• 복식문화연구
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• 제19권2호
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• pp.360-375
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• 2011

The fashion market focuses on consumers and maximizes consumers' satisfaction. The fashion market has been segmented to better satisfy the variety of consumer group. Although market segmentation has been studied, efficiency and effectiveness of market segmentation continuously bring problems. Also, problems of prediction about real consumer behavior, and efficiency and effectiveness of standards are pointed out. The purpose of this study is to determine the most important variables for dividing fashion product buyers. This study was designed as qualitative study and in-depth interview was conducted. The in-depth interview was conducted with five experts in fashion intelligence agency. In-depth interview was completed by an analytic induction and an investigator triangulation. Questions were about characteristics, demographic characteristics, important factors and fashion buying relationship, and interests of current clothing shoppers. The results of qualitative research demonstrated that clothing shoppers, with their valuable consumption and selective buying behaviors, seek differentiated products. They also long for high quality apparel for its price, because of their valuable consumption and price centered tendency. They illustrated active sides, such as enthusiastic information searching and emotional or experiential consumption, rather than attitudinal sides. The variables for dividing fashion product buyers included: "innovative seeking", "symbolic seeking", "personalized seeking", "quality-seeking", "selective seeking", "price-seeking", "utility-seeking", "hedonic seeking", "sensitive seeking", "brand-seeking", "digital seeking", "information-seeking", and "eco-seeking".

• 국제지역연구
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• 제15권3호
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• pp.429-449
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• 2011

본 연구에서는 지난 30년간의 한국 해외직접투자 자료를 이용하여 투자유형과 제도적 거리가 해외직접투자의 의사결정에 미치는 영향을 분석하였다. 한국기업의 해외직접투자 총액을 종속 변수로 시장추구, 효율성추구, 전략적자산 추구, 자원추구와 같은 투자유형과 경제적 거리, 정치적 거리, 문화적 거리와 같은 제도적 거리를 독립변수로 하여 패널분석을 시행하였다. 분석결과, 한국기업들은 시장추구(시장크기), 효율성추구, 전략적자산 추구를 위해 해외직접투자를 수행하는 것으로 나타났으며, 제도적 거리 중 경제적 거리가 해외직접투자에 영향을 미치는 것으로 나타났다. 또한, IMF 외환위기 전후로 해외직접투자 결정요인의 변화에 대해서도 비교분석 하였다. 분석결과, IMF 외환위기 이전에는 시장추구, 전략적자산 추구를 위해 해외직접투자를 수행하는 것으로 나타났으며, IMF 외환위기 이후에는 시장추구(절대적 시장크기, 시장성장률), 전략적자산 추구형 투자와 아울러 효율성 추구형 투자를 하는 것으로 나타났다. 또한, IMF 외환위기 이전과는 다르게 제도적 요인 중 경제적 거리 변수인 투자대상국의 FDI 투자에 대한 개방성, 투자국과의 교역량이 해외직접투자와 양(+)의 유의적 관계가 있는 것으로 나타났다.

• 복식
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• 제51권5호
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• pp.135-145
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• 2001

In this study, investigation into the impact of sensation seeking tendency and clothing attitudes upon brand variety seeking will be made through the presentation of sensation seeking tendency as consumer's motivation of clothing behavior and clothing attitude as parameter. To give goals of this study. First, to help the understanding of consumers by elucidating consumer's psychological characteristics against sensation seeking tendency, clothing attitude and diverse brands seeking. Second, to offer standard for specifying market by presenting theoretical as well as empirical data. Third. to create successful marketing strategy according to consumer groups and moreover to increase sales efficiency. Research results are as follows : As a result of investigating on which factor among sensation seeking tendency affects on seeking various brands, change seeking tendency and aesthetic seeking impact upon seeking various kinds of brands. Change seeking is turned out to be the most influential factor. Fashion leadership, fashion innovativeness, attention concentration, social approval and clothing interest had an impact on diverse kinds of brand seeking: there was a positive relations with fashion leadership. attention concentration. clothing interest and fashion innovativeness, whereas a negative link with social approval. Three factors of sensation seeking tendency, two factors, that is change seeking and aesthetic seeking. have direct and indirect paths that lead to diverse brand seeking, via clothing attitude. that is to say, clothing interest. fashion leadership. social approval and attention concentration. On the other hand, thrill and risk seeking only had indirect path. Aesthetic seeking showed higher significance to indirect effect on diverse brand seeking which takes clothing attitude as a parameter, than that of direct effect. Brand variety seeking was under considerable effect of fashion leadership, clothing interest and attention concentration, in order.

