• Title/Summary/Keyword: Electronic Business

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GVC status of the electronics industry & GVC promote case studies of the domestic electronics industry (전자산업의 GVC 현황과 국내 전자업체의 GVC 추진사례 분석)

  • Choi, Soo-Ho;Choi, Jeong-Il
    • Journal of Digital Convergence
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    • v.14 no.10
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    • pp.205-216
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    • 2016
  • Electronics industry provides more revenue and jobs, and plays an important role in a variety of fields. During recent changes to the industrial strategy by IT convergence technology development and global economic integration, Global Value Chain(GVC) of the ICT industry has been expanded. The global value chain is a structure consisting of the global dimension in all the processes of business activity for value-added production, R&D, manufacturing, sales, A/S etc. The purpose of this study is to analyze the GVC in the electronics industry and GVC promote practice of Samsung Electronics and LG Electronics. GVC of the electronics industry was developed from 1980, and established manufacturing plant in the United States and Canada. GVC has moved to low-cost countries such as China, Taiwan and India to cut costs, In recent years, because of the rising labor and production costs in China, manufacturing plants move to the Vietnam that has relatively cheap production base. To develop consistently, Korean electronics companies should carry out a new strategy such as item and brand marketing to exporting country.

A study on cluster and positioning of domestic electronic commerce based on purchasing motivation (국내 전자상거래 구매동기에 대한 군집 및 포지셔닝 연구)

  • Jeong, Dong Bin
    • Journal of the Korean Data and Information Science Society
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    • v.26 no.4
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    • pp.841-856
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    • 2015
  • Thirteen types of business and sixteen administrative districts in Korea are categorized and segmented based on their similarities and visually plotted on multidimensional space. The similarities are determined by five characteristics of quantitative evaluation (simplified process of trading, reduced price, direct contact with supplier, faster process of trading, et cetera). Hence, domestic types of business and administrative districts can be categorized into certain clusters. Also, forms and characteristics of types of business and administrative districts can be evaluated between and within the clusters.

An Efficient MANET Routing Protocol for the Drone Delivery Communication Network System (드론 택배 통신망시스템을 위한 효율적인 MANET 라우팅 프로토콜)

  • Jo, Jun-Mo
    • The Journal of the Korea institute of electronic communication sciences
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    • v.10 no.9
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    • pp.973-978
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    • 2015
  • The drone delivery service as a new important business is emerging worldwide. American DHL parcel service is already running the delivery business using drones, and the Google, Amazon, and china's Alibaba, Baidu are also preparing for the same business. However, there are some problems in security and safety since the heavy parcels flies over the people walking down streets, so many things must be considered. The problems can be solved by communicating among drones to avoid collision. Therefore, the efficient network performance is essential, and to resolve the problem, in this paper, an efficient routing protocol is suggested by the Opnet simulator. The drone intercommunication network of MANET is designed and simulated for the efficient routing protocol.

Impacts of Information Source and E-service Quality on Mobile Shopping Behavior in KakaoTalk

  • Yi, Kyong-Hwa;Jeon, Sua;Kim, HaeJung Maria;Forney, Judith
    • Journal of Fashion Business
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    • v.20 no.6
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    • pp.32-51
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    • 2016
  • KakaoTalk has become a reputed mobile social network and an inseparable part of people's lives by leading the mobile industry in South Korea. However, there is a lack of studies in academia regarding perception of the consumers and assessment toward the mobile marketing and services by KakaoTalk. Based on the theoretical orientation of Elaboration Likelihood Model (ELM: Petty & Cacioppo, 1986) and electronic service quality (E-S-QUAL: Parasuraman, Zeithaml, & Malhotra, 2005), this study investigates the effects of information sources (Charles & Richard, 1988), and examines the consumer perception toward the service quality of KakaoTalk. A total of 209 responses were collected, using a self-administered survey in Seoul and Gyeonggi province, South Korea from March 2015 to June 2015. A seven-point Likert scale survey was developed to measure the information sources (i.e., argument quality, post popularity, and post attractiveness), electronic service quality (i.e., efficiency, fulfillment, privacy, and system availability), attitude (i.e., usefulness, preference, and overall attitude), and behavioral intention (i.e., like intention, share intention, and purchase intention). This study reveals a consensus that an online environment is different from the traditional retail context in terms of information source and service quality. Specifically, the results indicate that argument quality greatly impacts the attitudes of the individuals and their behavioral intention toward mobile shopping via social media channel. The most powerful factor among E-S-QUAL is "efficiency." This dimension of service quality influences the customer perception of usefulness and preference as well as share and like intention toward mobile shopping on KakaoTalk.

