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Research Trend in Korean Fashion Marketing and Its Implications: Based on Journal Publications by 2000 (한국 패션마케팅 분야의 연구경향과 시사점: 2000년까지의 학회지 논문을 중심으로)

  • 유혜경;이승희
    • Journal of the Korean Society of Clothing and Textiles
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    • v.28 no.8
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    • pp.1121-1131
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    • 2004
  • The main objectives of this study were to examine the research trend in fashion marketing which has developed relatively recently among all subject areas in clothing and textiles, and to make suggestions regarding the future direction of the area. Research papers published in the first volume to the year 2000 volume of the Journal of the Korean Society of Clothing and Textiles, Journal of the Korean Home Economics Association, and Journal of the Korean Society of Costume were examined and a total of 252 papers were categorized as fashion marketing papers. The results showed that the research topics were concentrated around consumer behavior, particularly decision making stage, and approximately a quarter of the papers dealt with 4P's -product, price, place and promotion- in marketing. Over 80% of the papers used survey method, and more than half of the papers examined female subjects exclusively, while only 6 research papers focused on males. The results indicated how fashion marketing area has been developing and what are needed to expand and strengthen the area.

A Basic Study on Composite Power System Expansion Planning Considering Probabilistic Reliability Criteria

  • Choi, Jae-Seok;Tinh, TranTrung;Kim, Hyung-Chul;El-Keib, A.;Thomas, R.;Billinton, R.
    • Proceedings of the KIEE Conference
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    • 2004.11b
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    • pp.297-300
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    • 2004
  • This paper proposes a method for choosing the best composite power system expansion plan considering probabilistic reliability criterion. The proposed method was modeled as the minimization of the investment budget (economics) for constructing new transmission lines subject to not only deterministic(demand constraint) but also probabilistic reliability criterion(LOLE) with considering the uncertainties of the system elements. This is achieved by modeling the power system expansion problem as an integer programming one. The method solves for the optimal strategy using a probabilistic theory based branch and bound method that utilizes a network flow approach and the maximum flow-minimum cut set theorem. Although the proposed method is applied to a simple sample study, the test results demonstrate a fact that the proposed method is suitable for solving the power system expansion planning problem subject to practical uncertainties for future.

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Fostering Franchising Intention of SMEs in Vietnam: A Motivation-Opportunity-Ability Perspective

  • TRUONG-THI, Ninh Thuy
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.4
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    • pp.99-107
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    • 2022
  • Franchising is one of the most interesting areas of management research, attracting researchers and practitioners from all over the world. Many factors that drive franchising intention have been identified by previous researchers. They also demonstrated that there are numerous research gaps in this subject that must be filled. The primary goal of this study is to identify and test new factors of franchising intent. Finally, to clarify the role of these components, this study used the Motivation - Opportunity - Ability paradigm. To test the hypothesis, SmartPLS software was used to evaluate a total of 252 valid questionnaires collected from small and medium businesses in Hanoi, Vietnam. The findings revealed that franchisee motivation, franchisor support, and asset specificity have a positive impact on franchising intention. In whatever case, the opportunity has the greatest impact on participation intentions. In terms of the impact level on SMEs' intentions in the franchise system, ability comes in second. Furthermore, the moderating influence of franchisee asset specialization in the relationship between opportunity and franchising intention is confirmed by this study. This study examines the theoretical and practical contributions, as well as their limitations, and suggests some future research on the subject.

A study on the historical evolution of Man's Necktie (남성 넥타이 발전에 대한 역사적 고찰)

  • 박민지
    • Journal of the Korean Home Economics Association
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    • v.24 no.2
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    • pp.13-23
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    • 1986
  • We investigate several theories on how the cravate came into being and eventually evoved into the modern day necktie. Among the different possibilities, the most plausible case is the introduction of the neckwear by croatioan soldiers into France near the beginning of the seventeenth century. During seventeenth and eighteenth centuries, the beautiful costumes and extravagant embroideries using the expensive laces, were common oractices among the high society of the royal court, and the cravate evolved into a favorite ornament. While it was emerging as a beautiful part of man's dress in France and the continent, Charles II brought the cravate to England where it became the central part of the dandy's dress. The cravate became not only a part of dress but a subject for a solemn ceremony. George brummell was the most famous English dandy associated with this ritual and he is also credited as the father of modern men's dress. In england, Brummell became famous for his clean cravate was used as the expressionis of political opinions. They were san cravate, muscadins and incroyables, for example. The classic style of male dress in the nineteenth century was due to Brummell and the severe unadorned silhouette he started has changed very little to became the present day male dress.