• 한국산학기술학회논문지
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• 제15권6호
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• pp.3587-3598
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• 2014

본 연구는 장애인 구직역량프로그램이 진로장벽 극복을 통한 구직효능감 향상과 직업유지의지에 미치는 영향을 분석하고자 했다. 본 연구를 위해 2012년 12월부터 2013년 11월까지 7차례에 걸쳐 총 86명의 장애인을 대상으로 1일 6시간씩 4일간 총 24시간, 한국장애인고용촉진공단에서 위탁 개발한 구직역량프로그램을 실시하고, 효과분석을 위해 연구대상 집단에게 프로그램 실시 전 사전검사와 실시 후의 사후검사를 실시하였다. 평가측정도구로 구직효능감은 자기효능감, 구직기술, 대인관계기술, 직업정보탐색기술 등 4개의 변인으로 구성했으며, 직업유지의지 변인 과 함께 총 5개의 변인에 대해 검증했다. 분석 결과, 첫째, 구직효능감 중 대인관계기술과 직업정보탐색능력은 프로그램의 효과가 검증된 반면, 자기효능감과 구직기술에서는 기각되었다. 둘째, 자기효능감과 대인관계기술이 직업유지 의지에 정적 영향을 미쳤다. 특히 대인관계기술 향상이 직업유지의지에도 영향을 미쳐 장애인들에게 있어 대인관계 역량강화의 중요성을 확인하였다.

• 한국도서관정보학회지
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• 제35권1호
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• pp.257-281
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• 2004

대학도서관이 효율적인 정보서비스를 개발하고, 제공하기 위해서는 무엇보다도 정보서비스 이용 대상자들에 대한 정보이용형태 분석이 선행되어야 한다는 점에 착안하여 전국 주요 5개 국립종합대학교 및 5개 교육대학교에 재직하는 교수, 학생들을 대상으로 정보이용형태에 관한 설문조사를 실시하였다. 그 결과 대학도서관의 주 이용자인 교수 및 학생집단이 도서관이 제공하고 있는 각종 정보서비스 이용형태에 대하여 어떠한 차이를 보이고 있는지를 알아보고 향후 대학도서관이 효율적인 정보서비스를 개발하고 제공하는데 있어서 개선방안을 제안하였다.

• 산업진흥연구
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• 제1권2호
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• pp.87-93
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• 2016

본 연구는 대학생의 취업역량 중요도 인식이 취업태도에 미치는 영향을 분석하였다. 연구결과 취업의지에 유의한 영향을 미치는 취업역량인식 요소는 자격증(p<.05, ${\beta}=.247$)과 취업관련경험(p<.1, ${\beta}=.240$)이었으며 자기효능감에 유의한 영향을 미치는 취업역량인식 요소 또한 자격증(p<.01, ${\beta}=.349$), 취업관련경험(p<.1, ${\beta}=.227$) 순으로 나타났다. 이는 대학생의 취업태도를 향상시키기 위해서는 학력이나 성적보다는 자격증 획득과 취업관련 경험을 쌓도록 강조하여 구직의욕을 북돋아주는 것이 효과적임을 시사한다. 또한 대학 내 취업지원센터에서 이력서 작성법 등 취업교육을 받았던 경우 취업관련 경험에 대한 중요도 인식과 취업의지가 높았고, 취업 준비자의 자기계발 수준이 그렇지 않은 집단보다 더 높았다. 본 연구는 대학생의 취업역량 중요도 인식이 취업태도에 미치는 영향을 분석함으로써 취업역량 중 취업태도 향상에 효과적인 요인의 중요도를 판별하고 그 효과성을 검증한 데 연구의 의의가 있다.

• Journal of Korea Trade
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• 제23권5호
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• pp.45-65
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• 2019

Purpose - As the well-known Structure-Conduct-Performance paradigm implies, risk structure of a corporation may affect its risk management activity and the activity may in turn determine its performance. Depending on its goal, Foreign Direct Investment (FDI) can shape its risk structure, risk management and its performance. Under this assumption, we investigate the relationship between the goals of FDI and risk management for the first time in academics. Design/methodology - This empirical research uses a survey of 279 current Korean enterprises' FDIs in China with the recently developed business risk quadrant model. Companies are classified into either a market- or an efficiency-seeking group, to identify how each group perceives and manages risks, and values the performance of risk management. Also, we apply integrated risk management method that multinational corporations have introduced in China, then verify the mediating effect between risk factors and performance. Findings - Our research shows the FDIs can expose themselves to differing risk structure although risk management activities simply represent the level of empowerment given to local management by headquarter due to limit of sample size despite diversity of risk and risk management tools. To sum, market seekers are found to have more strategic risk (revenue related risk) than efficiency seekers with financial risk (cost related risk). The market seekers can manage their risk by empowering their local organisation while the efficiency does the opposite ways. The risk management appears to be successful in general. Originality/value - Previous studies on small and medium enterprises' FDIs to China have concentrated on the analysis of entry determinants, withdrawal factors and individual risk management. Meanwhile, this research establishes enterprise-wide risk factors faced by the companies that advance into China, according to the method of the classification by ERM and verifies if they could synthetically improve performance through risk corresponding measures.