Development and Distribution of XML Standard Tax Invoices (XML 표준 전자세금계산서의 개발과 유통)

  • Park, Chan-Kwon;Yi, Kyoung-Rog
    • The Journal of Society for e-Business Studies
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    • v.16 no.3
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    • pp.263-274
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    • 2011
  • The KEC XML Electronic Tax Invoice v3.0 which is a typical example of XML document was developed in 2009 according to the amendment of the Value Added Tax Law in 2008 that obliged all the corporation business to issue tax invoices electronically and submit them to the National Tax Service. The issue and submission of those tax invoices has been implemented since Jan. 2011 through a pilot test in 2010. It has some differences in aspect of standard, developing subject, technologies, and operation with the previous version of it. Above all, it is the first case of the XML document being developed based on international standard and methodologies and distributed nationally. This study aims to guide the future development of same kinds of standard XML document by arranging the development and distribution processes of XML Tax Invoice comprehensively.

Vocabulary Definition for Describing Business Process Events of International Logistics on EPCIS (EPCIS 국제물류 비즈니스 프로세스 이벤트 기술을 위한 어휘 정의)

  • Lee, Sun-Young;Bae, Woo-Sik;Lee, Jong-Yun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.10 no.2
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    • pp.334-344
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    • 2009
  • The EPCglobal Network is a system which provides the information of items to suppliers, consumers, and customers by granting identification numbers on the goods based on the technologies of EPC(Electronic Product Code) and RFID(Radio Frequency Identification), and connecting the space to store those information by network. The EPCglobal architecture framework is also a service consolidating supply and process chain by using EPC for the common goal of business corporations. In the national level, it is necessary to define standard vocabularies for each location and logistics business process for RFID environment using the pre-constructed logistics information infrastructure. Therefore, we define the standard vocabularies and partially user vocabularies for international logistics on EPCglobal network architecture. Finally, we believe that our vocabularies contribute to describing the events fur the EPCglobal network architecture and actually providing usable platform via the XML implementation.

The Influential Relations on Sharing Economy and Consumer Traits (공유경제와 소비자의 특성과의 영향 관계)

  • LI, Qing-Zhu;Lee, Jong-Ho
    • The Journal of Industrial Distribution & Business
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    • v.8 no.6
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    • pp.75-86
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    • 2017
  • Purpose - The purpose of this study is to grasp the concept, characteristics and application status of sharing economy, and to derive a research model based on sharing economic service, and to analyze factors and influences of consumers' intention to reuse of sharing economy. Research design, data, and methodology - The questionnaires were created to examine variables for practical and theoretical implications. After pilot survey, conducted for 24 days from March 10th to April 2st in 2017, total numbers were 377. But 330 copies were used for the analysis with IBM SPSS Statistics 23.0 and IBM SPSS AMOS 23.0. The structural equation model was applied for this. Results - First, sharing economic services remain at an early stage, but it is meaningful to identify the revenue mechanism of the business model of the sharing economic platform. Second, in this study, it is meaningful that we systematized the theoretical structure by examining existing studies on the characteristics of the sharing economic service and consumer characteristics, and by examining empirically. Third, Satisfaction and Reliability are related to the characteristics of Sharing Economic Service (Security, Convenience, Discount, Sharing, Social Interaction), Consumer Characteristics (Personal Innovation, Word-of-Mouth) It is meaningful to broaden the understanding of the factors by verifying the mediating effect. Fourth, the sharing economy business is meaningful in that it is a new consumption trend that changes the meaning of consumption to consumers. Gradually, more and more people are recalling that purchasing something is not consumption, but sharing and borrowing is also consumption. In other words, through the sharing economy, consumers can experience more products and services, have more choices, and are expected to have a positive impact on economic growth by increasing the utilization of idle resources. Conclusions - Currently, the sharing economy is growing rapidly all over the world. Therefore, in the subsequent study, it is necessary to compare Korea and China's sharing economy and study the cultural and social characteristics of Korea and China. In particular, I think that steady research is necessary for more precise and specific direction on the influence of the shared economy.

