• Journal of Global Scholars of Marketing Science
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• v.13
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• pp.49-70
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• 2004

Recently, consumer researchers have suggested that consumers evaluate brand by subjective memory-based-emotion which was formed by their experience. However, relatively little consumer research has been done to explore conditions under which memory-based-emotion is used in brand evaluation. Therefore, this study explored the conditions to facilitate usage of memory-based- emotion such as accessibility, representativeness, relevance of consumption goal, when consumers evaluate brand. In addition, we investigated the factors that influence responses of memory-based- emotion, such as similarity of encoding and retrieving condition and level of organization. The results of this study suggest that level of organization was positively related to accessibility and representativeness. But similarity of encoding and retrieving condition was not related to them. And accessibility, representativeness influence on use of memory-based-emotion in consumer brand evaluation. But relevance of consumption goal did not influence on use of memory-based-emotion in consumer brand evaluation.

• International Journal of Advanced Culture Technology
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• v.5 no.4
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• pp.1-9
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• 2017

This study of Cho Ji - Hoon's Poem "Falling Flowers" was attempted to find the mechanism of poetic healing and utilize it for literary therapy. In this study, I examined how Cho Ji-Hoon's poem "Falling Flowers" encoded crying. Especially, we focused on the organic relationship of each layer represented by poem and put emotional codes on the layer of functor and argument. The results are as follow. It represents the Separation Layer of 1-3strophes, 4-6strophes constitute the Time Layer, and 7-9strophes the Sadness Layer. This poem proceeds the encoding of the sentence in which the crying of cuckoo in the 1-3strophes transforms into the crying of the poetic narrator in the last 9strophe. The relation of emotional layers in this poem is in the same function relations as "(1-3strophes) ${\subset}$ (4-6strophes) ${\subset}$ (7-9strophes)". Since these functional relations consist of the encoding of sadness, encrypts emotion signals of sadness as "U+U+U" becomes "UUU". 1-3strophes' U is the cry of the cuckoo, and U of the 4-6strophes is blood cry. Therefore, "UUU" is the blood cry of poetic narrator. This Cho Ji-Hoon's poem has a Han(恨) at its base. So, as Cho Ji-Hoon's poem "Falling Flowers" is uttered, the poetic mechanism of U, the code of sadness, is amplified. Then we get caught up in the emotions we want to cry. The poetic catharsis of "crying" is providing the effect of literary therapy. In the future, it will be possible to develop a more effective literary therapy technique by developing a literary therapy program like this poetic structure.

• International Journal of Advanced Culture Technology
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• v.6 no.3
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• pp.117-128
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• 2018

This study attempts to derive the possibility of literary therapy through addition and subtraction of emotional codons. It is presumed that the remnants of the emotions formed by the addition and subtraction of emotions will remain in the human body and cause chemical reactions. When this research is activated, cluster of emotional codons will be created by a combination of literary emotions. This is expected to accelerate therapeutic action of sentences by encoding certain emotional codons in AI.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.16 no.2
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• pp.713-725
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• 2022

Mostly, artificial intelligence does not show any definite change in emotions. For this reason, it is hard to demonstrate empathy in communication with humans. If frequency modification is applied to neutral emotions, or if a different emotional frequency is added to them, it is possible to develop artificial intelligence with emotions. This study proposes the emotion conversion using the Generative Adversarial Network (GAN) based voice frequency synthesis. The proposed method extracts a frequency from speech data of twenty-four actors and actresses. In other words, it extracts voice features of their different emotions, preserves linguistic features, and converts emotions only. After that, it generates a frequency in variational auto-encoding Wasserstein generative adversarial network (VAW-GAN) in order to make prosody and preserve linguistic information. That makes it possible to learn speech features in parallel. Finally, it corrects a frequency by employing Amplitude Scaling. With the use of the spectral conversion of logarithmic scale, it is converted into a frequency in consideration of human hearing features. Accordingly, the proposed technique provides the emotion conversion of speeches in order to express emotions in line with artificially generated voices or speeches.

• International Journal of Advanced Culture Technology
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• v.5 no.2
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• pp.9-18
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• 2017

The purpose of this study is to find out how to use emotional activity rate in sentence. The aim is to estimate the Emotion-Codon status of emotion-DNA wiggling as well as the sequence of codons in which amino acids of human body are spread. It is as if the amino acids are translated from the DNA of the human body, and the emotions that cooperate with each other are diversified and refined. Through these attempts, we anticipate the change of emotions by literary works and present the direction of the synapse working and the direction of the encoding. Therefore, this study analyzed the emotional activity of Rated Emotion-Codon, which works as Rated Sijo. At this time, the emotional change in the human body, in which the sentence is more clearly pronounced, is predicted and detected. This result shows how emotions can activate the human body. This state of activation is an indicator of how much the sentence pushes the physiological action of the human body. It is judged that Codon is constructed precisely for the activation of the rated Sijo additive definition by this index. Our result is evidenced by the fact that three sentences of Rated Sijo show an array with the same rating as the Rated Codon's, The first sentence fuses with the sentiment between the second sentence and the third sentence of Rated Sijo. The emotional symbols between the sentence symbols "A, U, J, L" in the first base of the Codon table and the sentences fusing between the sentences of the first sentence and the third sentence are "A, U, J, L". The emotional symbols between the sentences flowing in the second base of the Codon table and between the sentences of the first sentence and the second sentence are structured in the third base of the Codon table as "A, U, J, L". The Rated Sijo, which is resiliently and precisely assigned to the human body's Rated Emotion-Codon, will require a rich experience in our Rated Life.

