• Title/Summary/Keyword: Electronic Shopping

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Research towards the relationship between the user characteristics and the design factors of internet shopping mall (인터넷 쇼핑몰 디자인 요소와 사용자 특성과의 관계에 관한 연구)

  • Son, Dal-Ho;Lim, Seon-Yeong
    • IE interfaces
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    • v.14 no.1
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    • pp.84-94
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    • 2001
  • Through the use of internet, a new trend of business which is now known as electronic commerce has emerged. Although the importance of shopping mall design has been mentioned frequently, empirical study towards the design factors has been scarcely carried. The purpose of this study is to identify the relationship between the design factors of a shopping mall and the user characteristics. Result showed that there is a significant relationship between the some design factors of shopping mall and user characteristics. Especially the users of internet shopping mall those who have used the web frequently tend to dislike the diverse use of complex fonts, bold, or italics. The result of this paper can give some ideas to the people who are designing a shopping mall and company who tries to construct a shopping mall.

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The Design and Implementation of Template Markup Language Script Processor for Electronic Shopping Mall based on XML (XML기반 전자 쇼핑몰을 위한 템플릿 마크업 언어 스크립트 처리기의 설계 및 구현)

  • 김규태;이수연
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.6 no.2
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    • pp.169-174
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    • 2002
  • According to the expansion of the E-Commerce based on Internet, the Interoperability between shopping malls and the expansibility of B2B has been needed. Also, Intelligent User Interface has been needed. The XML based Script Processor, the solution of the problem, is good for Interoperability and if a shopping mall is build by it, it is possible to do customer oriented display that an XML document is displayed with different looks by other style sheet according to customer's preference. In the proposed system, the TMP(Template Markup Language), an auto XML generation script, is defined by XML and the script processor is implemented to work on the shopping mall on the Web.

The Effects of Brand Personality of Internet Shopping Mall on Consumer Satisfaction and Intention to Revisit (인터넷 쇼핑몰의 브랜드 개성이 소비자 만족도와 재방문의도에 미치는 영향)

  • Kim, Kyung-Hee
    • The Journal of the Korea institute of electronic communication sciences
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    • v.9 no.1
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    • pp.1-10
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    • 2014
  • The purpose of this following research is to verify influence of brand personality development of domestic Internet shopping malls on consumer satisfaction and intention to revisit. To achieve this purpose, a sample study was carried out on college students in Busan who made a purchase from Internet shopping malls during the past 6 months. In the concrete, 11 shopping malls including general shopping malls and open market that have a high market share were chosen as comparison targets. Materials were collected and analyzed through questionnaire survey. Empirical analysis results are shown as the following. Brand personality dimension of Internet shopping malls are 'competence sophistication', 'vitality', 'warmth' and 'reliability' etc. 'Warmth' and 'reliability' have a significant influence on consumer satisfaction and intention to revisit. In particular, 'reliability' showed bigger influence on intention to revisit Internet shopping malls. In addition, consumer satisfaction showed a meaningful influence on intention to revisit. Specific strategy development is needed to strengthen 'warmth' and 'reliability' among brand personality dimensions.

A Study on the Factors of e-Catalog and their Impact on the Customer's Relationship Quality (전자카달로그 특성요인과 고객의 관계품질에 관한 연구)

  • Go, Il-Sang;Gang, Ju-Seon
    • Proceedings of the Korea Association of Information Systems Conference
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    • 2005.05a
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    • pp.329-347
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    • 2005
  • As the electronic market grows, the vendors establish internet shopping mall with a plenty of electronic catalogs and prepare to respond rapid electronic market growth. Consequently, building attractable electronic catalogs is very important to give a customer satisfaction. Based on prior researches, this study suggest a research model to understand the factors of electronic catalogs and their impact on the customer's relationship quality. As a result, this study confirmed that accuracy, timeless, interaction, presentation, and information structure of electronic catalog were important factors. And their impact on the customer satisfaction and trust were proved to be substantial. These results will contribute to provide implicit guidelines to the developers of internet shopping malls.