Preference Analysis for Location Based Services on Smartphone Users; Focusing on the H University Students in Daejeon Area (스마트폰 사용자의 위치기반 서비스에 대한 선호도 분석: 대전지역 H 대학교 학생 설문을 중심으로)

  • Nam, Soo-Tai;Jin, Chan-Yong
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.10 no.4
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    • pp.59-66
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    • 2015
  • The rapid development of information communication technology(ICT) is born opportunities of business venturing and many items of start-up. On the smart media era, there are a lot of location based services. Thus we researched to find which factors impact location based constructs on smartphone environment in this study. We have conducted a preference analysis of the influencing factors for location based constructs for our study. In first steps, based constructs that were already known by empirical studies were categorized information, entertainment, safe&emergency, navigation&tracking and advertising&commerce. In second steps, the preference relationship among the categorized constructs were analyzed using AHP(analytic hierarchy process) technique. Participants of this study were 106 students H university in Daejeon-city during 2014. 10. 11 to 2014. 10. 25. The result of the analysis might be summarized that the chatting(0.170) has the highest preference among the above constructs. Based on these findings, several theoretical and practical implications were suggested and discussed.

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A study on the success factors of EDI information system: Focused on medical industry (EDI 정보 시스템의 성공 모형 도출: 의료 산업을 중심으로)

  • Jo, Hyeon;Kim, Soung-Hie;Lee, Seok-Kee
    • Journal of the Korean Data and Information Science Society
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    • v.22 no.2
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    • pp.323-333
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    • 2011
  • Recently, Electronic Data Interchange (EDI) systems are widely used. Many organizations exchange the documents by using EDI, and EDI is used in various industries such as physical distribution, export and import business, custom, and medical care. However, there have been little attempt to empirically investigate the success factors of EDI system. In this paper, we identify the influencing factors which determine the success of typical information system and then suggest the additional factors characterized to the EDI system. Our research model, mainly based on the system success model, is tested by analyzing the empirical data acquired from the companies in the medical industry. As a result, the system quality, information quality, service quality, and the perceived sacrifice turned out to be significant to the success of EDI system while data security does not. The result of this research is likely to help providing useful guidelines for the successful EDI implementations.

How eWOM Reduces Uncertainties in Decision-making Process: Using the Concept of Entropy in Information Theory (정보이론의 엔트로피 관점에서의 바라본 온라인 소비자 리뷰의 소비자 의사결정에 있어 불확실성 감소 효과)

  • Lee, Jung
    • The Journal of Society for e-Business Studies
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    • v.16 no.4
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    • pp.241-256
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    • 2011
  • The present study examines the impact of eWOM on consumer decision making process by viewing eWOM as the product information supplier. We employ the concept of information entropy which was proposed in the information theory to explain different consumer responses to various types of product information in eWOM. Information entropy is the degree of uncertainty associated with the information in the message. In eWOM, a variety of information with different levels of entropy is available, and these different entropy levels result in different impacts on consumer behavior. The preliminary hypotheses are formulated to examine the impact of eWOM on consumer behavior, at the product attribute level and the purchase action level separately. An experiment was conducted to online shopping mall users and the analysis gives valuable insights into our future research.