• Korean Journal of Health Education and Promotion
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• 제21권3호
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• pp.1-17
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• 2004

The purpose of this study is to evaluate the roles of expected self-control and expected self-control results in explaining adolescents' Internet addiction. In the study model, expectations of self-control and self-control results directly determine Internet addiction and Internet use time meditates the impacts of expectations of self-control and self-control results on Internet addiction. The study subjects are 1,080 middle and high school students in Busan. Stratified cluster sampling is applied by school type and school year. The response rate is 96%(l,037cases). This study develops the scales of expected self-control and expected self-control results. The scales of Internet addiction are devised by using the concept of functional dependency such as salience, withdrawal symptoms, mood modification, tolerance, relapse, and conflict. For verifying the study model, path analysis and multiple regression models are applied for identifying path significants and evaluating confounding effects of control variables, respectively. Moreover, multi partial F-test is performed for selecting the best regression model. Expected self-control is a significant determinant of Internet addiction and Internet use time that also significantly explains Internet addiction. The total effect of expected self-control towards Internet addiction is -.95. The total effect is comprised with the direct effect (-.71) and the indirect effect(-.24). In this result, the direct effect refers a curative effect since expected self-control directly reduces the level of Internet addiction, and the indirect effect refers a preventive effect because self-control can reduce time of Internet use that is a direct determinant of Internet addiction. In the test of the confounding effects of control variables, there are no confounding effects in the models of multiple regression. It implies a robustness of the study model as regards control variables. In conclusion, improving adolescents' expected self-control can control Internet addiction level. This finding implies that a health promotion program for improving expected self-control can be a cost effective method compared to other approaches.

• The Journal of Information Systems
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• 제16권3호
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• pp.21-44
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• 2007

Internet privacy is named as one of the major barriers to the expansion and further development of e-commerce. This study is to identify the antecedents to Internet privacy concerns, to investigate the relationship of the antecedents and the perceived trust and to validate Internet privacy's effect on the perceived trust. A conceptual model which identifies Internet literacy and perceived vulnerability as antecedents to Internet privacy concern is proposed and tested based on the sample of 276 Internet users. Empirical findings show that Internet literacy affect Internet privacy concern negatively while perceived vulnerability affect positively. Also perceived vulnerability's effect on and privacy concern's effect on perceived trust has both directional negative support. Implications and further research agenda are provided with the limitation of the study.

• Journal of Information Technology Services
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• 제12권2호
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• pp.73-84
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• 2013

The development of the information on the internet brought a lot of changes in the real estate market. Because the real estate has local distinctiveness and individuality household who want to move must to visit place for housing information. But now household use internet real estate information at every decision-moving step and that is able to reduce not only the cost of real estate information but also social benefit like $CO_2$ emissions reduction effect. In this study, I analyzed the effect of $CO_2$ emissions reduction with Seoul household residential mobility data when household take informations from internet real estate site. As increasing a single family who is good at internet service, the effect of $CO_2$ reduction from the development of the Internet real estate information has more increased.

• Journal of Families and Better Life
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• 제29권3호
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• pp.59-69
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• 2011

The purpose of this study was to investigate the structural relationships among adolescents' internet addiction, self-esteem, self-control, and aggression. The participants were 300 students in their first year of middle school. The questionnaire consisted of measures of internet addiction, self-esteem, self-control, and aggression. The major findings were as follows: 1) self-control had a direct effect on aggression; 2) internet addiction had a direct effect on self-esteem and self-control; 3) self-esteem had a direct effect on self-control; 4) internet addiction had an indirect effect on aggression and self-control; and self-esteem had an indirect effect on aggression. This study implied that self-related variables could mediate the relationship between the possibility of internet addiction and adolescents' aggression. This study also suggested that research on various mediator variables could reduce adolescents' psychosocial problems.

• Asia pacific journal of information systems
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• 제13권1호
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• pp.141-170
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• 2003

This study investigates internet shopping behavior of consumers. The rapid growth of the internet shopping markets is solely dependent on the voluntary adoption of internet shopping medium by the personal users. But the studies on this topic are very limited. Based on these facts, this study, recognizing the internet shopping medium as an innovation, studies how consumers understand and use innovative internet shopping medium by applying and extending the technology acceptance model proposed by Davis et. al.(1989). The results of the survey on 947 consumer panel reveal that compatibility, system quality have positive impact on the formation of perceived ease of use. And it is also shown that the perceived ease of use, system quality, and compatibility have positive influence on perceived usefulness, but computer-efficacy has no effect on perceived usefulness. Meanwhile, it is confirmed that perceived usefulness and compatibility have positive effect on attitude toward internet shopping behavior, but perceived ease of use has no effect. In addition, perceived security and social norm, as opposed to the hypotheses, are shown to have no effect on internet shopping behavior. Lastly, applications and related limitations are discussed.

• The Journal of Information Systems
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• 제15권4호
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• pp.23-53
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• 2006

The main purpose of this paper is to setup a integrated model and verify the integrated model for a customer loyalty in the internet shopping environments. The results of a structural equation model (SEM) using AMOS and LISREL include: First, hypothesis that Internet environment characteristics in outside factors has a positive effect on satisfaction, trust and commitment is partially supported. However, mutual communication to satisfaction, community to commitment and open-ubiquity to trust did not reveal a positive effect. Second, hypothesis that Internet showing mall environment has a positive effect on satisfaction is partially supported. However, transaction to commitment and transaction to trust did not reveal a positive effect. Third, hypothesis that relational benefits has a positive effect on both satisfaction and commitment is partially supported. However, confident honest to commitment and economic honest to trust did not reveal a positive effect. Forth, satisfaction trust and commitment have a strong effect upon loyalty. Fifth, satisfaction has a positive effect on trust and commitment. However, trust did not show a positive effect on commitment. Outside factors(Internet environment characteristics, showing mall characteristics, and relational benefit) partially revealed a positive effect on satisfaction trust, and commitment. Mediating variables such as satisfaction, trust, and commitment again have positive effect on loyalty. But, the relationship for trust to commitment did not reveal the significant effect in this study while other studies revealed significant effect.

