• 산업경영시스템학회지
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• 제39권3호
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• pp.192-203
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• 2016

Uganda is a country blessed with the biggest number of mountain Gorillas in the whole world. These animals contribute at least 12% in revenue generation to the Tourism sector through tracking by both local and foreign tourists who pay for the tracking permits. However, Gorilla tracking is also a big challenge even in the presence of highly skilled and well-trained game rangers. Development and implementation of a secure Computer and Mobile based Gorilla Tracking (GT) system that uses GIS and GPS technologies would be the most ideal technology to use. Therefore, this study aimed to find out the critical factors that would affect the Behavioral Intention of the would-be users to successfully decide to use such GIS/GPS-GT system. We used the existing UTAUT model to integrate six factors such as Performance Expectancy, Effort Expectancy, Employee Peer Influence, Facilitating Conditions, Behavioral Intention and System Use. However, Infrastructure Availability and Non-Technical Facilitating Conditions were added to reflect Ugandan ICT context. This amended UTAUT model was used to carry out the survey. The questionnaire was emailed to 220 government employees in the fields of ICT, Tour and Travel, Environmental Groups officials and Farmers who garden near the game reserves. A total of 133 were obtained fully completed, whereas 127 were deemed usable thus yielding a response rate of 58%. The analysis results show that except for non-technical facilitating conditions, effort expectancy, peer influence, performance expectancy and infrastructure availability positively affects behavioral Intention to use GIS/GPS-GT. This indicates that people in Uganda don't bother about regulations and rules in regard to using information system. As long as the system does what they want it to, anything else does not matter. As an employee in an organization is told to use a system by their supervisor, they have no objection to otherwise they risk losing their job. This implies that, supervisors have a great responsibility in the process of developing, implementing and using the system in Uganda.

• 한국정보시스템학회지:정보시스템연구
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• 제23권4호
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• pp.49-74
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• 2014

The introduction of smartphone caused the most revolutionary change in the domestic telecommunications market after the digital revolution. However, due to the saturation of the local market, it is expected to post negative growth in 2016 and the sales of national communication carriers is in stasis. Thus, the smartphone industry is starting to shift its marketing efforts to secure the silver generation who still has room for increase in the rate of smartphone usage. As the silver generation has physical limitations and differences in needs, the marketing strategy based on the smartphone utilization is not appropriate. This study suggests the new silver generation, who has high income level and similar characteristics to the younger generation, as the new customer segment for smartphone. We analyze the effects of the major variables of UTAUT on smartphone use, as well as examine how these relationships differ between the new silver and the net generation. We verified the hypotheses using a survey with 309 smartphone users. The research findings supported the hypotheses regarding the effects of performance expectancy, effort expectancy and facilitating conditions on smartphone use, but did not support the hypothesis on the effect of social influence. The result of the group comparisons showed that both generation have similar characteristics on innovativeness and cognitive absorption, but the moderating effect of age on performance expectancy, effort expectancy and use is stronger in conjunction with the new silver generation. The study results are expected to be used in establishing a marketing strategy for the new silver generation.

• 융합정보논문지
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• 제11권10호
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• pp.101-114
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• 2021

본 논문은 해외직구를 이용하는 소비자들을 대상으로 통합기술수용모형을 이용하여 해외직구의 기술수용요인에 대해 살펴보고 소비자가 들이는 노력기대 정도 및 해외직구를 이용함으로써 얻게 될 성과기대, 사회적 영향, 가격효용성 정도가 향후 해외직구 사용의도 및 해외직구를 사용함에 있어서 지각된 유용성 정도에 미치는 유의성 유무에 대해 실증 분석하고자 한다. 연구결과 향후 해외직구 사용의도와 관련하여서는 성과기대, 노력기대, 사회적 영향, 가격효용성이 정(+)의 유의적인 영향력이 있는 것으로 확인되었다. 또한, 해외직구를 이용함에 있어서 지각된 유용성 정도와 관련하여서는 노력기대, 가격효용성이 정(+)의 유의적인 영향력이 있는 것으로 조사되었으나 성과기대, 사회적 영향은 지각된 유용성 정도에 유의적인 영향력이 없는 것으로 나타났다. 무엇보다 해외직구 시장의 확대를 위한 방법으로 간이통관, 무관세 범위의 조정 및 배송정보 분석을 통한 분산반입 그리고 탈세행위의 차단, 첨단장비를 활용한 신속한 검사 등이 시행될 필요가 있다.