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Implementation of the Logistics Management System for the Small-Shopping Mall Based on Web Environment (웹 환경과 연동된 중소쇼핑몰 물류관리시스템 구현)

  • Kim, Yei-Chang;Choi, Sei-Hyun
    • Journal of Digital Convergence
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    • v.3 no.1
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    • pp.165-182
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    • 2005
  • Development of integration management system needs to operate and manage internet shopping mall for customer, sale, product, stock, account management. The purpose of this paper implements of small shopping mall logistics management system as a plan to raise efficiency of management of the Internet shopping mall which was a representative business form of electronic commerce. Logistics management system operates an Internet shopping mall, progressed with the aim of construction of the management system that systematizes a member, a product, a stock, customer management, and can efficiently manage a total stock grasp and the amount of transaction of a product based on Web by real time.

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Study on Effects of Alternative Investment Goods in the Era of IT in Relation to Bid Rate of Neighboring Shopping Area (IT 시대의 대체투자재가 근린상가 낙찰가율에 미치는 영향에 관한 연구)

  • Jung, Chan-Kook;Kim, Dong-Hyun
    • The Journal of the Korea institute of electronic communication sciences
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    • v.9 no.3
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    • pp.377-386
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    • 2014
  • This study analyzed how alternative investment goods would affect a market in a neighboring shopping area in order to provide parties involved in the investment market of this neighboring shopping area with standards which would help them when they try to make a reasonable determination. The study estimated forms and explanation power of the effects of a bid rate of a neighboring shopping area, and came up with those results as follows. Increases in the representative macro economic indicators, the composite stock price index and the fluctuation rate of land price, including the real estate business would have a positive influence on the market of the neighboring shopping area as playing a circumstantial evidence of market recovery and yet, the increase in interest rate, the alternative investment goods, would reduce the relative price-earnings ratio which would, eventually, negatively affect the charm of the investment in the market of the neighboring shopping area. The study, now, understands that housing with a feature of consumers' goods and neighboring shopping area with a feature of investment goods would not have great concern with each other as they are observed to be two different markets from an aspect of interactionism.

An Exploratory Study on Channel Equity of Electronic Goods (가전제품 소비자의 Channel Equity에 관한 탐색적 연구)

  • Suh, Yong-Gu;Lee, Eun-Kyung
    • Journal of Global Scholars of Marketing Science
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    • v.18 no.3
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    • pp.1-25
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    • 2008
  • Ⅰ. Introduction Retailers in the 21st century are being told that future retailers are those who can execute seamless multi-channel access. The reason is that retailers should be where shoppers want them, when they want them anytime, anywhere and in multiple formats. Multi-channel access is considered one of the top 10 trends of all business in the next decade (Patricia T. Warrington, et al., 2007) And most firms use both direct and indirect channels in their markets. Given this trend, we need to evaluate a channel equity more systematically than before as this issue is expected to get more attention to consumers as well as to brand managers. Consumers are becoming very much confused concerning the choice of place where they shop for durable goods as there are at least 6-7 retail options. On the other hand, manufacturers have to deal with category killers, their dealers network, Internet shopping malls, and other avenue of distribution channels and they hope their retail channel behave like extensions of their own companies. They would like their products to be foremost in the retailer's mind-the first to be proposed and effectively communicated to potential customers. To enable this hope to come reality, they should know each channel's advantages and disadvantages from consumer perspectives. In addition, customer satisfaction is the key determinant of retail customer loyalty. However, there are only a few researches regarding the effects of shopping satisfaction and perceptions on consumers' channel choices and channels. The purpose of this study was to assess Korean consumers' channel choice and satisfaction towards channels they prefer to use in the case of electronic goods shopping. Korean electronic goods retail market is one of good example of multi-channel shopping environments. As the Korea retail market has been undergoing significant structural changes since it had opened to global retailers in 1996, new formats such as hypermarkets, Internet shopping malls and category killers have arrived for the last decade. Korean electronic goods shoppers have seven major channels : (1)category killers (2) hypermarket (3) manufacturer dealer shop (4) Internet shopping malls (5) department store (6) TV home-shopping (7) speciality shopping arcade. Korean retail sector has been modernized with amazing speed for the last decade. Overall summary of major retail channels is as follows: Hypermarket has been number 1 retailer type in sales volume from 2003 ; non-store retailing has been number 2 from 2007 ; department store is now number 3 ; small scale category killers are growing rapidly in the area of electronics and office products in particular. We try to evaluate each channel's equity using a consumer survey. The survey was done by telephone interview with 1000 housewife who lives nationwide. Sampling was done according to 2005 national census and average interview time was 10 to 15 minutes. Ⅱ. Research Summary We have found that seven major retail channels compete with each other within Korean consumers' minds in terms of price and service. Each channel seem to have its unique selling points. Department stores were perceived as the best electronic goods shopping destinations due to after service. Internet shopping malls were perceived as the convenient channel owing to price checking. Category killers and hypermarkets were more attractive in both price merits and location conveniences. On the other hand, manufacturers dealer networks were pulling customers mainly by location and after service. Category killers and hypermarkets were most beloved retail channel for Korean consumers. However category killers compete mainly with department stores and shopping arcades while hypermarkets tend to compete with Internet and TV home shopping channels. Regarding channel satisfaction, the top 3 channels were service-driven retailers: department stores (4.27); dealer shop (4.21); and Internet shopping malls (4.21). Speciality shopping arcade(3.98) were the least satisfied channels among Korean consumers. Ⅲ. Implications We try to identify the whole picture of multi-channel retail shopping environments and its implications in the context of Korean electronic goods. From manufacturers' perspectives, multi-channel may cause channel conflicts. Furthermore, inter-channel competition draws much more attention as hypermarkets and category killers have grown rapidly in recent years. At the same time, from consumers' perspectives, 'buy where' is becoming an important buying decision as it would decide the level of shopping satisfaction. We need to develop the concept of 'channel equity' to manage multi-channel distribution effectively. Firms should measure and monitor their prime channel equity in regular basis to maximize their channel potentials. Prototype channel equity positioning map has been developed as follows. We expect more studies to develop the concept of 'channel equity' in the future.

