• KIEAE Journal
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• 제7권3호
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• pp.11-20
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• 2007

The purpose of this study is to analyse the effects of the eco-friendly factors on the apartment housing price rise and to suggest the desirable way of marketing strategy for apartment housing. For the analysis, the data of apartment sites in Seoul had been collected from September 2006 to February 2007. The data consisted of 95 apartment sites in Seoul. Data were analyzed with descriptives, crosstabs, and discriminant analysis by SPSS/PC for Window. Following result was obtained. The eco-friendly apartment housing price rate in Seoul was determined by eco-friendly landscape, green space rate, house unit size, installment sale price per pyeong, floor space index, distance from subway station when it was not considered the impact of building age, construction company's brand, and autonomous districts. Findings of this research can provide valuable information for marketing strategy of housing construction company.

• Asian Journal of Business Environment
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• 제4권4호
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• pp.39-49
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• 2014

Purpose - This study classified consumers' value inclination to find out ways to enhance consumers' eco-friendly product purchase intention. Further, it verified the differences among eco-friendly product purchase intentions depending upon value inclination. Research design, data, and methodology - The structured model and hypotheses were established, and 202 copies of effective questionnaires were used. In order to verify the hypotheses, we used single regression analysis, multiple regression, 3-step mediating regression, and path analysis. Results - Individualism had a positive influence upon materialism, need for uniqueness, and face wants, and collectivism had a positive influence upon materialism only. Factors of self-expressive consumption inclination had a positive influence upon eco-friendly product purchase intention, and factors of value inclination also had a positive influence. Finally, self-expressive consumption inclination mediated between value inclination and eco-friendly product purchase intention. Conclusion - Consumers with individualism inclination felt the need to connect the ownership of an eco-friendly product with their extended self and, further, it was clear that not only the government but also enterprises should build up their public image regarding eco-friendly products.

• 한국실내디자인학회논문집
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• 제23권4호
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• pp.169-180
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• 2014

Since Seoul city supplied 'Sangsang Children's Park', domestic children's parks are changing from formal facilities to creative play space recently. From eco-friendly safe playground model development project, the awareness of eco-friendly playground, namely children's park is increasing and its necessity is magnified. However, we could not know how well most children's parks aimed at the eco-friendly playground reflect eco-friendly features and whether they are eco-friendly or not because there are not the specific planning guidelines and evaluation standards for making the eco-friendly playground or children's park. Therefore, in this study we established the environment-friendliness evaluation standards of children's parks and estimated the environment-friendly features of the 9 parks built on the subject of green among Sangsang Children's Parks. In the observational survey of the 9 parks, we evaluated the environment-friendliness of these parks in the 8 fields(location and placement, ecological environment, play space, play equipment and facilities, additional facilities, materials and resources, energy saving, environmental load reduction) according to the levels(suitable, partial reflection, unsuitable, non-reflection) of reflection of eco-friendly planning factors. The assessment results showed that 4 items (location and placement, additional facilities, play space, play equipment and facilities) were suitable and others (energy saving, environmental load reduction, ecological environment, materials and resources) were partial reflection or unsuitable. Therefore, on the basis of these results, this study proposed the planning indicators to be considered first and the planning factors that should be complemented and improved in the construction of eco-friendly children's park in future.

• 한국가정과교육학회지
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• 제27권4호
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• pp.141-154
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• 2015

