• 제목/요약/키워드: Education-to-Business

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Quality of Higher Education: Improving the Well-being through Humanizing Digital Entrepreneurship Program

  • MUHIBBULLAH, Md.;MAMUN, Abdullah Al;AFROZ, Rafia
    • The Journal of Asian Finance, Economics and Business
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    • 제8권2호
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    • pp.1201-1213
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    • 2021
  • This paper describes the intent of learners to acquire university education, the basis for selecting study courses, the means to assess the quality of higher education, what the challenges faced by the learners are, as well as suggestions for improvement. The design and system thinking approach has been adapted to address the well-being issues of B40 young people in Bangladesh, through understanding their need, followed by building conceptual business models using modeling tools, i.e., Business Model Canvas (BMC) and Value Proposition Canvas (VPC) model. The main objective of this paper is to investigate the contribution and the role of a Malaysian University to solve problems of quality of higher education in Bangladesh and what initiatives should be taken to overcome this problem. This paper offers a validated conceptual Malaysian University of the Future (UotF) business model with the focus on international community engagement programs to help Bangladeshi students to acquire knowledge, abilities, skills, and values toward developing a harmonious and sustainable society. The contribution of this paper is the presentation of a conceptual, validated business model in both BMC and VPC formats. This conceptual business model can further be applied to civic engagement operations by other universities.

국내(國內) 패션기업(企業)의 사회지향적(社會指向的) 마케팅 실천(實踐)에 관한 연구(硏究) (A Study on the Practice of Social Marketing in Domestic Fashion Business)

  • 권미정;이계숙;박숙현
    • 패션비즈니스
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    • 제9권2호
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    • pp.1-19
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    • 2005
  • The purpose of this study is to investigate the practice d social marketing of fashion business in Korea. A questionnaire was designed by the researcher and consisted of items of 30 items of social marketing practice in fashion business. Responsers are administrators and merchandisers who work in fashion business. Data were analyged using SPSS by frequency, mean, standard deviation, $x^2$-test, ANOVA and Duncan's multiple range test. The results of this study were as follows : 1. In decision-making method of social marketing, degrees of practice were shown comparatively high. And, three practice factors (consumerism, humanism, and environmentalism) showed indifference in six business characteristics (store type, staff number, annual budget, annual education method, education frequency, and the location). 2. In feedforward method of social marketing, degrees of practice were shown comparatively high. And, two practice factors (business strategy, and product strategy) showed indifference in seven business characteristics (date of establishment, store type, staff number, annual budget, education method, annual education frequency, and the location). 3. In administrative method of social marketing, degrees d practice were shown comparatively high. And, four practice factors (product development, price decision, distribution management, and advertisement and promotion) showed indifference in eight business characteristics (date d establishment, store type, staff number, annual budget, education method, annual education frequency, the location, and distribution structure). 4. In total system method of social marketing, degrees of practice were shown comparatively high. And, two practice factors (marketing planning, and self-audits system) showed indifference in six business characteristics (business size, store type, annual budget, education method, annual education frequency, and distribution structure). The present findings provide that social marketing of fashion business in korea has been practiced comparatively high.

창업교육이 기회인식 및 평가에 미치는 영향: 소상공인을 중심으로 (The Effect of Entrepreneurship Education on Opportunity Recognition and Evaluation: A Focus on Small Business Entrepreneurs)

  • 최민정;박재환
    • 벤처창업연구
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    • 제12권3호
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    • pp.135-146
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    • 2017
  • 가치 있는 기회를 기반으로 한 창업은 국가 경제의 장기적인 성장에 긍정적인 영향을 미친다. 본 연구는 서민경제의 근간을 이루는 소상공인들의 기회형 창업에 대한 정부의 교육적 지원의 개선점과 방향성을 제언하기 위해 현재 소상공인들에게 제공되는 창업교육을 기회형 창업의 관점에서 검증하였다. 본 연구를 위해 정부의 소상공인 창업교육을 수료한 전국의 소상공인들을 대상으로 온라인 설문을 실시하고, 345명의 온라인 설문 데이터를 실증분석에 사용하였다. 연구결과 소상공인들을 위한 창업교육과 지원제도는 창업효능감에 모두 양(+)의 영향을 미치는 것으로 나타났으며 창업효능감은 기회인식과 기회평가 역량은 물론 향상초점과 예방초점에도 양(+)의 영향을 미치는 것으로 나타났다. 이론과 실습교육이 포함된 소상공인 창업교육은 향상초점과 예방초점에 모두 양(+)의 영향을 미치는 것으로 나타났다. 소상공인들의 향상초점은 기회인식에는 양(+)의 영향을 미치는 것으로 나타났지만 기회평가에는 유의한 영향이 없는 것으로 나타났으며 소상공인들의 예방초점은 기회인식과 기회평가에 유의한 영향을 미치지 않는 것으로 나타났다. 본 연구결과에 의하면 현 소상공인 창업교육은 소상공인들의 기회인식과 기회평가 역량에 유의한 영향을 미치지 않는 것으로 나타나 소상공인들의 기회형 창업율을 높이기 위해 현 창업교육에 개선이 필요함을 시사한다.

