• Title/Summary/Keyword: Effects of participation

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Effects of SNS Characteristics on SNS Engagement and Consumer Brand Engagement

  • CHO, Byung-Kwan;SHIN, Hyang-Sook
    • The Korean Journal of Franchise Management
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    • v.11 no.2
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    • pp.23-39
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    • 2020
  • Purpose: Social Network Sites(SNS) have been grown up as a public communication channel consumer frequently participate in. Most of food service brands are utilizing social media for advertising recently. As a result of SNS marketing, food service brands anticipate positive outputs from SNS engagement and consumer brand engagement so that we need to verify structural relationship among SNS characteristics, SNS engagement and consumer brand engagement. Research design, data, and methodology: This study identifies that SNS characteristics have effects on SNS engagement and examines relationship between SNS engagement and behavioral engagement. We conceptualize SNS characteristics as information quality, hedonic level and interaction. Furthermore, SNS engagement is composed of SNS participation, positive word of mouth(WOM). In order to verify the purposes of this research, research model and hypotheses were developed. All constructs were measured with multiple items developed and tested in the previous studies. Sample data were collected from 433 online survey panels and analyzed by using SmartPLS 3.2.9. Result: The findings of this research are as follows. First, information quality is positively related with SNS participation. Hedonic level and interaction have impacts on SNS participation and positive WOM respectively. Second, SNS participation has positive effects on positive WOM. Third, both SNS participation and WOM influence behavioral engagement respectively. Conclusions: The implications demonstrate that SNS characteristics such as information quality and hedonic level and interaction exert effects for consumer to participate in SNS brand page. Meanwhile, hedonic level and interaction influence on positive WOM but information quality doesn't. SNS participation and positive WOM affect consumer to engage in specific brand behaviorally as well. Therefore, food service brand marketer is required to manage SNS information quality and hedonic level and interaction among members to encourage SNS participation and positive WOM. As SNS participation and positive WOM increases behavioral engagement of consumer, marketer needs to incentivize SNS participation and look after situation of positive WOM and respond swiftly.

A Study on the Effects of User Participation on Stickiness and Continued Use on Internet Community (인터넷 커뮤니티에서 사용자 참여가 밀착도와 지속적 이용의도에 미치는 영향)

  • Ko, Mi-Hyun;Kwon, Sun-Dong
    • Asia pacific journal of information systems
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    • v.18 no.2
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    • pp.41-72
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    • 2008
  • The purpose of this study is the investigation of the effects of user participation, network effect, social influence, and usefulness on stickiness and continued use on Internet communities. In this research, stickiness refers to repeat visit and visit duration to an Internet community. Continued use means the willingness to continue to use an Internet community in the future. Internet community-based companies can earn money through selling the digital contents such as game, music, and avatar, advertizing on internet site, or offering an affiliate marketing. For such money making, stickiness and continued use of Internet users is much more important than the number of Internet users. We tried to answer following three questions. Fist, what is the effects of user participation on stickiness and continued use on Internet communities? Second, by what is user participation formed? Third, are network effect, social influence, and usefulness that was significant at prior research about technology acceptance model(TAM) still significant on internet communities? In this study, user participation, network effect, social influence, and usefulness are independent variables, stickiness is mediating variable, and continued use is dependent variable. Among independent variables, we are focused on user participation. User participation means that Internet user participates in the development of Internet community site (called mini-hompy or blog in Korea). User participation was studied from 1970 to 1997 at the research area of information system. But since 1997 when Internet started to spread to the public, user participation has hardly been studied. Given the importance of user participation at the success of Internet-based companies, it is very meaningful to study the research topic of user participation. To test the proposed model, we used a data set generated from the survey. The survey instrument was designed on the basis of a comprehensive literature review and interviews of experts, and was refined through several rounds of pretests, revisions, and pilot tests. The respondents of survey were the undergraduates and the graduate students who mainly used Internet communities. Data analysis was conducted using 217 respondents(response rate, 97.7 percent). We used structural equation modeling(SEM) implemented in partial least square(PLS). We chose PLS for two reason. First, our model has formative constructs. PLS uses components-based algorithm and can estimated formative constructs. Second, PLS is more appropriate when the research model is in an early stage of development. A review of the literature suggests that empirical tests of user participation is still sparse. The test of model was executed in the order of three research questions. First user participation had the direct effects on stickiness(${\beta}$=0.150, p<0.01) and continued use (${\beta}$=0.119, p<0.05). And user participation, as a partial mediation model, had a indirect effect on continued use mediated through stickiness (${\beta}$=0.007, p<0.05). Second, optional participation and prosuming participation significantly formed user participation. Optional participation, with a path magnitude as high as 0.986 (p<0.001), is a key determinant for the strength of user participation. Third, Network effect (${\beta}$=0.236, p<0.001). social influence (${\beta}$=0.135, p<0.05), and usefulness (${\beta}$=0.343, p<0.001) had directly significant impacts on stickiness. But network effect and social influence, as a full mediation model, had both indirectly significant impacts on continued use mediated through stickiness (${\beta}$=0.11, p<0.001, and ${\beta}$=0.063, p<0.05, respectively). Compared with this result, usefulness, as a partial mediation model, had a direct impact on continued use and a indirect impact on continued use mediated through stickiness. This study has three contributions. First this is the first empirical study showing that user participation is the significant driver of continued use. The researchers of information system have hardly studies user participation since late 1990s. And the researchers of marketing have studied a few lately. Second, this study enhanced the understanding of user participation. Up to recently, user participation has been studied from the bipolar viewpoint of participation v.s non-participation. Also, even the study on participation has been studied from the point of limited optional participation. But, this study proved the existence of prosuming participation to design and produce products or services, besides optional participation. And this study empirically proved that optional participation and prosuming participation were the key determinant for user participation. Third, our study compliments traditional studies of TAM. According prior literature about of TAM, the constructs of network effect, social influence, and usefulness had effects on the technology adoption. This study proved that these constructs still are significant on Internet communities.