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A Study on the Family Life Issues Percieved by the Middle-Class Housewives in Modern Industrial Society (현대 산업 사회에 있어서 40대 중산층 주부가 지각한 가정 생활의 제 문제)

  • 옥선화
    • Journal of the Korean Home Economics Association
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    • v.29 no.2
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    • pp.135-154
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    • 1991
  • The purposes of this study are: 1) To find out overall family life issues percieved by the middle-classhousewives in their forties. 2) To examine detailed aspects related to middle years crises, leisure activities, children issues, family economy issues, and housing issues. 3) To clarify solutions to, and provide basic data on family issues raised by the middle-class families. The middle-class housewives in their forties living in the Seoul area were the subject of the survey. The sample size analysed in this study was 422. Data were analysed by the frequency, mean, percentile, standard deviation, X2-test, analysis of variance, multiple classification analysis, analysis of multiple regression, and Scheffe-test as a post-hoc analysis. The conclusions are as follows: First, the middle-class housewives tend to give more importance on children issues, especially on academic achievement and career development. Second, family cohesion of middle-class families is comparatively high and intra-familial conflict is low, and middle years crisis of housewives is comparatively low, too. Third, the stability of middle-class families can be found in household economic management patterns. one fourth of the families own stocks and two fifths of the families own real estate except their own dwelling house. Be based on their property income add to their labor income, middle-class families are showed their economic stability, however, intra-class inequality is found, too. Fourth, the great part of middle-class families that possess their own house, tend to be unsatisfied with their housig scale, and a half of the families expect to enlarge their housing scale for more comfortable and convient living.

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Institutionalized & Home-reared Adolescents' Perception of Social Support and Aggression (시설청소년과 일반청소년의 사회적지지 지각과 공격성간의 관계)

  • 유안진;한유진;최나야
    • Journal of the Korean Home Economics Association
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    • v.40 no.3
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    • pp.67-82
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    • 2002
  • The purpose of this study was to investigate the relation of social support and aggression of early adolescents. The subject were 220 adolescents aged 11 & 14 years, who were enrolled 11 child welfare facilities or 6 public schools(3 elementary & 3 middle schools) in Seoul. That is, 110 institutionalized(IA) & 110 middle class home-reared adolescent (HA)s were examined. They subjects were asked to complete the questionnaire on social support and aggression. According to the results, 1)IAs perceived less support from peers or adults and showed more aggressive behaviors than HAs. 2)Significant sex difference was observed in aggression. Girls showed lower level of aggression than boys. 3)Adolescents' aggression was significantly correlated with social support. The more support from friends, classmates, and parents HAs perceive, the less aggression they reported. Though support from peers was correlated significantly only with anger expression, support from parents was correlated significantly with all the components of aggression. And the more support from friends and classmates HAs perceive, the less aggression they reported. These findings implicate that social support is a important factor in preventing aggressive behaviors of early adolescents.

A Study of Physiological Influence on Human-body According to Clothing Pressure of Belt (벨트의 피복압이 인체 생리에 미치는 영향에 관한 연구)

  • 장지혜
    • Journal of the Korean Home Economics Association
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    • v.36 no.6
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    • pp.85-94
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    • 1998
  • In this study we tested the physiological influence on human-body according to clothing pressure with reduction rate and varied posture using three kinds of belt with different width. The width of belts were 2.5cm, 3.5cm and 4.5cm, and reduction rates of belts were 0%, 2.5% and 5% of the subject/s waist size respectively. the measured postures were standing state and sitting stste in the chair. The reasults are as follows; 1. Clothing pressure was high in the order of Side part>Front part>Back part and the rate fo change in the side part was highest, according to the reductio rate of belts. The more the width of belt was wide, the less the clothing pressure was small, and this kind of phenomenon could be explained by "The Principle of the power". 2. Both the rate of reduction of belt and the change of average skin temperature in accordance with the width of belt is small, however, the more the width of belts is wider and the reduction rate is bigger, the more the skin temperature at the waist part is increased. 3. The blood pressure and pulse was influenced when the width of belt was narrow and the reduction rate was high. 4. A sense restraining was much influenced by the width of belt, especially when the width of belts was wide, the significant difference was permitted.permitted.