• The Journal of the Korea Contents Association
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• 제19권11호
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• pp.383-391
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• 2019

This study confirms the mediating effect of learning amotivation in the effect of an elementary school senior parental excessive interference on Internet addiction. To this end, 329 elementary school students in fifth and sixth grade were analyzed by collecting data on parental excessive interference, learning amotivation and Internet addiction. The results of the analysis are as follows. First, there was a significant static relationship between parental excessive interference, learning amotivation, and Internet addiction. Second, parental excessive interference had a significant effect on Internet addiction. Third, parental excessive interference had a significant effect on learning amotivation, and the learning amotivation affected a significant effect on Internet addiction. Through this process, it was confirmed that the learning amotivation has an indirect mediated effect on the effect of parental excessive interference on Internet addiction. Based on the results of this study, the educational implications of preventing Internet addiction among elementary school students and suggestions for follow-up research were discussed.

• Journal of Nutrition and Health
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• 제36권5호
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• pp.500-507
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• 2003

This study was carried out to evaluate the effects on elementary school children of Internet-based nutrition education programs. The subjects consisted of 80 boys and girls (book-loaming group : 42, Internet-based teaming group : 38) in the 5th grade of elementary school. The results were as follows : The evaluation of Internet-based education programs by Internet-teaming group showed above average in all domains. As the favorite and wholesome menu chose‘nutrition kingdom’(52.6%) made of animation. The educational effect of this program was evaluated by comparing the methods of the Internet-learning group with those of the book-learning group. For effect-evaluation were measured the degree of nutrition knowledge and diversity score of dietary intake from before and after education. Before undertaking the program, there was no significant difference between the two groups in terms of their nutrition knowledge. However, the nutrition knowledge of the Internet-based teaming group after the program had increased significantly (p < 0.01) compared to the book-learning group. There was no significant difference between the two groups in terms of the diversity of dietary intake before the start of the program, but upon its completion, the Internet-based learning group showed a significant increase compared to the book-loaming group (p < 0.05). This suggests that Internet-based educational programs could be effective in drawing the interest and boosting the concentration levels of schoolchildren. In conclusion, Internet-based nutrition education shows the potential to be an effective alternative education method. (Korean J Nutrition 36(5): 500∼507, 2003)

• Journal of the Korean Society of Clothing and Textiles
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• 제30권8호
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• pp.1188-1198
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• 2006

This study recognizes that individual's experience is important in change over Internet fashion consumers to Internet users, and find out fashion consumer's flow experience in Internet shopping of the fashion merchandise. Also, the purpose of this study is to analyze whether flow experience and perceived utilitarian value have an effect on Internet purchase intention of the fashion merchandise. To fulfill this objectives, a survey was conducted out from June 20 to July 30 in 2005, and an subject of study was married women aged from 20s to 30s in purchase experience of the fashion merchandise to Internet shopping malls. Data collected over the Internet, and analyzed the 306 subjects. The statistical analysis methods was frequency analysis, reliability analysis, factor analysis, multiple regression analysis. 3 hypotheses were accepted, the result of this study were as follows: First, a married women aged from 20s to 30s in purchase experience of the fashion merchandise to Internet shopping malls were skilled Internet enough to regarding Internet shopping as an easy thing, and was challenged in Internet activity. Their Internet skills, challenges and interaction had an effect on flow experience and perceived utilitarian value. Therefore, the more Internet skills, challenges. and interaction were higher, the more flow and utilitarian value about Internet shopping was higher. Second, a married women aged from 20s to 30s were high-purchased group of the fashion merchandise to Internet shopping malls, and had a repurchase intention in Internet shopping mall within the purchase experience of the fashion merchandise. Their flow experience and perceived utilitarian value had an effect on Internet purchase intention of the fashion merchandise. Therefore, the more flow experience and perceived utilitarian value were higher, the more Internet purchase intention of the fashion merchandise was higher.

• Journal of the Korean Society of Clothing and Textiles
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• 제32권1호
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• pp.147-156
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• 2008

The purpose of this study is to find out the important factors and efficient strategies concerning Internet marketing. This study contributes to the effect on shopping behavior of Internet consumer applying technology acceptance model(TAM) in the Internet fashion merchandise shopping environment. The areas of study interest are, the perceived hedonic values, the perceived usefulness, the perceived ease of use, attitude toward using in Internet shopping mall and purchase intention of the fashion merchandise. To fulfill this objectives, a survey was conducted from May 20 to June 20 in 2007, and an subject of study is the college students and business man aged from 20s to 30s in purchase experience of the fashion merchandise to Internet shopping malls. Data collected over the Internet, and analyzed the 217 subjects. The empirical studies were summarized as follows. First, the perceived hedonic values, the perceived usefulness, and the perceived ease of use had an effect on attitude toward using in Internet fashion shopping mall. Second, the perceived hedonic values had an effect on the perceived usefulness in Internet fashion shopping mall. Third, the perceived ease of use had an effect on the perceived usefulness in Internet fashion shopping mall. Forth, the attitude toward using had an effect on intention of repurchase in Internet fashion shopping mall.