• 한국콘텐츠학회논문지
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• 제21권12호
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• pp.238-249
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• 2021

본 연구는 뒷광고 논란과 광고 표시 규정으로 인해 변화를 맞이하는 인플루언서 마케팅에서 긍정적인 마케팅 효과를 도출하기 위한 전략을 제시하는 데 목표를 두고 있다. 적합한 인플루언서 선정을 위해 인플루언서 평판의 구성요인 커뮤니케이션 능력, 영향력, 진정성과 전문성이 마케팅 효과에 미치는 영향을 구분하고 의사인간관계의 매개효과를 확인했으며 적절한 경제적 이해관계 방안을 위해 유료광고, 브랜드 협업, 단순선물과 내돈내산 4개의 실험 조건에서 마케팅 효과의 차이를 살펴봤다. PLS구조방정식 분석 결과에 따르면 인플루언서 영향력과 진정성이 마케팅 효과에 유의미한 정적 영향을 미친 것으로 나타났고 의사인간관계의 부분 매개효과가 검증됐다. 또한 인플루언서 평판, 의사인간관계와 마케팅 효과 관계에서 경제적 이해관계의 조절효과가 관찰됐다. 본 연구는 선행연구 중 브랜드 협찬 공개 여부에만 주목했다는 제한점을 보완하고 평판 연구를 확장하는 학문적 기여가 있으며 성공적인 인플루언서 마케팅을 기획하기 위해 실무적 시사점을 제공할 수 있다.

• KDI Journal of Economic Policy
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• 제44권3호
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• pp.1-26
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• 2022

This paper analyzes the effects of the cut in the legal maximum interest rate (from 27.4% to 24%) that occurred in February of 2018 on loan interest rates, the default rates, and the loan approval rate of borrowers in the non-banking sector. We use the difference-in-difference identification strategy to estimate the effect of the cut in the legal maximum interest rate using micro-level data from a major credit-rating company. The legal maximum rate cut significantly lowers the loan interest rate and default rate of low-credit borrowers (i.e., high-credit-risk borrowers) in the non-banking sector. However, this effect is limited to borrowers who have not been excluded from the market despite the legal maximum interest rate cut. The loan approval rate of low-credit borrowers decreased significantly after the legal maximum interest rate cut. Meanwhile, the loan approval rate of high-credit and medium-credit (i.e., low credit risk and medium credit risk) borrowers increased. This implies that financial institutions in the non-banking sector should reduce the loan supply to low-credit borrowers who are no longer profitable while increasing the loan supply to high- and medium-credit borrowers.

• 수산해양교육연구
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• 제28권3호
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• pp.727-737
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• 2016

This study is aimed to analyze the economic effectiveness (direct fishing income effect) of the marine afforestation project in Gangneung region. Based on the surveyed data, the production values and costs of the marine afforestation project are estimated and compared to determine the economic validity of the marine afforestation project. Results show that the B/C ratio, as an indicator of economic evaluation, is 1.30 with an interest rate of 5.5%, indicating that the marine afforestation project in Gangneung region would be economically feasible under the current production and market conditions. However, it is expected that the economic effectiveness would be increased when considering benefits of recreational fishing and greenhouse gas reduction from the marine afforestation project.

• 신재생에너지
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• 제20권1호
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• pp.15-25
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• 2024

This study analyzes the economic feasibility of agrivoltaics in South Korea. The key findings are as follows. It was ascertained that an amendment to the Farmland Act, which currently has an 8-year permit period, is necessary to ensure the economic feasibility of agrivoltaic projects. Furthermore, economic feasibility improves when agrivoltaic projects are financed, as against cases without financing. Furthermore, the availability of low-interest loans through financial support programs significantly enhances economic feasibility. Scaling up projects leads to cost savings due to economies of scale, while community-based agrivoltaic initiatives generate higher revenue through the acquisition of additional Renewable Energy Certificates. These factors can help improve the economic feasibility of agrivoltaic projects. These incentives are emphasized as they can serve as a source of funding to foster community acceptance of agrivoltaic projects.

• Strategy21
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• 통권39호
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• pp.198-241
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• 2016

Aircraft carriers: are they national platforms to maximize national interest or just simply paper tigers to be little useful for states' development? To some states such as U.S., U.K, and France, aircraft carriers functioned as national assets which is indispensable to their interest. By contrast, Thailand's aircraft carrier was a dead platform which is useless to its national interest and India's ones were little used on the mission field. What is the mechanism leading to this difference? The key is whether states make aircraft carriers connected to overall national evolution when it comes to establishing military strategy and planning a long-term force structure. Put it another way, conditions to acquire them need to be analyzed regarding two variables-national status(prestige and economic power) and threat(mission)-for the future as well as in the present. The former acquired carriers under the condition of making them becoming national platforms which is balanced with their overall development. However, the latter simply bought them without carefully taking account of economic obstacles, e.g., the poverty rate, when it comes to force planning. At the same time, we should not neglect to identify that states of the former cases might have a hard time in maximizing their key interests if they did not have carriers. Accordingly, conditions on carriers' acquisition need to be carefully examined and a typological theory suggested here could shed light on this process. This theory shows that South Korea's status is eligible to have a necessary and sufficient condition to acquire carriers.