• Journal of the Korea Convergence Society
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• v.8 no.8
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• pp.225-230
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• 2017

The Sijo provides dynamic rated therapeutic activities in our life. This study aims to search for the literary therapeutic function secreted from the Sijo that ends with a noun. As a result, the noun used at the final sentence secretes a predicative function. This kind of Sijo functions as twelve sound steps, even though it is condensed of just eleven sound steps with one sound step omitted. This functional secretion of Sijo is therapeutic predicate concerned with encoding of literary therapy. Thus it become possible to activate the therapeutic encoding in Sijo or a language by uttering only noun, instead of the predicate. That's because the noun in the last sentence of Sijo permeated in the human body and is done subject, and neuron of the body becomes a predicate, so that the Sijo's subject and the neuron's predicate are fused into a sentence. During the course the human body seems to recognize that the neuron's nucleus analyzes the information of the noun and makes a new sentence. This recognition might also be regarded as a process of encoding that has therapeutic functions secreted from the human body.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2000.11a
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• pp.228-230
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• 2000

본 연구에서는 시청각 위주의 VR 멀티미디어 환경에 후각자극을 제시함으로써 더욱 현장감 있는 상황을 느낄 수 있는 칩타입 향 발생장치를 개발하였다. 셀마다 향과 Heating Coil을 함유하고 있는 IC 타입의 향 Container, DC Motor와 IC Holder를 포함하는 향 Housing, 전체적인 제어를 담당하는 Hardware Controller와 후각정보가 Encoding된 멀티미디어로 구성된다. 멀티미디어 매체 제작시 각 Object에 대한 Bounding Box를 설정하여 해당 영역에서만 향이 발산되도록 하였고 향발생장치를 Virtual Driving Simulator에 적용하여 화면의 영상과 함께 해당 향이 잘 발산되어 더욱 현실감 있는 VR 멀티미디어를 구현하였다.

• Journal of the Korea Convergence Society
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• v.8 no.10
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• pp.167-172
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• 2017

The purpose of this study is to analyze the emotional codes of Sijo, which has been acknowledged to have excellent therapeutic function, to activate the contents of the therapy of humanities. Sijo as a function of healing forms emotional codes of therapy, which is the total of emotions, through the fusion of emotions formed during the process of appreciation of various works. This process enables the literary therapeutic activities to proceed physiologically in the human body. Just as machine learning is self-learning by cognitive functions, the coding process for encoding and re-encoding at all times operates on collections of numerous neurons in the human system. In such a process, it is predicted that amino acids are synthesized in the human body by collective encoding of emotion codes. These amino acids regulate the signaling system of the human body. In the future, if the study on the healing process as such at the contact point of humanities and human physiology proceeds, it is expected that a program of higher quality humanistic therapy will be activated.

• International Journal of Advanced Culture Technology
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• v.6 no.1
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• pp.42-49
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• 2018

In this study, we tried to reveal the state of stillness of Cho Ji-Hoon's poem "Silent Night 1" as a healing modifier. The language of poem is synaptically linked to the calmness emotion of the human body, seeking a principle that leads to a state of healing. Therefore, this study was carried out for the purpose of applying the principle to literary therapy program. The silent signal embedded in the poem is encoded into the signals of the sound as it is synapsed to the human body. Encoding of auditory nerves by poem lines is like a Morse code that word and word leave in the human body. The action potential of the auditory nerve is further activated by the potential difference between the word and the word represented by the neural network, such as a Morse code, which is accessed to the human body by such a path. There is worked as amplified potential difference between the words perceived by a sound which is synapsed to the human body and by a silence which is synapsed to the human body. The phenomenon of the words approaching the human body and setting the absence of sound and amplifying the sound is because the words amplifies the Morse codes in the human neural network. At this time, the signals overlap each other. Thereby this poem is increasing the amplitude of the sound. This overlapping of auditory signals appears and amplifies the catharsis. If this Cho Ji-Hoon Poem's principle is applied to literary therapy program in the future, more effective treatment will be done.

• Science of Emotion and Sensibility
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• v.21 no.3
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• pp.29-48
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• 2018

Although the concept of "common sense" is often taken for granted, judging whether behavior or knowledge is common sense requires a complex series of mental processes. Additionally, different perceptions of common sense can lead to social conflicts. Thus, it is important to understand how we perceive common sense and make relevant judgments. The present study investigated the dynamics of neural representations underlying judgments of what common sense is. During functional magnetic resonance imaging, participants indicated the extent to which they thought that a given sentence corresponded to common sense under the given perspective. We incorporated two different decision contexts involving different cultural perspectives to account for social variability of the judgments, an important feature of common sense judgments apart from logical true/false judgments. Our findings demonstrated that common sense versus non-common sense perceptions involve the amygdala and a brain network for episodic memory recollection, including the hippocampus, angular gyrus, posterior cingulate cortex, and ventromedial prefrontal cortex, suggesting integrated affective, mnemonic, and social functioning in common sense processing. Furthermore, functional connectivity multivariate pattern analysis revealed that interactivity among the amygdala, angular gyrus, and parahippocampal cortex reflected representational features of common sense perception and not those of non-common sense perception. Our study demonstrated that the social memory network is exclusively involved in processing common sense and not non-common sense. These results suggest that intergroup exclusion and misunderstanding can be reduced by experiencing and encoding long-term social memories about behavioral norms and knowledge that act as common sense of the outgroup.