본 연구는 중학생의 라이프스타일이 친환경적인 의생활 실천과 효능감에 미치는 영향을 알아보기 위하여 대구지역 중학생 215명을 대상으로 자기기입식 설문조사로 실시되었다. 친화경적인 의생활 실천 점수는 남학생이 $2.95{\pm}.49$점, 여학생 $3.19{\pm}.55$점으로 여학생의 실천점수가 유의적으로 높았다(p<0.01). 1학년의 실천점수가 $3.23{\pm}.56$점, 2학년 $3.09{\pm}.53$점, 3학년 $2.94{\pm}.58$점으로 3학년 학생의 실천 점수가 유의적으로 낮았다(p<0.01). 친환경적 의생활 실천 효능감도 여학생이 남학생보다 유의적으로 높았고(p<0.05), 3학년이 1, 2학년보다 유의적으로 낮았다(p<0.05). 친환경 의생활 실천 효능감과 라이프스타일 요인은 친환경 의생활 실천에 유의적인 영향을 미치는 것으로 나타났고(p<0.05), 특히 라이프스타일의 계획된 구매요인이 친환경적인 의생활 실천 및 효능감에 유의적인 영향을 미치는 것으로 나타났다(p<0.05). 따라서 중학교 가정교과의 녹색생활 단원의 교육에서 학생의 라이프스타일이 반영되고, 친환경적인 의생활 실천 효능감을 높일 수 있으며, 의복의 재사용과 재활용 교육을 강화할 수 있도록 융합교육을 통한 보다 적극적인 창의성 교육이 요구되었다.

• Human Ecology Research
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• 제54권5호
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• pp.451-459
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• 2016

This study was to develop environmental education activities using advertisement as well as investigate the effect of environmental education using advertisements on children's eco-friendly attitudes and environmental preservation knowledge. The effect of the environmental education activity using advisements was examined based on 24 children aged five attending a daycare center located in Incheon metropolitan city (12 in the experimental group and 12 in the control group). This study was executed 12 times (twice a week) in both the experimental group and comparative group as the environmental education using advertisements was developed and executed in the experimental group as environmental education according to the life theme's in the Nuri curriculum of the comparative group. The instruments used in this study were the children's eco-friendly attitude scale (two factors, 18 items) and environmental preservation knowledge scale (four factors, 16 items). Children's eco-friendly attitude and environmental preservation knowledge were assessed by pre-tests and post-tests using the SPSS ver. 18.0 program. Results indicated that after 6 weeks application, the experimental group exhibited higher scores than the control group in the children's eco-friendly attitude as well as environmental preservation knowledge. This study showed that environmental education activities using advertisement had a positive effect on children's eco-friendly attitudes and environmental preservation knowledge.

• 패션비즈니스
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• 제24권6호
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• pp.109-119
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• 2020

As interest in the environment increases, consumers increasingly choose to buy products with eco-friendly production processes. The purpose of this study was to determine the effect of consumption values and materialism/voluntary simplicity on the attitudes and purchase intentions toward eco-friendly fashion products. A survey of university students in Seoul was conducted and 203 questionnaires were analyzed using SPSS 23.0. The consumption values consisted of six factors: subjective value, novelty value, social value, brand value, practical value, and health/safety value. Materialism/voluntary simplicity was grouped into two factors of materialism pursuit and voluntary simplicity pursuit. Brand values were found to negatively affect attitudes toward eco-friendly fashion products. The more one pursued brand names, the more negative was one's attitude toward eco-friendly fashion products. Health/safety values had a positive effect on purchase intentions for eco-friendly fashion products and voluntary simplicity pursuit had a positive effect on both attitudes and purchase intentions. The materialist group had high subjective value, novelty value, social value, and brand value among the consumption values, and the voluntary simplicity-seeking group tended to pursue the value of health and safety. This study was meaningful in that it identified the characteristics of consumers showing favorable attitudes toward eco-friendly fashion products.

• 유통과학연구
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• 제12권10호
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• pp.57-65
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• 2014

Purpose - This study aims to identify the effect of corporate eco-friendly marketing, which focuses on corporate social responsibility, on the environment, natural preservation and protection, and environmental concern among consumers. Research design, data, and methodology - A total of 92 valid questionnaires were used for analysis. A structured model was established and a 3-step mediated regression test was employed to see how consumers' perception of ethical consumer behavior and price sensitivity are influential in relation to the impact of consumer's perception of eco-friendliness on the using intention in relation to eco-friendly products. Results - Three factors of eco-friendly perception all have a positive impact on ethical consumer behavior, thus lowering their price sensitivity. In particular, it is found that environmental knowledge and environmental concern are important to promote ethical consumer behavior. Conclusion - It is found that, to increase the using intention of eco-friendly products, an enterprise should practice an eco-friendly marketing strategy, deliver eco-friendly related knowledge, and include contents to allow consumers to take an interest in the environment for effective performance of marketing.