• International Journal of Computer Science & Network Security
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• 제21권8호
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• pp.353-359
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• 2021

Information technology and the need for timely and effective communication during the Covid-19 have made most governments adopt technological approaches to provide their services. E-government services have been adopted by most governments especially in developed countries to quickly and effectively share information. This study discusses the reasons why governments in the Gulf region should develop a new model for information technology knowledge management practices. To achieve this, the author identified possible benefits of adopting information technology knowledge management practices and why most governments in the Gulf find it hard to adopt them. Knowledge management allows for learning, transfer as well as sharing of information between government organizations and citizens and with the development of technology, the effectiveness of electronic services can easily be achieved. Also, effective adoption of information technology can improve knowledge management with the help of techniques that enhance capture, storage, retrieval as well as sharing of information. The author used systematic literature review to select 28 journals and articles published post 2019. IEEE, Google Scholar and Science Direct were used to select potential studies from which 722 journals and articles were selected. Through screening and eligibility assessment, 21 articles were retained while the back and forward search had 7 more articles which were also included in the study. Using information gathered from these articles and journals a new conceptual model was developed to help improve information technology knowledge management for governments in the Gulf region to effectively deliver e-services during Covid-19. This model was developed based on the process of KM, Theory of Planned Behavior and Unified Theory of Acceptance and Use of Technology. Based on the developed model. From UTAUT model, performance expectancy, effort expectancy as well as social influence had a great impact.

• 디지털융복합연구
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• 제19권6호
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• pp.199-211
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• 2021

본 연구는 스마트팩토리를 도입한 국내 중소제조기업이 질적 고도화를 위해 현재 대비 상위단계의 스마트팩토리 고도화 수용의도에 영향을 미치는 요인을 분석하고자 한다. 이를 위하여 스마트팩토리를 도입한 중소기업을 대상으로 통합기술수용이론과 확장된 2단계 정보시스템 지속사용모델을 이용하여 온라인 설문조사를 통해 수집된 375부를 SPSS와 AMOS를 활용하여 실증적으로 분석하였다. 연구결과 성과기대, 노력기대, 사회적 영향, 촉진조건은 사용자 만족도에 통계적으로 유의한 영향이 있었으며, 사용자 만족도와 경영자의 의지는 고도화 수용의도에 영향을 미치는 것으로 나타났다. 다만 공급사의 기술력은 고도화 수용의도에 직접적인 영향이 없는 것으로 나타났으며 스마트팩토리 사용자의 만족도는 성과기대, 노력기대, 사회적 영향, 촉진조건과 고도화 수용의도 간에 매개효과를 가지는 것을 확인하였다. 향후 국내 중소제조기업의 스마트팩토리 고도화를 위해서는 사용단계에서의 만족도 향상과 경영자의 스마트화 의지를 지속 향상시키는 노력이 중요하다고 판단된다.

• 품질경영학회지
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• 제50권3호
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• pp.593-615
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• 2022

Purpose: The purpose of this study was to explore and examine the factors influencing customer satisfaction and subscription intention in order to propose useful implication regarding subscription economy model. Methods: This study adopts the extended Unified Theory of Acceptance and Use of Technology model (UTAUT2) as the theoretical framework. On the basis of literature review, this study suggested 9 related hypothesis. To examine the hypothesis proposed, the study designed surveys with 32 questions and 456 answers were collected for the analysis. The study adopted a structural equation model and path analysis, using AMOS and SPSS programs. Results: The results of this study are as follow: All hypothesis except performance expectancy and effort expectancy have significant influence on customer satisfaction. Performance expectancy and effort expectancy have no significant influence on customer satisfaction and facilitate condition is significant but negatively associated with customer satisfaction. Conclusion: Result of this study is expected to suggest data regarding subscription economy and customer satisfaction for business with subscription model. In detail the result implies that highly sophisticated curation system would create more customer satisfaction and subscription intention rather than how a subscription-based platform is easily used. Moreover, curation system of subsription-based music platform should function with high accuracy on recommendation in a creative visual form in order to gain comparative advantage while most platforms have built own curation service.

• 한국심리학회지 : 문화 및 사회문제
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• 제29권4호
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• pp.617-636
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• 2023

본 연구는 한국인이 보이는 욕구-현실 충돌에서 나타나는 극복 노력 현상(불굴의 의지)을 한국인의 문화적 특성으로 설명하고자 하였다. 구체적으로 자신의 욕구와 현실 간의 충돌이 발생한 상황에서 개인의 주체성 정도에 따라 그 상황을 대하는 행동 양식이 달라지는지를 살펴보았다. 이를 위해 총 217명의 참여자가 온라인 실험에 참여하였고, 최종적으로 156명의 데이터가 분석되었다. 참여자는 주체성 척도에 응답한 뒤, 상충적 요소가 존재하는 의사결정 시나리오에 노출되었다. 시나리오는 집 구매와 결혼식장 계약 시나리오였고, 각 시나리오에서는 중요하게 여겨지는 두 개의 가치가 시장에서 서로 상충되도록 설정되었다. 참여자는 해당 시나리오를 읽고 각 가치에 대해 스스로가 원하는 수준을 입력하였다. 그 뒤, 시나리오 속 대리인이 참여자가 원하는 수준의 후보지를 찾지 못한 상황을 접하게 된다. 이후, 참여자는 스스로 자신이 직접 나서 추가적인 노력을 할 의향에 대해 응답하였다. 연구 결과, 참여자의 주체성 정도는 추가적인 노력 정도에 정적인 관계를 나타냈다. 또한 현실 한계를 초과하여 원하는 수준(기대 불일치)의 정도는 주체성을 통제한 상태에서 추가적인 노력 정도에 대해 비선형(역 U형)의 영향력을 나타냈다. 나아가 주체성과 기대 불일치 간의 상호작용효과가 유의하였다. 구체적으로 주체성이 낮은 개인은 기대 불일치 정도와 종속변인 간의 관계가 유의하지 않았으나, 주체성이 높은 개인은 기대 불일치 정도와 종속변인 간의 비선형 관계가 유의하였다. 연구 결과를 바탕으로 욕구-현실 충돌 장면에서의 한국인의 심리적 특성(주체성)의 역할과 기능에 대해 논하였다.