• 대한치과기공학회지
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• 제40권4호
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• pp.261-271
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• 2018

Purpose: The purpose of this study is to clarify the mediating effect of the basic occupational ability in relation to the career barrier and job-seeking efficacy of dental technology students. It aims to provide the basic data for NCS-based education and career guidance. Methods: The subject of the questionnaire survey was dental technology students. The collected data were analyzed using the SPSS 21.0 program. For reliable verification, a significance level of ${\alpha}=.05$ was used and reliability analysis, frequency analysis, descriptive statistics analysis, correlation analysis and regression analysis were performed. Results: The results of the analysis showed that the basic occupational ability had a mediating effect in relation to career barriers and job-seeking efficacy. It was found that the basic occupational ability had a mediating effect in the relationship between job-seeking efficiently and other variables such as difficulty in an interpersonal relationship, lack of self-clarification, conflict with others in important positions, lack of job information, and lack of interest. Conclusion : The results of this study confirmed the importance of the basic occupational ability in improving job-seeking goals, job motivation, job search strength, job skills, and other related areas. If it appears difficult to overcome career barriers such as interpersonal difficulty, lack of self-clarification, conflict with other important people, lack of job information, and lack of interest, then the improvement of the basic occupational ability can be expected to enhance the job-seeking efficiency.

• 한국의상디자인학회지
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• 제15권2호
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• pp.27-41
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• 2013

The purpose of this study is to find out the influences of consumers' shopping orientation and impulse buying orientation on shopping addiction to fashion products in the internet shopping malls. This study surveyed 521 male and female consumers in their 20s~40s in August 2012 who have purchased fashion products through internet shopping malls. For statistical analysis, descriptive statistics, reliability analysis, $x^2$-test, factor analysis, ANOVA analysis, Duncan test, and regression analysis were carried out using SPSS for Windows 12.0. The results are as follows. First, it was identified that there were not significant differences in consumers' demographic characteristics according to the level of internet shopping addiction consumer groups. Second, high level shopping addiction consumers were higher in pleasure/convenience seeking, fashion seeking, and brand seeking shopping orientations and in refreshing, non-plan shopping, recommendation from acquaintances, product stimulus, purchaser stimulus, sales promotion stimulus impulse buying orientations than low level consumers. Third, internet shopping addiction was significantly influenced by the pleasure/convenience, fashion, economic efficiency, brand, sale seeking shopping orientations and refreshing, non-plan shopping, sales promotion stimulus impulse buying orientations. The results of this study will help internet fashion enterprises to handle the consumers with shopping addiction as well as the consumers with high shopping addiction to be able to manage their shopping addiction themselves.

• International Journal of Knowledge Content Development & Technology
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• 제9권1호
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• pp.7-18
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• 2019

The main objective of the study is to find out the level of information-seeking behaviour of auto mechanics working at Siwdu and its impact on the work they do. Two methods of data collection instruments were used; these included a questionnaire and interview schedule. The researchers personally administered fifty-three questionnaires of which forty-eight completed ones were received. Twelve (12) people were interviewed at their respective workshops. The respondents were registered members of Siwdu Auto Mechanic Association and the total number of sixty respondents used represented 20% of total number of members. Quantitative data obtained mainly from the questionnaire were analysed using Statistical Package for Social Sciences (SPSS) software version 20. Responses for the interview were analysed thematically. Some of the major findings are as follows: The majority of the respondents did not know how to get information from the library; some of the respondents preferred consulting their "Masters" for help; majority of the respondents had Android phones but did not know how to access relevant information; respondents were aware of the benefits of authentic information; and respondents recommended that Management of libraries should organise seminars and workshops for auto mechanics to enable them know how and where to access information. Information is needed by everybody to enhance efficiency therefore creating the awareness of the sources of information is a way of increasing productivity. Knowing the level of information-seeking behaviour of people in every manner of job is essential in the nation's human resource development.