• 대한건축학회논문집:계획계
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• 제34권2호
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• pp.41-48
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• 2018

This study is expected to provide some basic data on how to apply more economical and efficient eco-friendly factors to reduce the carbon emissions. It has been scrutinized and analyzed the environmental factors of passive eco-friendly elements along with active eco-friendly elements as more efficient factors for energy conservation based on the case of a newly constructed broadcasting building with the green building certification in Sangam-dong DMC area. The first analysis was the energy consumption trends in Korea and the necessity of energy saving. Secondly, it was examined the energy consumption in the current status of the broadcasting building. Thirdly, it was looked into the correlation between the eco-friendly design application factors applied to the broadcasting building and the energy consumption types. As a result of the analysis, the application of fan and feed pump inverter along with ventilation system of waste heat recovery ventilation system were more meaningful in accordance with the economic feasibility of broadcasting buildings rather than economical effect of passive elements such as rooftop garden, reinforcement of building insulation. Also, the application of lighting control had the economical feasibility. Therefore, when it is intended to change the green building certification energy related evaluation items of the similar broadcasting building types, it is necessary to change the direction of adding weight to the more economical active element items in the future.

• 한국보육지원학회지
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• 제14권1호
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• pp.269-286
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• 2018

Objective: The purpose of this study was to clarify the influences of constructivist educational beliefs and eco-friendly teaching attitudes on early childhood teachers' mathematics teaching efficacy. This study also examined the mediating effect of eco-friendly attitudes on the relationship between the other two variables. Methods: A total of 399 teachers teaching 3,4 and 5-year-olds in Seoul, Gyeonggi and Incheon participated in this study. The data were analyzed using the SPSS Win 21.0 program and the Sobel test. Results: First, mathematical teaching efficacy of early childhood teachers was significantly correlated with constructivist educational beliefs and eco-friendly teaching attitudes. Second, with teacher's career as the control variable, constructivist educational beliefs have more influence in mathematical teaching efficacy than the other variable. Third, eco-friendly teaching attitude partially mediated between the other two variables. Conclusion/Implications: The results of this study imply that constructivist educational beliefs and eco-friendly teaching attitudes are important factors on mathematics teaching efficacy. It is expected that it will be used as basic data for various programs that increase constructivist educational beliefs and eco-friendly teaching attitudes.

• 한국융합학회논문지
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• 제9권7호
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• pp.285-291
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• 2018

본 연구의 목적은 미용기업의 친환경 경영활동과 소비자 의사결정의 관계를 분석하는 것에 있다. 본 연구는 미용기업을 이용하는 소비자를 대상으로 한 설문지 355부의 자료를 SPSS v.18.0 통계 패키지 프로그램을 활용하여 분석하였다. 분석결과 친환경 경영활동의 속성은 에너지 절약, 지역사회공헌, 친환경 서비스 3개의 요인으로 구분 되었고 소비자의사결정의 속성인 구매의도, 구매평가, 재구매 3개의 요인에 통계적으로 유의미한 정(+)의 영향을 미치는 것으로 나타났다. 본 연구의 결과 소비자 의사결정에 있어서 미용기업의 친환경 경영활동이 기업의 성공적인 마케팅 전략에 중요한 요소임을 알 수 있었다. 본 연구는 미용기업의 친환경 경영활동을 유형화하여 연구한 점에서 의의가 있다고 할 수 있다. 본 연구를 통해 향후 미용기업의 친환경 경영활동에 친환경제품사용, 친환경정보의 제공, 친환경적인서비스를 마케팅 요소로 활용한다면 성공적인 마케팅 효과를 기대할 수 있을 것이다.