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Business Process Models for the Implementation and Operation of Internet Shopping Mall (인터넷 쇼핑몰 구축 및 운영을 위한 비즈니스 프로세스 모델)

  • 김형수;김중인
    • The Journal of Society for e-Business Studies
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    • v.4 no.3
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    • pp.95-118
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    • 1999
  • There have been many research papers and practical implementations on the various EC(Electronic Commerce) aspects such as merchant system, security, payment gateway, legal and policy issues. However, it is very hard to find the systematic approaches and business process models from the viewpoint of the company willing to start B2C(Business-To-Customer) EC. Therefore, we develop business process models for the planning, systems analysis and design, implementation, and operation of internet shopping mall to suggest a guideline and reference model for the realization of successful B2C EC.

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The Body Shape and 3D Humanbody Model for the Electronic Commerce of the Clothing Manufacture of College Women in their Twenties (의류제품(衣類製品)의 전자상거래(電子商去來)를 위한 20대(代) 여대생(女大生)의 체형(體型) 및 3D 인체(人體) 모형(模型))

  • Kim, Hyo-Sook;Lee, So-Young
    • Journal of Fashion Business
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    • v.8 no.4
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    • pp.94-103
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    • 2004
  • The purpose of this study was to make activated electronic business transaction of clothes. The subject used for this study was 19 - 24 aged 149 college women who most likely buying products through internet. By compare the 149 women's body shape with 3D model, 149 women could be judged their body shape objectively. We showed the average 3D model by the measurement of 19 - 24aged women's body shape. 19 - 24aged women are big customer of internet shopping mall. By understanding of the difference between real somatotype and perceptual somatotype, we can reduce the disadvantage such as returning clothes. Also, imaginary fitting model can be used for internet shopping mall, animation work, fashion show, and advertisement work. Therefore, we can expect the worth of this study to do.

Effects of Service Quality in Internet Shopping Mall on Electronic Commerce Performance (인터넷쇼핑몰의 서비스 품질이 전자상거래 성과에 미치는 영향)

  • Yoo, Il;Na, Gwang-Yun;Choi, Hyeok-Ra
    • Proceedings of the Korea Society for Industrial Systems Conference
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    • 1999.12a
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    • pp.65-80
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    • 1999
  • The Electronic Commerce is expected as one of the most prospective industries in the 21th century. This research developed a survey and analysis is based on the results of the service quality model and previous research of the service quality in MIS. Service quality, one instrument developed by the marketing area, is provided as a possible measure of internet shopping mall. Service quality measure five service dimensions of tangible, reliability, responsiveness, assurance and empathy. The main purposes of this study are to develop an exploratory model based on service quality that can explain the factors of customer's perceived service quality and investigate how these factors are related to consumer satisfaction. This study also focus on relationships among service quality, consumer satisfaction, and purchase intentions. The results of this survey are summarized as follows: (1) Reliability and responsiveness of internet shopping mall are evaluated as very important factors, (2) Service quality is an antecedent of consumer satisfaction, (3) Consumer satisfaction has a significant effect on purchase intentions.

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