• 복식
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• 제60권6호
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• pp.74-88
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• 2010

This study investigates the relevance between the subjective age and clothing shopping orientation by adults women located in the cities of Seoul and Gyeonggi. The results are following. First, subjective age was identified with interest age, look age, and physical age. Customers were segmented into following five subdivisions: young activity group, actual age group, young appearance group, physical aging group and youth-oriented group. When the study examined differences between real age and subjective age, the study could see that they perceived themselves younger four years than real age- 50s: 7 years, 40s: 5 years, the latter half of 30s: 2.7 years and the former half of 30s: 1.7 years. Second, clothing shopping orientation was identified with planned shopping orientation, leisure shopping orientation, loyal shopping orientation, economic shopping orientation and convenient shopping orientation. Customers were segmented into following three subdivisions: shopping low-involved group, loyal leisure group and planned leisure oriented group. Third, interest age was of no relevance to clothing shopping orientation. On the other hand, look age had negative correlation with leisure shopping orientation and convenient shopping orientation and physical age had a negative relationship with leisure shopping orientation and loyal shopping orientation but had positive correlation with economic shopping orientation. Fourth, in clothing purchase, clothing purchase answerers who were younger five years than actual age had the highest frequency. It means that they purchase clothing according to subjective age perceived younger four years on average.

• KDI Journal of Economic Policy
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• 제39권3호
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• pp.63-98
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• 2017

This paper investigates the sales process of treasury stocks, while most previous research studies treasury stock repurchases. The sales of treasury stocks are an important measure to protect management rights only in Korea, as Korea's laws and systems allow treasury stock sales according to the board's resolution and not by the decisions made at the general shareholders' meetings. The board's resolution, which considers the owner-manager's interest on management rights, can cause damages to small shareholders. Considering (i) the economic characteristics of treasury stocks, (ii) other countries' institutions and experiences, (iii) a theoretical assessment of the possibility of small shareholder losses, and (iv) lessons from Korea's actual instances, Korea's present system should be corrected at least in the mid and long term. Even in the short-term, rules pertaining to sales enacted by the board's resolution inducing small shareholder losses should be overhauled. The autonomous discipline by various stakeholders could be an ideal measure by which to monitor ownermanager's decisions. In addition, temporary intervention measures, such as government examinations, could be implemented to protect small shareholders.

• 전기학회논문지
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• 제64권2호
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• pp.349-352
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• 2015

This paper estimates electrical fire damage cost-effect to analyze electrical safety efficiency by applying a cost-benefit analysis method for analyzing the efficiency of a business public interest. Electrical fire loss statistics data was presented as direct costs and casualties, including deaths due to an electrical fire, this paper adds overhead "Incidental Cost of Accidents to the Employer" by W. H. Heinrich was applied to estimate the cost of economic loss. Also wounded, including the loss of human deaths by referring to the car accident insurance claims costs and human development estimated the losses caused by an electrical fire. And to perform a cost-benefit analysis of the electrical safety as a result of future work. In this paper, the economic effect of the electric field of safety and public interest work to systematically presented.

• 한국항만경제학회지
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• 제19권2호
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• pp.221-239
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• 2003

In the last decade, the issue of supply chain management(SCM) has emerged as a significant topic in the logistics literature in the developed countries. Also recently the concept of SCM has generated considerable interest in korean firms. However, there has been little systematic analysis of the experience of those companies that have used such SCM philosophy. This paper studies introduction and Application of Korean Trading Companies using SCM philosophy. This study forcuses on how Korean firms can use the SCM by reinforcing their logistics systems. The objectives of this paper are. 1. To develop an understanding of the forces that have created an interest in SCM. 2. To examine the obstacles encountered in implementing SCM. 3. To suggest the impact of the use of SCM and the directions for institutional Development.

• East Asian Economic Review
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• 제24권2호
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• pp.165-184
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• 2020

Applying Ismailov and Rossi (2018), I newly construct the Korea FX uncertainty based on the density distribution of historical forecast errors. This uncertainty index properly captures the rare but significant events in the Korean currency market and provides information distinct from other uncertainty measures in recent studies. I show that 1) FX uncertainty arising from unexpected depreciation has a stronger impact on Korea-U.S. exchange rates and that 2) macro variables, such as capital flows or interest rate differentials, have predictive ability regarding Korea FX uncertainty for short horizons. These findings enable us to predict the events of sudden currency crashes and understand the Korea-U.S. exchange rate dynamics.