• 유통과학연구
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• 제15권5호
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• pp.53-64
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• 2017

Purpose - This study focuses on use intention of mobile travel Apps by Chinese tourists visiting Korea based on UTAUT model, ISS model and ITM model. And the corresponding market promotion schemes are proposed for operators of mobile travel Apps by the research results. Research design, data, and methodology - After collecting 326 respondents in China with cross-sectional questionnaires, this study begins the empirical research with users of mobile travel Apps, and analyzes data with IBM SPSS 23.0 and IBM AMOS 23.0. Results - The results of this study include the following aspects: firstly, the System quality and Information quality are accepted for hypotheses of Satisfaction and Performance expectancy. Secondly, the Personal Propensity to Trust and Firm Reputation are accepted for Initial Trust hypothesis, and the hypotheses of Firm Reputation and Initial Trust are accepted for Use Intention. Thirdly, the Performance expectancy, Effort expectancy, Social influence are accepted for Use Intention hypothesis. Conclusions - With the increase of tourists visiting Korea, it can be predicted that the needs visiting Korea will be increased persistently for Chinese - this trend brings about the increase of the Chinese travel. First, information quality greatly influences satisfaction and performance expectancy. The research result shows that, the higher the mobile traveling App's information quality is, the higher the satisfaction and performance expectancy will be. Therefore, operators of mobile traveling App should have in-depth investigations towards users, to know the latter's real demand to the information quality and then provide corresponding services. Second, performance expectancy and effort expectancy greatly influence users' intention. Therefore, mobile traveling App operators should improve Apps' convenience and efficiency and, in doing so, find an effective method for market expansion. Third, social influence greatly affects users' intention. The result shows that mobile traveling App operators should pay attention to the influence of mass media and friends' recommendation on users, thereby it is necessary to improve advertisement activities. Fourth, initial trust also influences users' intention. The result shows that initial trust is a key element inducing users to generate use intention. Therefore, mobile traveling Apps operators should make efforts to catch elements that influence users' initial trust.

• 무역학회지
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• 제44권1호
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• pp.143-158
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• 2019

As the overseas direct purchase market grows rapidly, firms are setting up various strategic directions to attract consumers. However, many previous researches on this issue have focused on consumption behavior based on consumers' motivation and demographic factors, so there is a certain limit to suggest practical implications for firms. Therefore, this study proposed modeling to understand how firm's strategic direction influences consumers' acceptance behavior in order to overcome these limitations. For this purpose, this study conducted a survey on 357 domestic consumers and conducted empirical analysis through structural equation model analysis. As a result, the effort expectancy of overseas direct purchase site has a strong influence on consumer intention as much as performance expectancy. We also found that product variety had the strongest impact on performance expectancy and that web site reputation directly affected consumers' behavioral intention as well as purchasing behavior.

• 한국IT서비스학회지
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• 제11권3호
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• pp.17-38
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• 2012

Social network service(SNS), provided by social network sites such as Facebook, Twitter and Cyworld is rapidly growing in online business. Furthermore, many companies have growing interests in finding effective ways to use SNSs for their innovations, marketing and advertisement. In fact, firms have recognized the utility value of the SNS for their business. In this aspect, this study attempts to identify key factors influencing the intention to continuous use of SNSs. Based on the UTAUT(the Unified Theory of Acceptance and Usage of Technology)model, this study proposes the research model, including the effects of social network service characteristics(social relationship support, information sharing, image expression) and individual characteristics(self-disclosure, extroversion, familiarity) on performance expectancy as well as the moderating effect of perceived information security among UTAUT variables. The 412T sets of data collected in a survey were tested against the modeling using SEM using SmartPLS. Results indicated that social network service and individual characteristics had significant effect on performance expectancy with exception of self-disclosure. In addition, the moderating effect of perceived information security had significant effect. The results had important implications for firms providing SNSs hoping to develop a successful business model.