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중국인을 위한 비즈니스 한국어 교재 분석 연구 (An Analysis Study of Business Korean Textbook for Chinese)

  • 함향;호길;진송철
    • 한국어교육
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    • 제28권4호
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    • pp.297-335
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    • 2017
  • Recently, Chinese universities have been putting their priority on cultivating industry-academia linked talents, catching up with social change and industrial demand. Accordingly, vocational purpose education is being emphasized even in Korean language education. When facing active trade between Korea and China, the importance of business Korean language education will be magnified, and therefore, the demand for business Korean textbooks will grow accordingly. To strengthen the basis for the development of future business Korean textbooks, this study conducted a general analysis of a business Korean textbook for Chinese learners. Specifically, the textbook was examined by largely dividing it into external and internal structures. After dividing the internal structure into "purpose of compilation", "composition of the textbook", "learning contents", and "learning activity", the composition of the textbook was once again divided into "overall composition" and "unit composition", and the learning contents was further divided into "subject", "language content", and "supplementary knowledge." Furthermore, an analysis was conducted. The status and directions for future development of business Korean textbooks for Chinese learners are delineated and suggestions for improvement are provided. This study has its significant in that a general analysis was conducted on a business Korean textbook for Chinese learners, and is expected to be used as basic research material for the future development of business Korean textbooks.

교육과정 평가를 통한 가족기업 교육프로그램 개발 (The Development of Family Business Education Program through the Evaluation of Curricula)

  • 정영금
    • 가정과삶의질연구
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    • 제19권6호
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    • pp.129-143
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    • 2001
  • The purpose of this study is to assert the necessity of family business education and suggest the family business education program. For this purpose, curricula of entrepreneurship program, family business program in business school and of extension center of college of human ecology are compared. Two programs in the former are on the basis of management curriculum. But family business program in business school focuses the system and characteristics of family business and is short term program compared with the entrepreneurship program emphasizes the new venture and is well-developed. And family business program in college of human ecology is not differentiated from that in business school. Through these analysis, this study suggests the program which considers the importance of the family function as well as the business function in family business. So, family business program contains following three courses; family resource management, business management and entrepreneur process.

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중소기업인을 위한 디자인 교육 컨텐츠로서의 E-business planning (E-business planning in design education context for small business audience)

  • 이현진
    • 한국콘텐츠학회논문지
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    • 제2권1호
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    • pp.16-23
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    • 2002
  • 본 연구에서는 중소기업인들을 위한 디자인 교육 사이트의 부분으로서 I-business readiness 라는 이름으로 중소기업인들의 기존 사업을 Online을 통하여 확장하는 방법을 교육하는 컨텐츠를 개발하였으며 비즈니스 기획에 있어서의 디자인의 중요성을 강조하고 중소기업인들의 디자인에 대한 이해를 높이며 디자인을 사업에 잘 활용할 수 있는 방안을 제시하였다.

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교육서비스 품질이 서비스 몰입에 미치는 영향에 관한 연구 - 생명보험 설계사를 중심으로 - (The Effects of Service Quality of Education on Service Commitment - Focused on Life Insurance Planners -)

  • 배인정;최정일;강미선;임성은
    • 품질경영학회지
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    • 제41권1호
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    • pp.79-94
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    • 2013
  • Purpose: Life insurance company provides insurance planners various education program to inspire service mind and to enhance its customer satisfaction. The purpose of this study is to analyze the effects of service quality of education on service commitment and to propose the implication for the effective service education. Methods: This study is intended to identify how service quality of education from the planners in life insurance affects service commitment. The research model is tested via a survey of 307 life insurance planners. Results: This study shows that tangibles, assurance, responsiveness, and empathy in the educational service quality significantly influence education satisfaction. It also positively affect customer orientation and service commitment, but it also shows that reliability in the educational service quality has very little effect on customer satisfaction. Conclusion: This study emphasizes the service quality of education on life insurance planner and also suggests practical plan to increase the service quality of education. This study has more focused on the direction in the service quality of education for making the close long-term relationship with customer.

