple regression models using SPSS 20.0. The findings were as follows. First, the independent t-test showed that the mean scores of pregnant women's self-differentiation were lower than their spouses in all subscales except emotional cutoff, and higher than in all psychological discomfort subscales. There was no significant difference in antenatal attachment quality between women and men, but the pregnant women significantly spent more time thinking about the fetus than their spouses. Second, the stepwise multiple regression models revealed that pregnant women's emotional cutoff in self-differentiation influenced the most on both quality and quantity of antenatal attachment. Among subscales of their spouses' self-differentiation, only emotional reactivity had an impact on quality of antenatal attachment, and fusion with others had the most impact on quantity of antenatal attachment. Among the pregnant women's and their spouses' psychological discomfort subscales, only depression influenced each quality and quantity of antenatal attachment. This is the very first and only study in which the impact of the pregnant couples' self-differentiation on antenatal attachment has been examined.

• Journal of Global Scholars of Marketing Science
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• v.15 no.3
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• pp.117-148
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• 2005

As this study aimed to examine which influence the nonverbal communication of service provider has upon service performance in terms of service industry, the specific objectives are as follows. First, it tried to examine into the relationship between the nonverbal communication in the service provider, and the emotional attachment. Nonverbal communication is divided into 4 kinds such as physical language, proxemics, paralanguage, and physical appearance. Second, it aimed to examine the relationship between the customer's attachment to the service provider, and the social competence and trust in the service provider. Third, it tried to examine into the relationship of service provider's social competence and trust with the customer satisfaction and with the switching costs. Additionally, it examined the moderating effect in the service type and the service usage period in terms of the model that was presented in this study. Given examining the verified results in these research hypotheses, those are as follows. First, given seeing the relationship between the nonverbal communication and the emotional attachment, it was represented that the physical language, proxemics, and physical appearance, except paralanguage, have significantly positive(+) influence upon emotional attachment. Second, it was indicated that emotional attachment has significantly positive(+) influence upon the social competence and trust in the service provider. Third, the social competence in the service provider had no positive effect(+) on customer satisfaction, and was having significantly positive(+) influence upon the customer's perceived switching barrier. Fourth, it was represented that the customer satisfaction toward the service provider have significantly positive(+) influence upon the switching barrier. Finally, as a result of having verified whether or not the moderating effect in the service type and the service usage period, it was indicated to be produced the difference depending on the service type in the relationships between the physical language and the emotional attachment, between the paralanguage and the emotional attachment, between the emotional attachment and the trust, and between the trust and the switching barrier. Depending on the service usage period, the difference was represented, respectively, in the relationships between the physical language and the emotional attachment and between the physical appearance and the emotional attachment.