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Groping out Direction for the Supporting System of Consumer Education in School (학교소비자교육 지원 기관을 위한 방향 모색)

  • 김지경;양정혜;박인순
    • Journal of the Korean Home Economics Association
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    • v.40 no.2
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    • pp.131-142
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    • 2002
  • Interested in the importance of Consumer Education in school has recognized in modem society, due mainly to the development and change of consumption life. Among the many contributions to the study of consumer issues that Consumer Education in school is the most important thing to be rational consumer. However, There is no any system to support the Consumer Education in school even though we need it. And thus, this paper is used the method of Contents Analysis through critically reviewing the professional web-sites of Consumer Education Center in Japan and Europe in order to investigate what the goal is, what contents are, how they operate their Consumer Education System. Moreover, we compare two web-sites in aspects of system, structure. The Consumer Education in Japan and Europe is toward the value of life which is not the buy-man-ship but the way of thinking and philosophy of life. The school lead the Consumer Education through the integrated system which is invoked all of related subjects. Each related subject is gotten together for the Consumer Education. Most of all the Consumer Education Center in Japan and Europe is in the middle of Consumer Education in school, and then absolutely assist and support Consumer Education in school.

A Study of Navajo Textiles in the Transitional Period (19세기후반 전환시대 Navajo 인디언직물의 고찰)

  • 정미실
    • Journal of the Korean Home Economics Association
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    • v.40 no.8
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    • pp.37-48
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    • 2002
  • The purpose of this study was to survey Navajo's textiles of the transitional period(1868-1890) and to examine appearance background of those textiles. The two study questions were central to the project. 1) What were characteristics of eye-dazzler and pictorial in the transitional period? 2) How developed was the American trader's role? To perform the purpose, literatures on this subject were surveyed, investigation of textiles in Arizona State Museum and Historical Museum of Arizona were accomplished. The results of this study were as follows: 1. Eye-dazzler is called because of their small, serrate triangle and diamond patterns in intense, contrasting colors. Eye-dazzler mostly used Germantown yam and wedge-weave technique. Germantown was a plied yam colored with synthetic dyes. Wedge-weave technique used optical illusions and an undulating technique to create an effect of motion and rhythmic symmetry. 2. The Americans began to intern Navajos at Bosque Redondo, New Mexico in 1863. During their stay at Bosque Redondo, the Navajo came into greater contact with Rio Grande blankets. The influence of designs of these becomes increasingly important in the eye-dazzler. 3. Pictorial materials included rich new sources the railroad provided and living environment of animals, plants, hogans, neighbors, deities that interested the Navajo. Also, sandpainting textiles were a pictorial. Three types of textiles utilized: yei, yeibichai, and sandpainting tapestry. 4. The arrival of the railroad caused many changes for the lives and textiles of the Navajos. The railroad brought a new client into the Navajo, and the Navajos attempted new textiles with design-inspiring fresh materials to adjust taste of the eastern purchasers.

The Effects of Sociocultural Attitude toward Appearance on Perceptual, Attitudinal Body Images and Clothing Behaviors (외모에 대한 사회문화적 태도가 지각적.태도적 신체이미지와 의복행동에 미치는 영향)

  • Song, Kyung-Ja;Lee, Mi-Sook
    • Journal of the Korean Home Economics Association
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    • v.47 no.2
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    • pp.97-110
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    • 2009
  • The purpose of this study was to exam the effects of sociocultural attitude toward appearance on perceptual attitudinal body images and clothing behaviors. The research method was survey and the subjects were 447 male and female adolescents in Daejeon. The questionnaire consisted of 4 measuring instruments; sociocultural attitude toward appearance, perceptual and attitudinal body images, clothing behaviors, and subject’s demographic attributions. The data were analyzed by Cronbach's $\alpah$, x$^2$ test, t-test, factor analysis, cluster analysis, using SPSS program. The results were as follows. Adolescents had relatively high level recognition and internalization of sociocultural value toward appearance, and they perceived very thin body type as ideal body and had high interest of their appearance and weight. Sociocultural attitude toward appearance had important effects on adolescents' perceptual and attitudinal body images and clothing behaviors. The adolescents who are receptive to sociocultural value toward appearance had the tendency to distort their body as fat, showed high interest of their appearance and weight, and also showed high clothing interest & psychological dependency, clothing ostentation, and clothing conformity, but low clothing comfort than those who are not receptive to sociocultural value toward appearance.