The Effects of Mother's Parenting Stress on Children's Problematic Behavior in the Times of Convergence : The Moderating Effects of Father's Parenting Participation (융복합시대 어머니의 양육 스트레스가 유아의 문제행동에 미치는 영향 : 아버지의 양육 참여의 조절효과)

  • Kim, Eun-Deok;Park, Chan-sang
    • Journal of Convergence for Information Technology
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    • v.7 no.6
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    • pp.123-133
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    • 2017
  • This study aims to examine the moderating effects of father's parenting participation on the effects of mother's parenting stress on children's problematic behavior. To reveal this, the 3rd year data of Panel Study on Korean Children was analyzed. The results of the analysis are like below. First, mother's parenting stress was a main factor having effects on children's internalization and externalization. The correlation and regression analysis showed that mother's parenting stress had positive effects on children's internalization and externalization. Second, father's parenting participation had no effects on children's problematic behavior. Third, mother's parenting stress had effects on children's internalization based on the interactions with father's parenting participation. In other words, father's parenting participation had moderating effects on the effects of mother's parenting stress on children's contraction and depression/anxiety. Based on it, the educational and welfare suggestions were made.

The Difference in Brand Attitude and Green Consumption Intention by SPA Brands' Green Marketing (SPA 브랜드의 녹색 마케팅에 따른 브랜드 태도와 녹색 소비행동의도의 차이)

  • Youn, Chorong
    • Journal of the Korean Society of Clothing and Textiles
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    • v.38 no.3
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    • pp.334-346
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    • 2014
  • Green marketing is efforts to achieve the environmental responsibility in all marketing activities. This study investigates the contribution of SPA fashion brands' green marketing activities to consumers' green behavior and the brands' growth as well as the natural environment. Green marketing activities are classified by product relevance and consumer participation. An online survey is conducted using scenarios developed according to the two (high/low product relevance) by two (high/low consumer participation) research design. Green consuming intention and brand attitude are compared by product relevance and consumer participation. The positive effects of product relevance and consumer participation on green consuming intention are found. The positive effects of consumer participation and the interaction effect of product relevance and consumer participation on brand attitude. Based on the results, this study suggests effective green marketing activities for fashion brands.

Impact of Participation Motivation of 2014 Osong International Bio Industry Expo Volunteers on their Participation Satisfaction : Focus on Moderating Effects of Education and Training (2014오송국제바이오산업엑스포 자원봉사자의 참여동기가 참여만족에 미치는 영향 : 교육훈련의 조절효과를 중심으로)

  • Lee, Min-Soon;Cho, Tae-Young
    • The Journal of the Korea Contents Association
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    • v.15 no.11
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    • pp.534-549
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    • 2015
  • This study was conducted in 2014 with Osong International Bio Industry Expo volunteers as the subjects of the study. The study has analyzed whether their participation motivation, participation satisfaction, and educational training have moderating effects between their motivation and satisfaction. The purpose is to offer implications for successfully holding large events in the future. The findings are as follows. First, the internal reward, a sub-factor of participation motivation, had statistically significant effects on the six elements of volunteering satisfaction. Second, the external reward, a sub-factor of volunteering motivation, had statistically significant effects on the four elements of volunteering satisfaction: self-satisfaction about their abilities; satisfaction in pursuing changes; satisfaction in the event and satisfying interests. However, their satisfaction in self-growth and in interactions were excluded from the volunteering satisfaction elements that were critically affected by the external reward. Third, the training had moderating effects between their internal reward and satisfaction in the event. Forth, the training had moderating effects between their external reward and satisfaction in the event.