A Study on the Effects of Business Service Quality on Satisfaction, Commitment, Performance, and Loyalty at a Private University

  • LEE, Hyuk Jin;SEONG, Myeong Hee
    • The Journal of Asian Finance, Economics and Business
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    • 제7권9호
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    • pp.439-453
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    • 2020
  • The purpose of this study is to investigate the impacts of business service quality on satisfaction, commitment, performance, and loyalty in higher education. A survey was given to undergraduates involved in business through employment and start-up companies at a private university in Korea. With 252 respondents, this study used exploratory factor analysis and reliability analysis to verify the reliability and validity of measured variables. Multiple regression was employed as a statistical method for the hypotheses of the study. The research questions were: 1) How do education SERVQUAL factors (tangibles, responsiveness, reliability, assurance, and empathy) affect customer satisfaction? 2) How do education SERVQUAL factors affect customer commitment? 3) How does customer satisfaction or commitment affect education performance? 4) How does customer satisfaction, commitment or performance affect their loyalty in higher education? The findings show that most dimensions of business service quality have effects on satisfaction and commitment, and satisfaction and commitment have a positive effect on performance. Additionally, satisfaction, commitment and performance all have an effect on loyalty. This study confirmed the need for the improvement of business service quality in a private university. Additionally, it highlighted the importance of user satisfaction, commitment and performance in order to increase the loyalty level of undergraduate students.

소상공인 경영교육이 사업 지속가능성에 미치는 영향: 경영교육에 대한 기대의 매개효과를 중심으로 (The Effect of Small Business Management Education on the Sustainability of Business: Focusing on the Mediated Effect of Expectations for Management Education)

  • 박소연;현병환
    • 지식경영연구
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    • 제22권3호
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    • pp.217-233
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    • 2021
  • 소상공인들은 지금 코로나19로 인한 경제침체 시기로 영업에 아주 큰 영향을 받고 있는 상황이다. 코로나19로 급격히 변화하고 있는 세계 경제와 소비심리 속에서 소상공인의 자생력을 키울 수 있는 것은 교육이라는 전제로 현재 사업을 운영중인 소상공인의 경영교육에 관한 교육기대효과와 사업의 지속가능성에 관한 연구이다. 소상공인시장진흥공단의 경영교육 수료자를 대상으로 설문하여 다음과 같은 연구결과를 도출하였다. 경영교육이 교육기대효과에 긍정적인 영향을 미치는 것으로 나타났으며, 교육기대효과 또한 지속가능성에 긍정적 영향을 미치는 것으로 나타났다. 또한 경영교육이 사업의 지속가능성에도 긍정적 영향을 미쳤으며, 경영교육과 지속가능성 간에 교육기대효과가 매개하였다. 이러한 결과는 경영교육이 소상공인의 사업에 있어 생존과 지속적인 성과에 긍정적 영향을 미치는 것으로 교육습득의 노력을 꾸준히 하는것이 경영활동에 도움이 된다고 할 수 있다. 실무적 시사점으로는 첫째, 경영교육에 대한 긍정적인 교육 기대심리가 사업의 지속 가능성에 영향을 주는 것으로 볼 수 있기에 경영교육 프로그램 구성시 교육에 대한 관심과 흥미를 이끌어 낼 수 있도록 구성하여 기대효과를 높일 수 있어야 할 것이다. 둘째, 경영교육은 소상공인 사업의 유지, 생존, 지속가능성에 직접적으로 작용하며 교육에 참여하여 습득한 지식은 경영활동 개선에 도움이 된다는 것을 의미하므로 교육지원 금액 및 횟수를 추가하는 것을 생각해 볼 수 있을 것이다. 셋째, 소상공인의 지속가능성은 사업의 생존에도 영향이 있으므로 더 많은 소상공인들이 경영교육을 받을 수 있도록 교육에 대한 더욱 적극적인 홍보가 필요 할 것이다.

경영 모의 게임의 교육 효과에 관한 탐색적 연구 (An Empirical Study on the Education Effect of Business Simulation Game)

  • 김상수;임성택
    • 경영정보학연구
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    • 제8권2호
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    • pp.173-188
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    • 2006
  • 디지털 기술이 발전함에 따라서 다양한 유형의 디지털 컨텐츠가 경영 교육 분야에 활용되고 있다. 그 중에서 현실 세계를 가상 게임화 해서 기업 경영을 체험해 보는 경영 모의 게임(business simulation game)이 경영 교육 분야에서 널리 활용되고 있다. 다른 경영 교육 방법에 비해서 많은 장점을 가지고 있는 경영 모의 게임은 외국의 많은 대학과 기업에서 경영 교육 도구로서 널리 활용하고 있으나 국내에서는 널리 활용되고 있지 못하는 상황이다. 본 연구에서는 경영 모의 게임을 수강한 기업 관리자를 중심으로 경영 모의 게임의 교육 효과를 탐색적으로 분석하였다. 통계적 분석 결과, 경영 모의 게임을 수강한 교육생들은 경영 모의 게임의 교육 효과에 대해서 긍정적으로 생각하고 있는 것으로 분석되었다. 통계적 분석 결과와 경영 모의 게임의 개발과 교육 경험을 기반으로 경영 모의 게임을 교육 현장에 활성화할 수 있는 방안을 제시하였다.