Effect of Treatment Setting of the Medical Services on the Patient Participation : Focusing on Moderating Effect of Negative Emotion (진료환경이 환자참여에 미치는 영향: 부정적 감정의 조절효과를 중심으로)

  • Kim, Chan-Jung;Lee, Jong-Hak
    • Management & Information Systems Review
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    • v.35 no.1
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    • pp.235-251
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    • 2016
  • The main purposes of this study is to examine the effect of treatment setting on patient participation, and the moderating effect of negative emotion between treatment setting and patient participation. For the purposes of this study's goals, the 320 samples for this empirical study were collected from the general hospital and medical clinic outpatients in C and carried out hierarchial regression by SPSS 19.0. The results of this study are as follows. There is positive effect of cleanness of the treatment setting on behavior factor in patient participation. The higher aging of patient have influences on emotional factor in patient participation. There are positive effects of the third person in treatment settings on emotional and informational factors in patient participation. There is negative effect of negative emotion on emotional and informational factors in patient participation. There are negative effects of time pressure in treatment settings on emotional and informational factors in Patient Participation. On interaction effect, there are positive effects of cleanness in treatment setting and negative emotion on emotional and informational factors in patient participation. Implications for theoretical and practical patient participation are discussed.

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Effects of Social Media Utilization on Labor Union Social Capital in South Korea

  • Lee, Ji-Heon;Jung, Hoe-Kyung
    • International journal of advanced smart convergence
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    • v.6 no.2
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    • pp.34-50
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    • 2017
  • This study delved into the effects of labor union members' social media utilization for the formation of labor union social capital. Specifically, this study aimed to identify the effects of labor union-related social media use and participation on the labor union's social capital formation through quantitative and qualitative research. It set up trust, network, and participation as social capital components and as dependent variables. Network, in particular, was divided into bonding and bridging aspect. There is the correlation between labor union-related social media use and the formation of labor union social capital. As participation in the group type social media operated by a labor union becomes more active, evaluation on labor union social capital throughout trust, network, and participation is higher. Especially, the correlation between bonding network and bridging network was high. This proves that a labor union's bond enhancement does not result in the labor union's selfishness, but it can build a cooperative system with an external network.

Effects of Media Integration on Users' Parasocial Relationship and Political Participation in China

  • Du, Zilin;Lee, Jong Hyuk
    • International Journal of Contents
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    • v.18 no.2
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    • pp.18-31
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    • 2022
  • This study explored the effects of the parasocial relationship formed by CCTV (China Central Television) TV news and non-traditional news on users' perceived media credibility and their online and offline political participation. This study conducted a survey with the Chinese CCTV users between April 19 and April 30, 2021, and finally, 701 respondents' data were analyzed using structural equation modeling. The study results showed that both TV news and non-traditional news had positive effects on parasocial relationships and the parasocial relationship positively influenced media credibility, which subsequently facilitated political participation. However, there was no direct effect between media usage and media credibility. This implies the important mediating role of parasocial interactions, which enables CCTV news to gain media credibility and subsequently influence political participation. This study suggests that CCTV needs to improve the parasocial interactions between their audience and media figures by utilizing the interactive mechanism of non-traditional media.

Effects of Participation in Adult Education on Cognitive Function: The Mediating Effect of Relationship with Children among Older Adults (노인의 교육참여가 인지기능에 미치는 영향: 자녀관계 만족도의 매개효과를 중심으로)

  • Lee, Sungeun
    • The Korean Journal of Community Living Science
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    • v.27 no.2
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    • pp.221-231
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    • 2016
  • This study was conducted to investigate the effects of participation in adult education on cognitive function, and the mediating effects of relationships with children among older adults. This study employed data from the 2011 Elderly Survey, and a total of 8,668 older adults over 65-years old were used for analysis. Multiple linear regression analyses were used to examine the mediating effect of relationship with children based on the approach proposed by Baron & Kenny (1986). The results showed that participation in adult education increased cognitive function of older adults. Adult education participation also increased satisfaction with relationship with children, and relationship with children was found to have a mediating effect. These findings suggest that there is a need to recognize the importance of the relationship between older adults and children when developing education programs for older adults.

The Effect of Social Participation on the Life Satisfaction of the Elderly - Focusing on the Mediating Effects of Depression and Self-reported Health - (노인의 사회참여가 삶의 만족도에 미치는 영향 - 우울, 주관적 건강상태의 매개효과를 중심으로 -)

  • Gweon, Hyun-Soo
    • Korean Journal of Human Ecology
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    • v.18 no.5
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    • pp.995-1008
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    • 2009
  • This study investigated the causal relationships among the elderly, looking at social participation, depression, self-reported health, and life satisfaction. It was especially focused on the mediating effects of depression and self-reported health on the relationship between social participation and life satisfaction. From the 2006 Korean Longitudinal Study of Aging, data for 4,155 elderly over age 65 was analyzed with structural equations modeling with Amos 7.0 and sobel test. Major findings were as follows. First, social participation of the elderly has a negative influence on depression and a positive influence on self-reported health and life satisfaction. Second, self-reported health has a partial mediating effect on the relationship between social participation and life satisfaction. Third, the direct effect of depression on life satisfaction was not statistically significant, while the direct effect of social participation was significant. Therefore, depression was not proved as a significant mediator. This study tested the effects of social participation on depression, self-reported health, and life satisfaction empirically and confirmed the partial mediating model, in which social participation improves the elderly's self-reported health, which in turn improves the elderly's life satisfaction. These results suggest the importance of an integrated approach for the healthy and successful aging and the diverse types of social participation in an elderly person's quality of life.